Group 1: Consumer Market Trends - The total retail sales of consumer goods reached 24,545.8 billion yuan in the first half of the year, with a year-on-year growth of 5.0%, accelerating by 0.4 percentage points compared to the first quarter [1] - Sales of basic living goods and certain upgraded consumer goods showed strong growth, with retail sales of home appliances and audio-visual equipment, cultural and office supplies, communication equipment, and furniture increasing by 30.7%, 25.4%, 24.1%, and 22.9% respectively [1] - The rapid growth of upgraded consumer goods reflects consumers' pursuit of quality of life and increased purchasing power, supported by the "old-for-new" policy [1] Group 2: Local Life Services - Douyin announced a significant platform subsidy to support chain brand hotels through live streaming and promotional activities, with discounts starting at 60% for hotel bookings [2] - This subsidy strategy is expected to enhance Douyin's market share in the local life service sector, particularly in hotel reservations, by offering competitive prices and services [2] Group 3: Strategic Collaborations - JD Technology signed a strategic cooperation agreement with Whale Robot Technology to promote the "AI + education robot" industry through product and technology collaboration [3] - The partnership aims to leverage both companies' strengths to enhance product competitiveness and accelerate the development of the education robot market [3] - Didi announced a strategic cooperation with Haidilao, enabling mutual membership benefits and exploring new value-added services in the "transportation + dining" scenario [4] - The membership integration is expected to enhance market competitiveness and user engagement for both Didi and Haidilao [4]

同时，多家连锁品牌酒店已在抖音生活服务开展官号日播及集团矩阵号、职人号直播，覆盖全国数万家 门店。品牌借助官号直播和酒店职人直播，以更直接高效的互动答疑方式，为消费者针对性解决订房到 店问题。 此外，针对大众暑期住宿更多元细分的消费需求，平台聚焦热门商圈、高铁机场、医院、景区周边等场 景，不仅推出"今夜特价"专场，还通过限时特价日历房，满足消费者"当天买当天住"即时性需求。平台 活动期间，消费者在抖音搜索"订酒店"，还有机会获得20元至30元不等的满减券。 暑期订酒店6折起、"提前订+连住"享优惠、推限时特价日历房……7月15日，抖音生活服务宣布投入平 台亿级补贴，即日起至8月底，支持连锁品牌酒店官方直播、区域矩阵号及商家职人直播、明星达人探 店，上线特惠日历房、酒店通兑券、会员体验券包等。尤其是在重点热门文旅城市，平台还分阶段推出 多场明星直播专场及达人探店活动，通过实景直播，展现酒店实景及更多住店场景。 业内指出，随着暑期到来，酒旅消费火热开启，近期平台也在加码投入争抢市场，满足大众暑期多元酒 旅需求，也通过多种举措帮助用户收获良好出行住宿体验。 抖音生活服务此次投入亿级补贴，也意在扩大市场规模。在大促期 ...