你发现了吗？当咖啡行业还在卷豆子、卷价格时，一股来自雪域高原的"藏式风味"已经悄然出圈！ 它不只是往咖啡里加酥油那么简单，更是一场关于文化、商业与味觉的深度碰撞。 今天，就让我们一起来拆解，这股"高原咖啡热"背后的生意经。 01 咖啡行业卷起了"藏式风味" 藏式咖啡是藏式传统文化与现代咖啡相融合的业态，核心在于咖啡与藏文化的深度结合，其起源说法多 样，有观点认为可追溯至公元八世纪。 公元八世纪，唐朝僧人雅玛哈达在西藏高原发现了野生咖啡豆，并将其种子引入藏地种植。 不同于埃塞俄比亚牧羊人发现咖啡的传说，藏式咖啡的诞生更注重实用性，早期被用作抵御高原严寒与 疲劳的天然药剂，常与藏药配伍使用，用于缓解头痛、治疗消化疾病。 早期咖啡主要在寺庙与贵族阶层中流传，结合宗教仪式形成了独特的咖啡文化，并衍生出咖啡与青稞、 格桑花混种的品种，如青稞咖啡、格桑花咖啡等。随着贸易发展，速溶咖啡逐渐在西藏流行，藏族百姓 将其与传统甜品融合，创制出藏式鸳鸯奶茶等混合饮品。 近代以来，藏式咖啡的工艺日趋成熟，标准化体系逐步完善，形成了完整的定义与流程。 原料上，藏式咖啡常用青稞、糌粑粉替代传统糖浆，使咖啡奶盖自带麦芽香甜，青稞的谷物 香 ...

Core Insights - Heytea continues to innovate by incorporating highland elements into its product development, launching new products inspired by traditional highland tea culture [1][2] - The company has successfully introduced several popular new products this year, including "Snowy Highland Yak Milk Tea" and "Cheese Salty Tea," which have garnered significant consumer interest [1] - Heytea's supply chain team has conducted extensive research to source high-quality yak milk from key production areas, ensuring the flavor and quality meet the company's standards [1] Product Development - Heytea has developed over 40 samples of Tibetan tea for flavor testing, ultimately creating the "Cheese Salty Tea" and "Yak Milk Butter Tea" with a black buckwheat Tibetan tea base [2] - The company aims to present traditional highland ingredients like yak milk, barley, and Tibetan tea in a more youthful and accessible manner for broader consumer appeal [2]

Group 1 - Lei Jun announced that Xiaomi YU7 will be officially launched on June 26, aiming to challenge the sales of Tesla Model Y in China [3][4] - Xiaomi YU7 will offer 9 color options and is designed as a luxury high-performance SUV, focusing on comfort and spaciousness [3] - Lei Jun expressed confidence in the product's capabilities and mentioned that the sales target is ambitious [3] Group 2 - Meituan announced a comprehensive expansion into instant retail while ensuring no layoffs or salary cuts for employees [8][10] - The company reassured all formal employees that their positions are secure and that new job placements will be arranged as needed [10] Group 3 - BYD denied rumors regarding the use of solid-state batteries in its Seal model, stating that such information is unverified [11][12] - The CTO of BYD indicated that solid-state battery applications are expected to begin around 2027, with mass production anticipated after 2030 [12][13] Group 4 - Genspark's CEO stated that AI will impact 99% of jobs, suggesting that white-collar positions may be at risk of elimination [22][23] - The CEO emphasized the importance of adapting to AI and encouraged individuals to embrace AI technologies for future opportunities [22][23] Group 5 - Alibaba announced the merger of Ele.me and Fliggy into its China e-commerce business group, aiming to enhance user experience and optimize business models [18][19] - This restructuring is part of Alibaba's strategy to create a more comprehensive consumer service system, particularly in the instant retail sector [18][19] Group 6 - DJI is set to release its first sweeping and mopping robot, named DJI ROMO, which has been in development for over four years [34] - The product aims to leverage DJI's expertise in obstacle avoidance and sensor technology, initially targeting the domestic market [34]