Workflow
牛肉锅贴
icon
Search documents
在“淡季”给员工发奖金,正在被外卖热潮改写的餐饮法则
"桥下把子肉",决定给员工发奖金。 "桥下把子肉"是济南当地一家小有名气的特色小吃。新鲜的五花肉经过清洗、焯水、炖煮,被特制成风 味独特的把子肉。把子肉肥而不腻、色泽红亮,再配上一碗白米饭,可谓无数食客的心头好。多年来, 这顿再简单不过的美食,已经收获了无数回头客。 在过去,夏天气温高,人们通常不爱出门,来堂食的顾客少,桥下把子肉也就进入了"淡季"。但今 年,"淡季"不淡。最近外卖平台纷纷开始大力投入后,店铺生意迎来爆发式的增长。桥下把子肉老板老 谢说,"以前一天最多卖150单,现在稳定在300单以上,高峰期甚至能到400单。" "桥下把子肉"的收益也肉眼可见地变多了。以前店铺每天的营业额是八九千块,现在已经跃升到每天近 2万元,所有人很多时候忙得连喝口水的时间都没有。"大家干劲十足",老谢给辛勤工作的员工们发起 了奖金,按工作贡献给予对应的奖励,最高有人一次就拿到了1000多块钱。 今年夏天,互联网平台发力大消费,以餐饮为主的外卖市场成为焦点。对很多"桥下把子肉"这样的老 店、小店而言,线下线上生意也随之发生变化。以前人们常说,餐饮的三要素是Location、Location和 Location(门店位置) ...
在“淡季”给员工发奖金,正在被外卖热潮改写的餐饮法则
凤凰网财经· 2025-08-05 15:30
Core Insights - The article highlights the significant growth in the food delivery market, particularly for small and local restaurants, driven by increased online orders and platform investments [2][3][10]. Group 1: Impact of Online Platforms - The integration of online and offline business models has transformed traditional restaurant operations, allowing for increased order volumes and customer reach [2][10]. - For example, "桥下把子肉" has seen daily orders rise from a maximum of 150 to over 300, with peak periods reaching 400 orders [1]. - The overall revenue for "桥下把子肉" has increased from approximately 9,000 to nearly 20,000 yuan per day, showcasing the financial benefits of online platforms [1]. Group 2: Summer Economic Surge - The summer season has seen a notable increase in consumer spending, with platforms like Meituan reporting a 65% increase in delivery orders during summer promotional activities [3][4]. - Data from July indicates that restaurant orders in 623 counties doubled compared to June, with "万单店" numbers increasing by 274% [3][15]. - The influx of university students returning home has also contributed to increased sales for local businesses, as they bring their consumption habits with them [7]. Group 3: Broader Market Trends - The article discusses how various sectors, including traditional supermarkets, are benefiting from online integration, with 明都超市 reporting a threefold increase in orders after launching an online platform [11]. - The community engagement has also increased, with older employees in convenience stores feeling revitalized due to the rise in online orders [13]. - The overall market is experiencing a shift, with platforms driving significant consumer spending, estimated to potentially generate an additional 700 billion yuan in consumption [14]. Group 4: Consumer Behavior Changes - The article notes a shift in consumer behavior, with younger demographics increasingly using online platforms for convenience, leading to a rise in new customer bases for traditional businesses [11][14]. - The introduction of promotional vouchers has proven effective in driving sales for small and medium-sized businesses, with a reported 44.5% increase in offline revenue for small merchants [14]. Group 5: Future Market Dynamics - The article emphasizes the need for a collaborative ecosystem among various platforms to enhance market vitality and consumer trust [16][17]. - The current market dynamics suggest a move away from traditional competition towards a more integrated approach that benefits both consumers and businesses [16][17].