茅台葡萄酒

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寻美宁波,茅台葡萄酒的文化深耕与消费引导
Sou Hu Cai Jing· 2025-06-13 07:40
"茅台红·寻美东方"(海岸线)的第二站设在此处。 6月12日,茅台葡萄酒从石浦渔港出发,带领嘉宾领略"北纬30度最美海岸线"风光,在非遗鱼骨画等匠心艺术体验中,感受宁波千年文化深邃与广博,又 透过茅台葡萄酒与象山杨梅特调的"海风饮",意会东方典范多元表达。 海风裹挟着潮汐韵律,吹动千年海上丝绸之路旧梦,一场葡萄酒的价值跃迁掀开新篇章。 寻脉"海丝" 宁波"书藏古今,港通天下"。 文|梁晓洁 从广州出发,沿海岸线北上,抵达长江三角洲南翼,便是国家南北沿海运输大通道的交汇点——宁波。 作为"海上丝绸之路"始发港之一,宁波在历史长河中见证了东西方商贸与文化交融。中国新闻摄影学会副秘书长、中国作家协会会员徐渭明在主题分享中 揭示宁波作为贸易枢纽在东西方物质文化交流中的历史地位。 "茅台红·寻美东方(海岸线)"深挖历史基因,讲好葡萄酒故事,将茅台葡萄酒与"海上丝绸之路"等强文化符号绑定,提升消费者对葡萄酒文化认同 与情感归属。 "山山难越山山越,川川无路舟自渡",这是茅台葡萄酒对葡萄酒事业的信念与坚持。 ▎徐渭明 唐宋时期,宁波已是重要国际贸易港口,波斯、大食商人经宁波港将葡萄酒酿造技艺带入,使其成为葡萄东传重要节点。 ...
散瓶飞天茅台回收价跌破2000元,渠道商破防:从来没有过!
Bei Jing Shang Bao· 2025-06-11 00:49
Core Viewpoint - The price of 53-degree Feitian Moutai has dropped significantly, nearing the psychological threshold of 2000 yuan per bottle, with a decline of over 10% compared to the same period in 2023 and 2024 [2][6][7]. Price Trends - As of June 10, the wholesale price for 53-degree Feitian Moutai reached 2020 yuan per bottle for loose bottles and 2080 yuan for boxed bottles [2]. - The retail price in some Beijing stores is around 2100-2300 yuan per bottle, with indications that prices may rise slightly after mid-July due to seasonal demand [2]. - The recovery price for loose bottles has fallen below 2000 yuan, reaching 1970 yuan, marking a historical low [6]. Market Dynamics - The decline in prices is attributed to the end of the peak consumption season around the Dragon Boat Festival, leading to a seasonal downturn in white liquor sales [6][7]. - E-commerce promotions, particularly during the "6·18" sales event, have further pressured prices, with some platforms offering Moutai at prices as low as 1499 yuan [7][8]. Supply Chain and Distribution - Moutai has increased the distribution of non-standard products, which has affected the demand for Feitian Moutai, contributing to the price drop [8]. - The company has implemented measures to control supply, including halting direct sales of 500ml Feitian Moutai and freezing a portion of inventory to stabilize prices [8][9]. Strategic Adjustments - Moutai plans to adjust its product structure across various sales channels to enhance consumer reach and improve operational capabilities [9]. - The company aims to adapt to changing consumer behaviors and preferences by exploring new consumption scenarios beyond traditional gifting and dining occasions [9].