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书店外卖:如何从应急渠道成为新增长点?
Xin Lang Cai Jing· 2026-01-10 18:28
(来源:工人日报) 阅读提示 从被动尝试到主动布局,北京多家书店入驻外卖平台,将服务半径从2公里拓展到15公里。然而,佣金 挤压、盗版冲击、运营繁琐等问题,让每单利润薄如纸。这条线上求生之路,如何从应急渠道变成"第 二增长曲线"? 一个工作日的中午,北京市东城区交道口乌兰花书店里,各式各样的教辅书整齐码放在书架上,一本打 包好的《5年高考 3年模拟》放在门口,等待骑手取单配送。收银台旁的电脑传来提示音:"您好,您有 一条新的外卖订单。"书店经理王雯雯点开屏幕——是一单练习册加一支笔,备注写着:孩子下午上课 急用,麻烦尽快。 近年来,从大型连锁书城到小微书店,越来越多书店入驻外卖平台。当骑手在人流中取走的不再只是餐 盒,还有散发着油墨香的书籍,这股"知识外卖"热潮,是实体书店的"数字急救",还是通向未来的转型 之路?近日,记者走访北京多家实体书店,探寻这一转型模式的现状与未来可能。 被动尝试与主动出击 "疫情期间,店里的书卖不出去,又没有专属在线平台对接顾客,只能试着上线外卖平台。"乌兰花书店 经理王雯雯告诉《工人日报》记者,结合门店紧邻中小学的区位优势,该店线上选品以教辅类书籍为 主,同步上线办公用品、日用品 ...
曾以“价格免谈、关税也免谈”硬刚美国客户,67岁“亚洲笔王”:明年要在发展中国家市场跑马圈地,还要做AI生意
Mei Ri Jing Ji Xin Wen· 2025-12-30 13:20
每经记者|黄海 每经编辑|段炼 黄博文 "如果用一个字总结2025年,你会用哪个字?" 12月29日下午,面对《每日经济新闻》记者抛来的问题,邱智铭给出回答——"变"。 作为宁波贝发集团股份有限公司(以下简称"贝发集团"或"贝发")董事长,邱智铭被外界称为"亚洲笔王"。他执掌的贝发集团占据中国笔类出口市场 16.5%的份额,触达全球超17亿人。 邱智铭佩戴的智能眼镜是贝发推出的新品。采访前一日,"贝发智品"全球首店(Beifa AI creative)在宁波鄞州印象城正式开业。主打体验的门店里,除了 此前在广交会吸引关注的翻译机外,还陈列着智能笔、智能手表、智能眼镜、智能耳机等设备。 马上就要67岁生日的邱智铭将AI创业视作他退休前要做的最后一件大事,他希望贝发智品未来三年可以布局30家国家级首店、300家城市级首店、3000家 区县级首店。而对于即将到来的2026年,邱智铭不畏惧关税大棒再袭。 2025年上半年,美国方面所谓"对等关税"大棒乱舞,邱智铭一度带领贝发打响生死保卫战。彼时,邱智铭态度强势,以一句"价格免谈、关税也免谈"硬刚 美国客户。直至5月初,美国大客户自行承担关税,请求中国供应商恢复供应,邱 ...
买得越多越划算 藏在“批发”里的经济学秘密
Sou Hu Cai Jing· 2025-11-18 23:33
Core Concept - The article discusses the economic principle of economies of scale, explaining how purchasing or producing in larger quantities leads to lower average costs per unit, benefiting both consumers and businesses [2][5]. Group 1: Economies of Scale - Economies of scale refer to the phenomenon where the average cost per unit decreases as the scale of production or procurement increases, leading to lower prices for consumers [2]. - Fixed cost allocation is a key driver of economies of scale; as production increases, the fixed costs (e.g., factory construction, production lines) are spread over more units, reducing the cost per unit [3]. - Marginal cost decreases further amplify the price advantages for wholesale purchases, as larger production scales allow for lower raw material costs and improved production efficiency [3][4]. Group 2: Supply Chain Efficiency - The wholesale model simplifies the supply chain, reducing the number of intermediaries and associated costs, which allows for lower prices for consumers [4]. - By directly connecting manufacturers and wholesalers, the wholesale model minimizes additional losses and storage costs, leading to more stable pricing [4]. - However, excessive production or procurement beyond market demand can lead to inventory buildup, increasing storage and capital costs, which can negate the benefits of economies of scale [4]. Group 3: Market Implications - Understanding economies of scale helps explain why larger companies can dominate the market through bulk production and procurement, influencing consumer purchasing decisions [5]. - The principle of economies of scale serves as a crucial link between production and consumption, impacting daily consumer choices [5].
一张纸、一支笔、一把牙刷在海外不断“圈粉”——江苏“小而美”做成跨国大生意
Xin Hua Ri Bao· 2025-10-14 23:31
Group 1: Overview of Jiangsu Manufacturing - Jiangsu manufacturing is gaining popularity in overseas markets with small yet appealing products like paper, pens, sticky notes, and toothbrushes driving foreign trade growth [1] Group 2: Market Insights and Company Performance - Jiangsu Huateng Personal Care Products Co., Ltd. has successfully entered the high-end global market by adapting product formulations and designs based on regional preferences, achieving an annual foreign trade order growth of approximately 20% [2] - Jiangsu Sanxiao Group has embraced smart manufacturing, increasing production efficiency by over 50% and maintaining stable order volumes while enhancing product quality [2] - In the first eight months of the year, the export value of oral care products from Yangzhou reached 1.762 billion yuan, with toothbrush exports at 1.476 billion yuan, reflecting a year-on-year growth of 3.5% [2] Group 3: Export Trends in Stationery Products - After September, stationery products like cartoon sticky notes and colored loose-leaf paper experienced a surge in exports, with Jiangsu Fengxin Stationery Manufacturing Co., Ltd. leveraging its unique IP products to capture international markets [3] - The company has helped importers save approximately 890,000 yuan in tariffs, enhancing its market share and pricing power [3] - In the first eight months, another company, Lehui Stationery Nantong Co., Ltd., exported over 33 million yuan worth of stationery products to 28 countries and regions [3] Group 4: Trade Policies and Growth in Pen Manufacturing - Jiangsu Xiangzhao Stationery Co., Ltd. has seen its processing trade import and export value exceed 19 million yuan in the first eight months, a 1.8-fold increase from the previous year, aided by favorable customs policies [4] - The export of pens and their components from Jiangsu province reached 1.02 billion yuan, marking a year-on-year increase of 10.6% [4] Group 5: Paper Industry Expansion - Jiangsu Bohui Paper Industry Co., Ltd. reported an export value exceeding 500 million yuan in the first eight months, a 67.3% increase, driven by strong overseas demand [5] - The company has benefited from RCEP policies, issuing over 1,072 certificates of origin, which have reduced export costs and enhanced competitiveness in international markets [5] - The establishment of customs supervision sites has further reduced logistics costs for companies, ensuring a stable supply of raw materials [5]
桐庐以文润城展画卷
Hang Zhou Ri Bao· 2025-07-28 02:36
Group 1: Cultural Development and Integration - The article highlights the cultural construction initiatives in Tonglu County, emphasizing the integration of culture with technology, tourism, and public welfare to create a modern cultural county [7][8][9] - The "141X" modern industrial system in Tonglu is being developed, focusing on logistics, visual intelligence, new energy, new materials, and life health, aiming to optimize the business environment and create a high-quality development growth pole [8][10] - The county has been recognized for its cultural heritage, with historical figures like Lu You and Yan Guang contributing to its cultural identity, which is now being leveraged for economic development [8][9] Group 2: Technological Advancements in Industry - Zhejiang Prismatic Optoelectronics Co., Ltd. is identified as a leading smart manufacturing base, focusing on digital technology applications and innovation in the automotive and educational sectors [9][10] - The company’s core technologies are widely applied in automotive-grade smart hardware solutions and AI-driven interactive products, enhancing user experiences across various sectors [10] - The traditional pen-making industry in the region has undergone significant upgrades, with a production capacity of 8.5 billion pens annually, showcasing the integration of cultural elements into product design to increase value [11][12] Group 3: Tourism Development - Tonglu County has been recognized as one of the top 100 counties for tourism in China, ranking 8th in 2025, reflecting its continuous improvement in tourism offerings [13][14] - Major investments in tourism projects, such as the 2 billion yuan Kaiyuan Senbo Resort and the 6 billion yuan Fuchun River Film and Television Base, are set to enhance the county's tourism landscape [14] - The county is innovating its tourism products by integrating technology and culture, such as the AR technology in scenic areas, to provide unique experiences for visitors [14][15] Group 4: Community and Social Initiatives - The New Era Civilization Practice Center in Tonglu has been upgraded to enhance community engagement through various cultural activities, promoting a sense of community and cultural appreciation [16][17] - Cultural commissioners are actively working to bring quality cultural resources to rural areas, enhancing local cultural vitality and community spirit [17][18] - Volunteer initiatives, such as providing handmade goods to the elderly and offering refreshments to workers, reflect the community's commitment to social responsibility and warmth [17][18]
一对一精准对接 秘鲁驻沪代表为浙企出海“划重点”
Zhong Guo Xin Wen Wang· 2025-07-17 16:05
Group 1 - Peru's economy is experiencing continuous growth, and the relationship between Peru and China is at its historical best, with over one-third of Peru's foreign trade directed towards China [1] - China is not only Peru's largest export market but also its biggest source of tourists and significant source of investment [1] - The event highlighted Peru's development in agriculture, mining, and renewable energy, as well as ongoing regional connectivity projects [1] Group 2 - Companies like Zhejiang Xuecun Refrigeration Equipment Co., Ltd. see opportunities in Peru's demand for refrigeration equipment due to its status as a major exporter of avocados, grapes, and blueberries [2] - The new port, Qian Kai Port, and the future "Two Oceans Railway" are expected to significantly reduce logistics time to South America, enhancing confidence in market opportunities [2] - Companies are planning to conduct on-site investigations in Peru to better understand the market and prepare for expansion [3]
关税风暴80天,“亚洲笔王”邱智铭的四个瞬间
Mei Ri Jing Ji Xin Wen· 2025-06-27 05:42
Core Viewpoint - The announcement of "reciprocal tariffs" by the U.S. President Trump has created significant turmoil in global trade, particularly affecting companies like Beifa Group, which relies heavily on exports to the U.S. [3][5][10] Group 1: Impact of Tariffs - The U.S. will impose a 34% tariff on goods from China, which is unprecedented and poses a severe challenge for companies engaged in international trade [3][5] - Beifa Group, which holds a 16.5% share of China's pen export market, faces a potential loss of over $100 million in revenue due to the tariffs [8][10] - The company has approximately $60 million in existing orders and $17.5 million in transit orders for the U.S. market, which are now at risk [8][10] Group 2: Company Response - Beifa Group's leadership, under Chairman Qiu Zhiming, is actively assessing the impact of the tariffs and has initiated emergency meetings to strategize [8][11] - The company is considering increasing production capacity in Vietnam to take advantage of a temporary tariff exemption, aiming to double its output to 600 million pens annually [13][14] - Beifa has formed three teams to expedite overseas operations, with a focus on production and supply chain management [13][14] Group 3: Market Dynamics - As the tariff situation evolves, some U.S. customers are beginning to absorb the costs, leading to a partial resumption of orders from Beifa [17][18] - The company is leveraging its strong supply chain capabilities to maintain competitiveness, emphasizing that Chinese products offer superior value compared to alternatives from Southeast Asia [17][18] - Beifa's proactive approach includes exploring production options in various countries, including Egypt and Mexico, to mitigate risks associated with tariffs [17][18] Group 4: New Opportunities - Beifa Group is also focusing on its AI product line, which has shown promising demand at trade fairs, indicating potential for growth despite tariff challenges [20][22] - The company has received significant interest in its AI translation products, leading to immediate sales and partnerships during trade events [22][23] - Beifa anticipates maintaining a growth target of 20% to 30% for the year, despite the current market volatility [23]
中国最大文具出口厂商的转型棋局:出口压力下的“京东突围”
Core Insights - The article discusses Beifa Group's efforts to transition from international markets to domestic sales through a partnership with JD.com, aiming for significant growth in the Chinese market [2][3][6] Company Overview - Beifa Group, established in 1994, is a leading stationery manufacturer in China, known for its strong international presence, exporting to over 200 countries [2] - The company achieved a 20% year-on-year growth in sales and profits in 2024, but faced challenges due to tariff pressures affecting its major market, the United States [2][3] Challenges Faced - Beifa's international business accounts for 85% of its revenue, with 35% coming from the U.S. market. Tariff disruptions led to a significant order suspension, resulting in inventory buildup and cash flow issues [2][3] - The company experienced panic among its management and employees due to the potential impact of the tariff war on its operations [2] Strategic Response - In response to the crisis, Beifa initiated a self-rescue plan, relocating 22 product lines to Vietnam to optimize global production and reduce tariff costs [2] - The company also began exploring market opportunities in Egypt, Nigeria, and the U.S. [2] Domestic Market Strategy - Beifa recognized the need to expand into the domestic market, which posed a challenge due to its lack of online retail experience [3][4] - The partnership with JD.com, particularly through its "200 billion export to domestic sales support plan," provided Beifa with a strategic opportunity to pivot its business model [3][4] Product and Marketing Strategy - Beifa identified its strengths in IP development and product quality, leveraging its experience in producing for international brands to cater to domestic consumer preferences [4][5] - The company plans to launch a range of products on JD.com, including customized items and IP-based products, while utilizing innovative marketing strategies such as live streaming and social media promotion [5] Future Goals - Beifa aims to achieve a sales target of 1 billion yuan on JD.com within three years, focusing on building a professional domestic sales team and developing high-potential products [5][6]
卡游闯关港股:百亿营收的“谷子经济”巨头,IP隐忧待解
Jin Rong Jie· 2025-04-18 07:42
Company Overview - KAYOU Limited is a leading company in the pan-entertainment product sector, focusing on IP-based physical products such as toys and stationery [2] - The company has a diverse product range, with collectible card games being its core offering, and is expanding into other categories like figurines and stationery [2] Financial Performance - KAYOU's revenue is projected to grow significantly, with figures of 4.131 billion, 2.662 billion, and 10.057 billion RMB for the years 2022 to 2024, respectively, crossing the 10 billion RMB mark [2] - Operating profits for the same period are expected to be 1.803 billion, 0.831 billion, and 3.707 billion RMB, while net profits show a fluctuation with losses in 2022 and 2024 [2][3] - Adjusted net profits under non-IFRS measures are forecasted to be 1.620 billion, 0.934 billion, and 4.466 billion RMB for 2022 to 2024 [3] Market Position - KAYOU holds a leading market share in the pan-entertainment product industry, with 13.3% overall and 21.5% in the pan-entertainment toy sector, and dominates the collectible card game market with a 71.1% share [2] - The company is also the top player in the pan-entertainment stationery market with a 24.3% share [2] Industry Growth - The pan-entertainment product market in China is expected to grow from 91.9 billion RMB in 2019 to 174.1 billion RMB by 2024, with a compound annual growth rate (CAGR) of 13.6% [4] - The collectible card game segment is projected to grow at a remarkable CAGR of 56.6% from 2019 to 2024, representing 25.8% of the overall pan-entertainment toy market by 2024 [4] IP Dependency - KAYOU has a diverse IP matrix consisting of 70 IPs, but only one is proprietary, raising concerns about reliance on licensed IPs [5][6] - A significant portion of revenue comes from non-exclusive IP arrangements, with 96.0%, 82.3%, and 88.0% of total revenue derived from such products from 2022 to 2024 [6] - The company faces potential risks as 38 IP licensing agreements are set to expire by 2025, necessitating negotiations for renewals [6] Business Structure - The stationery segment has shown impressive growth, increasing from 20.9 million RMB to over 500 million RMB from 2022 to 2024, but remains a small part of overall revenue [7] - KAYOU's performance is heavily reliant on the collectible card game segment, indicating a risk associated with dependence on a single product line [7]