降低重心，挺直身板，右脚用力蹬地，吕素贞屏住呼吸，反手拨球得分。 早上7点刚过，山东枣庄滕州市弘道公园的乒乓球场地内，吕素贞正挥汗如雨。 年过七旬的吕素贞是一位乒乓球发烧友，每天早晨都会来弘道公园和球友们过过招。这段时间，吕素贞 球技突飞猛进，球友们都想跟她比试比试。 连丢3球之后，吕素贞的球友王娟不干了，放下球拍上下打量起吕素贞来："现在这脚步咋这么果断？莫 不是换了什么先进装备？"过去，在球场上，面对对方的大力杀球，吕素贞迈步尝试一下说不定就有接 住的可能，但她害怕脚底打滑，往往只能放对手得分。"咱这老胳膊老腿了，万一打滑摔一下，可不得 了。"吕素贞说。 "兴许是因为这款鞋！这运动款老人鞋，舒适好穿，特别防滑，迈步子没有后顾之忧了。"王娟这么一 问，吕素贞赶忙撩起裤脚向球友们炫耀起来，"这鞋合脚，专门为喜爱运动的老年朋友设计，要不你也 赶紧买一双穿上试试？" 吕素贞脚上穿着一双灰色运动款老人鞋，圆形的鞋头宽松舒适，流线型的设计新颖时尚。 吕素贞这么一"秀"，球友们纷纷围拢过来，都想看看这双鞋到底好在哪儿。 "别的不说，这'易拉扣'的设计就真贴合咱老年人的需求。"吕素贞弯下腰，轻轻扭动鞋舌上的"易拉 扣"， ...

以下文章来源于新消费101 ，作者考拉是只鹿 新消费101 . 《商业评论》出品，原新零售商业评论，用深度案例、前沿观点，和你一起探索新零售的1001种可能。 该供应商向蓝鲸新闻记者表示，两年时间里足力健还了约1/20，并多次更改还款方案，目前还款周期 已排到了2026年。2024年9月以后，他再也没收到过足力健的还款。 本文来自微信公众号： 新消费101 （ID：xinlingshou1001） ，作者：考拉是只鹿，题图来自：视觉 中国 负债7亿的创业导师一边给网友们高调传授"如何给用户独特价值，一边自己还有巨额债务尚未还 清。 这个一半荒诞、一半凄凉的故事最近在老人鞋第一品牌——足力健创始人张京康身上上演了。 近期，张京康在自己的账号上发了一条视频，教大家如何还债。然而与此同时，知名广告策划人金枪 大叔在近期作品中透露，某老人鞋品牌拖欠一内容供应商900万元。蓝鲸记者核实到，涉事供应商为 业内知名短视频策略咨询方，而欠款的老人鞋品牌正是足力健。 去年9月，《中国企业家杂志》的一篇报道称，足力健每年收入的70%～80%都用于还债，仅2023年 就还了1.8亿元，但截至去年公司还有约7亿元的债务，至今有员工已 ...

Core Viewpoint - The company "足力健鞋业" is facing significant operational difficulties, highlighted by its tax debts and declining market reputation due to quality issues and increased competition in the elderly footwear market [2][10][15]. Tax Debts - According to the tax announcement from the State Taxation Administration, "足力健鞋业" has a total tax debt of 15,923,485.49 yuan, which includes various taxes such as value-added tax (13,836,479.18 yuan), urban maintenance and construction tax (79,343.46 yuan), corporate income tax (15,468.59 yuan), property tax (824,370.47 yuan), stamp tax (23,426.40 yuan), and urban land use tax (1,144,397.39 yuan) [4][8][9]. Market Performance - "足力健" experienced a dramatic increase in revenue from 60 million yuan in 2017 to 1.8 billion yuan in 2018, and further to 4 billion yuan in 2019, with approximately 5,000 stores nationwide [10]. - Despite the initial success, the brand has faced criticism for prioritizing marketing over product quality, leading to several quality control issues and negative consumer feedback [10][11]. Consumer Sentiment - There has been a rise in consumer complaints regarding the quality of "足力健" products, with reports of shoes having issues such as sole separation and poor design comfort [11]. - The brand's marketing strategy has not effectively retained consumer trust, as evidenced by increasing negative reviews on social media platforms [11]. Competitive Landscape - The elderly footwear market is becoming increasingly competitive, with brands like Nike and Skechers entering the space, offering products tailored for older consumers, which poses a threat to "足力健" [15]. - In response to market pressures, "足力健" is attempting to innovate by launching new products aimed at younger demographics, such as the "玫瑰妈妈鞋" [19].

Core Viewpoint - The article highlights the operational difficulties faced by the well-known brand "Zuli Jian," revealing a stark contrast between its past success and current challenges, including tax debts and quality issues [1][3][17]. Company Overview - Zuli Jian is associated with Suixian Zuli Jian Footwear Co., Ltd., which has a tax debt of 154,158.61 yuan, indicating financial strain [1][2]. - The company was founded on December 26, 2017, with a registered capital of 100.02 million yuan and employs 789 people as of 2022 [2]. Historical Performance - Zuli Jian experienced significant success a decade ago with the launch of the "Six Super Elderly Shoes," selling 500,000 pairs and rapidly expanding to over a thousand stores [3]. - The brand's marketing strategy heavily relied on advertising, spending 200 million yuan over eight years on CCTV ads, which initially boosted its recognition [12]. Product Development and Innovation - Zuli Jian claims to have developed shoes tailored for the elderly by studying foot shape changes, resulting in multiple patents, primarily for design and accessories [4][6]. - However, only 31 out of its numerous patents are related to technology, raising questions about the actual innovation in its products [7]. Quality Issues and Brand Reputation - The brand has faced multiple quality control issues, including non-compliance in product testing, leading to negative publicity and legal challenges [17][19]. - Complaints about misleading advertising regarding the safety of its shoes have significantly impacted consumer trust, with over 60% of complaints related to false claims about anti-slip features [21]. Market Position and Competition - Zuli Jian's market position has weakened due to emerging competitors like Skechers, which offer innovative designs and effective marketing strategies targeting younger consumers [15][16]. - The brand's shift in target demographics is evident, with over 70% of online buyers being younger consumers purchasing for their elderly relatives [25]. Strategic Shifts and Future Challenges - The company is attempting to adapt its marketing strategy by engaging younger audiences through new endorsements and social media campaigns, including using pets as brand ambassadors [27][28]. - The transition to a younger marketing approach faces internal conflicts between traditional marketing strategies and modern consumer expectations, highlighting a critical challenge for the brand's future [22][28].

出品｜搜狐财经 作者｜柴鑫洋 编辑｜李文贤 "专业老人鞋，认准足力健"，这句曾响彻央视的广告语，见证了一个国民品牌的崛起与衰落。 曾盛极一时的老人鞋品牌"足力健"年销达到40亿元，而如今却负债累累。 近日，足力健品牌背后的制造公司被曝欠税15.42万元。在去年，公司还有约7亿元的债务未还。 创始人张京康个人更背负56起诉讼，被法院多次下达"限制消费令"，深陷"老赖"漩涡。 | | | | | し おり引及エス付き支払・J339.0000407JJ | | --- | --- | --- | --- | --- | | 序号 | 欠税税种 | | 欠税余额(元) ÷ | 当前新发生的欠税金额(元) ÷ 发布单位 | | 1 | 城镇土地使用税 | 376,268.55 | | 0.00 - 1 | | 2 | 増值税 | 481,090.75 | | | | 3 | 城镇土地使用税 | 162,476.05 | | | | ব | 増值税 | 436,884.45 | | | | 5 | 増值税 | 265,218.36 | | | | 6 | 増值税 | 921,015.46 | | | | 7 | 増值税 ...

抱怨环境没有用，品牌经营者们不妨静下心来思考，如何从品牌企业自身出发来努力摆脱卷的状态。我们在这里提供一些思考角度。 一、"卷"的本质：供过于求&供给同质化 商业范畴的"卷"本质上就是供给侧的过度竞争。那是什么因素造成了这种现象？我们认为原因主要有两点： 这两年，"卷"依然是消费品领域的主旋律，而且"卷"的程度似乎还在不断加深——相比前几年还在卷增长，这两年许多行业已经进展到卷生存的地步；包 括卷起来的范围也不像前几年，还主要集中在美妆护肤、食品饮料等主流大品类赛道，这两年连一些原本不起眼的细分小品类赛道，都开始渐渐挤满了 人。 这种卷还体现在品牌在与平台博弈之中的弱势，正如我们在《品牌为何卷？拆解品牌VS平台的博弈》一文中所分析的，作为供给端的品牌在需求增长缓 慢且交易、曝光都依赖于少数平台时，品牌就不得不遵照这些平台的游戏规则行事。 一方面是数量层面的供过于求，这很好理解，僧多粥少必然引发供给侧的竞争。供需关系永远是经济运行最底层的因素，也是相对宏观的因素，很难被个 体逆转。比如家居家电、燃油车、服装等许多品类已经进入需求滞涨的情况，供给侧的激烈竞争就难以避免。 另一方面是供给侧自身的同质化，这一点往往在 ...

以科技之力，焕新传统服务。据悉，由山东省商务厅主办的现代家政产业对接会，将于2025年6月13日 至15日在济南重磅登场。本届对接会以"家政焕新·潮享服务新未来"为主题，集家政、养老、科技、健 康、教育、培训于一体，将向公众和专业观众呈现家政产业最前沿的产品与理念。诚邀广大市民、业内 同仁、机构代表和专业买家到场参观体验，共赴"科技+生活"智慧盛会。 亮点抢先看：6 个不容错过的理由 首个"家政+科技"沉浸式体验馆，重构未来服务场景 潮享新家政体验区重磅亮相，集成数字平台、诚信家政、智能辅具、智能家居、科技助浴、智能艾灸、 中医康养、供应链平台八大板块，一次打卡，全链体验。AI中医面诊、智能培训系统、智能擦窗机器 人、智能助浴设备、家庭康养机器人等沉浸式展示，"边看边试"，让智慧家政触手可及，让科技走进生 活。 "黑科技"刷新家政想象力 到场有礼，福利多多，体验即收获 活动三天精彩不断，观众不仅可以看新品、试用"黑科技"，还可参与多重福利活动，真正实现"看得 见、带得走、体验中学得会"。 活动现场设置体验互动区，完成任务即可抽奖赢好礼；品牌体验课同步开放，手把手教学实用家政技 能；参与采购还有机会领取补贴券与 ...

| 序号 | | 姓名 | | 立室日期 | | | --- | --- | --- | --- | --- | --- | | 1 | 张 | 张京唐 | 他有13家公司 > | 2021-04-01 | (2021)回030 | | 2 | | 张 张京康 | 他有13家公司 > | 2021-01-05 | (2021)回03岁 | | 3 | 张 | 张京康 | 他有13家公司 > | 2020-09-01 | (2020)闽030 | | 4 | 张 长京展 | | 他有13家公司 > | 2020-08-18 | (2020)浙108 | （图源：天眼查） 更雪上加霜的是，足力健还面临着严重的质量危机。近年来，足力健老人鞋多次因质量问题被市场监管部门通报，包括底墙与帮面剥离强度不合格、外底耐 磨性能不达标等。这些问题不仅损害了消费者的利益，也严重影响了足力健的品牌形象。 近日，河南省商丘市睢县税务局第二税务分局公布的欠税公告显示，足力健品牌背后的制造公司睢县足力健鞋业有限公司欠税15.42万元。这家曾经依靠"孝 心经济"盛极一时的老人鞋品牌，如今正面临着增长困境和债务危机双重压力。 回看2018年 ...