继东风集团股份（00489.HK）以"腾笼换鸟"模式推进私有化并分拆岚图汽车上市后，彩电行业龙头创维集团（00751.HK）也正式加入这场资本重构的浪 潮。 1月20日，创维集团公告披露私有化退市与分拆光伏业务上市的双重计划，既为股东送上"现金套现+高增长股权"的组合礼包，也揭开了传统家电企业向新能 源转型的深层棋局。 根据公告，公司具体方案分两步走。一方面，公司计划以介绍方式将旗下光伏业务在联交所主板独立上市，并向全体现有股东按持股比例分派光伏业务股 份。测算显示，每股创维股份可获发约0.37股光伏股份，按行业估值测算理论价值约6.13港元。另一方面，集团将实施私有化退市，股东每股可选择获得 4.03港元现金，或1股私有化后的新公司股份。 这意味着，股东若选择现金方案，将实现"4.03港元现金+6.13港元光伏股权"的双重回报，理论总对价约10.16港元，较公告前最后交易日5.18港元的收盘价溢 价高达96.15%，同时相较于2025年6月30日每股约10.07港元的未经审核资产净值溢价约0.88%，堪称一次诚意十足的股东回馈。 创维集团采用介绍上市模式，无需发行新股，既保障了现有股东对高增长业务的持股比例 ...

1月11日下午，深圳宝安，69岁的黄宏生站在年度演讲的舞台 上。这位创维的创始人依然保持着旺盛的表达欲和充沛的精 力，向台下的观众和镜头前的网友演示AI场景，讲述创业故 事。 作者：郑晨烨 封图：受访者供图 中国家电行业正处在一个十字路口。 一方面是国内市场加速入冬。奥维云网（AVC）最新数据显示，2025年前三季度，中国彩电市场 累计零售量为1991万台，同比下滑2.9%，其中，第三季度的情况尤为严峻，零售量同比大跌 12.1%，零售额下降8.1%。 另一方面则是全球产业链的重构与贸易壁垒的升高。对于那些穿越了几十年周期的老牌家电巨头而 言，单纯依靠卖硬件的增长逻辑已触及天花板，寻找新的"超级增量"成为共同命题。 2026年1月11日下午，深圳宝安，69岁的黄宏生站在年度演讲的舞台上。这位创维的创始人依然 保持着旺盛的表达欲和充沛的精力，向台下的观众和镜头前的网友演示AI场景，讲述创业故事。 演讲结束后，黄宏生与经济观察报记者进行了一场对话，他告诉记者，2025年，创维光伏业务的 营收规模，预计将首次超过其传统的电视业务。 "光伏业务营收超过电视业务"，标志着这家企业在维持家电基本盘的同时，在能源领域培育出 ...

Core Viewpoint - The Chinese home appliance industry is at a crossroads, facing a declining domestic market while seeking new growth opportunities in renewable energy, particularly solar power, as traditional hardware sales reach a ceiling [1][3]. Group 1: Market Trends - The Chinese TV market saw a retail volume decline of 2.9% year-on-year, with a significant drop of 12.1% in the third quarter of 2025 [1]. - The revenue from the solar business of Skyworth is expected to surpass that of its traditional TV business for the first time in 2025 [1][2]. Group 2: Solar Business Development - Solar energy is estimated to contribute about one-third of Skyworth's revenue, with projections indicating that solar revenue will reach 138 billion yuan, while smart home appliances will generate 170 billion yuan [3]. - Skyworth's entry into the solar market began five years ago, focusing on household distributed solar solutions rather than competing with industry giants in large-scale projects [3][4]. Group 3: International Expansion - The CEO highlighted significant price differences in electricity between Europe and China, with European electricity prices being ten times higher, driving Skyworth's solar expansion into international markets [4][5]. - Skyworth aims to export its solar energy solutions to regions like the Middle East, Europe, and South America, leveraging local partnerships for project execution [5]. Group 4: AI Integration - Despite the rapid growth of the solar business, TVs remain a core brand asset for Skyworth, serving as a gateway to 200 million households [7]. - The company is focusing on integrating AI into its products, viewing it as essential for enhancing user experience and addressing specific consumer needs [8][9]. Group 5: Strategic Adaptation - Skyworth is adapting to increasing trade protectionism by acquiring established international brands, such as Funai in North America and Metz in Germany, to mitigate geopolitical risks [18][19]. - The company is also exploring differentiated market positioning in the automotive sector, targeting specific consumer needs like "deep sleep" features in its vehicles [21][24]. Group 6: Financial Performance - Despite the promising growth in solar energy, Skyworth's net profit for the first half of 2025 fell by 67.4% year-on-year, indicating challenges in transitioning between old and new business models [24].

Core Insights - The rise of balcony photovoltaic systems in China is driven by the need for lightweight distributed solar solutions suitable for urban residential and small commercial settings, offering easy installation and energy management capabilities [1][2][3] Group 1: Market Overview - Balcony photovoltaic systems are designed for urban residential and small commercial applications, featuring components like photovoltaic modules, micro-inverters, and specialized brackets, allowing for easy installation without extensive professional help [1] - The global market for balcony photovoltaic systems is expected to exceed 50 GW by 2030, with China projected to capture over 40% of this market share [3] Group 2: Competitive Landscape - Domestic companies are targeting small and medium-sized businesses rather than residential users, as commercial electricity prices are rising, creating a demand for energy-saving solutions [3] - Companies are innovating in business models by offering installment payments and revenue-sharing schemes, while also integrating sales, installation, and maintenance services to lower user entry barriers [3][4] Group 3: Technological and Application Developments - The integration of energy storage solutions is becoming mainstream in balcony photovoltaic systems, enhancing energy self-sufficiency and management through smart technologies [4] - The application scenarios for balcony photovoltaic systems are expanding beyond residential balconies to include commercial rooftops, public facilities, and outdoor camping [4] Group 4: Challenges to Scale - The promotion of balcony photovoltaic systems faces challenges such as insufficient national policies, unclear technical standards, and high installation costs, which hinder widespread adoption [6] - User concerns regarding reliability and maintenance costs, along with property management resistance, pose additional barriers to installation [6] Group 5: Recommendations for Development - It is essential to revise and simplify grid connection and approval processes, establish local collaborative mechanisms, and encourage regional adaptations to overcome installation challenges [7] - Increased investment in technology development is needed to improve the efficiency of balcony photovoltaic systems, particularly in high-rise residential settings [7]

Core Viewpoint - The balcony photovoltaic market in China is expected to see significant growth starting in 2025, driven by major companies entering the space and changing market dynamics due to new policies and consumer demand for energy solutions [2][4][9]. Industry Overview - Several leading companies, including Skyworth Photovoltaics, Zhejiang Chint, and Trina Solar, have launched balcony photovoltaic products since July 2025, indicating a shift in focus from traditional rooftop solar to more accessible solutions for consumers [2][3]. - The introduction of the "136 Document" by the National Development and Reform Commission and the National Energy Administration has prompted a need for new business models in the renewable energy sector, as traditional pricing mechanisms have changed [2][3]. Market Dynamics - The expected installation volume for balcony photovoltaic systems is projected to rise from approximately 1,000 units in 2024 to 10,000 units in 2025, and further to 100,000 units by 2026, indicating a transition from niche to mass market [4]. - The domestic market is primarily targeting small and medium-sized commercial users, such as street shops and restaurants, rather than residential consumers, which contrasts with the European market [11][12]. Consumer Insights - The typical consumer demographic for balcony photovoltaic systems in China is middle-class individuals aged 30-55, focusing on household electricity needs [7]. - The initial investment for a balcony photovoltaic system is around several thousand yuan, with a payback period of approximately three years based on current electricity prices [12][13]. Competitive Landscape - Companies are exploring flexible payment options, such as installment plans and leasing services, to make these systems more accessible to consumers [13][15]. - The integration of balcony photovoltaic products into existing home appliance distribution channels is being pursued, with companies like Midea and Haier entering the market with their own offerings [16][17]. Regulatory Environment - Despite the introduction of a mechanism price system, profitability for photovoltaic projects remains uncertain in some provinces, as evidenced by recent bidding results in Gansu Province [3][8]. - The Zhejiang Provincial Development and Reform Commission has proposed a new time-of-use pricing policy, which could further influence the demand for balcony photovoltaic systems [9][10].

Summary of Key Points from Conference Call Industry Overview - The global residential energy storage market is expected to grow at a compound annual growth rate (CAGR) of 20%-30% over the next 3-5 years, with significant growth potential in the commercial energy storage sector due to a low base in overseas markets [1][2] - In 2024, the domestic commercial energy storage installation reached 8 GWh, with expectations for substantial growth in 2025 [1][2] Core Insights and Arguments - **Technological Trends**: Commercial energy storage is moving towards multi-port adaptability and increased single-unit power (400-500 kW), requiring high battery life and favoring brands like CATL and EVE Energy [1][3][4] - **Market Dynamics**: The boundary between residential energy storage and balcony photovoltaic systems is blurring, leading to increased competition focused on channel control and brand building [1][5] - **Regional Demand Drivers**: - European residential energy storage demand is primarily driven by economic factors, contrasting with emerging markets like South Africa, Pakistan, and Ukraine, where demand is driven by power outages [1][7] - The 2022 surge in the European market was fueled by rising natural gas prices and supportive policies, with returns exceeding 20% due to subsidies [1][8] - Current conditions in Europe show a return to normal electricity prices and subsidies, with a projected growth rate of about 10% in 2026 [1][9] Emerging Markets - Emerging markets, particularly Pakistan and Ukraine, showed strong demand in 2024, driven by electricity shortages, although demand in Pakistan weakened in the latter half of the year [1][10] - Australia implemented residential energy storage subsidies in 2025, leading to a significant increase in installations, with a projected growth rate of around 40% [1][11] - Potential growth areas for emerging markets in 2026 include the Middle East, Southeast Asia, and Central Asia, with Indonesia expected to see explosive growth [1][12] Investment Opportunities - The commercial energy storage sector is in a rapid development phase domestically and just beginning overseas, presenting higher valuation potential for investors [2][17] - Companies like Airo, Deye, and Goodwe are expected to show significant growth in the commercial energy storage sector, with a projected addition of approximately 3.6 GWh in Europe in 2025 [1][17][19] - The global commercial photovoltaic market is expected to grow at a CAGR of over 25% from 2026 to 2030, indicating higher explosive potential compared to residential energy storage [1][18] Additional Important Insights - The overseas residential energy storage market maintains high profitability due to pulse demand, brand emphasis, and product iteration, with established companies benefiting from first-mover advantages [1][13] - Emerging markets focus on high-cost performance low-voltage products, while European markets prioritize brand and quality, leading to different competitive dynamics [1][14] - The visibility of demand in the residential storage sector is relatively low, relying on monthly production and shipment data, which reflects underlying order visibility issues [1][15][16]