Core Viewpoint - The recent surge in silver prices has led to increased consumer interest in silver products, both for personal use and investment purposes, with significant sales growth reported in silver jewelry and investment products [1][10][13]. Silver Price Surge - As of July 14, the London silver spot price reached a record high of $39.13 per ounce, translating to approximately 8.748 yuan per gram, with Shanghai silver futures hitting 9.2 yuan per gram [1]. - The silver price has shown a high volatility, with a notable increase in global silver ETF holdings and speculative net long positions in COMEX silver futures at historical peak levels [13][14]. Consumer Behavior - The demand for silver jewelry has surged, with some stores reporting sales doubling compared to the previous year, driven by both online traffic conversion and repeat purchases from existing customers [5][6]. - Younger consumers are particularly attracted to silver jewelry, with several online products selling over 20,000 units [8]. Investment Products - Banks are actively promoting silver investment products through mobile apps, with notable sales of items like the "Panda Silver Coin" and "Wealth Silver Ingot" [13]. - Investment in silver bars and coins has seen a significant increase, with sales up over 40% year-on-year [13]. Market Outlook - Analysts suggest that while silver prices are currently strong, the long-term outlook remains uncertain due to geopolitical factors and the concentration of silver consumption in specific industries like photovoltaics and automotive [14][16]. - The investment value of silver is highlighted, particularly its relative opportunity compared to gold, although caution is advised regarding potential price corrections [18].

不仅黄金，白银也"涨麻了"！ 今年以来，国际银价持续攀升。截至目前，白银价格年内累计涨幅已高达35%，显著超过黄金。7月14日，伦敦白银 现货价格盘中一度突破39美元/盎司，创14年新高。 记者注意到，作为贵金属销售"大户"，银行也于近期上架了多款白银投资产品。 多家银行趁热上架白银产品 多家银行抢抓热度，在手机App的"C位"猛推白银相关投资产品。 例如，工商银行在手机App的贵金属"近期主打"产品宣传界面的首位，已经挂上了一款名为"招财祈福银锭"，该产品 售价为755元，标注银50克。在爆款实物中，该行新品"熊猫银币"更是备受追捧，标价为5317元/套，银30克*15个，取 得了销量超7000套的佳绩，更是超越了很多黄金产品。此外，该行多克重的银元宝均已显示售罄。 在多数业内人士看来，"抢金"与"抢银"存在如此冷暖行情也与其本身投资特点不同有关。 中国银行推出了带有纪念吉祥物的三款金条，该行推出的100g*2吉祥物银条售价为3980元，50g*2吉祥物银条售价为 1980元，10g*2吉祥物银条售价则为598元。 此外，招商银行更是在贵金属搜索页面的弹窗处挂上了"招行银首饰系列"的产品宣传，以精美的项链等 ...

【 导读 】 白银年内暴涨 35% ，多家银行上架白银产品， " 抢银热 " 来了？ 中国基金报记者 马嘉昕 不仅黄金，白银也 " 涨麻了 " ！ 今年以来，国际银价持续攀升。截至目前，白银价格年内累计涨幅已高达 35% ，显著超过黄 金。 7 月 14 日，伦敦白银现货价格盘中一度突破 39 美元 / 盎司 ，创 14 年新高。 记者注意到，作为贵金属销售 " 大户 " ，银行也于近期上架了多款白银投资产品。 多家银行趁热上架白银产品 多家银行抢抓热度，在手机 App 的 "C 位 "猛推 白银相关投资产品。 例如，工商银行在手机 App 的贵金属 " 近期主打 " 产品宣传界面的首位，已经挂上了一款 名为 " 招财祈福银锭 " ，该产品售价为 755 元，标注银 50 克。在爆款实物中，该行新品 " 熊猫银币 " 更是备受追捧，标价为 5317 元 / 套，银 30 克 *15 个，取得了销量超 7000 套的佳绩，更是超越了很多黄金产品。此外，该行多克重的银元宝均已显示售罄。 中国银行推出了带有纪念吉祥物的三款金条，该行推出的 100g*2 吉祥物银条售价为 3980 元， 50g*2 吉祥物银条售价为 ...