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全产业链竞争!中国最大工业装备集团出海不打价格战
Qi Lu Wan Bao· 2025-10-20 09:52
Core Viewpoint - A significant trend of full industrial chain overseas expansion is defining the epic journey of Chinese enterprises going global, as highlighted by the recent Shandong Heavy Industry and Weichai Power Global Partner Conference in Qingdao [1][2]. Group 1: Overseas Business Growth - Shandong Heavy Industry's revenue for the first three quarters of this year approached 440 billion, with a growth rate exceeding 9%, and product export revenue reached 72.7 billion, a year-on-year increase of 6%-7%, expected to reach 100 billion for the entire year [5][6]. - Compared to five years ago, overseas revenue was less than 20 billion, with a contribution rate of less than 10%; by 2025, the contribution rate is projected to reach 60%, a fourfold increase [6]. - In the first three quarters, the export revenue of Weichai's engine segment grew by over 30%, achieving a historical high, with overseas business revenue accounting for approximately 46% [6]. Group 2: Market Expansion and Localization - Shandong Heavy Industry has held four global partner conferences in high-growth regions such as Kazakhstan, UAE, Indonesia, and Mexico since 2023 [7]. - China National Heavy Duty Truck Group reported a 37.4% increase in heavy truck sales in Africa and a 41.5% increase in Southeast Asia during the first three quarters [8]. - The localization of products and services has become a core competitive factor for Chinese enterprises overseas, with China National Heavy Duty Truck establishing over 230 dealers and nearly 400 service outlets globally [11]. Group 3: Competitive Strategy - The strategy of not engaging in price wars but focusing on product adaptability and service quality is emphasized, with companies leveraging their service advantages to avoid price competition [14]. - Shandong Heavy Industry's approach includes customized product development based on local market needs, which enhances competitiveness without resorting to price cuts [13][17]. - The company has established over 1,000 overseas channels and 38 trade platforms to maximize resource efficiency in international markets [18]. Group 4: Collaborative Efforts and Future Plans - The group aims to achieve local team management, manufacturing, and R&D to enhance customer satisfaction and trust in their products [19]. - Shandong Heavy Industry plans to invest 13.6 billion in R&D in 2024, maintaining a high intensity of investment at 4.2% of revenue [23]. - The recent global partner conference showcased the company's commitment to collaboration and resource sharing among its subsidiaries to strengthen its global presence [24].
山东重工全面“出海”:海外总收入占比已超60%
Jing Ji Guan Cha Wang· 2025-10-19 11:49
Core Viewpoint - Shandong Heavy Industry Group is significantly expanding its global presence, with a projected export revenue of 100 billion RMB by 2025, marking a fivefold increase from 2020, and aims for over 60% of total revenue to come from overseas operations [2][4][8]. Group Performance - In the first nine months of 2025, Shandong Heavy Industry reported nearly 440 billion RMB in revenue, a year-on-year increase of over 9% [3]. - Export revenue for the same period reached 72.7 billion RMB, with an expected annual total of 100 billion RMB, which is five times the export revenue of 2020 [4][5]. Subsidiary Contributions - Weichai Power, a subsidiary, achieved over 250 billion RMB in revenue in the first three quarters of 2025, with a 30% increase in engine exports [4][6]. - China National Heavy Duty Truck Group (CNHTC) exported 111,000 heavy trucks in the first nine months, a 24.5% increase, maintaining its position as the leading exporter in China [5][6]. - Zhongtong Bus's overseas business accounted for 70% of its revenue, with a 40% increase year-on-year [6][7]. Globalization Strategy - The group emphasizes a balanced global industrial layout to mitigate local market risks, with 30% of overseas revenue coming from local manufacturing and sales of Chinese products [8][9]. - The company aims for deep localization in its global strategy, ensuring that supply chains and production align with local markets [9][10]. Future Directions - Shandong Heavy Industry plans to focus on four strategic directions: new energy, digital intelligence, aftermarket services, and globalization, with a goal of achieving 100 billion USD in revenue by 2030 [11].
【重卡7月月报】景气度持续向好
Investment Highlights - July sales: Production and wholesale meet expectations, exports exceed expectations. 1) Production: July heavy truck production was 81,000 units, with year-on-year and month-on-month changes of +58.4%/-17.4%; 2) Wholesale: July heavy truck wholesale sales were 85,000 units, with year-on-year and month-on-month changes of +45.6%/-13.3%; 3) Terminal sales: July heavy truck terminal sales were 64,000 units, with year-on-year and month-on-month changes of +38.3%/-7.2%; 4) Exports: July heavy truck export sales were 27,000 units, with year-on-year and month-on-month changes of +25.4%/-7.5%; 5) Inventory: July heavy truck enterprise inventory decreased by 4,000 units, and channel inventory decreased by 6,400 units. Current industry total inventory is 133,000 units, which is at a reasonable level [2][14][11]. Industry Structure - New energy heavy trucks saw a month-on-month decline, while natural gas heavy trucks continued to decline. July new energy heavy truck sales were 16,700 units, with year-on-year and month-on-month changes of +152%/-7.6%, and new energy penetration rate was 25.8%, with year-on-year and month-on-month changes of +11.6/-0.1 percentage points. July natural gas heavy truck sales were 14,000 units, with year-on-year and month-on-month changes of -21.7%/+4.0%, and natural gas penetration rate was 21.8%, with year-on-year and month-on-month changes of -16.7/-2.3 percentage points [14][38][41]. Market Share Dynamics - In July, Dongfeng and Foton's domestic sales share increased month-on-month, while heavy truck and Foton's export share also increased month-on-month. Terminal market share for July 2025 was as follows: Jiefang 21.3%, Dongfeng 21.8%, Heavy Truck 15.9%, Shaanxi Heavy Truck 10.3%, and Foton 13.8%, with changes compared to the full year of 2024 being -2.4/+1.1/-1.9/+0.01/+3.5 percentage points, and month-on-month changes from June being +1.5/+0.8/-1.0/-0.8/+0.4 percentage points [3][51]. Engine Market Dynamics - Weichai's market share decreased month-on-month, falling to second place. In July, Weichai, Cummins, Xichai, Heavy Truck, and Yuchai's market shares were 16.8%, 17.8%, 15.6%, 8.9%, and 13.7%, respectively, with changes compared to the full year of 2024 being -10.7/-0.8/-0.5/+1.7/+0.2 percentage points, and month-on-month changes from June being -1.1/+0.5/+0.5/-0.3/-0.2 percentage points [4][61]. Investment Recommendations - The company is optimistic about the market performance under the stimulus of the National IV policy throughout the year. Recommendations include China National Heavy Duty Truck A/H and Weichai Power, with a focus on the performance improvement elasticity of FAW Jiefang and Foton [5][74].