2025年12月16日至17日，三亚迎来一场聚焦银发经济未来的行业盛会——足力健老人鞋"聚焦经营 重回 增长"暨 2026 年夏季订货会在此举行。来自全国各地的经销商企业核心管理团队齐聚一堂，在经济学 家、营销专家与企业高层的思想碰撞中，共同解码老年消费市场的增长逻辑，明确2026年战略方向与执 行路径。这场盛会不仅是足力健夏季新品发布会，更成为其梳理发展脉络、重启增长引擎的战略发布 会。 经济学者解码风口：银发经济成确定性增长极 "中国经济已进入'快创新、慢增长'的新格局，机会藏在对存量资源的重新组合中。" 上海交通大学安泰 经济与管理学院教授、《变量》系列作者何帆在开幕演讲中率先破题，其分享的《未来的三个风口：中 国经济的新机遇》为在场经销商勾勒出宏观市场轮廓。他指出，当前经济环境下，新技术革命、老龄化 与新需求挖掘构成三大核心风口，其中老龄化带来的市场机遇尤为明确 ——"60 后" 婴儿潮一代步入老 年，成为收入稳定的消费主力，而适老化产品供给仍存在巨大缺口。 "过去十年我们证明了老龄行业的价值，未来一年要让经销商伙伴看到实实在在的增长成果。"他强调， 企业战略的落地离不开与合作伙伴的深度绑定，而这套经 ...

Core Viewpoint - Sichuan is undergoing a transformative change in the regulation of "three products and one special" (food, medicine, industrial products, and special equipment) safety, aiming to establish a multi-party governance model that includes corporate responsibility, legal supervision, technical support, and broad social participation [1][2]. Group 1: Regulatory Changes - The newly introduced "Sichuan Elevator Safety Regulations" emphasizes the importance of ensuring wireless communication signal coverage in elevators, which is crucial for emergency situations [1]. - The regulations specify responsibilities for elevator manufacturing, usage, and maintenance, creating clearer boundaries for management and maintenance units [1]. Group 2: Food Safety Initiatives - Sichuan has maintained a high-pressure stance on food safety, conducting seven special rectifications this year targeting school food and counterfeit meat products [1]. - The province encourages food producers to establish internal risk reporting and control mechanisms to identify and eliminate safety hazards early [1]. Group 3: Community Involvement in Supervision - Sichuan has initiated the "You Point, I Inspect" food safety activity, engaging over 1.2 million participants and conducting targeted inspections on 97,000 batches, enhancing the resonance between regulation and public opinion [2]. - More than 45,000 "Food Safety Tianfu" volunteers and 2,930 delivery riders are actively involved in food safety supervision and risk assessment [2]. Group 4: Technological Integration - The province is leveraging technology for smart regulation, utilizing the Tianfu Market Smart Supervision Platform to create comprehensive risk profiles of market entities [2]. - A food safety credit risk classification system categorizes enterprises based on credit, production conditions, and product risks, allowing for differentiated regulatory approaches [2]. Group 5: Focus on High-Risk Products - In the food sector, initiatives like "Internet + Bright Kitchen" are being implemented in key locations such as schools to enhance regulatory coverage [3]. - Special inspections are being conducted on high-risk household products like electric bicycles and gas stoves, as well as on products for the elderly and children [3].

Core Viewpoint - The Ministry of Civil Affairs and the State Administration for Market Regulation have jointly released the "Guidelines for the Construction of the Elderly Care Service Standard System (2025 Edition)" to enhance the standardization and evaluation system for elderly care services, aiming for high-quality development in this sector [1] Group 1: Standard System Overview - The revised 2025 edition expands the sub-systems from three to four, including: General Basic Standards System, Service Provision Standards System, Service Guarantee Standards System, and Service Management Standards System [2] - The General Basic Standards System aims to unify fundamental and general concepts and scopes in the elderly care sector [4] - The Service Provision Standards System is designed to standardize the content and specific requirements of elderly care services [4] - The Service Guarantee Standards System focuses on regulating the operational support elements for various elderly care institutions, including personnel training, job settings, environmental construction, facilities, technology assistance, information technology, and elderly products [4] Group 2: Current Challenges and Future Directions - The Deputy Director of the Elderly Care Service Department highlighted that while significant progress has been made in standardization, there are still shortcomings in the system's framework, mechanism, and element guarantees, such as an imbalance in standard supply and a predominance of recommended standards over mandatory ones [6] - The upcoming focus will be on accelerating the development of key core standards, emphasizing speed, quality, and mandatory nature to increase the effective supply of standards [6] Group 3: Focus on Elderly Products - As of October 2025, the State Administration for Market Regulation has published a total of 262 national standards related to elderly-friendly and barrier-free designs, with 13 standards specifically for elderly products, including appliances, furniture, shoes, reading glasses, and adult diapers [9] - The Deputy Director of the Standards Technology Department stated that there will be a continued emphasis on coordinating standards for elderly products and services, particularly in key areas such as rehabilitation aids, textiles, home appliances, public facilities, smart products, and life services [11]

Core Viewpoint - The Ministry of Civil Affairs and the State Administration for Market Regulation have jointly issued the revised "Guidelines for the Construction of the Elderly Care Service Standard System (2025 Edition)", aiming to enhance the quality of elderly care services and establish a standard system that aligns with China's national conditions [1][2]. Group 1: Standardization and Quality Improvement - The revised guidelines optimize the standard system framework, clarifying standard targets and improving structural organization to adapt to new developments in elderly care services [2][3]. - New secondary and tertiary indicators have been added, particularly in service provision, to address the characteristics of different service scenarios such as home, community, and institutional care [2][3]. - The guidelines include indicators for "age-friendly transformation services," "safety management," and "technology assistance for the elderly," reinforcing health management policies like health assessments and monitoring [2][3]. Group 2: Addressing Current Challenges - Despite a large number of elderly care institutions and diverse service models, there are still deficiencies in service quality and risk management, necessitating the clarification of service content and quality requirements [3]. - The revision aims to tackle issues such as unbalanced standard supply, weak guidance, and ineffective implementation of key standards, ensuring that standardization keeps pace with the evolving needs of elderly care services [3]. Group 3: Supporting Elderly Needs - The increasing diversity in the needs of the elderly population in areas like care, health management, and social security highlights the importance of a robust standard system for ensuring high-quality elderly living [4]. - As of October this year, 262 national standards related to age-friendliness and accessibility have been published, supporting the establishment of a senior-friendly society [4]. Group 4: Future Directions - The State Administration for Market Regulation plans to enhance collaboration with relevant departments to accelerate the development of essential and urgently needed elderly care standards, particularly in home and community care, quality safety, and smart elderly care [5]. - The implementation of the guidelines is seen as an opportunity to promote the effective application of important standards, supporting the establishment of a unified national elderly care service standard and evaluation system [5].

Core Viewpoint - The Ministry of Civil Affairs and the State Administration for Market Regulation have jointly issued the revised "Guidelines for the Construction of the Elderly Care Service Standard System (2025 Edition)", aiming to enhance the quality of elderly care services and establish a standard system that aligns with China's national conditions [1] Group 1: Standardization and Quality Improvement - The revised guidelines are designed to adapt to the rapid development of new business models, technologies, and practices in elderly care, addressing issues such as the lack of standards and unbalanced supply structures [1][3] - The new version optimizes the standard system framework, adding multiple secondary and tertiary indicators, particularly in service provision, to ensure comprehensive coverage of various service scenarios [2][3] Group 2: Health and Safety Focus - New indicators have been introduced, including "elderly-friendly renovation services," "safety management," and "technology assistance for the elderly," to enhance health management and care services [2][4] - The guidelines emphasize the need for standardized practices to improve service quality and ensure the safety of elderly individuals, addressing existing deficiencies in service content and quality requirements [3] Group 3: Support for Elderly-Friendly Society - As of October this year, China has released 262 national standards related to elderly care and accessibility, contributing to a robust standard system that supports the construction of an elderly-friendly society [4] - The standardization of elderly products is also progressing, with 13 national standards published to enhance the quality of products tailored for the elderly, ensuring they meet specific needs [4] Group 4: Future Directions - The State Administration for Market Regulation plans to strengthen collaboration with relevant departments to accelerate the development of essential standards for elderly care, particularly in home and community settings [5] - The implementation of the guidelines is seen as a catalyst for establishing a unified national standard and evaluation system for elderly care services, promoting the coordinated development of the elderly care sector and industry [5]

Core Viewpoint - The article discusses the recent release of the "Guidelines for the Construction of the Elderly Care Service Standard System (2025 Edition)" by the State Administration for Market Regulation and the Ministry of Civil Affairs, aiming to enhance the quality and standardization of elderly care services in response to the growing demand for such services in society [1][2]. Group 1: Standardization and Development - The new guidelines aim to lead the systematic and standardized development of elderly care services, addressing the rapid evolution of new business models, technologies, and service scenarios such as home care, community services, and institutional care [1][2]. - Compared to the 2017 version, the revised guidelines have made adjustments and expansions in the framework structure, classification methods, coverage of standard objects, and system coding [1]. Group 2: Policy Implementation and Focus Areas - The revision emphasizes the coordination of standards with policy implementation, focusing on accelerating the construction of elderly-friendly housing and improving safety and quality standards for elderly-friendly products [2]. - New indicators have been added, including "elderly-friendly renovation services," "safety management," and "technology assistance for the elderly," highlighting the importance of health care and rehabilitation services [2]. Group 3: Future Directions - The State Administration for Market Regulation plans to accelerate the development of standards in key areas such as rehabilitation aids, textiles, home appliances, public facilities, smart products, and life services to support the elderly in enjoying a happy and secure later life [3].

Core Insights - China has entered a moderately aging society, leading to significant policy support for the silver economy, with a total of 262 national standards related to aging and accessibility expected to be published by October 2025 [1][2] Group 1: Policy and Standards Development - The 20th National Congress of the Communist Party has emphasized the development of the silver economy, aiming to address the challenges of population aging, cultivate new economic growth drivers, and improve the quality of life for citizens [1] - The State Administration for Market Regulation is collaborating with the Ministry of Civil Affairs and other departments to enhance the standardization of aging-related products and services, focusing on both aging-friendly renovations and elderly products [1] Group 2: Standardization of Elderly Products - The State Administration for Market Regulation has released 13 national standards for elderly products, including standards for aging-friendly home appliances, furniture, shoes, and adult diapers, effectively addressing the specific needs of the elderly [2] - Related departments are conducting standard promotion activities to guide companies in improving the usability, compatibility, and safety of existing products based on the established standards [2]

Core Viewpoint - The Ministry of Civil Affairs and the State Administration for Market Regulation have jointly released the "Guidelines for the Construction of the Elderly Care Service Standard System (2025 Edition)" to enhance the standardization and evaluation system for elderly care services, aiming for high-quality development in this sector [1][5]. Group 1: Standard System Expansion - The revised 2025 edition expands the sub-systems from three to four, including: 1. General Basic Standards System 2. Service Provision Standards System 3. Service Guarantee Standards System 4. Service Management Standards System [3][5]. - The General Basic Standards System aims to unify basic and general concepts in the elderly care sector, while the Service Provision Standards System specifies the content and requirements of elderly care services [3]. Group 2: Focus on Core Standards - The Ministry of Civil Affairs emphasizes the need to address shortcomings in the standardization framework, including an imbalance in standard supply, with more recommended standards than mandatory ones [5]. - The new guidelines will accelerate the development of key core standards, focusing on speed, quality, and mandatory nature to increase effective standard supply [5][6]. Group 3: Integration with Other Sectors - The elderly care standardization work will focus on creating a supply structure that combines home-based care, community support, and professional institutional care, integrating resources from various sectors such as housing, health, culture, and finance [6][8]. Group 4: New Indicators and Standards - The updated guidelines introduce new secondary and tertiary indicators, particularly in service provision, to address the characteristics of different service scenarios, including home, community, and institutional care [8]. - New indicators include "entrusted consulting services" and "traveling elderly care services," aligning with the trends in the silver economy [8]. Group 5: Progress in Standards Development - As of October this year, the State Administration for Market Regulation has released a total of 262 national standards related to aging and accessibility, with 13 standards specifically for elderly products [9][11]. - Future efforts will focus on accelerating the development of standards for rehabilitation aids and other key areas related to elderly care [11].

Core Insights - The Wuxi Market Supervision Administration released the results of a quality inspection for elderly shoes, revealing that out of 10 batches tested, 1 batch was found to be non-compliant, resulting in a non-compliance rate of 10% [2]. Summary by Sections Quality Inspection Results - In 2025, the Wuxi Market Supervision Administration conducted a quality inspection on elderly shoes, with a total of 10 batches sampled and 1 batch failing the quality standards [2]. Consumer Guidance - Consumers are advised to purchase elderly shoes from reputable brands in formal retail environments to ensure product quality and reliable after-sales service. It is recommended to check packaging and materials, ensuring all labels are clear and accurate [2]. - Specific steps for selecting elderly shoes include: 1. Inspecting the shoe's surface for consistency in color, thickness, and texture, and checking for any defects in seams and adhesive areas [3]. 2. Testing the internal comfort by pressing on the shoe and ensuring the forefoot is adequately cushioned while the heel provides proper support [3]. 3. Bending the shoe to assess its flexibility and checking for any signs of adhesive failure [3]. 4. Evaluating the hardness of the heel and toe areas to ensure adequate protection and support [3]. 5. Checking for any unpleasant odors that may indicate harmful chemicals [3]. 6. Trying on both shoes simultaneously to assess comfort and ensuring there is at least 1 cm of space for the toes [4].

Core Viewpoint - The company, originally known for its elderly footwear, has shifted to the organic food market, opening over 30 stores and acquiring 80,000 members within three months, despite facing significant financial and legal challenges [2][3][4]. Group 1: Company Background - The company, founded in 2014 by Zhang Jingkang, initially focused on producing shoes for the elderly, achieving rapid sales growth and reaching 4 billion yuan in revenue by 2019 [3]. - The brand gained popularity through effective marketing strategies, including celebrity endorsements and targeted advertising [3]. Group 2: Financial and Legal Challenges - The company has been involved in over 90 legal cases, with a total amount in dispute reaching 808 million yuan, and has been listed multiple times as a dishonest executor [4]. - The founder has faced personal legal issues, including restrictions on high consumption, with total liabilities nearing 200 million yuan [4]. Group 3: Transition to Organic Food - In May 2025, the company announced its entry into the organic food market, offering a wide range of products and adopting a low-price strategy [4]. - The operational strategy mirrors its previous footwear business, utilizing both online and offline channels for promotion, including a membership system that has already generated at least 24 million yuan in fees [4]. - The company plans to expand its organic food stores to 150 by the end of 2025 and 600 by 2026, aiming to replicate its past success in a new industry [4].