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为实现55-60万的销量目标,小鹏准备了三手牌|36氪独家
3 6 Ke· 2026-01-14 07:54
Group 1 - Xiaopeng Motors has set a sales target of 550,000 to 600,000 units for 2026, representing a growth of approximately 28.1% to 39.7% compared to 429,400 units in 2025, requiring an average monthly delivery of over 45,800 to 50,000 units [2] - The company plans to launch seven new models with super-range configurations in 2026, including three super-range products and four new dual-energy models, with a focus on SUVs [2] - Xiaopeng's new models will emphasize upgrades in chips and AI software capabilities, with AI being highlighted as more valuable than traditional performance upgrades [3] Group 2 - The sales growth in 2025 was significantly supported by the low-priced pure electric model Mona M03, which contributed nearly a quarter of total sales, and Xiaopeng plans to enhance its product line in the mid-to-low-end market with new models [4] - The introduction of super-range versions allows Xiaopeng to lower vehicle prices, as the range extender system is cheaper than batteries, exemplified by the Xiaopeng X9 super-range version priced at 309,800 yuan, which is 50,000 yuan cheaper than the pure electric version [4] - Xiaopeng has locked in over one million units of self-developed chip capacity, transitioning existing models to the Turing chip, which offers higher computing power for intelligent driving applications [7] Group 3 - The competition in the automotive market is expected to intensify in 2026, with Xiaopeng and Leap Motor aiming for a combined sales target of 1.6 million units, indicating a need for market share to be taken from competitors like BYD and Geely [8] - Xiaopeng and Leap Motor must maintain competitive pricing while excelling in key performance indicators, with Xiaopeng focusing on the "smart driving" segment priced between 150,000 to 250,000 yuan [9] - Achieving high sales growth poses challenges in organizational and supply chain management, particularly as crossing the 500,000 sales threshold increases complexity and costs [10]
小鹏今年将推4款新车,冲击55万-60万销量目标|36氪独家
36氪· 2026-01-13 10:14
Core Viewpoint - Xiaopeng Motors has set an ambitious sales target of 550,000 to 600,000 units for 2026, representing a growth of approximately 28.1% to 39.7% from the 429,400 units expected in 2025, necessitating an average monthly delivery of over 45,800 to 50,000 units [4][5]. Group 1: Product Strategy - 2026 will be a pivotal year for Xiaopeng as it plans to launch seven new models featuring "super range extension" capabilities, including three super range products and four new dual-energy models [4]. - The new models include the Xiaopeng G01, a luxury 6-seat SUV, and the G02, a full-size flagship SUV, alongside two new Mona SUV models, D02 and D03 [5]. - Xiaopeng aims to enhance its product lineup in the mid-to-low-end market with the introduction of the Mona M03, which has significantly contributed to sales, accounting for nearly a quarter of total sales [8]. Group 2: Technological Advancements - Xiaopeng is focusing on smart technology, planning to implement its self-developed Turing chip and the second-generation VLA system to differentiate its high-end models [10][13]. - The latest models will transition to Turing chips, with the Max version featuring a single Turing chip with 720 TOPS of computing power, while the Ultra version will utilize three Turing chips for advanced driving and AI applications [13]. Group 3: Market Competition - The automotive market in 2026 is expected to be highly competitive, with Xiaopeng and Leap Motor targeting a combined sales goal of 1.6 million units, which may come at the expense of competitors like BYD and Geely [15][16]. - Both Xiaopeng and Leap Motor are entering the hybrid vehicle market, with Xiaopeng focusing on the 15-25 million price range, while Leap Motor targets the 10-20 million segment [16]. Group 4: Growth Challenges - Achieving high sales growth poses significant challenges, particularly as crossing the 500,000 sales threshold can complicate supply chain management and organizational coordination [17][18]. - The experience of other companies, such as Ideal, highlights the potential pitfalls of scaling operations rapidly, raising concerns about whether Xiaopeng and Leap Motor can successfully navigate these challenges [18].
邓承浩“炮轰”超级增程 直言超长续航“没有意义”
Xi Niu Cai Jing· 2025-12-01 01:28
Group 1 - Changan Automobile's Vice President, Deng Chenghao, stated that purchasing range-extended vehicles with a range of 400-500 kilometers is less advantageous than buying pure electric vehicles, indicating that super long-range range-extended vehicles may not be meaningful in the future [2] - Deng believes that range-extending technology is not a transitional or outdated technology but serves specific scenarios for consumers with long-distance needs. However, he argues that as consumer perceptions mature, the significance of super long-range range-extended vehicles diminishes [2] - Several automakers have launched long-range pure electric range-extended models, such as the Zhiji LS6 with over 450 kilometers, the Xpeng X9 at 452 kilometers, and the Leapmotor D19 at 500 kilometers. Deng criticized the trend of blindly increasing pure electric range, suggesting that if range-extended vehicles can achieve 400-500 kilometers, consumers would be better off purchasing pure electric vehicles without the need for an engine [2] Group 2 - Deep Blue Automotive, which Deng leads, faces challenges as its range-extended models currently have a maximum range of only 300 kilometers, falling short of the industry standard of 400 kilometers [3] - In terms of supply chain integration, Deep Blue Automotive's battery cell costs remain high compared to competitors like Geely, BYD, and Leapmotor, making it difficult to keep pace with the industry's large battery layouts. This results in a disadvantage in cost control [3] - As of October, Deep Blue Automotive has achieved cumulative sales of 206,350 units, which is only 41.27% of its global sales target of 500,000 units set for 2025, indicating significant pressure on sales [3]
LS9开启交付 LS6交付提速 智己两大热门新车亮相广州车展
Core Viewpoint - The launch of the new models, the "SAIC Flagship Large Six-Seater" IM LS9 and the next-generation IM LS6, showcases the company's commitment to innovation and customer satisfaction in the electric vehicle market, with significant advancements in technology and user experience [1][3]. Group 1: IM LS9 Highlights - The IM LS9 is priced starting at 322,800 yuan and has received widespread recognition for its excellent driving experience, featuring the "Lingxi Digital Chassis 3.0" which addresses the traditional issues of large SUVs being heavy and inflexible [3]. - It includes advanced features such as a dual-direction 24-degree smart four-wheel steering and a 150mm large stroke dual-chamber closed-loop smart air suspension, providing agility comparable to smaller vehicles [3]. - The interior is luxurious, equipped with a B&O sound system, the world's first 4D mechanical massage seats, and an industry-first smart floor heating system, along with standard 520-line ultra-vision lidar and NVIDIA Thor chips for enhanced driving assistance [5]. Group 2: IM LS6 Highlights - The new generation IM LS6 is priced starting at 197,900 yuan and is positioned as an 800V large battery five-seater super extended-range SUV, particularly favored for its "Star Super Extended Range" feature [7]. - It is equipped with the CATL 66-degree Super Xiaoyao MAX battery, offering a pure electric range of 450 kilometers and 800V ultra-fast charging capabilities, while addressing traditional extended-range vehicle issues such as power degradation and noise during low battery [7]. - The LS6 excels in comfort, driving control, and safety, featuring a 90% usable space rate and a "super right rear first-class cabin" for family comfort, along with the Lingxi Digital Chassis 2.0 and dual-direction 18-degree smart four-wheel steering for enhanced driving flexibility [9].
购置税补贴兜底 乐道沈斐重申“纯电+换电”路线
Core Viewpoint - The ongoing shift in the Chinese electric vehicle market is characterized by a transition from pure electric vehicles to extended-range vehicles, with companies like NIO and Li Auto adapting their strategies accordingly [2][3]. Group 1: Company Strategies - NIO's Senior Vice President, Shen Fei, emphasized the company's commitment to a "pure electric + battery swap" strategy, rejecting the need for extended-range technology [2]. - Li Bin, CEO of NIO, noted that the user experience from pure electric technology has surpassed the inconveniences of charging, leading to a surge in sales of large three-row pure electric SUVs [3][4]. - Shen Fei highlighted that the battery swap system offers significant advantages in safety and user experience, with 90% of users relying on battery swaps and home charging [5]. Group 2: Market Trends - The Chinese electric vehicle market is witnessing a "technical route adjustment," with companies like Xpeng launching extended-range models while others, like Li Auto, are increasingly focusing on pure electric vehicles [2]. - The number of charging stations in China has reached between 6 million and 10 million, indicating a robust infrastructure supporting the pure electric vehicle market [4]. - NIO is targeting profitability this quarter, with a focus on expanding its market presence in lower-tier cities through its extensive battery swap network [7].
“上汽旗舰”LS9交付、销量明星LS6换代,智己亮相2025广州车展
Zhong Guo Jing Ji Wang· 2025-11-23 06:05
Core Insights - The launch of the new models, the IM LS9 and the upgraded IM LS6, showcases the technological strength of IM Motors and sets a solid foundation for increased sales [1][2] Group 1: Product Launch and Features - The IM LS9, launched on November 12, is positioned as a flagship six-seater SUV with a starting price of 322,800 yuan, making it a strong competitor in the 300,000 yuan segment [1] - The IM LS6 has undergone a generational upgrade, featuring the "Hengxing Super Extended Range" technology, which includes a self-charging capability [2][3] Group 2: Technological Advancements - The IM LS9 features the "Lingxi Digital Chassis 3.0," which addresses traditional large SUV issues such as weight and handling, offering enhanced agility and control [2] - The LS9 is equipped with a luxury sound system from B&O, 4D mechanical massage seats, and an innovative intelligent heating system, elevating the in-car experience [2] Group 3: Sales Performance - In October, IM Motors achieved a record sales figure of 13,159 vehicles, marking the second consecutive month of sales exceeding 10,000 units, indicating strong market momentum [1]
蔚来李斌为省3万元改签飞机,称经营越来越精打细算
Mei Ri Jing Ji Xin Wen· 2025-11-22 15:19
Core Viewpoint - The chairman of NIO, Li Bin, highlighted the company's shift towards cost-saving measures, indicating a significant change in operational mindset compared to previous practices [1] Group 1: Company Insights - Li Bin revealed that NIO has undergone organizational changes over the past year, leading to improved operational efficiency and a more cost-conscious approach [1] - To save 30,000 yuan, Li Bin opted to change his flight schedule, emphasizing that such frugality was unimaginable in NIO's past [1] - The company is actively participating in discussions about the future of the electric vehicle market, including topics like the reduction of purchase tax for new energy vehicles and the development of battery swap networks [1] Group 2: Industry Outlook - Li Bin stated that the competition in the smart electric vehicle sector has entered a decisive phase, with a clear competitive landscape expected to emerge over the next five years and stabilize in ten years [1] - He reiterated the forecast that by 2030, the penetration rate of new energy vehicles in China will exceed 90% [1]
对标家庭长途出行痛点 小鹏X9超级增程发布
Core Viewpoint - Xiaopeng Motors has officially launched its first "super range extender" model, the Xiaopeng X9, marking the brand's entry into a new phase of parallel development in pure electric and range-extended vehicles [2][4]. Group 1: Product Features - The Xiaopeng X9 super range extender is available in two models, Max and Ultra, priced at 309,800 yuan and 329,800 yuan respectively, along with multiple launch benefits and purchase incentives [2]. - The vehicle features a unique combination of a large battery and a large fuel tank, achieving a comprehensive CLTC range of 1,602 km and a pure electric range of 452 km, making it the "longest-range large seven-seater" globally [2]. - The new model is equipped with a 63.3 kWh ultra-fast charging lithium iron phosphate range extender battery, supporting 5C+800V ultra-fast charging, allowing for a 313 km charge in just 10 minutes [2]. Group 2: Safety and Space - The lithium iron phosphate battery pack used in the Xiaopeng X9 meets the new national battery standards set to be implemented on July 1, 2026, ensuring that individual cell thermal runaway does not lead to fire or explosion for 24 hours [3]. - The vehicle introduces an industry-leading three-row electric folding seating arrangement, allowing for flexible configurations of 4, 5, 6, or 7 passengers, enhancing its adaptability for various travel scenarios [3]. Group 3: Market Strategy - With the launch of the Xiaopeng X9, Xiaopeng's self-developed Kunpeng super range extender technology enters the market, aiming to enhance competitiveness in the new energy sector through continuous innovation in smart technology and battery systems [4].
直击车展|乐道汽车总裁沈斐:乐道的成交均价已经超过了凯迪拉克,非常接近奥迪
Xin Lang Ke Ji· 2025-11-21 02:51
Core Viewpoint - The 2025 Guangzhou International Auto Show highlighted the achievements of LeDao Automotive, particularly in electric vehicle deliveries and pricing strategies [1] Group 1: Company Performance - LeDao Automotive has delivered over 110,000 pure electric vehicles, achieving both volume and price increases [1] - The average transaction price of LeDao vehicles has surpassed that of Cadillac and is very close to Audi [1] Group 2: Industry Positioning - In response to competitors focusing on super range-extended vehicles, LeDao's president stated that the combination of pure electric and battery swapping eliminates the need for range extension [1] - The president emphasized that the future of range extension ultimately leads to pure electric solutions, with battery swapping being the preferred option [1]
直击车展|乐道汽车总裁沈斐:纯电+换电根本不需要做增程,电池变大就是超级增程了吗?
Xin Lang Ke Ji· 2025-11-21 02:33
Core Insights - The core message highlights the successful delivery of over 110,000 pure electric vehicles by LeDao Auto, indicating a significant growth in both volume and pricing [3]. Group 1: Company Performance - LeDao Auto has achieved a delivery of over 110,000 pure electric vehicles, demonstrating a strong market presence [3]. - The average transaction price of LeDao vehicles has surpassed that of Cadillac and is very close to Audi, indicating a competitive positioning in the premium segment [3]. Group 2: Industry Trends - In response to inquiries about competitors focusing on super range-extended vehicles, LeDao's president emphasized that the combination of pure electric and battery swapping eliminates the need for range extension, suggesting a shift in industry focus towards pure electric solutions [3].