尽管中国与巴西几乎位于地球两端，但圣保罗车展的中国品牌比例已达近四成。参展的近30个全球汽车品牌中，包括比亚迪及旗下腾势、长城、吉利、奇 瑞、江淮、广汽、长安、零跑等十余家中国汽车品牌。 2025年11月的圣保罗，南半球初夏的热浪，与南美大陆规模最大车展现场的人气相互交织。 时隔七年，巴西圣保罗国际车展回归，不仅重新点亮了南美汽车工业的舞台，也成为中国车企在巴西市场的一次集体亮相。从络绎不绝的展台，到陡升的销 售数据，中国品牌似乎已在这片热土上站稳了脚跟。 作者 | 《财经》研究员 尹路 马铭泽 编辑 | 黄凯茜 中国车企在巴西需与时间赛跑，能否尽快跑通本地供应链、补上售后短板，是巴西考场拿高分的关键 据《财经》现场观察，本届车展几乎成了中国品牌的"主场"。场馆外，长城汽车多款车型一字排开，观众驻足拍照。比亚迪及旗下腾势（DENZA）的展台 在国民级歌手和巴西F1车手助阵下，被围得水泄不通。 高举高打的定价策略，直观地反映了中国品牌市场地位的转变。比亚迪发布的唐L车型预售价39.99万雷亚尔（约合人民币53万元），远高于其在中国市场的 售价。腾势发布的Z9GT、D9等车型同样瞄准了高端豪华区间。 主打皮卡和S ...

Group 1 - BYD showcased its main models priced at 200,000 yuan and above at the 2025 Guangzhou Auto Show, including the Han L and Tang L with new colors and OTA upgrades, as well as the U9 Xtreme supercar and U8L SUV from the Yangwang brand [2] - The Han L EV and Tang L EV feature the Super e-platform with a capability of charging 400 kilometers of range in just 5 minutes, while the Han L DM and Tang L DM have fuel consumption rates of 3.9L and 4.9L per 100 kilometers respectively [2] - The U9 Xtreme set a new record for production electric vehicles at the Nürburgring with a time of 6 minutes and 59 seconds, surpassing the previous record held by the Xiaomi SU7 Ultra [2] Group 2 - BYD's "Megawatt Flash Charge" high-voltage platform aims to achieve the same 5-minute charging capability for 400 kilometers of range, while the "Tian Shen Zhi Yan" intelligent driving system has been installed in over 2 million vehicles, generating over 130 million kilometers of driving data daily [3] - In October, BYD's monthly sales reached 441,700 units, with cumulative sales from January to October totaling 3.7019 million units, and total sales of new energy vehicles exceeding 14.2 million units [3] - The high-end brands Tengshi, Fangchengbao, and Yangwang are also performing well, with Fangchengbao delivering 31,000 new vehicles in October, Tengshi exceeding 10,000 units, and Yangwang delivering 654 new vehicles [4]

Core Insights - BYD showcased its latest models at the 2025 Guangzhou Auto Show, focusing on vehicles priced at 200,000 yuan and above, including the Han L and Tang L with new colors and OTA upgrades [1] - The Han L EV and Tang L EV feature the Super e-platform with a capability of charging for 400 kilometers in just 5 minutes, while the Han L DM and Tang L DM have fuel consumption rates of 3.9L and 4.9L per 100 kilometers respectively [1] - The U9 Xtreme from the Yangwang brand set a new record for production electric vehicles at the Nürburgring with a time of 6 minutes and 59 seconds [1] Technology Highlights - BYD emphasized its "Megawatt Flash Charge" high-voltage platform, aiming for a charging time of 5 minutes for 400 kilometers of range [2] - The "Tian Shen Zhi Yan" intelligent driving system has been installed in over 2 million vehicles, generating an average of 130 million kilometers of driving data daily [2] Market Performance - In October, BYD achieved a monthly sales figure of 441,700 vehicles, bringing the total sales for the year to 3,701,900 units, with cumulative sales of over 14.2 million electric vehicles [2] - The high-end brands Tengshi, Fangchengbao, and Yangwang are also performing well, with Fangchengbao delivering 31,000 new vehicles in October, Tengshi exceeding 10,000 units, and Yangwang delivering 654 new vehicles [2]

Group 1 - BYD showcased its brands at the Guangzhou Auto Show, including the Dynasty and Ocean series, along with its technology exhibits such as the "God Eye" and "Megawatt Flash Charge" [1][3] - The Han L and Tang L models feature the Super e-platform with "Megawatt Flash Charge" technology, addressing electric vehicle charging anxiety, and come with new driving assistance features and upgraded safety configurations [3] - The Han L EV and DM models are priced between 204,800 to 264,800 CNY and 194,800 to 244,800 CNY respectively, while the Tang L EV and DM models are priced between 224,800 to 274,800 CNY and 214,800 to 270,800 CNY respectively, with a maximum purchase incentive of 52,000 CNY [3] Group 2 - Yangwang showcased its limited edition supercar U9 Xtreme and the luxury SUV U8L, highlighting its achievements in speed and lap records [5] - The Yangwang U7 introduced a new color option and a brand philosophy of "Free Control," while the U8L has been well-received in the market [5] Group 3 - Tengshi presented its family of models, including the N8L, D9, N9, and Z9, emphasizing its advancements in safety, control, and smart technology [7][8] - The Tengshi D9 is approaching a milestone of 300,000 deliveries and has been the best-selling model in the Chinese new energy MPV market from January to October 2025 [7] - The N9 and N8L are positioned as flagship SUVs with advanced driving assistance features, while the Z9GT and Z9 are highlighted as luxury sports models [8] Group 4 - Equation Leopard introduced four models under the Leopard Titanium series, with the Titanium 7 becoming a popular model, achieving sales of 20,024 units in its first full month [10] - The Titanium 7's high-end Ultra version accounts for over 85% of its sales, and the company is working to increase production capacity for faster deliveries [10]

Core Insights - The 2025 Guangzhou International Auto Show, known as a barometer for the automotive industry, commenced on November 21, 2023, with a theme of "New Technology, New Life" [1] - The exhibition covers an area of 220,000 square meters, featuring 1,085 vehicles, including 93 global debuts and 629 new energy vehicles, accounting for nearly 58% of the total [1] - The trends of "differentiated competition" and "ecological integration" are prominent, with domestic brands showcasing their strength through dedicated exhibition spaces [1][3] Domestic Brands - BYD showcased its flagship models, including the Han L and Tang L, with prices starting at 194,800 yuan after subsidies, and the global debut of the Yangwang U9 Xtreme [3] - GAC Group highlighted its achievements over the past year, unveiling the A800, a flagship sedan developed in collaboration with Huawei, featuring advanced driving and cockpit systems [3][4] - Chery presented 34 models, focusing on new energy vehicles, with the Wind Cloud T9L set to launch in Q2 2026 [4] Joint Ventures and Foreign Brands - Joint ventures are intensifying their focus on local market demands, with brands like Mercedes-Benz and Volkswagen introducing new plug-in hybrid models [5][6] - Mercedes-Benz showcased 29 models, including the AMG GT XX concept and new electric vehicles, while Volkswagen plans to launch 21 new energy models by 2027 [6] - GAC Toyota aims to return to a production and sales scale of one million vehicles by 2028, with a target of over 800,000 units in 2026 [6] Industry Trends - The collaboration between automotive companies and technology firms is becoming a trend, with Huawei independently exhibiting its smart automotive solutions [2][8] - The automotive industry is shifting towards a model where vehicles are seen as intelligent mobile spaces, emphasizing the integration of chips, software, and ecosystems [9] - The next three years are expected to see diverse development trends in the domestic car market, with a focus on large family SUVs and personalized vehicles [9]

Core Insights - BYD's new flagship models, Han L and Tang L, were showcased at the Guangzhou Auto Show on November 21, featuring enhanced product capabilities in the segmented market [1] - The Han L EV and Tang L EV are equipped with the Super e-platform and "megawatt flash charging," while the Han L DM and Tang L DM come standard with fifth-generation DM technology, balancing performance and efficiency [1] - The new models introduce a "parking to parking" navigation assistance feature and upgrades in color options, smart ecosystem, and safety configurations [1] Pricing and Model Variants - Han L EV has three models priced between 204,800 to 264,800 yuan after super replacement subsidies; Han L DM models are priced from 194,800 to 244,800 yuan; Tang L EV models range from 224,800 to 274,800 yuan; Tang L DM models are priced between 214,800 to 270,800 yuan [1] Customization and Aesthetics - To cater to user preferences for personalization, Han L and Tang L introduced a new olive green color, with Han L also adding a new West Lake blue option; Han L features a blackened sports kit and the popular Liuguang silver color is now available for Tang L users [1] Intelligent Features and Ecosystem - The Han L and Tang L models received a comprehensive OTA upgrade for their intelligent cockpit and driver assistance systems, with the high-end version of the intelligent cockpit, DiLink 150, offering a complete visual and interactive overhaul [2] - The models are equipped with the DiPilot 300 driver assistance system, unlocking the "parking to parking" navigation feature [2] - BYD has partnered with various companies to create an integrated "human × car × home" ecosystem, allowing users to control home appliances through the vehicle and vice versa, enhancing the seamless connectivity experience [2] Collaborative Innovations - Collaborations with brands like Midea enable smart home integration, where users can check vehicle status and control home settings remotely [2] - Additional partnerships have led to the introduction of smart child safety seats, smart pet safety seats, and other connected devices that can interact with the vehicle's system through voice control [2]

Core Viewpoint - The 23rd Guangzhou International Auto Show marks a historic turning point for the Chinese automotive industry, with the penetration rate of new energy vehicles (NEVs) surpassing 50% for the first time in October, indicating a shift towards a new era dominated by NEVs in the Chinese market [2][8]. Group 1: BYD's Product Showcase - BYD's booth became the focal point of the exhibition, showcasing multiple brands including Yangwang, Tengshi, and the Dynasty series, highlighting models like the Yangwang U9 Xtreme supercar and Tengshi N8L, which demonstrate BYD's technological prowess in the NEV sector [2][3]. - The Yangwang U9 Xtreme set a record lap time of 6 minutes and 59 seconds at the Nürburgring Nordschleife and achieved a top speed of 496.22 km/h, establishing new benchmarks for production cars [3]. - The Tengshi N8L features a 2000MPa hot-formed steel body structure and innovative hybrid CTB technology, enhancing safety performance significantly [5]. Group 2: Technological Advancements - The flagship model, Tang L, incorporates the world's first mass-produced passenger vehicle with a high-voltage architecture, achieving a peak charging power of 1000 kW, allowing for a 370 km range boost in just 5 minutes [7]. - BYD's "Heavenly Eye" intelligent driving system has been installed in over 2 million vehicles, generating an average of 130 million kilometers of driving data daily, fostering a positive feedback loop for technology iteration [9]. Group 3: Market Performance and Strategy - In October, BYD's sales reached 441,700 units, a record high for the year, with cumulative sales from January to October reaching 3.7019 million units, reflecting a year-on-year growth of 13.9% [8]. - BYD's R&D investment for the first three quarters of the year amounted to 43.75 billion yuan, a 31% increase year-on-year, positioning the company among the top in A-share listed companies [8]. - The Fangchengbao brand achieved over 30,000 units sold in October, a staggering 415% increase year-on-year, while the new model, Titanium 7, sold over 20,000 units in its first month, indicating strong demand in the mid-to-high-end market [9]. Group 4: Ecosystem Development - BYD is actively building a broader smart mobility ecosystem, recently partnering with Midea Group to enhance the "smart home" experience, allowing users to control home devices via the vehicle's system [11]. - The company has also collaborated with various partners to launch smart child safety seats and in-car smart devices, enriching the smart mobility ecosystem and creating additional value for users [11]. - BYD's cumulative mileage for its NEVs has surpassed 300 billion kilometers, underscoring its significant role in promoting green mobility [12].

Core Viewpoint - BYD and Midea have signed a strategic cooperation agreement to integrate their strengths in smart vehicles, smart homes, and AIoT, aiming to create a new "human-vehicle-home" smart ecosystem [1][5]. Group 1: Strategic Cooperation - The cooperation will focus on collaborative innovation in AI agents, standardization of technology interfaces and data protocols, and exploring data interconnectivity between smart vehicles and home environments [5]. - Both companies will work together to establish standards for "human-vehicle-home" interconnectivity, with the goal of upgrading these standards to industry benchmarks [5]. Group 2: Product Integration - All BYD vehicle models will collaborate with Midea's brands, including Midea, COLMO, Little Swan, Hualing, and Toshiba, to integrate smart home devices and IoT products, creating a seamless interconnection [7]. - Users will be able to control home smart devices from their vehicles and vice versa, enhancing convenience and user experience [7]. Group 3: Sales and Experience - The partnership will also focus on creating a "human-vehicle-home" smart living experience space in offline stores, allowing customers to experience both smart home and smart vehicle products in a single visit [7]. - This initiative aims to establish a complete sales loop from experience to purchase, enhancing the overall consumer experience [7].

Core Insights - The 2025 Guangzhou International Auto Show emphasizes the theme "New Technology, New Life," showcasing the transformation of the automotive industry in China and its leadership in global automotive innovation [1][2] - In the first ten months of 2023, China's automobile production and sales reached 27.69 million units, marking year-on-year growth of 13.2% and 12.4% respectively, with new energy vehicles (NEVs) accounting for 51.6% of total sales in October [1][3] - The auto show features a total exhibition area of 220,000 square meters with 1,085 vehicles on display, including 629 NEVs and 93 global premieres [1] Industry Trends - The auto show reflects the shift of China's automotive industry from electrification to intelligent technology, highlighting the advancements in smart electric vehicles [2] - Domestic brands have achieved significant growth, with sales of 14.24 million units in the first ten months, representing 61.2% of total automobile sales [3] - Major domestic players like BYD and GAC Group are showcasing their latest models and technologies, reinforcing their positions in the "electric intelligence new ecosystem" [3][4] Joint Ventures and Innovations - Joint venture brands are adopting a dual fuel strategy, integrating both traditional and electric vehicles to meet local consumer demands [5][6] - Notable joint ventures like FAW Toyota and Ford are unveiling new models that emphasize hybrid technology and local adaptation [6][5] - Some joint venture brands have opted out of the show, indicating strategic shifts and resource allocation towards product development and market positioning [7] New Energy and Emerging Players - The new energy vehicle sector is highlighted by innovative models from emerging brands, with companies like NIO and Xiaomi showcasing their latest offerings [8] - The auto show serves as a platform for new entrants to demonstrate their technological advancements and market strategies, contributing to the dynamic landscape of the automotive industry [8][9] - The event will continue until November 30, featuring industry forums and discussions that will shape the future of the automotive market in China [9]

Sales Performance - In September 2025, BYD sold 396,270 vehicles, bringing the total sales from January to September to 3,260,146 vehicles [1] - Cumulatively, BYD has sold over 13.8 million new energy vehicles [1] Technological Advancements - BYD launched the revolutionary Super e-platform, featuring fast-charging batteries, a 30,000 RPM motor, and a new generation of automotive-grade silicon carbide power chips [1] - Achieved a peak charging power of 1 MW (1000 kW), with the fastest mass production charging speed of 5 minutes for 400 km [1] - The single motor power reaches 580 kW, with a top speed exceeding 300 km/h, defining the world's strongest professional pure electric platform [2] International Presence - At the Munich Auto Show on September 8, 2025, BYD showcased its high-end brand Tengshi with seven key models, including Tengshi Z9GT and D9, along with its megawatt fast-charging technology [3] - BYD launched an official certified used car program at the Munich Auto Show, ensuring vehicles undergo 179 strict inspections and battery health is guaranteed to be above 90% [3] Market Expansion - In August 2025, BYD partnered with Finnish dealer Veho Group to enhance its sales and service network in Finland, planning to add retail outlets in major cities [4] - Since entering the Finnish passenger car market in 2023, BYD has introduced 8 models, covering both pure electric and hybrid vehicles [4] - On August 27, 2025, BYD officially entered the Argentine market, marking a significant milestone in the country's automotive industry's transition to electrification [5] - The first round of exclusive pre-sales in Argentina includes models such as Yuan UP, Song PRO DM-i, and Seagull [6]