一捏一塑皆年味，新春庙会上总少不了"面人"的身影。国家级非遗"上海面人赵"以面粉为主要原料，经 过染色、搓捏、塑形，制成色彩鲜艳、形象生动的人物和动物等造型的作品，充满浓郁的生活气息。 本报记者 李若楠 陈炅玮 蒋玉涛 马年新春，"上海面人赵"市级代表性传承人汤健创作了"卧马"面塑。她利用面团敦实的特性，创作出与 马儿平和性格相匹配的卧马造型作品。颜色上选用白色和金色，白色的马身、金色的马鬃和马尾寓意纯 洁、淡泊。 ...

随着马年春节渐近，这个周末的2026"欢乐春节"匈牙利唐人街新春庙会，让布达佩斯提前进入"中国春 节时间"。 对于首次参加中国春节活动的布达佩斯市民卡琳娜来说，唐人街新春庙会是一种"直抵心灵"的体验。中 国戏曲独特的旋律和唱腔令她着迷。"他们的声音非常优美。"她在看完表演后依然难掩激动。 费伦茨和他的女儿伊莎贝拉已经连续4年参加唐人街庙会，来这里"过年"已成为一项家庭传统。在布达 佩斯，越来越多的家庭像他们一样，将中国春节视为冬季的重要文化体验。 （来源：衢州日报） 转自：衢州日报 7日，匈牙利首都布达佩斯迎来了冬日里难得的晴天。激昂的鼓点声与美食的香气交织在一起，将唐人 街街区渲染成一幅绚丽的文化长卷。 今年的唐人街庙会规模堪称历年之最。多个来自中国的文艺团体将家乡的文化精品带到了多瑙河畔。从 川剧变脸和"吐火"技艺，到长嘴壶茶艺表演和糖画、面人，匈牙利民众在这些非物质文化遗产中与中国 文化邂逅。 在美食摊位前，当地民众排起了长龙。空气中弥漫着川菜的香气，几名来自中国成都的大厨正忙碌地制 作甜水面和酒酿圆子。 活动现场还设有沉浸式的文化体验区。参与者脱下厚重的冬装，换上飘逸的汉服；在宣纸上练习书法的 一撇一 ...

Core Viewpoint - The Capital Library is launching a series of cultural activities themed "Cloud Horse Viewing, Riding the Sea of Literature" during the 2026 Spring Festival, featuring nearly a hundred events including intangible cultural heritage workshops, lectures, exhibitions, and immersive experiences [1] Group 1: Cultural Activities - The Capital Library is initiating the Spring Festival with a series of intangible cultural heritage workshops, including the creation of gold foil calendars and Song brocade horse ornaments, aimed at conveying the cultural essence of traditional customs [2] - The Beijing City Library will host various intangible cultural heritage arts, such as paper-cutting courses and clay sculpture activities, allowing readers to engage with traditional art forms [2] - On the day of the Little New Year, readers can write Spring Festival couplets and the character "Fu" on-site, and participate in an ancient printing experience themed "Welcoming Spring with Galloping Horses" [2] Group 2: Online and Offline Engagement - An online reading activity titled "A Horse's Head Leading the Way: A Guide to Beijing-Tianjin-Hebei New Year Customs" will start on February 15, allowing readers to share insights and win a 500 yuan reading card [3] - A New Year music competition will be launched through the library's digital platform, featuring fun music puzzles for participants to win prizes [3] - On the first day of the Lunar New Year, the first 100 visitors to the library will receive a "New Year Blessing Bag" [3] Group 3: Lectures and Discussions - On February 21, folklorist Gao Wei will present a lecture on "The Chinese New Year Going Global," discussing the global significance of the Spring Festival as an intangible cultural heritage [4] - On February 22, a professor from Beijing Language University will explore the cultural significance of horse symbolism in Chinese civilization [4] - On February 26, a children's book editor will lead an immersive reading activity, combining listening, learning, and hands-on experiences [4] Group 4: Immersive Experiences - From the first to the fifth day of the Lunar New Year, the Beijing City Library will host a Spring Festival intangible cultural heritage market, featuring traditional folk activities such as rabbit figurine making and paper-cutting [5] - Daily performances of traditional arts, including Peking opera and shadow puppetry, will take place during the festival [5]

转自：扬子晚报 扬子晚报网1月31日讯（记者 闫春旭 通讯员 刘思沂）"甜！"妹妹啃着"小燕子"糖画咂嘴直乐，姐姐举 着"小金鱼"糖画紧跟巡游队伍。1月31日下午，在南京"烟火蓁巷，寻游金陵"主题巡游活动现场，安女 士一手抱着2岁小女儿，一手牵着7岁大女儿，在人潮中走完整条蓁巷。她说，特意带孩子来感受年 味，"看着她们开心，一切都值得。"这场融合《金陵图》元素的新春活动，让金陵文脉在糖画香气、民 俗欢笑声中，淌进寻常人家的温暖时光。 1月31日下午，南京市玄武区新街口街道蓁巷格外热闹。记者看到，古风巡游队伍穿梭于人群之中，糖 画师傅手中的铜勺轻巧勾勒，面人艺人指尖翻飞，民俗戏法引来阵阵喝彩。巷子里人头攒动，不少孩子 坐在大人肩头，探着小脑袋往前张望。尤其是巡游演员经过时，身后跟着十多位小朋友，争相追着合 影。 在"状元送福"装置前，一场川剧变脸表演更是将气氛推向高潮。演员挥袖转身间，脸谱瞬息万变，引得 围观游客连声惊叹，不少人举起手机记录这精彩瞬间。 在熙攘的人群中，安女士格外引人注目。她右手怀抱着两岁的小女儿，左手轻轻牵着七岁的大女儿，一 路跟随巡游队伍，走完了蓁巷。大女儿手中举着一只晶莹剔透的"小金鱼"糖 ...

Core Insights - The 2025 Beijing Commercial Forum focused on the theme "Trendy Transformation: New Demand and New Supply," gathering representatives from various sectors to discuss fashion consumption and trends [1] - The annual report titled "2025 Beijing Commercial Development Blue Book" was released, highlighting new logic, scenarios, and dynamics in Beijing's commercial consumption [1] Group 1: Fashion Consumption Trends - Fashion consumption is expanding beyond traditional retail to encompass lifestyle products, including smart wearables, automobiles, and home goods, as well as services in entertainment, sports, and beauty [3] - Consumers are increasingly favoring products and services that provide emotional resonance, with immersive consumption experiences gaining popularity [3] - The "dimension economy," centered around intellectual property (IP), is emerging as a new retail engine, with IP-derived products evolving from toys to social currency [3] Group 2: Market Growth and New Business Models - In the first three quarters of 2025, new store openings in sectors such as fitness, wellness, medical beauty, and pet-related businesses in Beijing grew by 25% to 55%, significantly outpacing traditional retail and dining [3] - The rise of "Citywalk" trends has activated the cultural and commercial travel ecosystem, with a 66% year-on-year increase in the number of "smoky" small shops on Douyin [5] - The bar market in Beijing has shown robust growth, with overall consumption order volume increasing by over 35% and nighttime consumption orders rising nearly 40% [5] Group 3: Cultural Integration and Innovation - Cultural crossovers are accelerating the growth of domestic trends, with traditional crafts leveraging short video platforms for wider reach and engagement [6] - Douyin has seen over 200 million new videos related to national intangible cultural heritage, marking a 31% year-on-year increase [6] - Beijing is constructing a new consumption ecosystem characterized by both international flair and local vibrancy, emphasizing the importance of trendy and fashionable consumption as a means of innovation and competitive advantage [6]

Core Insights - The article discusses the rise of grassroots individuals in the internet celebrity scene, contrasting their authenticity and sincerity with the previous trend of superficiality and high production values in content creation [1][2][3] Group 1: Trends in Internet Celebrity Culture - There is a shift from valuing "beauty as justice" to appreciating genuine, unfiltered content, as seen in the rise of ordinary street vendors who have gained fame through authenticity [3][4] - Grassroots individuals are redefining what it means to be an internet celebrity by leveraging their long-standing dedication to their crafts, such as the "Chicken Chop Brother" and "Sugarcane Brother," who have both worked in their respective fields for decades before achieving fame [7][8] Group 2: Case Studies of Successful Grassroots Celebrities - "Sugarcane Brother" transformed his farm into an interactive experience, allowing visitors to "steal" sugarcane, which resonated with urban dwellers seeking stress relief [10][11] - "Chicken Chop Brother" gained significant attention for his commitment to quality and customer service, maintaining low prices and high standards, which led to a surge in local tourism and sales [14][19] - "Tofu Girl" utilized social media to share her life and community stories, creating a "mobile supermarket" that emphasizes community support and genuine interactions, leading to a substantial following [23][29] - "Dough Figurine Uncle" modernized traditional craft by appealing to younger audiences with customized designs, resulting in long queues and high demand for his products [31][35] - "Braised Goose Brother" capitalized on a viral moment to promote local cuisine, significantly boosting sales and community engagement through his unique marketing approach [40][43] Group 3: Emotional Connection and Consumer Behavior - The success of these grassroots figures highlights a growing consumer desire for emotional connections and authentic experiences, contrasting with the previous focus on polished, scripted content [47][48] - These individuals have tapped into the emotional value of their offerings, providing not just products but also a sense of community and trust, which resonates deeply with consumers [50]

Core Perspective - The article highlights the legacy and evolution of the "Mian Ren Lang" craft, emphasizing its cultural significance and the personal journey of the current practitioner, Lang Jiaziyu, as he navigates the challenges of preserving this traditional art form while adapting it to modern contexts [1][11]. Group 1: Historical Background - The "Mian Ren Lang" craft has been passed down for nearly a century, originating from the family of Lang Shaoan, who established the art form with a focus on realistic and intricate designs [1][2]. - Lang Shaoan showcased his work internationally in 1953, marking a significant moment for Chinese folk art [2]. - The craft faced a prolonged decline during Lang Zhichun's tenure, where for at least ten years, there was no market for the art, leading to a reliance on personal income to sustain the craft [2][3]. Group 2: Personal Journey and Challenges - Lang Jiaziyu grew up immersed in the world of Mian Ren, learning through observation rather than formal training, which fostered a natural affinity for the craft [3][4]. - Despite his passion, Lang Jiaziyu's father initially discouraged him from pursuing a career in Mian Ren due to financial concerns, reflecting a common parental desire for stability [4][5]. - Lang Jiaziyu's determination to prove the value of traditional crafts was fueled by experiences in school, where he faced dismissive attitudes towards his skills [5][6]. Group 3: Artistic Evolution and Innovation - Lang Jiaziyu transitioned from a traditional approach to a more innovative and creative model, aiming to produce unique works rather than repetitive pieces [7][8]. - His creative process is described as intense and focused, likening it to "dancing on the edge of a cliff," where precision is crucial [8]. - He draws inspiration from his grandfather's work while striving to elevate his own artistic expression, recognizing the need for continuous improvement [8][9]. Group 4: Social Relevance and Modernization - Lang Jiaziyu's recent projects focus on capturing the essence of ordinary laborers, aiming to make the art form relevant to contemporary society [9][10]. - He reflects on the importance of representing everyday people in his work, aligning with a broader cultural narrative that values the contributions of all individuals [10]. - Despite achieving personal success, he acknowledges systemic challenges within the non-heritage market, emphasizing the need for demand creation to ensure the craft's survival [11][12]. Group 5: Future Aspirations - Lang Jiaziyu aims to create a sustainable ecosystem for artisans, advocating for a broader societal recognition of traditional crafts [12]. - He envisions a future where the craft can thrive independently of familial lineage, ensuring its continuity for future generations [12].

Core Viewpoint - The event "Second American Chinese Youth Bashu Cultural Experience Tour" in Sichuan provides over 200 American Chinese youth with immersive experiences in various intangible cultural heritage (ICH) crafts, enhancing their understanding of Chinese culture through hands-on activities [1][3]. Group 1: Cultural Experience - American Chinese youth engaged in hands-on activities such as sugar painting, dough figurines, paper cutting, and lacquer art, showcasing their enthusiasm and creativity [2][3]. - Participants expressed excitement and challenges while creating traditional crafts, highlighting the uniqueness of the experience compared to what they encounter in their local communities [2][3]. - The event aims to deepen cultural understanding through interactive experiences, moving beyond textbook knowledge to real-life applications [3]. Group 2: Participant Feedback - Participants like Kevin Tan from California and Bo Wen Gao from Chicago shared their positive experiences, emphasizing the joy and sense of accomplishment from creating traditional crafts [2][3]. - Feedback from educators, such as Li Miao Zheng from North Carolina, indicates that hands-on experiences significantly enhance students' understanding of Chinese culture compared to traditional classroom learning [3]. Group 3: Event Overview - The "Second American Chinese Youth Bashu Cultural Experience Tour" lasts for 10 days, allowing participants to explore various locations in Sichuan and engage in cultural activities [3].