2025年上半年公司海外业务收入约63.67亿元，同比增长32.17%。 2025年下半年各产业市场策略国内空调产业：精准把握政策窗口期，优化销售节奏，线上线下协同促 销；以用户需求和创新驱动产品开发；坚持渠道多元化协同，推进营销转型，从关注"货到客户"转变 为"货到用户"。海外空调产业：完善产品矩阵与加速平台化开发，实施敏捷跟随策略；聚焦拉美、中 东、欧洲等市场，深挖大客户；布局欧洲、中亚及非洲市场；坚持品牌优先，深耕根据地市场。国内冰 箱柜产业：深度推进"营销转型、用户直达"战略，围绕客户与用户运营开展工作；产品端推动多款M鲜 生产品上市，强化品牌标签；市场端以用户为中心，提升新媒体能力；渠道端坚持高质量运营，强化新 兴渠道布局。海外冰箱柜产业：围绕主流市场重塑产品平台，基于差异化定义策略加大产品投入；把握 消费需求升级趋势，构建产品矩阵；加快亚非拉市场布局，打造品牌根据地，推动自主品牌业务规模化 发展。 声明：市场有风险，投资需谨慎。 本文为AI大模型基于第三方数据库自动发布，任何在本文出现的信 息（包括但不限于个股、评论、预测、图表、指标、理论、任何形式的表述等）均只作为参考，不构成 个人投资建议。受 ...

Group 1: Company Overview and Strategy - The company adheres to the operational principle of "innovation-driven, resource integration, industrial synergy, and internal-external fusion" to achieve healthy development in a competitive market [2][3]. - In the first half of 2025, the company reported a revenue growth, with a focus on transforming from operating washing and refrigeration appliances to a comprehensive white goods suite [2][3]. Group 2: Business Performance by Segment - The refrigerator (cabinets) business generated approximately CNY 4.415 billion, a year-on-year decrease of 4.17% [3]. - The air conditioning business achieved revenue of about CNY 11.575 billion, reflecting a year-on-year increase of 36.18% [3]. - The washing machine segment reported revenue of around CNY 1.04 billion, with a year-on-year growth of 32.70% [4]. - The kitchen and small home appliances segment saw revenue of approximately CNY 699 million, down 6.14% year-on-year [4]. - The biomedical segment generated about CNY 149 million, marking a year-on-year increase of 3.89% [4]. - The overseas business revenue for the first half of 2025 was approximately CNY 6.367 billion, up 32.17% year-on-year [4]. Group 3: Future Plans and Market Strategies - For the second half of 2025, the company aims to drive innovation and resource integration to strengthen market foundations and accelerate digital and intelligent transformation [6]. - The domestic air conditioning strategy includes optimizing sales rhythm, conducting promotional activities, and enhancing product development based on user needs [6][7]. - The overseas air conditioning strategy focuses on improving product matrices and enhancing customer service systems to strengthen cooperation [7]. - The domestic refrigerator strategy emphasizes marketing transformation and user-centric operations, promoting differentiated innovative products [7][8]. - The overseas refrigerator strategy aims to reshape product platforms and expand market share in emerging markets while enhancing brand presence [8].

Core Insights - Changhong Meiling reported a total revenue of 18.072 billion yuan for the first half of 2025, representing a year-on-year increase of 20.80% [1] - The net profit attributable to shareholders was 417 million yuan, showing a slight increase of 0.26% year-on-year, while the net profit after deducting non-recurring items decreased by 9.81% to 391 million yuan [1] Revenue Breakdown - The majority of the company's revenue, 17.934 billion yuan, came from home appliance manufacturing, accounting for 99.24% of total revenue [2] - Air conditioning was the largest revenue contributor, generating approximately 11.575 billion yuan, which is 64.05% of total revenue and a year-on-year growth of 36.18% [2] - Refrigerator and freezer sales amounted to about 4.545 billion yuan, a decline of 4.17% year-on-year [1][2] - Washing machines generated revenue of approximately 1.040 billion yuan, reflecting a year-on-year increase of 32.70% [1][2] - Small appliances and kitchen products brought in around 698 million yuan, down 6.14% year-on-year [1][2] - The biomedical segment achieved revenue of about 149 million yuan, up 3.89% year-on-year [1] Regional Performance - Domestic market revenue reached 11.704 billion yuan, a year-on-year increase of 15.40%, representing 64.77% of total revenue [1][2] - The overseas market generated 6.367 billion yuan, marking a significant year-on-year growth of 32.17%, accounting for 35.23% of total revenue [1]

Financial Performance - In 2024, the company achieved a revenue of approximately 28.601 billion CNY, a year-on-year increase of 17.32% [1] - The net profit attributable to shareholders was 699 million CNY, a decrease of 4.97% compared to the previous year [1] - The refrigerator business generated approximately 9.296 billion CNY in revenue, growing by about 5.53% [2] - The air conditioning business reported revenue of approximately 15.407 billion CNY, an increase of about 33.20% [3] - The washing machine segment achieved revenue of approximately 1.747 billion CNY, up by about 31.44% [5] - The kitchen and small appliances sector saw revenue of approximately 1.492 billion CNY, a decrease of about 19.34% [5] - The biomedical business generated approximately 264 million CNY, down by about 5.36% [6] Market Strategies Domestic Market - The refrigerator sector focuses on enhancing customer service and product quality, emphasizing a "customer-centric" approach [1][10] - The air conditioning strategy includes promoting new products and enhancing brand influence through event marketing [3][13] - The washing machine strategy aims for high-end product development and channel transformation to increase market share [4][14] Overseas Market - The refrigerator business is expanding by introducing high-end products and targeting emerging markets [2][12] - The air conditioning segment is focused on brand development and expanding into new markets while maintaining quality [3][13] - The biomedical sector is enhancing customer service and expanding into new markets to solidify its overseas presence [6][12] Future Plans - In 2025, the company aims for dual growth in scale and profit, focusing on innovation and digital transformation [9] - The domestic refrigerator strategy will leverage customer needs and optimize channel operations for better profitability [10] - The overseas strategy will emphasize product differentiation and enhancing customer relationships to boost market share [12]

4月15日，第137届广交会盛大开启。温度科技专家澳柯玛以"智享 科技温度 新生活"为主题，携全温区 产品全新亮相。集中展现了家用全系列冰冷产品、商用全冷链、空气焕新、洗烘产品、智能家居、生物 医疗等场景方面的最新产品，为全球用户带来全温区产品解决方案。 在冰箱产品方面，"纯平全嵌"系列成为本次展会的重磅产品。匠心独运的超薄机身、嵌入式设计以及美 观时尚的外观，实现家电与家居的无界共生。 546升纯平全嵌对开门冰箱以其纤薄身材以及超大冻力而著称。作为澳柯玛纯平全嵌系列冰箱家族中的 又一位重量级新品，546升纯平全嵌对开门冰箱以其纤薄身材以及超大冻力而著称。通过精致的工艺设 计，让冰箱成为家居环境的一部分。在拥有594mm纤薄机身的同时，容积高达546L，做到美观实用两 不误。 516升纯平全嵌T型冰箱，是594mm纯平全嵌T型变温冰箱，得益于其独特的120L独立宽幅变温空间，可 以满足一年四季的多元储鲜需求。而且智能控制的宽幅变温舱，在8℃到-20℃之间可灵活调节，轻松实 现312L的大冷藏或324L的大冷冻空间，时令果蔬、海鲜、肉食禽蛋、饮料甜品、母乳辅食，统统都能 得到妥善存储。 全温区产品解决方案集中出 ...