<> NAS工作原理 «> 字储器:对比其他存储方式 ·II NAS 以付阳,夕公卿ゴ叔父タ八匹任以上初刊,只日以十五 低目运行效率高等特点。 NAS作为中心节点,把不同终端设备统一联接,形 45 成"家庭/办公数据中心" NASil 3 41 资料来源:AWS官网,硬核茶谈,华泰研究 来源：市场资讯 （来源：华泰证券科技研究） NAS VS DAS:传统DAS(直连式存储)将硬盘与电 脑直接连接以扩大电脑内存容量。而 NAS 是以网络连 接方式,实现电脑等设备内存容量的扩充。 Network-attached storage 资料来源:TechTarget,华泰研究 具操作便捷性和数据安全性 现有数据存储方式分为本地存储和云存储两大类,本地 存储方式私密性高但无法完成设备之间高效的数据传输 和同时访问，而云存储有效解决了这一痛点。 U 本地存储 硬盘 数据存储 百度云、阿里云 公有云 阿里云、今克云. 云存储 私有云(NAS) <> 数据存储方式的分类 <> 资料来源:华泰研究 ◆ 硬盘: 从HDD到SSD,历经近70年发展 传统数据存储方式,发展历程近70年,硬盘存储始于 1956年,容量逐渐增大。 <> ...

尤为值得关注的是，绿联科技正通过"高低双线"战略构建第二增长曲线：一方面推出千元以下入门款 DH2300，大幅降低使用门槛；另一方面布局高端 AI NAS 产品，搭载 Intel Core Ultra 处理器，具备高达96 TOPS 的本地 AI 算力，可运行私有大模型，实现智能搜索、自动摘要等高级功能。公司2025年前三季 度存储类收入同比激增125%，NAS 业务已成为驱动业绩高增长的关键引擎，印证了"供给创造需求"的行业逻辑。 以下为报告节选内容 在万物互联与个人数据爆炸式增长的背景下，网络附属存储（NAS）正从专业小众设备加速演变为家庭数字中枢。华泰研究指出，当前消费级 NAS 市场正 处于需求爆发前夜，核心驱动力来自两方面：一是产品价格下探至"千元机"区间，显著降低用户门槛；二是 AI 技术与 NAS 的深度融合，使其不再仅是存储 工具，更成为支持本地 AI 部署、智能相册管理、家庭影音中心及远程办公协作的多功能平台。据测算，2026–2030年全球消费级 NAS 市场规模复合增长率 有望超30%，展现出强劲增长潜力。 报告深入剖析了当前三类主要玩家的竞争格局：以群晖、威联通为代表的传统 ToB 厂 ...

Core Insights - A significant price surge in storage products is expected to begin in the second half of 2025, affecting various sectors including mobile phones, PCs, and home storage [1][2] - The price of storage chips, particularly DDR5, has seen dramatic increases, with a 102% rise in a single month, leading to supply chain disruptions and inventory shortages for manufacturers [2][6] - Major smartphone brands are adjusting their pricing strategies in response to rising storage costs, with some models seeing price increases of 200 yuan or more [3][7] Price Trends - The price of 1TB mechanical hard drives has risen from over 380 yuan to nearly 500 yuan, while 1TB solid-state drives have increased from over 500 yuan to 700 yuan [1] - AI home storage products have seen price increases of 20%-30% compared to the previous Double Eleven shopping festival [1][4] - The price of NAS products has also increased by approximately 20%-30% since the Double Eleven event, with specific products seeing price hikes from 2499 yuan to 3149 yuan [4][5] Market Impact - Smartphone manufacturers are facing pressure due to rising storage costs, with some low-margin models entering negative profit territory [6] - Companies like Transsion Holdings have reported a 44.97% year-on-year decline in net profit, indicating the financial strain caused by rising component costs [7] - The overall smartphone market is expected to see price adjustments as manufacturers attempt to maintain profitability amidst rising costs [7][9] Future Outlook - The storage price surge is anticipated to continue into 2026, with potential implications for smartphone shipment forecasts [7][9] - The NAS market, despite current cost pressures, is projected to grow significantly, with a compound annual growth rate exceeding 25% over the next five years [9] - The demand for storage is driven by the explosion of AI applications, which is expected to maintain upward pressure on prices [9]

Core Insights - The company reported a significant increase in revenue and profit for Q3 2025, with operating income reaching 2.5 billion yuan, a year-on-year growth of 60%, and net profit attributable to shareholders at 192 million yuan, up 67% [1][2] - The strong performance is attributed to robust growth in both domestic and international markets, particularly in the NAS and mobile power product categories [2][3] Revenue Performance - In Q3 2025, the company's revenue growth accelerated significantly, driven by strong market performance in both overseas and domestic sectors [2] - The NAS and mobile power categories showed sustained growth momentum, contributing to the overall revenue increase [3] Profitability Analysis - The company's gross margin improved significantly in Q3 2025, with net profit attributable to shareholders reaching 192 million yuan, a 67% increase year-on-year, and non-recurring net profit at 188 million yuan, up 71% [1][2] - The gross margin increased by 0.7 percentage points, attributed to a higher proportion of overseas sales, while the sales expense ratio increased by 0.4 percentage points year-on-year but decreased by 1.5 percentage points quarter-on-quarter [2] - Management and R&D expense ratios decreased by 1.3 and 0.3 percentage points respectively, indicating effective cost control [2] Future Outlook - The company is expected to continue benefiting from ongoing expansion in channels and regions, with product innovation enhancing brand momentum [3] - Projections for net profit attributable to shareholders for 2025-2027 are 700 million, 1.04 billion, and 1.35 billion yuan respectively, indicating strong growth potential [3]

Investment Rating - The investment rating for the company is "Buy" and is maintained [6] Core Insights - The company has shown strong growth in both revenue and profit in Q3 2025, driven by continuous expansion in overseas markets and sustained high growth in core categories such as NAS and mobile power banks. The company is currently in a phase of channel and regional expansion, with product innovation enhancing its brand momentum [2][4][12] Summary by Sections Financial Performance - In Q3 2025, the company's operating revenue reached 2.5 billion yuan, a year-on-year increase of 60%. The net profit attributable to the parent company was 192 million yuan, up 67% year-on-year, while the net profit after deducting non-recurring items was 188 million yuan, reflecting a 71% increase year-on-year [4][12] - The gross profit margin improved significantly, with a year-on-year increase of 0.7 percentage points, attributed to a higher proportion of overseas sales, which typically have higher margins. The sales expense ratio increased by 0.4 percentage points year-on-year but decreased significantly by 1.5 percentage points quarter-on-quarter, indicating effective marketing cost control [12] Market Expansion - The company is in a period of channel and regional expansion, with product innovation enhancing its product lineup. The brand's momentum is accelerating, supported by investments in domestic brand upgrades and the ongoing expansion of e-commerce and offline channels overseas [12] - The NAS product category continues to lead consumer education, while the iteration of new charging products is accelerating, benefiting from the iPhone upgrades and compliance certifications for mobile power banks [12] Future Outlook - The company is expected to achieve net profits of 700 million yuan, 1.04 billion yuan, and 1.35 billion yuan for the years 2025, 2026, and 2027, respectively, indicating a strong growth trajectory [12]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Insights - The company reported a 67% year-on-year increase in net profit attributable to shareholders for Q3 2025, driven by the expansion of NAS new products and significant growth in overseas markets [7] - The company's total revenue for Q1-Q3 2025 reached 6.36 billion yuan, a 48% increase year-on-year, with Q3 revenue alone at 2.51 billion yuan, reflecting a 60% year-on-year growth [7] - The gross margin and net margin for Q3 2025 were 37.2% and 7.7%, respectively, showing improvements due to high growth in overseas business [7] Financial Performance Summary - Revenue projections for the company are as follows: - 2023A: 4.803 billion yuan - 2024A: 6.170 billion yuan - 2025E: 9.183 billion yuan - 2026E: 12.494 billion yuan - 2027E: 16.379 billion yuan - Net profit projections are: - 2023A: 387.52 million yuan - 2024A: 462.28 million yuan - 2025E: 688.32 million yuan - 2026E: 957.84 million yuan - 2027E: 1,273.62 million yuan [1][8] - The report indicates an upward revision of net profit expectations for 2025-2027, now projected at 6.9 billion, 9.6 billion, and 12.7 billion yuan, respectively [7] Market and Product Insights - The company has become the leading online market player in the NAS segment in China, with a 125% year-on-year revenue growth in storage products for H1 2025 [7] - The introduction of new products, including upgraded charging devices and AI headphones, has contributed to revenue acceleration [7] - The company has successfully expanded its distribution channels, entering major retail markets in the US and Europe [7]

Investment Rating - The report maintains an "Accumulate" rating for the industry [1] Core Insights - Ugreen Technology's Q3 2025 revenue grew by 60% year-on-year, with net profit increasing by 67%, driven by the high growth of NAS products, which are expected to become a significant growth driver for the company [5][10] - The NAS market is projected to experience double-digit growth globally, with a market size of $6.1 billion in 2024 and an expected annual growth rate of 12.1% from 2025 to 2030 [10][11] - The penetration rate of NAS devices is anticipated to rise as digitalization increases, with users including individual enthusiasts, small studios, and small businesses [10] Market Performance - From October 19 to October 26, the Shenwan Retail Index increased by 0.46%, while the Shanghai Composite Index rose by 2.88% and the ChiNext Index surged by 8.05% [17][19] - Year-to-date performance shows the Shenwan Retail Index up by 2.21%, compared to a 48.09% increase in the ChiNext Index [17][21] Company Analysis - Ugreen's NAS product market share reached 42% in H1 2025, more than doubling year-on-year, while the leading competitor, Synology, saw its market share drop from 67% in H2 2019 to 24% in H1 2025 [12][16] - Ugreen's NAS product, DXP4800, is competitively priced at approximately 2,199 RMB, offering a price advantage over higher-end competitors [14] Valuation Table - The report includes a valuation table for various companies in the industry, indicating Ugreen Technology's market capitalization at 24.6 billion RMB with a projected P/E ratio of 53 for 2024 [23][25]

Core Viewpoint - Luguang Technology is a leading player in the 3C accessories export market, benefiting from a diverse product matrix and expanding overseas channels, resulting in significant revenue growth in the first half of 2025 [1][4]. Group 1: Company Overview - Luguang Technology has developed a comprehensive product matrix that includes charging, transmission, audio-video, and storage categories [1]. - The company's sales structure spans domestic online platforms like Tmall and JD, as well as cross-border e-commerce platforms like Amazon and offline distribution channels [1]. - In the first half of 2025, Luguang's revenue grew by 40.6%, and net profit attributable to shareholders increased by 32.7% [1]. Group 2: Industry Dynamics - The 3C accessories industry is experiencing strong growth driven by technological advancements such as fast charging and wireless charging, which are enhancing product structure [1]. - The tightening of 3C certification standards is leading to a concentration of market share among leading companies, as seen in the aftermath of the Roma Shi recall incident [1]. Group 3: Product and Market Insights - The NAS segment is transitioning from enterprise-level to consumer-level markets, with an estimated future market size of 59.3 to 101.3 billion yuan [3]. - Software operability and feature richness are critical competitive factors in the NAS market, with Luguang and Jikong offering more comprehensive functionalities compared to competitors [3]. Group 4: Competitive Advantages - Luguang's NAS market share exceeded 60% as of June 2025, supported by rapid system updates and differentiated products that create competitive barriers [4]. - The company is expected to benefit from the growing AI applications in the NAS sector, leading to increased market penetration and revenue growth [4]. Group 5: Financial Projections - Luguang is projected to achieve net profits of 700 million, 1.06 billion, and 1.49 billion yuan from 2025 to 2027, reflecting year-on-year growth rates of 52%, 50.7%, and 40.8% respectively [4].

Investment Rating - The report maintains an "Outperform" rating for the industry [7] Core Viewpoints - The NAS market is on the verge of a significant expansion, transitioning from a niche product for professional users to a mass-market product, with global sales expected to grow from 2.44 billion in 2023 to 28.93 billion by 2030, reflecting a compound annual growth rate (CAGR) of 41.99% from 2024 to 2030 [3][19] - The domestic market for NAS devices is projected to grow from 712 million in 2023 to 9.619 billion by 2030, increasing its global market share from 29.19% to 33.25% [19] - The growth in the NAS market is driven by a combination of explosive data growth, increased storage anxiety, and heightened awareness of data security [32] Summary by Sections NAS Market Overview - NAS (Network Attached Storage) is evolving from a specialized product to a consumer electronics staple, with a significant increase in demand driven by the explosion of data and the need for secure storage solutions [3][19] - The global NAS market is expected to reach approximately 36.3 billion by 2023, with a CAGR of 19.6% from 2021 to 2028 [19] Consumer Insights - The primary users of NAS products include individual consumers, small and medium enterprises, and tech enthusiasts, each with distinct needs for data management and security [17][18] Competitive Landscape - The NAS market is becoming increasingly competitive, with traditional manufacturers facing challenges from new entrants like Ugreen and Jikong, which offer user-friendly and cost-effective products [30][34] - Major players in the global NAS market include Synology, QNAP, Buffalo Technology, and others, with the top five companies holding a combined market share of 63.62% in 2023 [30] Investment Recommendations - The report suggests focusing on several sectors benefiting from policy support and market trends, including major home appliance manufacturers and companies in the pet care sector [5][36] - Specific companies recommended for investment include Midea Group, Haier Smart Home, and TCL Electronics, among others [5][36]

Core Insights - Ugreen Technology reported impressive financial results for the first half of 2025, achieving a revenue of 3.857 billion yuan, a year-on-year increase of 40.6%, and a net profit of 275 million yuan, up 32.7% [1][2] Financial Performance - The company achieved a total revenue of 3.857 billion yuan in the first half of 2025, marking a significant growth of 40.60% year-on-year [2] - The net profit reached 275 million yuan, reflecting a year-on-year growth of 32.74% [2] - The second quarter alone generated a revenue of 2.033 billion yuan, an increase of 39.38% compared to the same period last year [2] Business Segments - Charging products remained the primary revenue driver, generating 1.427 billion yuan, a growth of 44.39%, accounting for 37.01% of total revenue [2] - Transmission products achieved a revenue of 1.028 billion yuan, up 29.00% [2] - Audio and video products generated 630 million yuan, with a growth of 28.22% [2] - Storage products saw remarkable performance, with revenue reaching 415 million yuan, a staggering increase of 125.13% [2] - Mobile peripheral products also performed well, generating 304 million yuan, up 28.92% [2] Channel Development - Ugreen's online and offline channel collaboration yielded significant results, with online revenue reaching 2.847 billion yuan, a year-on-year increase of 36.79% [3] - Amazon contributed notably, with revenue of 1.327 billion yuan, up 42.24%, accounting for 34.43% of total revenue [3] - Domestic e-commerce platforms like JD and Tmall reported revenues of 513 million yuan and 425 million yuan, with growth rates of 20.20% and 21.93% respectively [3] - Offline channel revenue reached 1.008 billion yuan, reflecting a growth of 52.90% [3] Company Background - Founded in 2012, Ugreen Technology capitalized on the rising demand for smartphone accessories and the boom of online platforms like Taobao [4] - The company initially attracted consumers with a customer-centric service approach, promising free returns for unsatisfied customers, which built trust and established a strong brand identity [4] - Ugreen differentiated its products by addressing user needs, launching various specifications of HDMI cables, which led to significant revenue growth [4] - The company expanded globally, entering over 100 countries and regions, and was listed on the Shenzhen Stock Exchange in July 2024 [4] Competitive Landscape - Despite strong performance, Ugreen faces intense competition in the consumer electronics accessories market, particularly from competitors like Baseus and Anker Innovations [5][6] - Baseus, established in 2011, offers stylish, affordable products and competes directly in the charging product segment [5] - Anker Innovations has a strong brand presence and competitive edge in technology and product quality, especially in overseas markets [6] - Ugreen's R&D investment reached 174 million yuan in the first half of 2025, a growth of 24.99%, with 298 new patents granted [6] - The company aims to enhance product structure and expand new product lines to meet diverse consumer needs while strengthening online and offline channel integration [6]