Core Insights - The company, BaiRun Co., Ltd. (002568), held a mid-year performance briefing on September 19, 2025, focusing on its product innovation and market strategies [1] Group 1: Product Development - BaiRun Co. is continuously enhancing its "358" product matrix to stabilize category growth through multi-dimensional strategies [1] - The company has launched several new flavors and products, including Qingmei Longjing, Chun Jian White Peach, Sunshine Rose Grape, and Le Orange Oolong, which have been well-received by consumers [1] - The new jelly wine products sold out quickly in their first online release, indicating strong market demand [1] Group 2: Health and Innovation - BaiRun Co. is actively introducing various zero-sugar new products in its Strong and Refreshing series, promoting a lighter consumption experience with zero sugar and zero purine [1] - The company is committed to continuous development in flavor innovation, product innovation, and health-oriented offerings [1] Group 3: Business Overview - BaiRun Co.'s main business segments include the ready-to-drink cocktail business and the flavor and fragrance business [1] - The ready-to-drink cocktail segment primarily focuses on the research, production, and sales of the "RIO" brand cocktails [1]

Core Viewpoint - The report from Tianfeng Securities indicates that Bairun Co., Ltd. is experiencing a decline in revenue and net profit for Q2 2025, primarily due to the adjustment period of its pre-mixed cocktails, although whisky contributions remain positive [1] Financial Performance - For Q2 2025, Bairun's operating revenue, net profit attributable to the parent, and net profit excluding non-recurring gains and losses are projected to be 752 million, 208 million, and 178 million yuan respectively, reflecting year-on-year declines of 8.98%, 10.85%, and 22.61% [1] Product Development - The company is continuously improving its "358" product matrix, having launched jelly wine in June with positive sales feedback, and is set to introduce a light enjoyment series of 12-degree pre-mixed cocktails in August [1] Future Outlook - Despite slight pressure on terminal demand, the profit forecast has been adjusted downwards, with expected net profits for 2025 and 2026 revised to 770 million and 870 million yuan respectively, and a new forecast for 2027 set at 990 million yuan [1] - The rating for Bairun Co., Ltd. remains "Buy" [1]

Summary of Baijiu Co. Conference Call Company Overview - **Company**: Baijiu Co. - **Industry**: Alcoholic Beverages, specifically focusing on pre-mixed cocktails and whiskey Key Points and Arguments Pre-mixed Cocktails Business - In the first half of 2025, the overall pre-mixed cocktail business declined by approximately 9%, while the "Mild Drunk" series achieved double-digit growth. The "Strong Refreshing" and "Refreshing" series experienced double-digit and single-digit declines respectively, indicating a shift in market preferences [2][3] - New products such as jelly cocktails and high-alcohol pre-mixed cocktails were launched in Q3 2025, with a sales target of 60 million yuan, aimed at stabilizing and improving performance [2][3] - The pre-mixed cocktail business has grown from around 1 billion yuan in 2018 to a projected 25-30 billion yuan by 2024, with significant contributions from the "Mild Drunk" and "Strong Refreshing" products [3][4] Whiskey Business Development - Baijiu Co. is actively developing its whiskey business, having launched products like "Bailide Blended Whiskey" and "Laizhou Single Malt Whiskey." The company expects to complete 85% of terminal distribution by the end of Q3 2025, although initial sales feedback has been lukewarm [2][5] - The Chinese whiskey market is estimated to be worth 5 to 6 billion yuan, with an average annual growth rate of 21% over the past 8 to 9 years. However, foreign brands dominate the market, accounting for over 70% of market share [2][7] - Baijiu Co. aims to leverage its local distribution system to change the current market dynamics dominated by foreign brands [2][8] Market Potential and Strategy - The company has over 500,000 barrels of base liquor reserves and is innovating by using Chinese yellow wine barrels for whiskey production. There is a potential resonance effect between pre-mixed cocktails and whiskey in consumer cultivation [2][9] - The whiskey market in China is still in its early stages, and significant marketing efforts are required to enhance consumer acceptance and penetration [12][15] - The company has invested heavily in project barrels since 2020, with a production capacity of 31,000 tons for vodka and 5,000 tons for whiskey, indicating strong production capabilities [4][13] Future Outlook - The recovery of the pre-mixed cocktail business depends on consumer spending power and the success of innovative product collaborations [4][14] - If whiskey products can generate significant incremental growth, the company's market value could increase substantially. The company has a comprehensive product matrix and is focusing on brand innovation to stabilize and gradually improve performance [6][11] - The potential for whiskey sales to reach half the size of the pre-mixed cocktail market (12.5 to 15 billion yuan) is anticipated as consumer awareness and distribution channels improve [11] Marketing and Consumer Engagement - Effective marketing strategies are crucial for whiskey, which requires time for consumer acceptance. The company plans to utilize thematic marketing to create buzz and engage younger consumers [15] - Key sales periods such as Mid-Autumn Festival, National Day, and Chinese New Year are critical for assessing market performance and consumer response [12][15] Additional Important Insights - The company has a strong innovation capability in new consumer categories, and monitoring its development dynamics is essential for potential investment opportunities [16]

Summary of Baijiu Co. Conference Call Industry Overview - The pre-mixed alcoholic beverage market in China is expected to experience rapid expansion, driven by changes in consumer demographics, channel development, and consumption scenarios, similar to the Japanese market [2][5][6] - The current scale of the pre-mixed beverage market in China is approximately 70 billion yuan in production and 150 billion yuan in retail [6] - The whisky market in China has seen significant growth, with retail sales increasing from about 1 billion yuan in 2013 to an estimated 55-60 billion yuan in 2024, reflecting a compound annual growth rate of around 20% [17] Company Insights - Baijiu Co. is positioned as a leading player in the pre-mixed beverage market, holding over 60% market share [2][7] - The company has introduced innovative products such as jelly wine and the light enjoyment series, contributing to revenue growth [2][14] - Baijiu Co. has established a clear product matrix with three core offerings: 3-degree light, 5-degree refreshing, and 8-degree strong beverages [10] Key Points from the Conference Call - **Operational Turnaround**: The company anticipates a turning point in operations in Q3, with expected revenue growth driven by stable performance of the 358 series and new product contributions [2][4] - **Whisky Business Growth**: Baijiu Co. has become the largest whisky producer in China, with projected whisky revenue reaching 300 million yuan for the year [3][22] - **Marketing Strategy**: The company has refined its marketing approach since 2016, focusing on a combination of online and offline strategies to enhance cost efficiency and drive sales growth [9] - **Product Development**: The company has successfully launched new products targeting specific consumer segments, such as the micro-drunk series aimed at young women and the refreshing series for home dining [11][12] Competitive Landscape - The pre-mixed beverage market is expected to see a concentration of leading brands while smaller brands become more fragmented [8] - Baijiu Co.'s long-standing presence and continuous innovation provide it with a competitive edge in the market [7] Future Outlook - The company is optimistic about the growth potential of both its pre-mixed beverage and whisky segments, with expectations of improved revenue and profit margins in the coming quarters [15][22] - The introduction of new products is expected to complement existing offerings and fill gaps in the market, particularly in the mid-alcohol segment [14][15] Additional Insights - The whisky segment is primarily targeted at young male consumers aged 18-29, with a focus on home consumption and small gatherings [17] - Baijiu Co. has established a dual-brand strategy with Bailede and Laizhou, aiming to enhance market penetration and brand recognition [18][22]

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - The pre-mixed beverage business is under pressure, while the whiskey business has significant growth potential that needs to be demonstrated [5] - The company experienced a decline in revenue and net profit in the first half of 2025, with revenue of 1.489 billion yuan, down 8.56% year-on-year, and a net profit of 389 million yuan, down 3.32% year-on-year [5][6] - The company is actively expanding its distributor network, which increased by 200 to a total of 2,328 distributors, and expects revenue growth from new products and improved sales in the second half of 2025 [6] Financial Performance - In the first half of 2025, the company achieved a gross margin of 70.33%, with a significant improvement in cash flow, turning from a negative 215 million yuan to a positive 273 million yuan [7] - The company forecasts net profits of 765 million yuan, 931 million yuan, and 1.123 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 6.35%, 21.75%, and 20.56% [7][8] - The current price-to-earnings ratio (P/E) is projected to be 39, 32, and 26 times for 2025, 2026, and 2027 respectively, indicating a favorable valuation outlook [7][8]

Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, but maintained a stable net profit margin and improved operating cash flow, indicating a focus on high-quality and steady operations amidst challenging market conditions [1][2]. Financial Performance - In H1 2025, the company achieved revenue of 1.489 billion yuan, a year-on-year decrease of 8.56% - The net profit attributable to shareholders was 389 million yuan, down 3.32% year-on-year - The net profit margin was 26.13%, an increase of 1.41 percentage points year-on-year - In Q2 2025, revenue was 752 million yuan, a decline of 8.98% year-on-year - The net profit for Q2 was 208 million yuan, down 10.85% year-on-year - The net profit margin for Q2 was 27.62%, a decrease of 0.58 percentage points year-on-year [1][2]. Business Strategy and Growth - The company is focusing on high-quality and steady operations while actively adjusting to market conditions and cultivating new business areas - Sales cash collection in Q2 increased by 32.67%, and operating cash flow improved by nearly 600% year-on-year - The pre-mixed beverage segment is expected to see improved growth in the second half of the year, with new product launches such as jelly wine and a light series with 12% alcohol content - The whisky business is steadily expanding, with new products launched and an increasing number of partnerships to enhance sales channels [2][3]. Future Outlook - The company anticipates a dual-driven growth from the pre-mixed beverage and whisky segments, with a solid focus on product, channel, and brand development - Revenue projections for 2025-2027 are 3.133 billion yuan, 3.520 billion yuan, and 4.106 billion yuan, representing year-on-year growth of 3%, 12%, and 17% respectively - Net profit forecasts for the same period are 747 million yuan, 841 million yuan, and 981 million yuan, with corresponding EPS of 0.71 yuan, 0.80 yuan, and 0.93 yuan, and PE ratios of 40, 35, and 30 times [3].

Group 1: Overall Business Performance - In the first half of 2025, the domestic economy showed signs of recovery, with a moderate rebound in the macro consumption environment [2] - The company actively conducted various business activities, ensuring high-quality and stable development of existing businesses while accelerating the cultivation of new businesses [2][3] - The operating cash flow significantly improved, indicating a positive outlook for the company's performance in the second half of 2025 [3] Group 2: Liquor Business Development - The company launched over 10 SKUs of its "Bailide" blended whiskey and "Laizhou" single malt whiskey series, establishing a preliminary product matrix [3] - The Laizhou distillery's experience center opened in April 2025, and by June 2025, the total number of barrels filled reached 500,000 [3] - A professional marketing team was formed to enhance brand awareness and expand sales channels through experiential marketing and in-depth market research [3] Group 3: Ready-to-Drink Cocktail Products - The company continued to enhance its "358" product matrix, launching new flavors such as the Qingmei Longjing limited edition and Jelly Wine, which received positive consumer feedback [4] - The Jasmine Green Grape flavor was introduced alongside a series of short dramas for promotion, leading to strong sales performance [4] - In August 2025, the company launched the Light Enjoy series to further diversify its ready-to-drink cocktail offerings and expand its consumer base [4]

Core Viewpoint - The report on Bairun Co., Ltd. indicates a continued adjustment in the ready-to-drink (RTD) liquor segment, while there are expectations for growth in the whisky category, leading to a "buy" rating for the company [1][4]. Financial Performance - For the first half of 2025, Bairun's revenue was 1.489 billion yuan, a year-on-year decrease of 8.56%, with a net profit attributable to shareholders of 389 million yuan, down 3.32% year-on-year [2]. - In Q2 2025, revenue was 752 million yuan, a decline of 8.98% year-on-year, and the net profit attributable to shareholders was 208 million yuan, down 10.85% year-on-year [2]. - The RTD liquor segment saw revenue of 1.297 billion yuan, down 9.35% year-on-year, while the food flavoring segment generated 169 million yuan, down 3.91% year-on-year [2]. Product and Channel Analysis - The RTD liquor segment continues to face challenges, but new products like "Mikushen" are expected to perform well, while whisky products are gradually contributing to revenue growth [2][4]. - Revenue from offline channels was 1.311 billion yuan, down 9.63% year-on-year, while digital retail channels generated 155 million yuan, a slight decrease of 0.57% [2]. Profitability and Cost Structure - The net profit margin after deducting non-recurring items in Q2 2025 decreased by 4.18 percentage points to 23.71%, primarily due to a decline in gross margin and an increase in expense ratios [3]. - The gross margin fell by 0.79 percentage points to 71.00%, influenced by reduced economies of scale and changes in product mix [3]. Future Outlook - The company is focusing on inventory reduction in the RTD liquor segment and expects new product launches to improve sales performance [4]. - The whisky segment is anticipated to have significant growth potential, with ongoing marketing investments needed to reach a sales turning point [4]. - Profit forecasts for 2025 to 2027 have been updated to 786 million yuan, 902 million yuan, and 1.048 billion yuan, respectively, with corresponding price-to-earnings ratios of 37, 33, and 28 times [4].

Core Viewpoint - The company reported a slight decline in performance for the first half of 2025, with revenue and net profit decreasing year-on-year, attributed to high base effects and challenging market conditions [1][5]. Financial Performance - For H1 2025, the company achieved revenue of 1.489 billion yuan, down 8.6% year-on-year, and a net profit of 389 million yuan, down 3.3% year-on-year [1]. - In Q2 2025, revenue was 752 million yuan, a decrease of 9.0% year-on-year, with net profit at 208 million yuan, down 10.9% year-on-year [1]. - The gross margin for H1 2025 was 70.3%, slightly up by 0.26 percentage points year-on-year, while Q2 gross margin was 71.0%, down 0.79 percentage points year-on-year [4]. Business Segments - The company's liquor products and edible flavoring achieved revenues of 1.297 billion yuan and 169 million yuan respectively in H1 2025, with declines of 9.4% and 3.9% year-on-year [1]. - The pre-mixed liquor segment faced pressure in Q2 2025, focusing on inventory digestion and channel management [1][2]. - The whisky segment successfully established a dual-brand product matrix, with positive market feedback for new products launched in March and June 2025 [3]. Market Outlook - The company expects improvements in the pre-mixed liquor business in the second half of 2025, supported by new product launches and marketing initiatives [2][5]. - The whisky segment is anticipated to gradually contribute to sales, with a significant increase in the number of distributors across various regions [3][5]. Long-term Growth Potential - The company is optimistic about the growth potential of domestic whisky, leveraging its production capacity and market experience to penetrate the liquor distribution channels [5]. - The Chinese spirits market, dominated by baijiu, is expected to present structural opportunities for whisky as consumer preferences evolve [5].

Investment Rating - The investment rating for the company is "Buy" with a target price of 37.23 RMB [6][4]. Core Views - The company reported a total revenue of 1.49 billion RMB and a net profit attributable to the parent company of 390 million RMB for the first half of 2025, reflecting a year-on-year decline of 8.6% and 3.3% respectively. The second quarter saw a revenue of 750 million RMB, down 9.0% year-on-year [1][2]. - The company is focusing on inventory destocking, with new products like the light cocktail and jelly wine launched recently. The single malt whiskey is being rolled out in the South China market, and there are expectations for growth in the ready-to-drink segment [1][2]. - The gross margin for the first half of 2025 was 70.3%, a slight increase of 0.3 percentage points year-on-year, driven by improved margins in the high-margin flavor business and effective cost control in alcoholic products [3][4]. Summary by Sections Financial Performance - For the first half of 2025, the company reported revenues of 1.49 billion RMB, a decrease of 8.6% year-on-year. The net profit attributable to the parent company was 390 million RMB, down 3.3% year-on-year. The second quarter figures were 750 million RMB in revenue and 210 million RMB in net profit, reflecting declines of 9.0% and 10.9% respectively [1][2]. - The ready-to-drink cocktail segment saw revenues of 1.3 billion RMB, down 9.4% year-on-year, with a volume decline of 12.7% but an increase in average price by 3.8% [2]. Product Development - The company is actively expanding its product offerings, with new flavors and specifications introduced to extend product life cycles. The recent launches include the light cocktail and jelly wine, which are expected to create new growth drivers [2][4]. - The whiskey products are currently in the distribution phase, focusing on non-ready-to-drink channels, with successful recruitment of distributors [2]. Profitability Metrics - The gross margin for the first half of 2025 was 70.3%, with a slight increase in the second quarter to 71.0%. The improvement is attributed to better margins in the flavor business and effective cost management in alcoholic products [3][4]. - The net profit margin for the first half of 2025 was 26.1%, reflecting a year-on-year increase of 1.4 percentage points [3]. Future Outlook - The company anticipates a recovery in the ready-to-drink business driven by consumer demand, with expectations for the whiskey segment to contribute positively to future growth [4]. - Revenue forecasts for 2025-2027 have been adjusted to 3.12 billion RMB, 3.37 billion RMB, and 3.71 billion RMB respectively, with expected EPS of 0.73 RMB, 0.80 RMB, and 0.90 RMB [4][10].