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别克至境L7“最强不加之一”,薛海涛喊话“不服来战”
Xin Lang Cai Jing· 2025-09-18 09:08
Core Viewpoint - The launch of the Buick Zhijing L7 marks a significant step for the brand in the competitive mid-range electric vehicle market, aiming to fill the gap in range-extended sedans and enhance its luxury and technological offerings [1][8]. Group 1: Product Features - The Buick Zhijing L7 is positioned as a family-oriented vehicle, balancing short-range electric and long-range fuel needs, and is touted as the "strongest range-extended luxury sedan" [1][3]. - It features a top-tier "Zhenlong" range-extending system with a maximum power output of 252 kW, achieving 0-100 km/h in 5.9 seconds on a full charge, and maintaining a noise level below 0.5 dB when the engine engages [3]. - The vehicle offers a pure electric range of 302 km and a comprehensive range of 1420 km, with fast charging capabilities that allow 30%-80% charging in just 18 minutes [3]. Group 2: Design and Comfort - The Zhijing L7 boasts a length of 5032 mm and a wheelbase of 3000 mm, establishing a C-class vehicle presence, and features a "water-born aesthetics" design [3]. - The interior includes four Nappa leather floating seats, a dual 120° zero-gravity seat for the front passenger, and a theater-level sound system with 27 speakers, providing a superior comfort experience [3]. Group 3: Intelligent Features - The vehicle is equipped with a Qualcomm 8775 smart cockpit chip, a 50-inch panoramic AR-HUD, and a 15.6-inch smart central control screen, creating an immersive interaction experience [5]. - It is the first model to feature the Momenta R6 flywheel large model, offering advanced driving assistance systems such as "no-breakpoint" city NOA and "one-click parking" without stopping [5]. Group 4: Strategic Insights - The transformation of the joint venture is attributed to two breakthroughs: the implementation of the self-developed Xiaoyao architecture and a deep collaboration between the Chinese and American teams, allowing for localized R&D [6][8]. - The launch of the Zhijing L7 signifies Buick's commitment to competing in the new energy sector, aiming to overturn previous perceptions of joint venture vehicles and re-establishing its presence in the market [8].
别克亮剑新势力
Hua Er Jie Jian Wen· 2025-09-16 07:51
Core Viewpoint - Buick is launching the Electra L7, a mid-large sedan aimed at the competitive price range of 200,000 to 300,000 yuan, marking a significant shift in its strategy to reclaim market presence in the electric vehicle sector [2][3]. Group 1: Product Development and Technology - The Electra L7 is built on the fully self-developed "Xiaoyao" architecture by the Pan-Asia Automotive Technology Center, allowing for a comprehensive approach to product development [3][6]. - The vehicle features a "super range extender" system, addressing range anxiety for consumers and filling a gap in the sedan market where such technology is currently lacking [3][9]. - The collaboration with Momenta has led to the introduction of the R6 flying model for intelligent driving, enhancing the vehicle's competitive edge in smart technology [3][10]. Group 2: Market Positioning and Strategy - Buick aims to redefine its image from being perceived as a "mixed-brand electric vehicle" to a leader in the electric vehicle market, providing a model for the transformation of joint venture brands [2][4]. - The company acknowledges the challenges in the 200,000 to 300,000 yuan market, which is highly competitive, but believes that the Electra L7 can meet consumer needs effectively [4][11]. - The focus on a high-end electric sub-brand reflects Buick's commitment to delivering quality products that leverage its historical strengths in automotive manufacturing [18][22]. Group 3: Organizational Changes and Trust - There has been a significant shift in the organizational structure, with increased autonomy for the Chinese team in product development, which has fostered trust from the American side [3][22]. - The successful execution of the Electra L7 project is seen as a case study for General Motors, showcasing the capabilities of the Pan-Asia team and enhancing confidence in the Chinese market [23][22]. - The collaboration between the American and Chinese teams has improved communication and alignment, leading to better product outcomes and market performance [7][22].
超级增程+优质智能化体验,至境L7树立增程豪华轿车标杆
Xin Lang Cai Jing· 2025-09-15 12:14
Core Viewpoint - The automotive industry in China is undergoing structural adjustments, with electric and intelligent technologies reshaping consumer preferences and decision-making. Buick aims to enhance brand value through smart technology, launching the new high-end electric sub-brand "Zhijing" to compete in the market [1][27]. Group 1: Product Launch and Features - Buick's Zhijing L7 is the first mass-produced sedan built on the "Xiaoyao" architecture, developed with an investment of 10 billion yuan, combining luxury and intelligent experiences [3][7]. - The L7 features the "Zhenlong" range extender system, offering a pure electric range of 302 km and a total range exceeding 1400 km, addressing range anxiety for users [9][11]. - The vehicle boasts a 5.9 seconds acceleration from 0 to 100 km/h and a fuel consumption of 0.5 L per 100 km, with advanced noise reduction technologies for a smooth driving experience [9][11]. Group 2: Technological Innovations - The "Xiaoyao" architecture is fully developed by a Chinese team, representing a significant advancement in local research and development capabilities, integrating four key technology domains: power, chassis, assisted driving, and intelligent cabin [7]. - The L7 incorporates the "Xiaoyao Zhixing" assisted driving system, developed in collaboration with Momenta, featuring advanced capabilities such as "no interruption" city navigation and industry-leading parking assistance [14][27]. - The vehicle is equipped with Qualcomm's latest SA8775P automotive-grade chip, providing high computational power for intelligent cabin features and ensuring stable performance under extreme conditions [16][27]. Group 3: Design and Comfort - The exterior design of the L7 draws inspiration from the ELECTRA-L concept, featuring a luxurious front grille and streamlined body lines that enhance its aesthetic appeal [19]. - The interior utilizes a modern color scheme and innovative design elements, creating a spacious and comfortable environment with advanced seating options and high-quality materials [23][24]. - The L7 includes a premium sound system with 27 speakers and soundproofing features, achieving a quiet cabin experience comparable to a library [26]. Group 4: Market Positioning - The launch of the Zhijing L7 is positioned to redefine the competitive landscape for joint venture brands in the new energy vehicle market, targeting the 200,000 to 300,000 yuan segment [27]. - The vehicle aims to fill gaps in intelligent features and enhance Buick's presence in the electric vehicle sector, leveraging its brand heritage and technological advancements [27].
上汽通用卢晓:中国团队掌握决策权,未来以盈利为目的推新能源车
Mei Ri Jing Ji Xin Wen· 2025-09-01 08:40
Core Viewpoint - The future of joint ventures in the Chinese market requires significant changes, including transferring decision-making power to local teams and deep internal reforms [2] Group 1: Management Changes - The management team at SAIC-GM has implemented a restructuring plan, emphasizing that all decision-making authority is now with the Chinese team, reflecting a shift towards prioritizing Chinese customer preferences [2][6] - The company has experienced a "dramatic change" in its internal team dynamics, moving away from traditional joint venture operations [2] Group 2: Sales Performance - In the first seven months of the year, SAIC-GM's cumulative sales reached approximately 287,000 units, representing a year-on-year growth of 19.43%, outperforming the overall market for joint venture brands [3][6] - In contrast, American joint venture brands saw a decline of 8.9%, while German joint venture brands experienced a decrease of 6.3% during the same period [3] Group 3: Product Development and Strategy - SAIC-GM has accelerated the introduction of new vehicles, including models like the Landwind PHEV and the new GL8, with plans to launch at least five new intelligent electric products in the near future [6][8] - The company has introduced the "Xiaoyao" architecture, which supports rapid product iteration and development across various vehicle types, aiming for a product development cycle as short as 12 to 18 months [7][8] - The goal is to increase the sales proportion of new energy vehicles to over 50% by next year, with a focus on profitability in all new product lines [8]
今日新闻丨尚界首款车型预告图发布!别克至境ELECTRA首款轿车预告图发布!
电动车公社· 2025-07-11 16:41
Group 1 - Buick's new high-end electric sub-brand, Electra, has unveiled the teaser image of its first sedan, showcasing a closed front grille design and starry elements in the headlights, with a sporty overall style [1][3] - The Electra model is built on a new architecture that supports three types of powertrains: pure electric, plug-in hybrid, and range-extended, along with three drive layouts: front-wheel drive, rear-wheel drive, and all-wheel drive [6] - The Electra brand signifies Buick's attempt to establish a higher-end brand positioning and a comprehensive technology self-sufficiency in the new energy era, representing a shift for joint venture brands towards a "systematic vehicle manufacturing" approach [8] Group 2 - The new brand "Shangjie" under Huawei's HarmonyOS has released a teaser image of its first model, set to launch in the third quarter of this year [9] - Shangjie's first vehicle emphasizes a sporty design with rounded body lines and is expected to feature Huawei's latest ADS 4.0 driving assistance technology [11] - The collaboration between SAIC Group and Huawei has expanded to over 5,000 team members, with a total investment of 6 billion yuan, highlighting its strategic importance in the smart electric vehicle market [13]
全球标准、中国研发、创业心态,上汽通用再出发
晚点LatePost· 2025-04-25 11:01
本土团队主导产品定义和开发流程,上汽通用目标成为转型最快的合资车企。 在大多数老牌车企对电动化转型犹豫时,通用汽车在 2020 年宣布未来五年将在新能源战略投资 200 亿美元,其在华合资公司上汽通用,几乎在同一时间引入奥特能电动化平台并推动电动汽车供应链本 土化。不过,巨头转型虽起步早,但却需要不断平衡市场节奏,进而导致产品面向市场的时候,品牌 认知更新滞后。 上海车展开幕前夕,上汽通用举办 "别克品牌日" 活动,展示别克对智电时代的憧憬和规划:推出全新 高端新能源品牌 "至境",并发布首款旗舰车型 "别克世家"。新车定位超豪华新能源 MPV,由中方主 导开发,基于上汽通用首个本土研发的新能源整车架构 "逍遥" 打造 —— 合资品牌中首个立足中国市 场、针对中国用户、由本土研发团队开发的架构,实现了合资车企的技术本土化突破。 这是上汽通用推进电动化升级、以完善的体系优势重塑品牌形象的开始。未来 12 个月,别克将基于 逍遥架构推出 6 款全新新能源车型,覆盖 MPV、轿车、SUV 全车型,驱动形式包括纯电、插混、增 程。从 2025 年开始,别克在中国推出的全新车型将全部为新能源车。 别克至境 MPV 先导 ...