Core Insights - A significant trend is emerging in China where millions are abandoning traditional urban success models to pursue entrepreneurial opportunities in rural areas, leveraging modern technology and e-commerce platforms [1][3][15] Group 1: Entrepreneurial Shift - Over 10 million Chinese have shifted from urban jobs to rural entrepreneurship, with a projected total of 15 million by mid-2025 [3][15] - The rise of new farmers, who utilize internet technology and modern business practices, is driving the growth of rural e-commerce and smart agriculture [3][15] - The Douyin platform has facilitated the sale of 10.2 billion agricultural products in the past year, averaging 24.48 million sales per day [3][30] Group 2: Case Studies of Success - Wu Shuangpeng, a former tech engineer, achieved over 10 million yuan in sales within a year by selling local oranges through live streaming, demonstrating the potential of e-commerce in rural areas [1][10] - The transformation of traditional farmers into e-commerce entrepreneurs is evident, as seen with local farmers like Li Fenglin, who transitioned from farming to live streaming [12][13] - Innovative products, such as pre-peeled chestnuts, have emerged from local entrepreneurs, leading to significant sales increases and inspiring others to follow suit [25][30] Group 3: Economic Impact - The agricultural landscape is being reshaped, with the emergence of new business models that prioritize consumer demand over traditional production methods [25][30] - The integration of technology in agriculture, such as automated sorting and drone logistics, is enhancing efficiency and product quality [13][30] - The growth of rural e-commerce is contributing to the economic revitalization of rural areas, with significant increases in sales and local employment opportunities [30][38] Group 4: Future Prospects - The Chinese government aims to support rural entrepreneurship, with plans to cultivate 1 million rural entrepreneurial leaders by 2025 [34][35] - The potential for rural areas to become economic engines is recognized, with a focus on attracting talent back to the countryside [32][34] - The success stories of new farmers are inspiring a wave of young people to return to their hometowns, fostering a new era of rural development [36][38]

中新网拉萨8月11日电 (贡桑拉姆 巴吉袁相普)连日来，西藏米林市盛世农业水果基地(以下简称：农业水 果基地)千亩果实挂满枝头，迎来丰收旺季。6年前，这里曾是一片低效林地覆盖的荒滩，如今已蜕变为 西藏最大的高原水果基地之一。 近年来，米林市加大相关投入力度，实施让"荒滩"焕发新生的"甜蜜革命"，这既是"政府引导、企业主 导、农户参与"的乡村振兴新模式，更是西藏边疆地区六十载发展巨变的生动缩影。 走进农业水果基地，连片的桃林压弯枝头，空气中弥漫着清甜的果香。"这颗桃子是原生态，吸收了高 原阳光的脆桃。"农业水果基地负责人杨开平捧着刚摘下的蜜桃说。 图为米林农民采摘苹果。米林融媒体中心 供图 图为村民沉浸在采摘瓜果的喜悦中。米林融媒体中心 供图 据悉，由米林市人民政府投资的米林市盛世农业冷链物流储藏中心已破土动工，预计2025年建成。该冷 链物流储藏中心的建成投运，将为当地蜜桃打通更广阔的流通市场，"桃子经济"也将加速驶入品牌化、 规模化的新赛道。米林市正以特色农业为翼，在高原乡村振兴路上华丽启航。(完) [ 责编：丁玉冰 ] 他介绍，自2017年至今，该农业水果基地带动了当地务工人员7万多人次，他们在基地里除草 ...

Core Viewpoint - The article highlights the successful development of the peach industry in Mengyin, Shandong, through various financial and marketing initiatives that support local farmers and enhance the overall supply chain [1][4][5]. Financial Support and Risk Prevention - Mengyin's financial regulatory bureau has implemented targeted measures to support peach farmers, including organizing financial education programs to prevent illegal fundraising and fraud during the peak sales season [2][3]. - A total of 11 teams were formed to conduct on-site financial literacy campaigns, reaching over 18,000 participants during the promotional month [2]. Market Development and Sales Channels - The establishment of a yellow peach trading market has improved pricing power for farmers, with daily transaction volumes reaching over 20,000 jin and prices approximately 0.3 yuan higher than other markets [3]. - Online sales have become a significant channel, with over 4 billion jin of peaches sold through e-commerce platforms, supported by financial products tailored for the e-commerce sector [4]. Industry Chain Enhancement - The financial bureau has facilitated the development of a comprehensive peach industry chain, including a modern peach planting demonstration base and various value-added products [5][6]. - The total loan balance for the peach industry in Mengyin has reached 1.56 billion yuan, supporting various stages of production and sales [4]. Digital Transformation and Efficiency - A new digital platform has been established to streamline transactions and improve efficiency in the peach trading market, moving away from traditional manual accounting methods [7]. - The initiative aims to replicate this digital transformation across other local industries, enhancing overall operational efficiency and reducing transaction costs for small businesses [7].

Core Viewpoint - The article highlights the integration of electricity supply and agricultural practices in the peach industry of Sheshe Township, emphasizing the role of the State Grid Qinyang Power Supply Company in ensuring reliable electricity for the peach harvest season [1][2][4]. Group 1: Agricultural Development - Sheshe Township has focused on developing its unique agricultural industry, transitioning from enjoying peach blossoms in spring to harvesting sweet peaches in summer [2]. - The area has introduced new fruit tree varieties and established high-quality ecological orchards, resulting in a planting area of 1,160 acres and an annual output value exceeding 8 million yuan [2]. Group 2: Electricity Supply and Safety - The State Grid Qinyang Power Supply Company has been proactive in ensuring electrical safety during the peak peach harvesting season by conducting thorough inspections of power lines and transformers [2]. - The company has established a "green channel" for electricity supply to farmers and processing enterprises, ensuring quick responses to new installation and capacity increase requests [2][4]. Group 3: Impact on Farmers - Farmers have reported significant improvements in their operations due to the availability of electricity, which has replaced manual labor for tasks such as irrigation and pesticide spraying, making the process more efficient [2]. - The integration of electricity into agricultural practices has allowed farmers to move away from traditional methods, enhancing productivity and reducing labor intensity [2]. Group 4: Future Plans - The State Grid Qinyang Power Supply Company plans to focus on the needs of local specialty industries, aiming to upgrade rural power grids and optimize electricity distribution to support economic development [4].

Group 1 - The 2025 China Internet Civilization Conference was held in Hefei, Anhui, focusing on promoting a positive live-streaming ecosystem and recognizing quality live-streaming rooms [2] - The "Quality Anchor Cultivation Project" aims to cultivate and recognize 6,000 quality live-streaming rooms from 2024 to 2026, with a target of over 30,000 quality live-streaming rooms across platforms [2] - The third batch of recognized quality live-streaming rooms includes 57 flagship stores from well-known brands like Xiaomi, Haier, and Lin's Home, indicating strong consumer recognition of quality domestic brands [3] Group 2 - In the book sales sector, notable anchors on Douyin, such as @与辉同行 and @王小骞, have achieved significant sales, with the People's Literature Publishing House selling over 5.4 million books since starting live-streaming sales in 2021 [3] - The live-streaming format has revitalized book sales and knowledge dissemination, with specific titles like "The Right Bank of the Erguna River" seeing a tenfold increase in print volume due to live-stream promotions [3] - The inclusion of agricultural creators in the quality live-streaming list highlights the impact of live-streaming on rural development, with individuals like @沂蒙二姐 and @水果游侠 successfully promoting local agricultural products [5] Group 3 - Fashion brands like "古拙质造" and "CHU楚妞" have gained consumer favor through innovative operations and high-quality products, with some even showcasing their collections during Shenzhen Fashion Week [5] - The live-streaming e-commerce sector is evolving, with various industries leveraging this format to enhance consumer engagement and drive sales [5]