最近，一份"百度GEO营销方案"在AI圈里流传，好多网友疑问"百度下场做GEO"了？ 图 源：微博截图 "头豹研究院"报告显示，全球GEO市场规模在2029年有望达到3739亿元人民币，五年复合年均增长率预计高达139.2%。传统搜索引擎曾定义了一代网络 营销的玩法，如今随着流量涌入AI应用，字节、百度等AI大厂是否会下场重置AI时代的营销规则？GEO过程中大量铺设的内容，又是否会向SEO发展初 期一样，带来"信息污染"？ 01. GEO（Generative Engine Optimization），即生成引擎优化，是指通过优化网页内容等方式，提升品牌信息在AI对话助手（如豆包、千问、DeepSeek等） 回答中被引用的概率；随着AI对话助手的用户量和使用度越来越高，品牌们也瞄向了GEO营销。 品牌方"涌入"GEO 最近，一份写着百度营销出品的《GEO优化解决方案》PPT在社交媒体上流传，PPT介绍了GEO的价值以及品牌通过GEO提升在AI助手里出现频率的效 果，被一些网友视为百度要下场做GEO。 一位接近百度的人士表示，这份方案并非出自百度营销官方，但百度营销的确有做GEO的计划，目前还在摸索中。 过去2 ...

Core Insights - The article discusses the emergence of Generative Engine Optimization (GEO), which aims to enhance brand visibility in AI-generated responses, with a potential increase in "exposure rate" by up to 40% through strategic optimization [1][2][3] - Profound, a leading company in the GEO space, has raised significant funding, achieving a valuation of over $100 million and a total funding amount of $58.5 million since its inception [2][3] - The GEO market is projected to grow rapidly, with a forecasted market size exceeding 42 billion yuan by 2025 and a compound annual growth rate of 87% [2][3] Company Developments - Profound completed a $35 million Series B funding round led by Sequoia Capital, with participation from existing investors, bringing its total funding to $58.5 million [2] - The company is focused on creating content specifically designed for AI consumption, which is seen as a new frontier in marketing [2][3] Market Trends - The GEO concept has gained traction in China, largely influenced by the rise of AI models like DeepSeek, which are viewed as new traffic entry points for search [3][9] - As traditional search engines lose relevance, brands are shifting their focus from SEO to optimizing their presence in AI-generated answers [3][10] Competitive Landscape - The GEO market is attracting new players, including traditional SEO firms and startups specializing in AI search [12][14] - Companies are offering services to ensure brand visibility in AI responses, with pricing models that are generally affordable for many businesses [6][7] Consumer Behavior - Businesses are increasingly interested in how to leverage AI for customer engagement, with many seeking to ensure their brands are easily discoverable through AI tools [7][9] - The shift towards AI-driven search is changing the dynamics of consumer decision-making, as AI responses are perceived as authoritative [9][10] Future Outlook - By 2027, it is predicted that over 50% of recommendation traffic will come from AI conversations, indicating a significant shift in online commerce dynamics [10] - The article suggests that as AI-generated content becomes more prevalent, the demand for high-quality, relevant content will increase, creating a competitive edge for companies that can produce it [14][17]