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小县城卖“冷门货”,卖家一年狂销400万件
Sou Hu Cai Jing· 2025-10-03 02:37
Core Insights - The ceramic product category is rapidly gaining popularity in the overseas market, particularly in the context of cross-border e-commerce, with sellers capitalizing on this trend to achieve significant profits [2][3]. Group 1: Market Trends - The Christmas season is approaching, and ceramic Christmas trees are emerging as a new opportunity in the overseas market, with some sellers achieving monthly sales exceeding 200 units [3]. - The global ceramic market is projected to grow from $160.67 billion in 2024 to approximately $295.26 billion by 2032, with a compound annual growth rate (CAGR) of 7.9% [17]. - The search interest for "Ceramic" has remained high globally over the past 12 months, indicating strong consumer interest and demand [15][17]. Group 2: Company Innovations - A company in Dehua has exported over 50 million ceramic trees, transitioning from a low-profit, homogeneous product to a leader in innovation, selling over 400,000 units annually after optimizing their product line [5][6]. - The brand Tenmoku combines traditional craftsmanship with modern aesthetics, offering products that serve both practical and cultural purposes, achieving annual revenues of $2 million [9]. - A young entrepreneur, leveraging AI technology, has successfully sold over 500 pieces of ceramics overseas, generating an average monthly revenue of 90,000 yuan [10][12]. Group 3: Product Diversity - The ceramic product category is diverse, encompassing various types such as architectural ceramics, daily-use ceramics, sanitary ceramics, industrial ceramics, and artistic ceramics, providing numerous market opportunities for sellers [13]. - On platforms like Amazon, ceramic products range from affordable items like a $5.6 ceramic tray to premium products like an $80 cookware set, showcasing the wide market segmentation [13]. Group 4: Regional Strengths - Guangdong Chaozhou excels in daily-use and sanitary ceramics, with a total output value of 24.01 billion yuan in 2024, while Dehua is known for its white porcelain and has over 4,000 ceramic enterprises [18]. - Jingdezhen focuses on artistic ceramics and designer brands, with its ceramic industry value exceeding 90 billion yuan in 2024, highlighting the region's unique offerings in the global market [19].
彻底火了!“劝老外取消订单劝不住”,它为啥卖爆了?
中国基金报· 2025-09-08 02:57
Core Viewpoint - The exhibition "Wonders of Color - Chinese White: Dehua Porcelain" showcases the innovative and artistic potential of Dehua porcelain, attracting over 500,000 visitors and breaking attendance records at the Shanghai Art Museum [2]. Group 1: Exhibition Highlights - The artwork "Myth" utilizes "high toughness thin porcelain technique," achieving a thickness of only 0.2 mm, showcasing the intricate craftsmanship involved [2]. - The "Exposition and Ding" from the World Expo features four divine beast reliefs and symbolizes "harmony and coexistence" [2]. - The "Moon Cone Series" transforms the full moon into an ice cream shape, while "Prosperity Steamed Bun" artistically reinterprets everyday food, sparking audience discussions [5]. Group 2: Dehua Porcelain Industry - Dehua porcelain, known for its qualities of being white as jade, bright as a mirror, thin as paper, and resonant as a chime, is a significant cultural export from Dehua County, with over 4,500 ceramic enterprises and an annual output value of 66 billion yuan [7]. - The industry exports products to over 190 countries and regions, demonstrating its global reach and appeal [7]. Group 3: Innovation and Market Adaptation - A Dehua company specializing in ceramic trees has achieved annual sales of over 4 million pieces, significantly increasing its product range and export volume through innovation [10]. - The company has developed over 4,000 different ceramic tree designs, with cumulative exports exceeding 50 million pieces, showcasing resilience even amid trade tensions [10]. - Another company offers a five-year warranty on its ceramic tableware, enhancing durability and customer confidence in traditionally fragile products [12]. Group 4: Technological Advancements - The introduction of automated production lines and AI quality inspection has improved product quality and efficiency in the ceramic industry [13]. - A company producing fridge magnets has adopted UV printing technology, increasing production efficiency by over ten times compared to traditional hand-painting methods [13].