出品：新浪财经上市公司研究院 作者：木予 2025年上半年，泡泡玛特营收、净利双增逾200%，海外业务收入同比提高439.6%。创始人、董事长王宁在业绩会上表示，预计今年营收规模超过300亿元较 为轻松，即将推出的迷你版Labubu有望成为超级爆款。当日，泡泡玛特股价创下历史新高至316港元/股，市值飙升突破4000亿港元。 相隔仅一天，名创优品旗下的TOP TOY宣布获得新加坡主权基金淡马锡领投的战略融资，投后估值高达100亿港元。2025年1-6月，TOP TOY细分业务营收 约7.42亿元，同比增长73.0%，线下门店共计293家。公开报道显示，名创优品已聘请摩根大通与瑞银集团筹备TOP TOY赴港上市相关事宜，预计融资3亿美 元。此外，背靠"IP大户"万达电影和儒意影业的52TOYS、集换式卡牌龙头卡游也已递表港交所。 同处潮玩赛道的布鲁可，却没能获得资本市场的同样追捧。据中期业绩报告显示，公司上半年实现总营收13.38亿元，同比增长27.9%，其中海外销售额较 2024年同期激增898.6%至1.11亿元；经调整净利润为3.20亿元，同比增长9.6%；母公司拥有人应占利润2.97亿元，而2024年上 ...

潮玩火爆。 作者 I 周佳丽 报道 I 投资界PEdaily 昨天（8月2 1日），名创优品罕见宣布了一则融资消息—— 旗下潮玩品牌TOP TOY收获来自淡马锡领投的战略融资，投后估值约1 0 0亿港元。 这是202 0年名创优品IPO上市后，叶国富操刀的全新兴趣消费版图：今年二季度，TOP TOY营收4亿元，目前门店总数达2 9 3家。现在，名创优品正评估它分拆上市的可能性。 这意味着，潮玩江湖又一个IPO要来了。 今天上午，名创优品大涨超20%，市值飙涨1 0 0亿港元至5 7 0亿港元。 另一边，泡泡玛特刚刚创造了史上最好业绩，股价不断刷新历史，最新市值已冲破4200 亿港元。IP潮玩，这个曾经让人看不懂的生意，如今火爆程度令人惊叹不已。 淡马锡领投 TOP TOY估值100亿 时间回到2020年10月，名创优品敲开了纽交所的IPO大门，来自湖北十堰的叶国富圆了 上市敲钟梦。 两个月后，名创优品推出一个全新品牌TOP TOY。定位为潮流玩具集合店，TOP TOY 聚焦新一代消费群体，截至去年底已拥有超万个SKU，覆盖了手办、3D积木、搪胶毛绒 和其他潮流玩具等主要潮流玩具品类。 虽由名创优品孵化推向市场 ...

Investment Rating - The report gives a "Buy" rating for the company, indicating a positive outlook for investment [9][12]. Core Insights - The company is positioned as the largest player in China and the third largest globally in the building character toy market, with a strong IP matrix and a focus on high-quality, cost-effective products [8][16]. - The building character toy industry is experiencing rapid growth, with a projected CAGR of 41.3% in China from 2023 to 2028, significantly outpacing the overall toy industry growth [8][10]. - The company's revenue is expected to grow significantly, with forecasts of 39.19 billion, 54.97 billion, and 67.44 billion CNY for 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 75%, 40%, and 23% [9][12]. Company Overview - The company, originally founded in 2014 as a children's educational technology firm, has transitioned to focus on building toys and character toys, launching its first character toy line in 2022 [16][17]. - The company has developed a robust IP portfolio with over 50 self-owned or licensed IPs, including popular franchises like Ultraman and Transformers [8][16]. Financial Analysis - The company has shown impressive revenue growth, achieving 22.41 billion CNY in 2024, a year-on-year increase of 155.6% [4][29]. - The adjusted net profit is projected to reach 9.95 billion CNY in 2025, with a staggering growth rate of 348% compared to the previous year [4][12]. - The gross margin has been steadily increasing, reaching 52.6% in 2024, driven by the strong performance of character toys [42][43]. Industry Insights - The global toy industry is expected to grow at a CAGR of over 5% from 2023 to 2028, with the character toy segment showing even higher growth potential [8][10]. - The competitive landscape is concentrated, with the company holding a 30.3% market share in China, leading over competitors like Bandai and LEGO [8][10]. Competitive Advantages - The company has established a comprehensive system that integrates product design, research, and production, allowing for efficient and high-quality product offerings [10][11]. - The marketing strategy focuses on content-driven engagement, leveraging social media and influencer partnerships to enhance brand visibility and consumer interaction [3][10].

引入了景林投资、UBS和富国基金三大基石投资者，累计认购5000万美元。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，Bloks Group Limited（布鲁可集团有限公司，以下简称"布鲁可"）计划于 2025年1月10日正式以"0325"为股票代码在港交所主板挂牌上市。 布鲁可计划在本次IPO中发行24,120,300股股份。其中，香港公开发售2,412,300股股份，国际发 售21,708,000股份。按每股55.65港元至60.35港元的招股区间计算，布鲁可的IPO市值预计介于 134.38亿港元至145.73亿港元。 值得注意的是， 根据交易平台数据，尚处招股过程中的 布鲁可 现已获得了超4 700 倍认购，远超2 024 年年末上市的毛戈平 （超800倍）。 在本次IPO 发行 中 ， 布鲁可引入了景林投资、UBS和富国基金三大基石投资者，累计认购5000万 美元——其中，景林投资和UBS分别认购2000万美元，富国基金及其全资附属公司累计认购1000 万美元。 当然，产品的背后则是IP矩阵——截至目前，布鲁可已成功推出2个自有IP ...