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非遗聚人心 口袋鼓起来
Xin Lang Cai Jing· 2026-02-14 20:53
Core Viewpoint - The community of Jiuli New Garden is leveraging intangible cultural heritage (ICH) to enhance the livelihoods of its residents, particularly those from disadvantaged backgrounds, by providing them with skills and opportunities to earn income through traditional crafts [1][2][3] Group 1: Community Initiatives - Jiuli New Garden community has 4,260 households, with 723 units designated as affordable housing, primarily housing low-income families and individuals with disabilities [2] - The community has established a "Cultural Garden" to formalize its cultural initiatives, with a focus on ICH education and skill development [2] - The community has organized over 100 ICH market events in the past year, engaging 2,095 residents and helping over 100 individuals acquire skills for income generation [3] Group 2: Educational Programs - The community has created a "Non-Heritage University" offering free classes taught by a team of ICH mentors, aimed at empowering residents through skill acquisition [2] - The program has expanded from a few participants to nearly 200 members, offering 28 different ICH courses, including woodblock printing, sugar painting, and grass weaving [2] - Residents have reported increased self-worth and financial benefits from participating in these classes, with one resident earning over 1,000 yuan from selling her artwork at a market [3] Group 3: Economic Impact - The community's ICH activities have successfully connected local artisans with broader markets, allowing their handmade products to reach tourist areas, schools, and commercial districts [3] - The initiative aims to develop more market-adapted products and sales channels, positioning ICH skills as a "key to prosperity" for disadvantaged residents [3]
非遗新体验 见“郑”欢喜年
Zheng Zhou Ri Bao· 2026-02-14 00:59
Core Viewpoint - The "Non-Heritage Renewal: Experience 'Zheng' Happy Year" event in Zhengzhou aims to celebrate traditional culture through a market showcasing over 20 intangible cultural heritage projects, blending traditional craftsmanship with modern life [3][4]. Group 1: Event Overview - The event will take place from February 15 to 21 at the Zhengzhou Memory 1952 Oil Chemical Plant tourism and leisure street [3]. - It is organized by the Zhengzhou Cultural, Radio, Television and Tourism Bureau and hosted by the Henan Tang Palace Cultural and Creative Technology Group [3]. Group 2: Cultural Showcase - The market will feature traditional arts such as sugar painting, crystal carving, and metal engraving, allowing visitors to experience the essence of "Old Zhengzhou" [3][4]. - Visitors can taste local delicacies like Xingyang persimmon candy and Zheng sesame candy, enhancing their sensory experience [3]. Group 3: Interactive Experience - The event includes interactive activities, such as the ancient game of throwing pots, to engage visitors in traditional cultural practices [4]. - Creative photo spots themed around the Year of the Horse will be available, encouraging visitors to share their experiences and promote the beauty of national trends [4]. Group 4: Future Initiatives - The "Experience 'Zheng' Happy Year" series aims to use the Spring Festival as a platform to transition intangible cultural heritage from static displays to dynamic transmission, integrating historical memories into contemporary life [4].
民宿技艺进高铁站 温暖春运路
Xin Lang Cai Jing· 2026-02-10 21:07
Core Viewpoint - The event "Come to Xuzhou for the New Year" held at Xuzhou East Station attracted many travelers, showcasing traditional folk arts and creating a festive atmosphere [1] Group 1 - The event featured over 20 types of folk art, including sachets, paper-cutting, and Han embroidery, enhancing the cultural experience for travelers [1] - Staff performed live demonstrations to engage passengers and promote traditional customs [1]
民俗技艺进高铁站
Xin Lang Cai Jing· 2026-02-10 20:03
Core Viewpoint - The event "Come to Xuzhou for the New Year" successfully attracted many travelers at Xuzhou East Station, showcasing traditional folk arts and creating a festive atmosphere [2] Group 1 - The event featured over twenty types of traditional folk art, including sachets, paper-cutting, and Han embroidery, enhancing the cultural experience for travelers [2] - The initiative aimed to immerse visitors in the rich cultural heritage and festive spirit associated with the Lunar New Year [2]
挚爱人间一抹红——追记实干为民的好干部贺娇龙
Xin Lang Cai Jing· 2026-02-09 05:10
Core Viewpoint - The article highlights the life and contributions of He Jiaolong, a local leader in Xinjiang, who dedicated her life to improving the living conditions of her community and promoting local tourism and agriculture, ultimately becoming a beloved figure before her untimely passing. Group 1: Early Life and Career - He Jiaolong was born in 1979 in a small village in Xinjiang, raised in a loving family that valued education and hard work [5] - She worked various jobs before becoming a village official, where she quickly gained recognition for her practical approach and dedication to community service [6][8] Group 2: Community Development Initiatives - As a local leader, He Jiaolong addressed significant challenges in her community, such as poor infrastructure and healthcare access, by initiating road construction and improving local services [9][10] - Under her leadership, the village became the first in the county to transition all residents into brick houses and became known for its cleanliness [10] Group 3: Promotion of Tourism and Agriculture - He Jiaolong focused on promoting tourism in her hometown, leveraging its natural beauty and cultural heritage to attract visitors [19] - She helped local residents start businesses related to tourism, such as restaurants and handicrafts, significantly improving their livelihoods [19][21] Group 4: Rise to Fame and Online Presence - In November 2020, He Jiaolong gained national attention when she appeared in a viral video promoting winter tourism, leading to a surge in visitors to her town [22][24] - She later embraced live streaming to sell local agricultural products, achieving remarkable sales figures and building a substantial online following [38][52] Group 5: Challenges and Resilience - Despite facing criticism and personal challenges, He Jiaolong remained committed to her mission of helping her community, even during the COVID-19 pandemic [48][51] - She established a charity to support local residents and responded to emergencies, demonstrating her dedication to public service [60] Group 6: Legacy and Impact - He Jiaolong's tragic passing in January 2026 left a profound impact on her community, with many mourning her loss and celebrating her contributions [78][82] - A rose was named "Jiaolong" in her honor, symbolizing her lasting influence and the love she cultivated in her community [83]
2026春运|郑州机场迎新春文化活动启幕
Zhong Guo Min Hang Wang· 2026-02-06 07:14
Core Viewpoint - The article highlights the significant increase in passenger flow at Zhengzhou Airport during the Spring Festival travel season, emphasizing the airport's efforts to enhance traveler experience through various cultural and shopping activities [1][4]. Group 1: Passenger Flow and Services - Zhengzhou Airport's T2 terminal has seen an average of over 690 takeoffs and landings daily during the Spring Festival travel period, indicating a notable rise in passenger traffic [1] - The airport has implemented a volunteer service program, with volunteers dressed in red vests and traditional Hanfu, actively assisting travelers [1]. Group 2: Cultural and Shopping Activities - The theme for this year's Spring Festival travel is "Aviation + Cultural Tourism," with the airport launching a series of activities under the banner "Same Smooth Zheng Good, Enjoy Airport" to cater to traveler needs [1] - A new flower supermarket has been introduced, featuring Yunnan specialties such as fresh flowers, flower tea, and traditional snacks, creating an elegant floral environment [4] - The "Henan Flavor New Year Goods Festival" market showcases local brands and specialties, including innovative diamond jewelry, enhancing the shopping experience for travelers [4]. Group 3: Interactive and Traditional Activities - The "Five Blessings Accompany You" activity combines interactive experiences with festive atmosphere, effectively stimulating commercial vitality [6] - Traditional cultural activities, such as calligraphy and paper-cutting demonstrations, are scheduled to engage travelers and promote cultural heritage [7] - The airport will host a "New Year Garden Party" that combines traditional games with safety knowledge, enhancing the travel experience through educational entertainment [7]. Group 4: Duration and Impact - The series of activities at Zhengzhou Airport will continue until March 31, aiming to create memorable experiences for travelers and establish the airport as a warm symbol of the journey [9].
豫滇两地花相融 郑州机场鲜花合作项目正式落地
Zhong Guo Min Hang Wang· 2026-01-30 07:42
Core Insights - Zhengzhou Airport has launched a flower and derivative products cooperation project in partnership with Yunnan Aviation Industry Investment Group, enhancing the airport's service offerings and creating a unique experience for travelers [1][3] Group 1: Project Launch - The "Zhenghao Huakai" flower shop officially opened at Terminal 2 of Zhengzhou Airport, featuring fresh flowers to enhance the travel experience [1] - The project aligns with the airport's "Tongchang Zhenghao" service brand concept, introducing a distinctive service upgrade with the theme "Flowers Bloom on the Journey" [3] Group 2: Service Features - The flower shop will offer high-quality, cost-effective flower products, including roses, lilies, and carnations, along with seasonal fresh-cut flowers and unique derivative products like bouquets and scented items [4] - To address travelers' concerns about transporting flowers, the shop will provide convenient express delivery services, allowing customers to send flowers to distant locations [4] Group 3: Logistics and Supply Chain - Leveraging Zhengzhou Airport's cold chain logistics and geographical advantages, the project ensures that high-quality fresh-cut flowers from Yunnan are delivered efficiently to the airport [4] - The airport's established cold chain green channel and sufficient air transport capacity facilitate the rapid delivery of flowers, showcasing the airport's logistics capabilities [4]
广西烟火 | 南宁三街两巷:半为古韵半新颜
Guang Xi Ri Bao· 2026-01-12 03:32
Core Viewpoint - The article highlights the revitalization of the historical cultural district "San Jie Liang Xiang" in Nanning, showcasing its blend of traditional culture and modern vibrancy, attracting a significant number of tourists and enhancing its commercial value. Group 1: Historical Significance - "San Jie Liang Xiang" was established during the Song Dynasty and is recognized as the birthplace of commerce in ancient Yongzhou, comprising three old streets and two ancient alleys, housing over 20 cultural relics and historical buildings [4][7] - The area serves as a living textbook of Nanning's 1,700-year history, integrating traditional commerce, red culture, and local culinary arts [4][7] Group 2: Cultural Revival - Traditional crafts are being preserved and modernized, with artisans adapting their techniques to appeal to younger generations, such as incorporating local motifs into jewelry designs [5][6] - The district features various traditional arts, including bamboo flute performances and handmade crafts, fostering emotional connections between visitors and the heritage [6][7] Group 3: Economic Impact - The renovation project of "San Jie Liang Xiang" began in 2017, with a total investment of approximately 51 billion yuan across two phases, significantly enhancing the area’s infrastructure and appeal [7] - The district has become a must-visit destination for both domestic and international tourists, receiving 370,000 visitors during the New Year holiday, a 33.5% increase year-on-year, with a single-day record of 140,000 visitors [7][8] - The unique blend of local and ASEAN cultural elements has set "San Jie Liang Xiang" apart from other historical districts in China, contributing to its distinct identity and commercial success [7]
药香伴旅程:一张文旅融合的“中国方”
Xin Lang Cai Jing· 2025-12-25 20:25
Core Insights - The article discusses the integration of traditional Chinese medicine (TCM) with tourism, highlighting various regions in China that are successfully combining local medicinal resources with travel experiences to enhance both cultural appreciation and economic development [11][12][13][14][15][16][17][18][19][20]. Group 1: Regional Practices - In Jilin's Fusong County, the local government is promoting tourism by integrating the region's famous ginseng with winter sports, creating unique experiences such as ginseng chicken soup at marathon events and interactive ice sculptures [12][13]. - Guangxi's Yulin City has transformed its spice market into a cultural hub, offering visitors hands-on experiences with spices and promoting local products, which has significantly increased tourist interest and local income [14][15]. - Hubei's Macheng has developed its chrysanthemum industry into a profitable venture by enhancing product quality and creating engaging tourist activities, resulting in a substantial increase in visitor numbers and local economic benefits [16][17]. - Gansu's Qingcheng is leveraging its historical significance as the birthplace of TCM to develop a comprehensive healthcare tourism model, integrating modern technology with traditional practices to enhance service delivery and attract tourists [18][19][20]. Group 2: Economic Impact - The integration of TCM and tourism has led to increased local employment and income, with regions reporting significant economic growth as a result of enhanced tourist experiences and product offerings [12][14][16][18]. - The development of cultural and experiential tourism around TCM has created new business opportunities for local farmers and entrepreneurs, leading to a more sustainable economic model [13][15][17][19]. - The article highlights the potential for TCM tourism to become a major economic driver, with projections for significant increases in visitor numbers and revenue generation in the coming years [20].
文创产业从“可观”走向“可感”
Guang Xi Ri Bao· 2025-11-22 03:06
Core Insights - The city of Baise is revitalizing its historical street, Jiefang Street, by integrating traditional culture with modern experiences, attracting tourists and enhancing local economy [1][2] - The development of cultural and creative products in Baise is expanding, with a focus on combining historical elements with contemporary aesthetics to appeal to younger audiences [2] Group 1: Historical and Cultural Significance - Jiefang Street, a 300-meter long and 10-meter wide historical street, has preserved its Lingnan architectural style for nearly 300 years, showcasing both traditional and modern businesses [1] - The street features significant historical sites related to the Chinese Workers' and Peasants' Red Army, enhancing its cultural importance [1] Group 2: Cultural and Creative Products - Baise has introduced over 30 new cultural and creative products that blend historical heritage with modern design, targeting younger consumers [2] - Various localities within Baise are developing unique cultural products, such as "red + intangible cultural heritage" items, expanding the market scale of cultural products [2] Group 3: Technological Integration - The city is leveraging technology, such as AR and holographic projections, to create immersive experiences that enhance the appeal of cultural products [2] - The integration of artificial intelligence with the cultural tourism industry is being promoted in preparation for the 2025 Guangxi Cultural Tourism Development Conference [2]