2025年成都车展如期举行。与往年不同的是，超豪华品牌集体缺席。而真正的亮点，属于首次以"五 界"全系阵容登台的鸿蒙智行。 鸿蒙智行正在证明，技术驱动的生态共赢，可以不只是理想。 五界上新， 重新定义"全场景"的边界 高强度的研发投入是这一战略的基石。2025年上半年，华为研发费用高达969.50亿元，占营收比重 22.7%，持续的技术攻坚正在进入收获期。截至2025年8月，鸿蒙智行辅助驾驶累计行驶里程已突破16.7 亿公里，并累计避免了超过215万次可能发生的碰撞。 这种由技术领先所带来的信任溢价，为鸿蒙智行在进入更广阔市场时提供了"降维打击"势能：品牌势能 自上而下释放，用户认知从高端向大众持续渗透。 展会现场，鸿蒙智行展台面积达到3000平方米，成为现场最拥挤的展区之一。从尚界H5到尊界S800， 鸿蒙智行首次五界十车齐聚亮相，实现了从主流到超豪华市场的全线覆盖。 这背后更值得关注的，是华为正在积极践行"利他共赢"的生态理念——凭借在ICT领域多年的技术积 累，将全栈自研技术的深度赋能至合作伙伴，系统性地帮助合作伙伴提升经营质量与效率。 车展尚未开幕，鸿蒙智行就已成为话题中心：智界新S7和新款智界R7在 ...

Core Viewpoint - The Chengdu Auto Show in 2025 showcased the absence of ultra-luxury brands, with the highlight being the debut of Huawei's Hongmeng Zhixing featuring a full lineup of vehicles, demonstrating a comprehensive market coverage from mainstream to ultra-luxury segments [1][3]. Group 1: Product Launch and Market Response - Hongmeng Zhixing's exhibition area reached 3,000 square meters, making it one of the most crowded areas at the show, with ten vehicles from the "Five Realms" series on display [3]. - The pre-sale of the new models, including the Zhijie S7 and R7, saw over 10,000 orders within 24 hours, while the H5 model surpassed 50,000 orders in just 18 hours [5]. - The luxury model, the Zunjie S800, achieved over 12,000 pre-orders within three months of its launch, setting new sales records for million-level luxury cars in China [5]. Group 2: Strategic Positioning and R&D Investment - Hongmeng Zhixing's strategy differs from traditional automakers by adopting a "difficult first, easy later" approach, establishing a reputation with high-end products before expanding to broader markets [7]. - Huawei's R&D expenditure reached 96.95 billion yuan in the first half of 2025, accounting for 22.7% of its revenue, indicating a strong commitment to technological advancement [7]. - As of August 2025, Hongmeng Zhixing's assisted driving system has accumulated over 1.67 billion kilometers of driving, preventing more than 215,000 potential collisions [7]. Group 3: Market Differentiation and Ecosystem Development - The introduction of the "Five Realms" brand strategy allows Hongmeng Zhixing to cover diverse user travel needs through a systematic approach, leveraging Huawei's full-stack technology [9]. - The brand aims to penetrate the mass market by accurately identifying core user needs while maintaining cost efficiency, with strong confidence expressed by both Huawei and SAIC regarding the market potential [8][9]. - The differentiation lies in the ability to respond to various user demands through technology, with a focus on safety, space, and cost balance in the mainstream family market [9]. Group 4: Competitive Landscape and Future Outlook - The automotive industry's competitive focus has shifted from mechanical specifications to intelligent capabilities, with Hongmeng Zhixing redefining the value system of smart vehicles [12]. - The company has established a unified architecture that integrates smart cockpit, assisted driving, and electric drive systems, enhancing user experience and enabling rapid iterations [14]. - As the competition enters a new phase, the emphasis is on ecosystem efficiency, with Hongmeng Zhixing's comprehensive system capabilities positioning it to redefine competition rules for the next decade [15].

"我们绝不能再推行免费推广和智驾平权的策略，所有车型的组合辅助驾驶功能必须实现收费。"近日， 在世界人工智能大会（WAIC）举办期间，德资巨头博世智能驾控中国区总裁吴永桥的一番演讲在业内 外引发轩然大波。 眼下，汽车行业的智驾呈现了不同的商业模式，一方面，特斯拉FSD（智能辅助驾驶）以6.4万元的高 价占据市场，华为凭借智能辅助驾驶技术构筑溢价壁垒；另一方面，不少车企宣布免费使用智驾服务， 不断掀起"智驾平权"的浪潮。 《每日经济新闻》记者了解到，采取收费模式，主机厂就可以从智驾系统中赚取收入，以便摊薄研发成 本。而不收费，主机厂则可以扩大用户对于智驾的使用量，从而获取更多的数据来推动智驾算法迭代。 "向左走还是向右走"，这是摆在主机厂面前的两条路。眼下，智驾渗透率在不断提升。盖世汽车研究院 数据显示，今年6月，中国乘用车市场NOA（领航辅助驾驶）功能的标配率已攀升至24.1%，这一数字 在半年前仅为9.5%。在这样的背景下，主机厂要算好这笔"经济账"，或许并不容易。 两种模式差异化竞争 今年以来，以比亚迪、吉利、奇瑞、长安、广汽为代表的主流车企集体发力"智驾平权"战略。 比亚迪率先将搭载"天神之眼"高级别智 ...

Core Viewpoint - The article emphasizes the importance of social responsibility in the marketing of assisted driving technologies by Chinese suppliers, urging them to avoid reckless promotion and to adhere to legal regulations [1][17]. Group 1: Incident Overview - In May, a photo of Huawei's executive Yu Chengdong allegedly appearing to be distracted while driving the AITO M8 sparked controversy, leading to discussions about the safety of assisted driving technologies [2][4]. - Yu Chengdong later clarified that he was looking at his phone rather than sleeping while driving, and he expressed a desire for the government to relax regulations on L3-level driving, suggesting that drivers could "sleep if they want" [2][5]. Group 2: Safety Concerns - A tragic accident occurred on July 1, 2025, in Guangzhou, where a driver looking at his phone caused a crash resulting in three deaths and three injuries, highlighting the dangers of distracted driving [7][10]. - The incident raised concerns about the mixed messages regarding assisted driving standards, as authorities reiterated that using assisted driving features requires full attention from the driver [10][12]. Group 3: Regulatory Context - The National Standard "Automotive Driving Automation Levels" (GB/T 40429—2021) clearly defines the roles of users and driving systems in L3-level "conditional automation," contradicting Yu Chengdong's statements about the possibility of drivers disengaging completely [13][14]. - The article notes that the industry is increasingly aware of the boundaries for marketing assisted driving technologies, with recent regulations emphasizing that "assisted driving is not autonomous driving" [14][17]. Group 4: Industry Responsibility - The article calls for major companies like Huawei to take responsibility in guiding consumers towards safe driving practices and to clarify the limitations of assisted driving technologies [12][17]. - Huawei, along with 11 other automotive brands, launched the "Smart Assisted Driving Safety Initiative," committing to transparent marketing and clear communication about the capabilities and limitations of their technologies [14][15][17].

Group 1 - The core viewpoint is that the Hongmeng Intelligent Driving Alliance has successfully avoided over 1,810,000 potential collisions as of May 22, 2025, highlighting the effectiveness of active safety technologies in modern vehicles [1][3] - The entry into a large-scale pre-installed AEB (Automatic Emergency Braking) era in the Chinese automotive market is imminent, indicating a significant shift towards enhanced vehicle safety systems [1] - Active safety technology is becoming a crucial component of the modern automotive safety framework, emphasizing its importance in the industry [1]