鲜肉月饼

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上海中秋的鲜肉月饼 | 十月行记
经济观察报· 2025-10-08 07:03
有人说,鲜肉月饼的前身是高桥松饼。位于老上海淮海中路瑞金路路口的"高桥食品厂门市部"是上 海最早做鲜肉月饼的地方,所以"上海鲜肉月饼"也叫"高桥鲜肉月饼"。 另一说,过去老大房这些苏式茶食店中,有种鲜肉饺很受欢迎,后来师傅将其形状大小改变,就成 了鲜肉月饼。 鲜肉月饼,符合极了上海人的消费观,它不是为了面子,而是 为了里子。那些包装漂亮的月饼只是流通货,而鲜肉月饼才是 实打实自己家要吃的。不需要华丽的包装,只需要趁热。新鲜 的、刚出炉的鲜肉月饼一定是最好吃的。 作者: 黄一帆 封图:东方IC 一转眼,我来上海工作已有十年了。每到中秋,上海风里的香味就和浙江老家不一样了。 我的老家是浙江的一座小城——金华。金华城中央,一条婺江穿流而过,将整座城市分为江南与江 北两部分。在江的两岸,道旁种着许多的桂花树。一临近中秋,整个金华城的空气中就洒满了桂花 的香甜。 在上海,提醒人们中秋来到的风物另有不同。 倘若在临近中秋的时节,人们路过淮海路、南京东路时,街头乍吹起湿润的热风里,时常裹着股荤 香,油酥气混着鲜肉的鲜,爽利地钻鼻子。一嗅就知道,是鲜肉月饼开炉了。 其他地方的人总纳闷,月饼该是甜的,豆沙、莲蓉、五仁,哪样不是 ...
上海中秋的鲜肉月饼 | 十月行记
Jing Ji Guan Cha Bao· 2025-10-07 07:24
(原标题:上海中秋的鲜肉月饼 | 十月行记) 说起"鲜肉月饼"的来历,倒是一桩趣事。 有人说,鲜肉月饼的前身是高桥松饼。位于老上海淮海中路瑞金路路口的"高桥食品厂门市部"是上海最 早做鲜肉月饼的地方,所以"上海鲜肉月饼"也叫"高桥鲜肉月饼"。 另一说,过去老大房这些苏式茶食店中,有种鲜肉饺很受欢迎,后来师傅将其形状大小改变,就成了鲜 肉月饼。 还有说法称鲜肉月饼最早由普陀区悦来芳卖出名气,这家1926年成立的老字号,20世纪六七十年代开始 销售鲜肉月饼,每到中秋,人们提着脸盆、水桶在长寿路上排队。 一转眼,我来上海工作已有十年了。每到中秋,上海风里的香味就和浙江老家不一样了。 我的老家是浙江的一座小城——金华。金华城中央,一条婺江穿流而过,将整座城市分为江南与江北两 部分。在江的两岸,道旁种着许多的桂花树。一临近中秋,整个金华城的空气中就洒满了桂花的香甜。 在上海,提醒人们中秋来到的风物另有不同。 倘若在临近中秋的时节,人们路过淮海路、南京东路时,街头乍吹起湿润的热风里,时常裹着股荤香, 油酥气混着鲜肉的鲜,爽利地钻鼻子。一嗅就知道,是鲜肉月饼开炉了。 其他地方的人总纳闷,月饼该是甜的,豆沙、莲蓉、五仁,哪样 ...
排队五六个小时的鲜肉月饼,值得买给谁吃
Hu Xiu· 2025-10-05 12:32
临近中秋节,上海的鲜肉月饼要排队早已不是新闻了。 在很多上海人看来,那些包装漂亮的月饼只是流通货,而鲜肉月饼才是实打实自家要吃的。至于那排了五六个小时才买到的鲜肉月饼,值得买给谁呢? 本文来自微信公众号:上海市民生活指南,作者:顾筝,编稿子:小泥巴,拍照片:姚祖鸿,题图来自:上海市民生活指南 9月25日,离中秋节还有11天。今年上海的热,绵延流长,当天最高气温31度,再叠加了中午的大太阳和88%的湿度,体感很不舒服。 但还是有真的"勇士",下午2点,淮海中路光明邨门口的队伍,已拐弯排到了成都南路上,而在队伍中的人群,大多已站立了四五个小时。队伍的尾部竖 立了"最后一位"的牌子,据保安介绍,在这块牌子之前排着的,肯定能买到,但在牌子之后,就不一定了。 老张(化名)从保安口中打听到了这一信息,但他和老伴还是不带犹豫地排进了队伍,在"最后一位"之后。 "不犹豫"可能来自于他们的过往经验。 "老早排过的,阿拉每年都来。老早一点前过来,3、4点买到回去。" 他们确实发现这一天比以前人多,"平常来的辰光总归在前面一点,(排)两个钟头。"根据之前的经验推算,张太太觉得这次"两三个钟头最起码"。 "不止哦,听说要排五六个钟头 ...
主打减糖、地方口味牌 月饼市场持续破圈
Bei Jing Shang Bao· 2025-09-28 15:23
Core Insights - The mooncake market is experiencing a health trend, with a focus on low-sugar and low-oil options, leading to a more than 40% increase in low-sugar mooncakes recently [1][3] - Traditional brands are innovating in design and flavor to attract younger consumers, integrating cultural elements and playful designs to differentiate themselves [4][5] - The market is seeing a rise in unique local flavors, with products like sour soup beef mooncakes and various regional specialties gaining popularity [2][3] Health Trends - Health-conscious mooncake products are increasingly favored, with 96.7% of surveyed consumers prioritizing health in their purchasing decisions [3] - New products include rice-based mooncakes and low-sugar options, with significant increases in sales for these healthier alternatives [3][6] Innovation and Differentiation - Traditional brands are enhancing their offerings by introducing new flavors and designs, such as the "moon cake" and "fortune rabbit cake" from Beijing Daoxiangcun [4][5] - Companies are encouraged to balance traditional elements with innovative approaches to avoid homogenization in the market [6][7] Market Growth and Consumer Behavior - The Chinese mooncake market is projected to grow from 271.3 billion yuan in 2023 to 332.8 billion yuan by 2025, driven by diverse consumer preferences [6] - The demand for mooncakes is increasing as consumers seek unique flavors and experiences, leading to a competitive landscape among various brands [7]
【独家专访】两个闺蜜,三家人气门店:闺蜜家把社区的烟火气做成了本地记忆
东京烘焙职业人· 2025-09-23 08:33
Core Viewpoint - The article highlights the journey of "Bestie," a bakery in Suzhou Wujiang, which evolved from a private venture into a beloved local brand, emphasizing the importance of seasonal products and customer relationships in its success [3][40]. Group 1: Business Development - "Bestie" started as a home-based business where the founders, both full-time mothers, initially sold baked goods to friends, leading to unexpected demand [4][7]. - The bakery has grown to three locations and over seventy employees, marking a steady transition from a hobby to a professional enterprise [7][8]. - The founders emphasize the importance of learning management and operational skills as they transitioned from casual baking to running a business [7]. Group 2: Product Strategy - Seasonal products are a key to "Bestie's" success, with items like mung bean soup in summer and fresh meat mooncakes during the Mid-Autumn Festival driving significant sales [8][12]. - The bakery sells around 500 cups of mung bean soup daily in summer, and the fresh meat mooncakes often require pre-orders due to high demand [12][14]. - The menu combines seasonal specialties with evergreen items like birthday cakes and pastries, ensuring a diverse offering for customers [32]. Group 3: Customer Engagement - "Bestie" fosters a community atmosphere, treating customers as friends and creating a space where people of all ages feel welcome [33][36]. - The bakery maintains strong customer loyalty, with many patrons following the brand since its private baking days, creating a sense of nostalgia and connection [38][40]. - Customer feedback is actively sought for product development, enhancing engagement and ensuring that new offerings resonate with the community [36][40].
【独家专访】别人卖“面包”,这家店卖“态度”!依茉朵要在魔都树立一个不能复制的品牌!
东京烘焙职业人· 2025-09-01 09:09
Core Viewpoint - The article highlights the journey of "依茉朵" in the competitive Shanghai baking market, emphasizing its unique approach of focusing on product innovation, storytelling, and quality to carve out a niche amidst the challenges posed by retail giants like Sam's Club and Hema [3][34][53]. Group 1: Company Background and Strategy - "依茉朵" has grown steadily over six years, opening nine stores without relying on outsourcing, financing, or imitation [3][4]. - The founder, Huang Tao, emphasizes a strategy of "differentiated competition," avoiding direct competition with major retailers by focusing on innovative and classic products [36][34]. - The brand's product structure consists of classic, trending, and innovative items, ensuring a stable product ecosystem [12]. Group 2: Product Innovation and Marketing - The company innovates by enhancing existing products rather than creating entirely new ones, often by adding compelling narratives to boost sales [30][39]. - Marketing strategies include maintaining a strong membership system and leveraging social media platforms like Xiaohongshu and Douyin to engage younger consumers [32][33]. - The brand's successful products, such as the "早安牛乳卷," are named to evoke specific consumption scenarios, enhancing their market appeal [39]. Group 3: Operational Excellence and Management - "依茉朵" prioritizes meticulous management and quality control, implementing detailed SOPs and a centralized monitoring system to ensure product consistency [44]. - The founder has built a professional organizational structure, allowing him to focus on innovation and strategy rather than day-to-day operations [50]. - The company is cautious about expansion, preferring to solidify its presence in Shanghai before exploring new markets, as evidenced by the recent opening of its first store in Fuyang [53][52].
山姆也没能逃过“千亿魔咒”
Sou Hu Cai Jing· 2025-07-24 06:41
Core Viewpoint - The article discusses the challenges faced by Sam's Club in China, particularly after surpassing the 100 billion yuan revenue mark, highlighting issues related to product quality and selection that could jeopardize member loyalty and retention [4][5][36]. Group 1: Industry Context - The retail industry in China has seen a trend where companies reaching the 100 billion yuan revenue threshold often experience a decline or strategic missteps shortly thereafter [4][12]. - Both Yonghui and RT-Mart, once leading players, have faced significant revenue drops and losses after reaching similar milestones, indicating a potential "100 billion curse" in the retail sector [14][15][12]. Group 2: Sam's Club's Performance - Sam's Club achieved over 100 billion yuan in revenue in 2024, marking a significant milestone, yet it has faced criticism for product quality and selection issues [17][18]. - Complaints regarding product safety and quality have surged, with a reported 65% increase in complaints in 2024, indicating a decline in consumer trust [20]. Group 3: Membership Strategy - Sam's Club's strategy focuses heavily on member retention and renewal rates, with a reported 92% renewal rate among its "excellent members," contributing significantly to its revenue [29]. - The company has been expanding its presence in lower-tier cities while struggling to maintain its market share in first-tier cities, where competition from other membership-based retailers is intensifying [31][33]. Group 4: Competitive Landscape - The competitive environment is becoming increasingly challenging for Sam's Club, with rivals like Costco and local platforms gaining traction and market share [33][35]. - The unique selling proposition of Sam's Club, which has been its stringent quality control and unique product offerings, is at risk as similar products become available at competing retailers [36].
山姆又出事!全批次下架封存!
券商中国· 2025-05-23 08:12
Core Points - A consumer reported finding a suspected glass foreign object in a "Fresh Meat Bun" purchased from Sam's Club, raising concerns about food safety [1] - Walmart responded to the incident by conducting an internal investigation and confirmed that no abnormalities were found in the same batch of products, but the item was removed from shelves as a precaution [1] - There have been multiple reports of food safety issues at Sam's Club, including complaints about spoiled milk and foreign objects found in other food products [2] Group 1 - A consumer named Xu reported finding a transparent foreign object in a "Fresh Meat Bun" from Sam's Club, which costs 48.9 yuan for a pack of 20 [1] - Walmart stated that they are taking the matter seriously and are in communication with affected members while investigating the source of the foreign object [1] - Previous incidents at Sam's Club include reports of live insects found in products and foreign objects in food items, indicating a pattern of food safety concerns [2]