（来源：光明日报） 宁夏固原市隆德县一家药材加工厂的工作人员在包装黄芪。新华社发 在安徽亳州市古城镇一家农场，农民在采收 游客在重庆市黔江区水田乡石郎村中药材基地观赏金荞麦花。新华社发 转自：光明日报 菊花。杨中勤摄/光明图片 辽宁抚顺市，工作人员在种植基地检查辽细辛的生长情况。新华社发 囊。新华社发 【一线讲述】 编者按 传承千年的本草智慧，遇上灵秀生动的中华山水，会焕发怎样的生机？ 从吉林抚松的"参雪和鸣"，到湖北麻城的"菊海生金"；从广西玉林的"香聚天下"，到甘肃庆城的"岐黄 寻根"——一种以药为引、以旅为媒的融合实践正在悄然生长。这不仅仅是"药"与"景"的简单叠加，而 是将中医药的文化内核、健康理念与地域特色、旅游体验深度交织，让传统智慧可感可亲，融入现代生 活。 本期走近一线实践者，看他们如何在山水之间寻找一张促进发展、滋润生活的"融合之方"，探寻中医药 文旅融合的深层价值与多元可能。 参韵沁雪原 讲述人：吉林抚松县文旅局党组书记 刘本琪 抚松坐落于长白山腹地，是"中国人参之乡"，又拥有世界黄金粉雪带，冬日里千里冰封、雾凇琼 枝，林海雪原如诗如画。冬天来这里，除了赏雪、滑雪，我们一直在想，怎么能让这 ...

Core Insights - The city of Baise is revitalizing its historical street, Jiefang Street, by integrating traditional culture with modern experiences, attracting tourists and enhancing local economy [1][2] - The development of cultural and creative products in Baise is expanding, with a focus on combining historical elements with contemporary aesthetics to appeal to younger audiences [2] Group 1: Historical and Cultural Significance - Jiefang Street, a 300-meter long and 10-meter wide historical street, has preserved its Lingnan architectural style for nearly 300 years, showcasing both traditional and modern businesses [1] - The street features significant historical sites related to the Chinese Workers' and Peasants' Red Army, enhancing its cultural importance [1] Group 2: Cultural and Creative Products - Baise has introduced over 30 new cultural and creative products that blend historical heritage with modern design, targeting younger consumers [2] - Various localities within Baise are developing unique cultural products, such as "red + intangible cultural heritage" items, expanding the market scale of cultural products [2] Group 3: Technological Integration - The city is leveraging technology, such as AR and holographic projections, to create immersive experiences that enhance the appeal of cultural products [2] - The integration of artificial intelligence with the cultural tourism industry is being promoted in preparation for the 2025 Guangxi Cultural Tourism Development Conference [2]

Core Viewpoint - The article highlights the transformation of Lianzi Town in Hebei Province, where local residents have shifted from traditional farming to cultivating medicinal chrysanthemums and creating a vibrant flower tourism culture during the Double Ninth Festival [1][2]. Group 1: Medicinal Chrysanthemum Cultivation - Yang Shaowei, a villager with a disability, has become a notable figure in the local medicinal chrysanthemum farming scene, expanding his cultivation from 8 acres in the first year to plans for 40 acres by 2025 [4]. - The current planting area for medicinal chrysanthemums in Lianzi Town has reached 252 acres, featuring varieties such as Hangju, Qibai Ju, and Huaiju [4]. - Yang has also created job opportunities for local elderly residents, employing around 50 to 60 workers during peak harvest seasons [4]. Group 2: Flower Tourism and Community Development - The introduction of Persian daisies has transformed previously neglected land into a popular tourist attraction, with plans to expand the planting area and develop flower processing workshops [5]. - Lianzi Town is positioned as a national agricultural industry stronghold, with over 100 food processing enterprises, including a production capacity of 5 billion servings of instant noodles annually [5]. - Local authorities aim to integrate flower cultivation with tourism, creating unique travel routes that enhance community income and promote regional collaboration [5].

Core Insights - The Chinese cultural and tourism industry is experiencing rapid recovery and transformation, with "Guochao" consumption becoming a key driver for industry upgrades, particularly highlighted by the popularity of Hanfu [1][2] - The integration of Hanfu with cultural tourism is creating significant economic opportunities, with the national Hanfu consumer base exceeding 10 million and a market size reaching 15 billion yuan in 2024 [1] Group 1: Cultural Heritage and Tourism Integration - The "Three Gorges" corridor in Henan, connecting major historical sites, is leveraging Hanfu to create a closed-loop model of cultural experience, industry extension, and livelihood improvement [1][2] - The Hanfu trend is not just a fashion statement but a deep cultural experience that enhances visitor engagement with historical sites [4][5] Group 2: Regional Variations and Unique Offerings - Different cities along the corridor are developing unique cultural experiences: Kaifeng integrates Hanfu with Song Dynasty aesthetics, while Anyang emphasizes Shang Dynasty elements [3][4] - The immersive experiences offered in these cities, such as themed events and interactive activities, are attracting significant tourist interest and participation [5][6] Group 3: Economic Impact and Employment Generation - The Hanfu industry in Luoyang has created a comprehensive supply chain, generating over 30,000 jobs and significantly boosting local employment [6][7] - Kaifeng's cultural tourism is projected to attract 1.05 billion visitors in 2024, contributing to a revenue of 779.6 billion yuan, with Hanfu-related experiences playing a substantial role [7] Group 4: Sustainable Development and Long-term Growth - The cities are implementing detailed management strategies to ensure the longevity of the Hanfu trend, focusing on quality service and visitor satisfaction [8][9] - The overall goal is to transform cultural heritage into a sustainable economic driver, enhancing both cultural appreciation and local livelihoods [10]

Core Insights - The article highlights the successful initiatives in Shouguang City to enhance rural collective income through e-commerce and community projects, showcasing the impact of party leadership in driving economic growth [1][2][3] Group 1: E-commerce and Local Industry Development - The village of Beisun in Shouguang has successfully developed a handmade herbal sachet industry, generating over 300,000 yuan in annual collective income through e-commerce efforts led by local leadership [1] - The establishment of a food street in Qianpu Village has attracted young consumers, generating an annual rental income of 950,000 yuan from 57 food stalls [1] Group 2: Collective Income Initiatives - Shouguang City has launched a "reveal and promise" initiative to promote collective income projects, encouraging villages to present development plans and collaborate on projects [2] - The "Tomato Connects the Road to Common Prosperity" project won first prize at a city exchange meeting, earning the cooperative a 5,000 yuan reward and a 10 million yuan low-interest loan [2] Group 3: Land Resource Optimization - The city promotes "cross-village cooperation" to optimize land use, resulting in the establishment of a 1,500-acre cooperative garden that increased per-acre income from less than 1,000 yuan to nearly 20,000 yuan, generating an additional 1.5 million yuan for five villages [2] - Shouguang has created a rural property trading platform to maximize the utilization of idle resources, completing 203 property transactions last year with a premium rate exceeding 97%, contributing 250 million yuan to collective income [3]

Group 1 - The core idea of the articles revolves around the successful implementation of rural revitalization strategies in Zoucheng City, focusing on the integration of resources and collaborative development among neighboring villages [1][2][3] - Zoucheng City has established 38 unique rural revitalization areas over three years, with two areas recognized as provincial demonstration zones, making Zoucheng one of the first cities in the province to achieve this status [1][2] - The integration of villages into functional committees has led to significant economic growth, with the Zhanglou area reporting a 60% increase in economic income, reaching 500 million yuan [3][6] Group 2 - The establishment of a functional committee in the Zhanglou area has facilitated resource sharing and collaborative development, resulting in a collective economic income of over 5.7 million yuan and creating job opportunities for nearly 3,000 villagers [3][6] - The integration of scattered land into larger farming operations has improved efficiency, with the Maomai area transforming 4,300 people’s fragmented land into 8,500 acres of contiguous farmland, increasing per-acre income by approximately 10% [4][6] - The city has successfully attracted investments exceeding 5 billion yuan for 291 new or improved economic projects within the revitalization areas, enhancing public infrastructure and overall living conditions [7][8]

Core Viewpoint - The increasing public awareness of mosquito prevention is driving the growth of related products and services in the market [3][5]. Group 1: Market Demand and Trends - The demand for mosquito repellent products has surged due to rising temperatures and increased rainfall, leading to a higher incidence of mosquito-borne diseases [3][4]. - In Guangdong, from July 27 to August 2, there were 2,892 new reported cases of local transmission of Chikungunya fever, prompting local governments to initiate mosquito control measures [4]. - Sales of mosquito repellent products in supermarkets have doubled in recent weeks, with overall sales up by 30% compared to July [7][5]. Group 2: Product Development and Consumer Behavior - Consumers are increasingly purchasing mosquito repellent products from supermarkets, with products prominently displayed and marketed with various features such as "baby-friendly" and "outdoor use" [6][7]. - The market for mosquito repellent products is still dominated by traditional items like floral water and incense, with a lack of innovation appealing to younger consumers [8][6]. Group 3: Biological Control Measures - Several cities in South China are experimenting with biological control methods to reduce the transmission of mosquito-borne viruses, including the introduction of non-biting mosquito species and fish that consume mosquito larvae [12][13]. - The "mosquito factory" model, which involves releasing infected male mosquitoes to suppress the population of disease-carrying females, has shown promising results in international contexts [13][14]. Group 4: Recommendations for Public Health - Public health departments are encouraged to adopt proactive measures for mosquito control, including regular supply of necessary products and public awareness campaigns [17][12]. - The cost of implementing biological control measures is estimated to be between 2 to 3 yuan per square meter, with potential for cost reduction as the scale of the project increases [14][16].

Core Viewpoint - The article emphasizes the importance of "localized development" in industry, highlighting that different regions should leverage their unique resources and advantages to create tailored industries that drive local economic growth [2][3][6]. Group 1: Regional Industry Development - Jiangxi's Gao'an has successfully developed a chili pepper industry, with products categorized by spiciness, becoming a "star product" for local prosperity [1][2]. - In Zhangshu, the traditional Chinese medicine industry is revitalized, integrating ancient techniques with modern trends, such as the night economy [1][2]. - Taihe County has established a brand value of 4.06 billion yuan for its black-bone chicken, showcasing the potential of regional specialties to enhance local income [2][3]. Group 2: Advantages of Local Resources - Gao'an's soil is rich in selenium and suitable for vegetable cultivation, but the long-standing expertise in chili pepper farming has led to its selection as the primary crop [3]. - Zhangshu's 1,800-year history in the pharmaceutical industry provides a strong foundation for the development of traditional Chinese medicine [3]. - The article stresses the need to identify unique local advantages to find competitive industry niches, emphasizing the importance of comparative resource analysis [3]. Group 3: Adapting to Trends - The article discusses the necessity of evolving industries to meet modern consumer preferences, such as developing new products like chicken essence and health drinks in Taihe County [5]. - Zhangshu has introduced innovative products like eye masks and health drinks that appeal to younger consumers, integrating modern wellness concepts with traditional medicine [4]. - Gao'an's chili pepper industry is expanding beyond local markets through e-commerce and strategic partnerships with high-end culinary businesses in major cities [6]. Group 4: Community Impact - The successful development of localized industries has led to increased income and a sense of satisfaction among local residents, described as "sweet" by various stakeholders [7][8]. - The article highlights the positive feedback from farmers and industry workers, indicating that tailored industry development has tangible benefits for the community [7][8].

Group 1: Cultural Innovation and Tradition - The Dragon Boat Festival is experiencing a transformation where traditional customs are being modernized, emphasizing both speed and aesthetics in dragon boat racing [1] - The introduction of new flavors of zongzi, such as chocolate and pineapple, reflects the adaptability of traditional foods to contemporary tastes, ensuring their relevance beyond the festival [2] - The evolution of traditional items like the handmade sachet into fashionable accessories illustrates the intersection of traditional culture and modern design, enhancing their appeal to younger generations [2] Group 2: Cultural Survival and Relevance - In a fast-paced society, adhering strictly to traditions may render cultural practices obsolete; innovation is essential for keeping traditions alive [3] - The new trends during the Dragon Boat Festival maintain the core cultural values of family, reunion, and health, indicating that cultural essence remains intact despite changes [3] - The ongoing challenge for traditional festivals is to balance innovation with cultural integrity, ensuring that they remain vibrant and relevant in contemporary society [3]

Core Points - The article highlights the resurgence of traditional Dragon Boat Festival (Duanwu) clothing and accessories, particularly the popularity of medicinal sachets featuring gourd and auspicious patterns as gifts for children [1] - The cultural significance of Duanwu has deep historical roots, dating back to the Han Dynasty, and the clothing traditions have evolved over time, incorporating various auspicious motifs [1][2] - The aesthetic value of Duanwu clothing is increasingly recognized, with modern interpretations blending traditional elements into contemporary fashion, enhancing the cultural experience [2][4] Summary by Categories Cultural Significance - Duanwu has been a national festival since the Han Dynasty, with a unique cultural system built around the traditions of blessing and warding off evil [1] - The clothing culture associated with Duanwu has a long history, with practices such as the "Five Poisons" motifs still present in children's clothing designs today [1][2] Modern Interpretations - Contemporary Duanwu clothing often features vibrant patterns and is made using techniques like embroidery, reflecting both seasonal characteristics and cultural beauty [1] - Events like "Chufu Yaji" and "Duanwu Huashang" showcase the integration of Duanwu elements into modern fashion design, emphasizing the importance of cultural heritage [2] Accessories and Innovations - Traditional accessories like the colorful longevity threads and various shaped sachets are still popular, symbolizing health and protection [1][2] - New forms of Duanwu accessories, such as modern interpretations of traditional sachets, are gaining popularity among children, making cultural practices more accessible [4]