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康师傅少卖了11亿,饮料、方便面都在跌
21世纪经济报道· 2025-08-12 10:59
其中,在上半年,康师傅方便面业务销售额同比下滑2.5%至134.65亿元。具体来看,容器面销 售额同比下滑1.3%至67.71亿元;高价袋面销售额同比下滑7.2%至50.92亿元;中价袋面销售 额同比增长8.0%至13.72亿元;干脆面及其他销售额同比增长14.5%至2.3亿元。 记者丨 贺泓源 刘瑾睿 编辑丨骆一帆 康师傅对于增长压力的感受是深刻的。 8月11日,该公司披露2025年上半年业绩。财报显示,上半年康师傅营收约为400.92亿元,同 比下降2.7%,销售额跌超11亿元;归母净利润为22.71亿元,同比增长20.5%。 营收下滑背后是,康师傅主要品类销售额都在跌。 还要看到,市场压力下,康师傅正在从数量上"收缩"分销网络。 在今年上半年,该公司营销商数量从去年同期的67215家降至63806家。直营零售商数量从去 年同期的220623家降至今年的219124家。 2 智能 悦 读 · 权 威 . o n 扫码点击下载 总体来看,康师傅正在适应新节奏。 作为对比,食品业务增长成为统一企业中国业绩亮点。在上半年,统一该项业务营收53.8 亿 元,同比增长8.8%。其中,茄皇收入实现双位数增长,汤达人收 ...
白象“多半”商标致歉背后:市场竞争困境与品牌信任危机
Sou Hu Cai Jing· 2025-06-09 14:05
Core Viewpoint - The recent controversy surrounding the "Duoban" trademark by White Elephant Food highlights the challenges the company faces in maintaining brand reputation amidst intense market competition and consumer misunderstandings [2][9]. Company Summary - White Elephant Food's official response clarified that "Duoban" is a registered trademark and not an indication of increased product quantity, with the actual weight specified on the packaging [3]. - The company has introduced larger portion products, such as the 110-120g noodles based on the original 70g, to differentiate from standard offerings [3]. - White Elephant has registered multiple trademarks related to "Duoban" from 2018 to 2024, with some successfully registered while others were rejected [5]. Industry Summary - The instant noodle industry is experiencing downward pressure, with competitors like Kang Shifu and Uni-President facing revenue challenges, indicating a shrinking market [7]. - New food categories such as self-heating hot pots and ready-to-eat noodles are emerging, further squeezing the consumption scenarios for traditional instant noodles [7]. - White Elephant's beverage business is struggling due to a lack of experience among its noodle distributors, making it difficult to establish a strong presence in the beverage market [7]. - Consumer complaints against White Elephant have reached 1,681, primarily concerning product quality issues, which negatively impact the brand's reputation [7].