Group 1: Direct Sales Channel Performance - The company has optimized its organizational structure and enhanced management efficiency to improve the direct sales channel [1] - Focus on personalized product customization and market demand research to adjust product strategies [1] - Plans to innovate in health, quality upgrades, and experience enhancements [1] Group 2: E-commerce Channel Operations - The optimization of the e-commerce channel organization is nearly complete, with a self-built live streaming team established [1] - Continuous improvement in operational capabilities to achieve rapid revenue growth while enhancing brand communication and consumer education [1] - Ongoing adjustments in product combinations, platform collaborations, and operational strategies to improve profitability [1] Group 3: New Product Performance - Successful new products include "Duoduo Series" dumplings, "Jin Duo Series" dumplings, "Golden Ratio" dumplings, "Shiyang Tangyuan," and "Tea Fun Series" Tangyuan [2] - Future product development will focus on health, emotional value, and cost-performance ratio [2] Group 4: Market Competition Response - The frozen food market remains competitive, with moderate recovery in overall consumer demand [2] - The company is responding to the growing preference for personalized and diverse consumption among new consumer groups [2] - Strategies include optimizing supply chain processes and improving product quality and pricing to enhance competitiveness [2]

Core Viewpoint - The company is shifting its strategy from a one-size-fits-all approach to a more specialized product offering tailored to various channels and consumer scenarios, recognizing the need for innovation and adaptability in a competitive market [1][4][6]. Group 1: Business Strategy - The company plans to enhance its operational capabilities in various channels rather than solely focusing on expanding e-commerce revenue, indicating a strategic pivot towards profitability [4][5]. - The company has reported a significant growth in its direct e-commerce revenue, reaching 363 million yuan in 2024, a year-on-year increase of 58.5%, with a gross margin of 26.95% [4][7]. - The company is exploring new retail channels such as chain restaurants, community group buying, and interest-based e-commerce, which are expected to drive growth in the frozen food sector [3][5]. Group 2: Product Innovation - The company emphasizes product innovation as a core task, aiming to design new products for different consumer demographics and scenarios, including a new "Tea Fun Series" of rice balls targeting younger consumers [6][7]. - The company has successfully launched limited edition products and plans to continue this trend, with recent sales of a seasonal product reaching several hundred million yuan within a few months [6][7]. - The company is also focusing on the silver economy, conducting research and development for products tailored to older consumers, acknowledging the unique needs of this demographic [7]. Group 3: Financial Performance and Outlook - In the first quarter of 2025, the company reported revenues of 2.218 billion yuan and a net profit of 209 million yuan, with positive trends in operational metrics since Q3 2024 [7]. - The company anticipates moderate growth targets for 2025, aiming for single-digit increases in both profit and revenue, while acknowledging the challenges posed by external market conditions [7].

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected investment return that will outperform the market benchmark by 5% to 15% over the next 6 to 12 months [6][14]. Core Views - The company reported a total revenue of 6.632 billion yuan for 2024, a decrease of 6% year-on-year, and a net profit of 542 million yuan, down 27.64% year-on-year. The first quarter of 2025 saw a total revenue of 2.218 billion yuan, a slight decrease of 1.58% year-on-year, with a net profit of 209 million yuan, down 9.22% year-on-year [1][4]. - The traditional rice and noodle product segment faced revenue pressure in 2024, while the B-end market showed relative strength. The retail market (C-end) was weak, with revenue down 8.10%, while the catering market (B-end) saw a slight increase of 1.06% [2]. - The company's gross margin for 2024 was 24.22%, down 1.62 percentage points year-on-year, primarily due to intense price competition in the industry. The net profit margin for 2024 was 8.18%, down 2.44 percentage points year-on-year [3][12]. Summary by Sections Financial Performance - In 2024, the company achieved total revenue of 6.632 billion yuan, a decrease of 6% year-on-year, and a net profit of 542 million yuan, down 27.64% year-on-year. The first quarter of 2025 showed a total revenue of 2.218 billion yuan, a decrease of 1.58% year-on-year, with a net profit of 209 million yuan, down 9.22% year-on-year [1][5]. - The company plans to distribute a cash dividend of 3 yuan per 10 shares, with a dividend payout ratio of 48.64% [1]. Market Segmentation - In 2024, revenue from the retail market was 5.119 billion yuan, down 8.10%, while the catering market generated 1.445 billion yuan, up 1.06%. The B-end market showed stronger performance, particularly among large clients [2]. Profitability Metrics - The gross margin for 2024 was 24.22%, down from the previous year, while the net profit margin was 8.18%, reflecting the impact of competitive pricing strategies [3][12]. - The company’s operating expenses increased, with a sales expense ratio of 12.88% in 2024, up from the previous year, primarily due to increased promotional costs [3]. Earnings Forecast and Valuation - The net profit forecast for 2025 and 2026 has been revised down to 567 million yuan and 605 million yuan, respectively, reflecting a decrease of 35.0% and 37.4% from previous estimates. The report anticipates an EPS of 0.65 yuan for 2025 and 0.69 yuan for 2026 [4][5]. - The current stock price corresponds to a P/E ratio of 18 for 2025, indicating a valuation that reflects the company's expected earnings growth [4][12].