夜幕降临，徐州彭城广场商圈霓虹闪烁，人流如织。今年国庆节假期，一位来自山东菏泽的游客董女士在苏宁广场新开的茶颜悦色店前排了半小时队，她笑 着说："专门开车过来，就为这一口。"不远处，改造一新的彭城七里，青砖黛瓦间融合着时尚潮玩，外地游客占比超过一半，成为社交媒体上热门打卡点。 这些生动场景，正是徐州紧抓机遇、多措并举提振消费的缩影。 "十四五"以来，徐州围绕建设区域消费中心城市，打出一套扩内需、促消费的"组合拳"，消费市场呈现出规模扩大、结构优化、活力迸发的良好态势，为经 济高质量发展注入强劲动力。站在新的历史起点，徐州这座区域中心城市，正擘画消费升级新蓝图，向着更高能级、更高质量、更具活力的消费繁荣图景稳 步迈进。 商圈能级持续提升 引导传统商贸企业积极拓展即时零售、社区团购等新模式，构建层次更丰富、品质更高端的多元供给体系。 消费活动丰富多彩 政策红利持续释放 首店经济辐射效应持续彰显 "十四五"以来，徐州以彭城广场商圈为核心，持续提升商圈能级，打造区域消费新高地。如今的彭城广场商圈，云集2800多家商贸企业，年客流量超8000万 人次，节假日峰值客流突破50万人次，辐射半径超过150公里，市外居民消费比 ...

事实果真如此吗？在接受扬子晚报/紫牛新闻记者采访时，江苏天察律师事务所徐驰律师指出，该行为 已涉嫌商标侵权及虚假宣传。从商标权角度分析，达美乐作为全球知名品牌，其商标"Domino's Pizza"及logo受《商标法》保护。楼盘使用的"大美乐披萨"招牌，不仅英文名称完全相同，logo设计也 高度近似，这种修改使用方式极易导致公众混淆，符合《商标法》第五十七条中"未经商标注册人许 可，在同一种商品上使用与其注册商标近似的商标"的侵权情形。 从虚假宣传角度分析，楼盘销售中心将山寨招牌作为招商道具，可能误导招商对象认为该楼盘已引入达 美乐品牌，从而做出缔约决定。这种行为违反了《反不正当竞争法》中关于禁止虚假宣传的规定，也损 害了消费者的知情权。据此，徐驰律师建议楼盘方立即撤换山寨招牌，避免带来进一步法律风险。 扬子晚报网12月2日讯（记者 郭一鹏） 近日，有网友在社交平台发帖称，在广西桂林街头看到一家门店 张贴着"大美乐披萨"的招牌。"乍一看，我还以为是达美乐，不但logo高度相似，英文名称也完全相 同，均为'Domino's Pizza'。" 记者从该网友发布的图片上看到，"大美乐披萨"和达美乐非常相像，几乎能 ...

Group 1: FILA Incident and Response - FILA issued an apology to consumers regarding an incident where a store employee in Zhengzhou improperly noted a customer's complaint about shoe prices in a member group chat [1] - The brand stated that the employee's actions violated their employee conduct guidelines and that they are in communication with the affected customer to resolve the issue [1] Group 2: Store Experience Upgrade - FILA is currently upgrading its store experience, with approximately 30% of its new V6 store format implemented in the first half of the year, leading to significant sales growth [2] - The brand opened its first FILA KIDS art museum store in May and launched a new FILA GOLF store format in August [2] Group 3: Market Pressure and Competitor Performance - Market pressures are evident, as Peak reported significant losses in its domestic direct sales segment, totaling over 130 million yuan from January to July [3] - Anta Sports reported low single-digit positive growth in retail sales for its brand products, while FILA also experienced low single-digit growth, indicating a stark contrast to previous years [3] - Li Ning reported a decline in retail sales, with a mid-single-digit decrease in the third quarter [3] Group 4: Importance of Service and Online Market - In the current market environment, enhancing service quality is crucial for FILA [4] - FILA has found growth in the online market, ranking first in the Tmall sales chart for sports and outdoor products during this year's Double Eleven shopping festival [4] Group 5: Need for Service System Restructuring - FILA may need to reorganize its offline service system to adapt to the changing market dynamics [5]

Core Insights - The Chinese pizza market is expanding, with Domino's Pizza achieving significant sales milestones and rapid store openings, particularly in lower-tier cities [1][10][13] - The company has faced challenges related to maintaining product quality and customer service amid aggressive expansion [2][20] - Despite initial losses, the company has shown signs of recovery with improved financial performance in recent years [11][13] Group 1: Sales Performance - On October 1, 2025, Domino's opened its first store in Xuzhou, achieving sales exceeding 680,000 yuan, setting a global record for single-day sales [1] - In the first month of its store opening in Handan, sales surpassed 6.8 million yuan, while the Shenyang store achieved over 31 million yuan in annual sales within 198 days [1] - As of September 2025, Domino's had a total of 1,283 stores in China, with a net increase of 275 stores this year, achieving its goal of 300 new openings [1][10] Group 2: Market Strategy - The company has focused on rapid store expansion to increase market penetration and brand awareness, particularly in non-first-tier cities, where 58.2% of its revenue now comes from [9][13] - The strategy has been effective in reversing previous losses, with the company reporting a significant reduction in losses in 2023 and achieving a positive adjusted net profit for the first time [11][13] Group 3: Customer Feedback and Challenges - Despite its growing popularity, the company has faced a rising number of complaints, with 14 complaints reported in October alone, including issues related to expired coupons and food safety [2][20] - The rapid expansion has led to challenges in maintaining consistent product quality and service levels across its growing number of stores [2][20] - The average daily sales per store have declined, with a drop of 4.4% in 2025 compared to the previous year, indicating potential issues with customer retention and satisfaction [16][19]

Core Viewpoint - The restaurant industry is facing growth pressures, with various brands experiencing mixed performance in revenue and profitability [1][9]. Company Performance - In 2024, Haidilao reported revenue of 427.5 billion RMB, a year-on-year increase of 3.1%, and a net profit of 47.08 billion RMB, up 4.7% [3][11]. - Despite overall growth, Haidilao's revenue in the second half of 2024 declined by 5.8% to 212.64 billion RMB, while net profit increased by 19.3% to 26.7 billion RMB [4][11]. - As of the end of 2024, Haidilao operated 1,368 restaurants, a slight decrease from 1,374 in 2023 [5]. Market Trends - The overall dining market is becoming increasingly challenging, with a notable decline in average customer spending. In 2024, Haidilao's average customer spending was 95.7 RMB, down from 97.3 RMB in 2023 [8][10]. - The average order value for competitors like Domino's China also fell by 5.4% to 82.1 RMB [10]. Profitability Metrics - Haidilao achieved a net profit margin of 11.0% in 2024, marking the highest since its listing, with a core operating profit margin increasing by 14.6% [12]. - The gross profit margin improved to 62.1%, up 3.0 percentage points year-on-year [12]. Operational Strategies - Haidilao is focusing on supply chain advantages and cost control, with a commitment to further enhance its procurement mechanisms [13][15]. - The company reported an increase in table turnover rate to 4.1 times per day, reflecting improved operational efficiency [16]. Expansion Strategy - Haidilao is adopting a cautious approach to expansion, emphasizing quality over quantity in new store openings. In 2024, it opened 59 new self-operated stores while closing 70 underperforming ones [20][21]. - The company plans to continue focusing on self-operated stores as its core operational model while cautiously exploring franchise opportunities [21][22]. New Brand Initiatives - Haidilao has launched the "Pomegranate Plan" to incubate new brands, with 11 projects currently in operation, including various dining concepts [23]. - The company aims to foster innovation and create a multi-brand ecosystem without prioritizing rapid expansion of new brand outlets [23][24].