中国消费经济学会副理事长、北京工商大学商业经济研究所所长洪涛接受《每日经济新闻》记者电话采 访时表示，中国已经进入老龄化社会，60岁及以上老人所占的比例越来越高，这在"十五五"时期会有更 加明显的体现。与老年人相关联的消费，一方面是需求大，另一方面关乎老年人生活质量。因此，银发 经济成为国家重点鼓励发展的经济类型之一。 鼓励发展居家照护服务 《若干措施》提出，优化养老服务和适老化产品供给。推动一刻钟便民生活圈建设扩围升级，引导养老 服务机构通过连锁化运营等方式进入社区，以社区为载体整合周边资源提供服务，鼓励家政企业积极发 展老年人居家照护服务。支持培育专业化陪诊助医机构，规范开展老年人陪同诊治等服务。 近日，民政部等八部门联合印发《关于培育养老服务经营主体 促进银发经济发展的若干措施》（以下 简称《若干措施》）。 《若干措施》指出，充分激发各类养老服务经营主体活力，营造投资创业良好环境，促进银发经济发 展，更好满足老年人多层次多样化养老服务需求；推动一刻钟便民生活圈建设扩围升级，引导养老服务 机构通过连锁化运营等方式进入社区。 民政部养老服务司司长李邦华在1月13日的民政部新闻发布会上表示，出台《若干措施》， ...

民政部等8部门近日联合印发《关于培育养老服务经营主体 促进银发经济发展的若干措施》，聚焦品牌化建设、供需平台搭建、发展环境优化等方面，出台 14项具体举措，进一步培育养老服务经营主体、促进银发经济发展。 我国银发经济发展潜力巨大，前景广阔。截至2024年底，全国60岁及以上老年人口达3.1亿人，预计到2035年，这一群体数量将超4亿人，银发经济规模有望 突破30万亿元。 2025年9月，观众在深圳国际智慧养老产业博览会现场了解智慧睡眠产品。新华社记者 梁旭 摄 推进品牌化建设，让经营主体更"靓"。 养老服务商标品牌培育，对于促进银发经济高质量发展十分重要。 "支持连锁化养老服务经营主体设置具有品牌特色的标识牌匾""鼓励省级民政部门推动规范各类养老服务经营主体名称及标牌""择优将养老服务品牌纳入中 国消费名品方阵"…… 文件明确提出若干举措，鼓励养老服务经营主体擦亮品牌、打响品牌，从品牌的塑造、保护、推广上给予全方位引导支持，为培育养老服务领域知名品牌、 壮大龙头企业提供清晰政策路径。 搭建供需对接平台，让消费更便利适配。 在浙江，建设省级银发经济产业园，银发经济产值近28亿元；在陕西，连续两年发布银发经济产业 ...

民政部等8部门近日联合印发《关于培育养老服务经营主体 促进银发经济发展的若干措施》，聚焦品牌化建设、供需平台搭建、发展环境优化等方面，出台 14项具体举措，进一步培育养老服务经营主体、促进银发经济发展。我国银发经济发展潜力巨大，前景广阔。截至2024年底，全国60岁及以上老年人口达 3.1亿人，预计到2035年，这一群体数量将超4亿人，银发经济规模有望突破30万亿元。 2025年10月，老人们在山东省淄博市张店区一社区日间护理中心测量健康数据。新华社记者 朱峥 摄优化发展环境，让市场秩序更规范。近年来，我国在土 地、税收、人才、资金等方面出台众多优惠政策，各类养老服务经营主体，特别是民营经济快速发展壮大。截至2025年底，全国有养老机构4.17万家，从业 人员达72.2万人。其中，民营及公建民营养老机构占比达71.9%。可以说，社会力量已经成为养老服务多元供给的主力军。为进一步构建规范有序、充满活 力的养老服务市场生态，文件在营造公平竞争环境、完善政务服务、支持稳定运营等方面制定系列实打实措施。比如，明确在养老服务项目政府采购等环 节，杜绝通过"玻璃门"等隐性门槛排斥外地优质养老服务机构落地经营；探索实行养老 ...

民政部等八部门日前出台《关于培育养老服务经营主体 促进银发经济发展的若干措施》。其中提出， 鼓励养老科技攻关及产品研发。加强养老服务领域数智化升级，将大数据、云计算、人工智能、北斗技 术运用到老年人健康监测、安全报警以及个性化定制服务中。 鼓励养老服务机器人产业发展，针对家庭和机构对老年人日常护理、情感陪护及社会支持等需求，促进 机器人技术、医疗康复、智能家居等跨产业协同与技术融合，为老年人提供全方位智能化养老支持。 加快推动具身智能技术、新兴材料技术、基因技术、康复辅具等产品研发，积极探索脑机接口、外骨骼 机器人、肌肉外甲等技术，为身体功能退化的老年人提供科技支撑。 原文如下： 关于培育养老服务经营主体促进银发经济发展的若干措施 为贯彻落实《中共中央 国务院关于深化养老服务改革发展的意见》、《国务院关于促进服务消费高质 量发展的意见》和《国务院办公厅关于发展银发经济增进老年人福祉的意见》，充分激发各类养老服务 经营主体活力，营造投资创业良好环境，促进银发经济发展，更好满足老年人多层次多样化养老服务需 求，现提出以下措施。 一、推进品牌化建设 (一)加强品牌塑造。支持连锁化养老服务经营主体设置具有品牌特色的标 ...

Core Insights - The implementation plan aims to create three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, focusing on elderly products, smart connected vehicles, and consumer electronics [1] Group 1: Elderly Products Market - The elderly products market is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, with a compound annual growth rate of 7.3%, highlighting its significance in the silver economy [1] - By 2024, the elderly population aged 65 and above in China is expected to reach 220 million, accounting for 15.6% of the total population, indicating a growing consumer base with potential spending power [1] Group 2: Product Development and Recommendations - The plan suggests enhancing the research and design of elderly-friendly products, including nursing service robots, multifunctional nursing beds, and health monitoring devices [2] - It recommends launching comfortable, functional, and stylish clothing for the elderly, as well as food products that cater to their chewing, swallowing, and nutritional absorption needs [2] - The plan encourages the establishment of elderly-friendly product promotion directories and the creation of dedicated sections for silver consumption on e-commerce platforms and supermarkets [2] Group 3: Market Opportunities and Challenges - The development of elderly-friendly products is already underway in various industries, particularly in medical devices targeting cardiovascular and neurodegenerative diseases [2] - The market for elderly nutritional supplements is currently fragmented due to a lack of specific standards, with some products inadequately meeting the physiological needs of older adults [2][3] - There is significant market potential in the leisure and entertainment needs of middle-aged and elderly individuals, with varying preferences observed between urban and rural populations [3]

Core Viewpoint - The Ministry of Industry and Information Technology, along with five other departments, has issued a plan to enhance the adaptability of supply and demand for consumer goods, focusing on optimizing the supply of products for the elderly [1] Group 1: Product Development - Emphasis on strengthening the research and design of elderly-friendly products, including the development of essential items such as elderly service robots, multifunctional nursing beds, and health monitoring devices [1] - Introduction of comfortable, functional, and stylish clothing and footwear specifically designed for the elderly [1] Group 2: Nutritional and Daily Products - Development of food products that cater to the chewing, swallowing, and nutritional absorption needs of the elderly [1] - Promotion of functional daily chemical products tailored for elderly consumers [1] Group 3: Market Initiatives - Launch of a quality elderly products initiative aimed at benefiting both the elderly and enterprises [1] - Encouragement for home modifications to be more suitable for elderly living [1] - Publication of a directory for promoting elderly-friendly products and services, along with incentives for e-commerce platforms and supermarkets to establish dedicated sections for senior consumers [1]

Core Viewpoint - The Ministry of Industry and Information Technology, along with five other departments, has issued a plan to enhance the adaptability of supply and demand for consumer goods, particularly focusing on products for the elderly [1] Group 1: Product Development - Emphasis on optimizing the supply of age-friendly products, including the development of elderly care robots, multifunctional nursing beds, and health monitoring devices [1] - Introduction of comfortable, functional, and stylish clothing and footwear specifically designed for the elderly [1] - Development of food products that cater to the chewing, swallowing, and nutritional absorption needs of older adults [1] Group 2: Market Initiatives - Launch of a quality elderly goods initiative aimed at benefiting both the elderly and enterprises [1] - Promotion of home modifications to enhance age-friendliness [1] - Publication of a directory for age-friendly products and services to encourage e-commerce platforms and supermarkets to establish dedicated sections for senior consumers [1]

Core Viewpoint - The Ministry of Industry and Information Technology, along with five other departments, has issued a plan to enhance the adaptability of supply and demand for consumer goods, focusing on optimizing the supply of products for the elderly [1] Group 1: Product Development - Emphasis on strengthening the research and design of elderly-friendly products, including the development of essential items such as elderly care robots, multifunctional nursing beds, and health monitoring devices [1] - Introduction of comfortable, functional, and stylish clothing and footwear specifically designed for the elderly [1] Group 2: Nutritional and Daily Products - Development of food products that cater to the elderly's needs for chewing, swallowing, and nutrient absorption [1] - Promotion of functional daily-use products tailored for the elderly demographic [1] Group 3: Market Initiatives - Launch of a quality elderly product initiative to benefit both the elderly and enterprises [1] - Encouragement for home modifications to be more elderly-friendly, along with the release of a promotional directory for elderly products and services [1] - Incentives for e-commerce platforms and supermarkets to establish dedicated sections for silver-haired consumers [1]