1月5日，雷鸟创新（RayNeo）宣布近期完成新一轮超 10 亿元融资。与雷鸟过往的融资不同，本轮投资方中罕见出现中国移动、中国联通两大运营商身 影，这也是中国主流运营商首次战略投资智能眼镜赛道企业。 考虑到中国的运营商并非财务型投资者，所以本次融资不仅是为智能眼镜赛道注入一剂强心针，更印证了运营商与智能眼镜厂商已经取得共识：智能眼镜 将成为下一代消费级计算中心。 实际上，如果说之前"智能眼镜的iPhone时刻"是一种猜想，那么从2026年开始，这已经是处于进行时——CES 2026期间，雷鸟创新展示了首款eSIM AR 智 能眼镜——X3 Pro Project eSIM，这意味着智能眼镜很可能在2026年会补上通信这最后一块拼图，成为新的独立终端，这是之前智能音箱、智能手表都没 有实现的科技创新，十多年来科媒体一直追问的"下一代计算终端"已经柳暗花明。 运营商重仓下注，绝非偶然。只不过，在万亿新赛道开启，消费电子即将再次迎来划时代产品的时刻，一个问题与这次融资一起出现于行业视野：运营商 首次投资智能眼镜，为何选择成立仅4年的雷鸟创新？ 这个问题的背后，涵盖了这个诞生于2010年代初，长期产品缺共识、商业反 ...

2026年1月5日——全球领先消费级AR品牌雷鸟创新（RayNeo）宣布近期完成新一轮超 10 亿元融资。 本轮融资由中国移动链长基金与中信金石（旗下茅台金石、金石成长等基金）领投，中国联通旗下联创 创新基金等机构共同参与。 此次融资标志着国内运营商首次战略投资智能眼镜赛道，意味着AR终端正式进入国家通信基础设施的 战略视野。持续的资金注入，将为雷鸟创新的技术研发与全球市场拓展提供强劲动能，并推动公司加速 跻身独角兽企业行列。 同期，雷鸟创新预告将于CES 2026期间展示首款搭载eSIM的AR智能眼镜"雷鸟X3 Pro Project eSIM"，产 品采用双目全彩MicroLED显示方案、集成了 eSIM 通信模块与4G 协议支持，展示智能眼镜的完整形 态。 十年轮回：运营商押注下一代"iPhone" 十余年前，中国运营商作为关键推手，以基础网络建设、"充话费送手机"、生态共建等模式深度参与智 能手机的爆发式普及，彻底改变了中国消费者的数字生活方式。如今，相似的场景正在AR领域重演。 面对"空间计算时代"这一战略窗口，中国两大通信巨头联手注资雷鸟创新，背后是清晰的产业判断：在 运营商的战略图谱中，AR智能 ...

2025 年是 XR 行业过去十年中最具里程碑式的一年。 文/VR陀螺 冉启行 2025 年，是 XR 行业过去十年中最具里程碑式的一年。 如果说 2024 年是行业在"空间计算"与"AI 眼镜"两大变量前的蓄力与试探，那么 2025 年，无疑是两大变量发生剧烈化学反应后的"质变之年"。 这一年，我们目睹了 AI Agent 赋予了眼镜真正的灵魂，从初创公司到手机厂商、互联网大厂纷纷入场，也见证了 MR 空间技术在巨头博弈中走出实验 室，也亲历了 LBE 大空间从一种新奇体验演变为散布在各个城市的文化肌理。 喧嚣之后，泡沫散尽，留下的皆是坚硬的岩石。站在 2025 年的尾声，我们试图通过梳理这十大标志性事件，在碎片化的信息洪流中，拼凑出过去 365 天 里 XR 产业最真实的进化逻辑。 （本文为 VR陀螺「2025 年复盘系列」十大行业事件篇，主要聚焦 2025 年全球关注度最 Top 的技术、产品与行业大事。） 01 Rokid CEO用AI眼镜提词 "品牌"与"融资"完成双赢 2025 年 2 月，杭州市余杭区经济高质量发展大会上，一款能将演讲词呈现在镜片上的 AI 眼镜Rokid 乐奇眼镜成为热搜的"主 ...

方正证券指出，家电巨头布局AI眼镜，旨在凭借其在显示技术、供应链与精密制造上的深厚积累，切入这一千亿级潜在市场。其核心逻辑是抢占 以光学模组和芯片为价值高地的下一代硬件入口，从品牌、代工到核心光机进行全链条卡位。 AI眼镜潜在市场规模大。首先，消费者有对具备 AI 功能产品的需求，成熟消费市场追求"情感价值外化"，发展中市场需要"生产力与工具内 化"， 而 AI+AR 眼镜是 AI 的完美载体，可以基于声音视觉全天候感知。当前，技 术突破下 AI 眼镜快速放量。第一，端侧中小模型普及，适配 低算力和高隐 私场景。第二，可穿戴设备芯片算力提升，垂类小模型实现自然交互。全球 每年传统眼镜销量约 23 亿副，剔除墨镜 8.5 亿副， 其他眼镜 14.5 亿副。 AI 眼镜渗透率若达到 14.5 亿副眼镜的 10%，全球出货量有望达到 1.45 亿 副，市场规模超千亿人民币。 AI 眼镜产品仍快速迭代，产业链价值集中在光学、芯片和 OS 系统部分。随着软硬件技术的提升和内容的丰富，AI 眼镜会在内容和交互体验上 有更大 的提升。当前，AI 眼镜的功能向以下四个方向演进：硬件小型化与性能提升、AI 驱动的交互升级、生态 ...

Group 1 - The core viewpoint of the news is that Thunder Innovation has achieved a leading position in the global AR smart glasses market, holding a 24% shipment share in Q3 2025, marking two consecutive quarters at the top [1] - Thunder Innovation's sales in the domestic Chinese market continue to lead, as reported by various research institutions including IDC and CINNO Research [1] - The AR glasses market is experiencing intensified competition, with new products launched by major companies such as Meta, Alibaba, and Google [3] Group 2 - Thunder Innovation's overseas market sales have increased by 3.8 times year-on-year in 2025, with products available in over 25 countries and regions, serving more than 500,000 users [3] - The Thunder Air 3s Pro was recognized as the "Best Seller" in the AR glasses and viewing glasses categories during the recent Amazon Black Friday sales [3] - Thunder Innovation has developed a comprehensive product matrix, including the Thunder X3 Pro, which is noted as the world's smallest mass-produced dual-lens full-color MicroLED AR glasses, and the Air 4 series featuring the Vision 4000 chip [3]

12月15日记者从雷鸟创新获悉，近日，第三方数据机构Counterpoint Research发布的《2025年Q3全球AR 智能眼镜品牌厂商出货份额报告》显示，中国品牌雷鸟创新RayNeo以24%的市场份额，连续两个季度 蝉联全球AR智能眼镜市场第一。与此同时，IDC、CINNO Research等多家第三方研究机构的报告也指 出，2025年Q3，雷鸟创新在中国大陆市场销量持续领跑。 值得关注的是，雷鸟创新这一成绩，诞生于行业竞争急剧升温的关键窗口期。2025年下半年以来，全球 AR眼镜市场热潮持续，Meta首款带显示的AR眼镜RayBan Meta Display正式开售，阿里巴巴发布了夸克 AI眼镜S1、G1两个系列共6款单品，Google首款基于Android XR平台的AI眼镜也在近期被提上日程。 在此竞争态势下，雷鸟创新现出强劲增长韧性，其海外市场销量在2025年同比激增3.8倍，产品入驻 Amazon、Sam's Club、Best Buy、BJ's等主流零售渠道，覆盖全球超25个国家和地区，累计服务用户突 破50万。在刚刚结束的Amazon黑五大促中，雷鸟Air 3s Pro斩获平台AR眼镜品 ...

雷鸟创新这一成绩，诞生于行业竞争急剧升温的关键窗口期。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，第三方数据机构Counterpoint Research近日发布 的《2025年Q3全球AR智能 眼镜品牌厂商出货份额报告》显示， 雷鸟创新 RayNeo 以24%的市场份额，连续两个季度蝉联全 球AR智能眼镜市场第一。同时，IDC、CINNO Research等多家第三方研究机构的报告也指出， 2025年Q3，雷鸟创新在中国大陆市场销量持续领跑，实现全球与国内市场"双冠"加冕。 值得关注的是，雷鸟创新这一成绩，诞生于行业竞争急剧升温的关键窗口期。2025年下半年以来， 全球AR市场迎来空前热闹，Meta首款带显示的AR眼镜RayBan Meta Display正式开售，阿里巴巴 发布了夸克AI眼镜S1、G1两个系列共6款单品，Google首款基于Android XR平台的AI眼镜也在近 期被提上日程。在此竞争态势下，雷鸟创新不仅稳固了市场份额，更展现出强劲的增长韧性， 其海 外市场销量在2025年同比激增3.8倍，产品入驻Amazon、Sam' ...

Investment Rating - The report does not explicitly state an investment rating for the industry, but it emphasizes the potential growth and investment opportunities in the AR glasses market. Core Insights - The development of consumer-grade AR glasses has been relatively slow due to the challenge of achieving both lightweight design and affordability. The current trend is towards a "gradual iteration" paradigm, starting with audio glasses, moving to AI glasses, and eventually to AI+AR glasses [2][3]. - The global market for AI smart glasses is projected to reach 1.52 million units in 2024, while traditional AR glasses are expected to sell 500,000 units. The acceptance of "AI+social" product positioning is reflected in the sales growth of Meta's upgraded Ray-Ban Meta glasses, which are expected to reach nearly 3 million units by Q2 2025 [2][3]. - The traditional eyewear market, with annual sales exceeding 1.5 billion units, provides a substantial replacement market for smart glasses. If the AI+AR solution matures, the penetration rate could rise from 0.01% in 2023 to 4.44% by 2030, with the global AR smart glasses market projected to grow from 735 million RMB in 2023 to 118.7 billion RMB by 2030, reflecting a CAGR of 106.7% [3][4]. Summary by Sections Industry Turning Point - The XR industry is diversifying, with AR emerging as a new growth engine. The report outlines the historical challenges and commercialization phases of AR technology, highlighting the shift from initial excitement to a recovery growth phase driven by technological advancements [12][16][24]. Competitive Landscape - The competition is evolving from a focus on hardware products to building ecological barriers. Major players like Meta and Google are adopting different strategies, with Meta focusing on AI+AR technology and Google moving towards an open ecosystem model. Domestic companies are categorized into those focusing on rapid hardware iteration and those leveraging their mobile ecosystems for cross-device collaboration [4][5][6]. Industry Chain Analysis - The report emphasizes the importance of focusing on core segments of the industry chain that hold significant value. The cost structure of AR glasses is detailed, with optical display units accounting for 43% of the BOM cost, followed by chip-based computing units at 31% [5][6]. Market Outlook - The report predicts a significant growth trajectory for AR glasses, with a gradual increase in sales expected as the technology matures. The AI glasses market is expected to see substantial growth, with sales projected to reach 3.5 million units by 2025, while traditional AR glasses are forecasted to sell only 650,000 units [49][52]. Conclusion - The report concludes that the gradual iteration path taken by AI glasses is more aligned with market demands, providing a foundation for the future development of AR glasses. This approach is expected to facilitate the overcoming of initial technological bottlenecks and accelerate market penetration [34][41][42].

Group 1 - The core viewpoint of the article highlights the significant growth in the domestic consumer-grade AI/AR market, with a year-on-year sales increase of 186% in Q3 2025, particularly driven by the AR segment which saw sales surpassing 129,000 units [1] - The domestic consumer-grade AR market experienced a year-on-year sales growth of 109% in Q3 2025, with notable contributions from brands like Thunderbird, Rokid, and XREAL [1][3] - The one-piece AR glasses category achieved remarkable growth, with sales soaring by 355% year-on-year, indicating a strong market expansion driven by new product launches from brands like Leqi and Yingmu [1] Group 2 - The market for non-screen AI glasses, while lacking display functionality, is actively cultivating the market, with notable performances from Xiaomi's AI smart glasses and Thunderbird V3 glasses in Q3 [2] - During the Double Eleven shopping festival, AI/AR glasses saw rapid growth across major e-commerce platforms, with new products from Alibaba and Baidu selling out quickly, demonstrating the strong impact of new product launches combined with promotional events [6] - Thunderbird maintained its leading position in the AR brand landscape, while Rokid surged to second place with significant sales growth, showcasing its strong market presence [3][8] Group 3 - Future developments in AI/AR glasses are expected to focus on multiple directions, including enhanced user experience through lightweight designs, improved display technology, and innovative battery solutions to address power concerns [7][8] - The price of AR glasses is anticipated to decrease, making them more accessible to a broader consumer base, which will further expand the market [8] - AI functionality is projected to become a core competitive advantage for AI/AR glasses, with brands continuously exploring and optimizing AI features to provide smarter and more convenient services to users [8]

Core Viewpoint - The article discusses the rapid development and adoption of AI glasses, highlighting the innovations by Thunderbird Innovation in Shenzhen, which is positioning itself as a leader in the AI glasses market. The advancements in technology are transforming how humans interact with the digital world, making once sci-fi scenarios a reality [1][6]. Group 1: Product Development - Thunderbird Innovation has developed the world's smallest mass-produced color MicroLED AR glasses, the Thunderbird X3 Pro, which signifies Shenzhen's ambition to become the "first city of global AI glasses" [1][6]. - The transition from bulky "helmet-style" devices to lightweight, everyday glasses has been achieved through innovations in MicroLED and optical waveguide technologies, allowing for improved display precision while reducing size [4][5]. - The Thunderbird Air 4 series, launched recently, is notable for being the first smart glasses to support HDR10 display, weighing only 76 grams, and is seen as a breakthrough product for consumer-level AR glasses [6][10]. Group 2: Industry Ecosystem - Shenzhen provides a conducive environment for the AI glasses industry due to its mature mobile communication and smart wearable sectors, along with a robust supply chain that supports technology development and manufacturing [9][10]. - The establishment of the Shenzhen AI Glasses Industry Alliance, with Thunderbird as a founding member, aims to enhance collaboration among industry players, facilitating product development and market entry [11][13]. - The local government's support, including significant funding for smart wearable projects, has accelerated the growth of the AI glasses sector, with policies aimed at fostering innovation and development [10][11]. Group 3: Market Outlook - The global smart glasses market is projected to see significant growth, with an expected shipment of 4.065 million units in the first half of 2025, marking a 64.2% year-on-year increase [15]. - The Chinese market is anticipated to have a compound annual growth rate of 55.6% over the next five years, leading global growth in the sector [15]. - Innovations in interaction methods, such as eye-tracking technology and gesture recognition, are expected to drive mainstream adoption of AI glasses, integrating them into everyday life [15][16].