南方财经记者魏彤 广州报道 "7元吊龙，30秒出餐。"一系列采用"酸汤+牛肉+米线+废墟风"模式的云贵式生烫牛肉米线品牌迅速崛 起，攻占了广州的街头巷尾。凭借独特的酸辣口味、丰富的食材运用，贵州烙锅、凯里酸汤鱼、云南菌 菇汤等云贵菜系深受年轻人青睐。 为何云贵菜系能异军突起成"城市新宠"呢？也许能从一份专业研究报告中找到答案。 近日，毕马威中国联合广东省餐饮服务行业协会、深圳市烹饪协会发布《湾区食韵绘新章——2025年餐 饮企业发展报告》报告（以下简称《报告》），从消费趋势、资本动向、供应链升级等多个维度，深入 解析了全国及粤港澳大湾区的餐饮业发展现状，通过深刻洞察大湾区餐饮业投融资市场的环境、趋势以 及热点领域，充分挖掘赋能餐饮价值链成长的新风口。 大湾区餐饮连锁化率31.7%领跑全国 《报告》显示，2024年全国餐饮收入达5.6万亿元，同比增长5.3%。 粤港澳大湾区作为中国经济最活跃的区域之一，其餐饮市场近年来展现出强劲的增长势头。2024年，广 东餐饮收入达5904.9亿元，居全国首位，同比增长2.5%，同比增速较广东社零增速高1.7%。广东餐饮 收入增速波动小于全国，连锁化、规模化、一体化是核心竞争 ...

"万物皆可烙"的贵州烙锅，能跑通全国市场吗？ 云贵菜又出了个爆品！ 抖音数据显示，"五一"假期期间，贵州烙锅的团购订单量同比增长354%，仅次于前段时间爆火的荣昌卤鹅。有网友分享，部分贵州烙锅餐馆需要排队两 小时才能吃上，有的甚至出现了等号900多桌的情况。 线下客流爆满，线上热度也在持续外溢。巨量算数显示，在抖音平台，近30天"贵州烙锅"相关视频播放量超过7000万次；小红书上，该话题的笔记数量达 到20万篇，总阅读量超过6000万次。 贵州烙锅究竟是什么来头？ 有品牌已开出200+店！贵州特色夜宵档走向全国 烙锅是贵州常见夜宵业态，重点围绕在"烙"字，它的吃法其实很简单，就是把牛肉、板筋、洋芋、臭豆腐等各种荤素食材放在一口铁锅里烙熟，锅气逼 人，口感油润却不腻口。 从左到右依次为水城烙锅、清镇烙锅、活油烙锅 △图片来源：小红书截图 近年来，随着贵州旅游热度持续攀升，烙锅这一当地美食也被更多人发现，贵州烙锅店正在全国各地不断涌现。 从整体上看，烙锅以夫妻店、大排档为主。不过，在这些贵州烙锅店中，已经有部分品牌迈出全国连锁化的步伐。 比如坡摊·贵州非遗烙锅烤肉，据其联合创始人发布的视频透露，该品牌创立于202 ...

Group 1: Tourism Market Recovery - The "May Day" holiday has led to a significant recovery in the national cultural and tourism market, with consumption vitality fully released, marking the strongest rebound in nearly three years [1] - Platforms like Meituan, Douyin, and Alipay reported record-high metrics in national tourism orders, dining consumption, and cross-border transactions [1] - Guangdong province emerged as a top destination, leading in inbound consumption and service consumption scale, showcasing the strong consumer appeal of the Greater Bay Area [1] Group 2: Rise of County-Level Tourism - County-level economies are gaining traction, with small town tourism becoming a new hotspot, as travelers seek relaxation away from crowded cities [2] - Popular county destinations include Zhejiang's Tonglu, Anhui's Huaining, and Hunan's Xinhua, which are attracting visitors looking for a more tranquil experience [2] Group 3: Hotel and Dining Trends - High-star hotel bookings in county towns surged over 80% year-on-year during the "May Day" holiday, with top destinations including Guangdong's Heyuan and Gansu's Longnan [4] - The concept of "travel for food" gained popularity, with dining orders from non-local tourists on Meituan increasing by 189% compared to 2023 [7] - Guangdong's dining and entertainment service consumption led the nation with a year-on-year growth rate of 54%, and cultural tourism consumption increased by 94% [7] Group 4: Cultural and Night Economy - The integration of traditional culture with modern experiences is revitalizing the cultural tourism market, with significant increases in non-heritage performances and night economy activities [10] - During the holiday, the search volume for "night tours" rose by 50%, with popular night tours in cities like Guangzhou and Wuhan [11] Group 5: Cross-Border Tourism Growth - Cross-border tourism is thriving, with Guangdong leading in inbound consumption during the "May Day" holiday, showing over 100% growth compared to last year [14] - The trend of Hong Kong residents traveling to Guangdong for shopping and services has become common, reflecting a dual flow of tourism between regions [14] - Outbound travel spending saw a 53% increase, particularly in transportation, with tourists using Alipay for various services abroad [15]