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出行观 | 汽车技术营销应把社会责任提上日程
Guan Cha Zhe Wang· 2025-07-11 11:03
导读:在法律法规铸就的底线下,中国辅助驾驶方案供应商的技术营销不能如脱缰野马,而更应戒骄戒 躁,将重视社会责任放在首位。 【文/观察者网 潘昱辰 编辑/高莘】今年5月,一张华为常务董事余承东在驾驶问界M8时疑似睡觉的照片 在网上流传,并引发热议。而在7月8日举行的"享界品牌之夜"上,余承东承认自己当时是低头看手机而 非睡觉,还称"开智驾确实没事干"。并且,他还呼吁国家法律法规早日放开L3级驾驶功能,让司机开车 时"想睡就睡"。 今年5月,余承东在驾驶问界M8时疑似分神,被网友拍下 网络 余承东开车分神事件虽已得到处理,但态度仍不够严肃。当余承东讲述自己人生"第一次进局子自首"的 经历时,台下观众哄堂大笑,更有甚者鼓起掌来;而当余承东称自己热盼着L3级驾驶早点到来、届时 司机开车"想睡就睡"时,台下观众更爆发出热烈的欢呼声与掌声。 余承东在"享界品牌之夜"上演讲 视觉中国 而就在不久前的7月1日,广州一司机因开车低头看手机,酿成3死3伤的惨剧,事故现场仍历历在目。 情 况 通 报 广州市公安局交通警察支队 2025年7月1日 6 @广州交警 7月1日,广州一司机开车低头看手机,酿成3死3伤的惨剧 @广州交警 同 ...
这款国产新能源车凭啥卖到百万?
Jin Rong Shi Bao· 2025-07-04 04:13
面向未来,李明表示,江淮汽车将加快智能新能源发展步伐,坚持自主创新与开放合作两大战略路径, 努力向科技型企业转型。 5月30日,江淮汽车(600418)集团与华为合作打造的高端智能电动汽车品牌尊界首款车型S800正式上 市,填补了中国超豪华车的市场空白,打破了百万级豪车市场被外资垄断的格局。 最新数据显示,尊界S800上市仅1个月时间,预订量便突破了6500台,充分验证了市场对其的期待和认 可。 在合肥尊界超级工厂内,《金融时报》记者见到了尊界S800首款交付车——动感、炫酷的车身搭载着 全系华为智驾系统,全车真皮内饰,座椅支持18向电动调节+5种模式按摩,就连空调也是四个位置各 管各的……坐上去的瞬间,记者的第一反应就是"豪"。 "现在的汽车已经进入了智能网联时代,作为老牌车企,我们也在寻求战略转型,与华为的合作正是其 中关键一环。"江淮汽车集团股份有限公司党委副书记、总经理李明对记者介绍,尊界的"豪"不只体现 在价格上、乘坐体验上,更体现在科技含量、智能化水平上。 二是首发搭载HUAWEI ADS4智能辅助驾驶系统。HUAWEI ADS4采用全新WEWA技术架构,端到端时 延降低50%, 反应更快、变道更 ...
技术与用户思维双驱动升级 岚图FREE+预售18小时订量破万
Ren Min Wang· 2025-06-27 02:00
6月24日,东风汽车旗下高端智慧新能源品牌岚图FREE+在武汉开启预售。该款车型凭借技术创新 与用户思维的深度融合,预售开启18小时小订量即突破1万台。 岚图汽车相关负责人介绍,今年1月至5月,岚图汽车销量达46075辆,同比增长85%。此次岚图 FREE+投入超5亿元,优化提升1366项产品功能,在外观设计、舒适性配置、操控性能与智能化领域均 取得突破,是该品牌在20万辆新起点上的重要布局。 在新能源产业全面竞争时代,岚图汽车意识到,新时代的车企应从制造端向用户端全面转型。围 绕"用户型科技企业"的战略定位,该品牌搭建起集研发、营销、服务的用户运营生态。从每年举办 的"用户之夜",到专属用户社群运营,再到"岚二代"亲子活动、用户共创LOGO等文化内容打造,正在 构建一个有温度、有粘性的品牌形象。 今年以来,岚图汽车更是以用户为中心,加快技术创新、产品迭代和渠道布局,提升服务质量。尤 其在技术创新层面持续突破,实现5C超级快充、800V碳化硅高压平台量产应用,以技术创新为用户体 验赋能。 "从岚图梦想家在高端新能源MPV市场的持续热销,到岚图 FREE+预售即破万的市场反响,岚图以 用户为中心,与用户共创的产 ...
汽车早报|比亚迪第五艘汽车运输船正式交付 丰田下月起将在美国上调部分车型售价
Xin Lang Cai Jing· 2025-06-23 00:36
Group 1 - The Chinese automotive industry is showing resilience and stable growth, with over 10% increase in both production and sales in the first five months of the year, supported by domestic demand and policy initiatives [1] - New energy vehicles continue to see rapid growth, with domestic sales of new energy passenger vehicles exceeding 50% and commercial vehicles over 20% in the first five months [1] Group 2 - BYD's fifth car transport ship, "BYD XI'AN," has been successfully delivered, measuring 219.9 meters in length and capable of carrying 9,200 vehicles, making it one of the largest LNG dual-fuel car transport ships in operation [2] - Huawei's ADS 4 is expected to begin phased rollout by the end of September, with existing users of ADS 3 eligible for free upgrades [2] - Hongmeng Zhixing has connected 1,000 Huawei supercharging stations as of June 20, 2025, contributing to the expansion of its charging network [3] Group 3 - The Lantu FREE+ model has completed its production and will begin pre-sales on June 24, with Lantu's total sales reaching 46,075 units in the first five months, marking an 85% year-on-year increase [4] - GAC Group's smart factory in Indonesia has officially commenced production, starting with a capacity of 20,000 units and plans to expand to 50,000 units [4] Group 4 - XPeng Huitian has signed a cooperation agreement with three companies in Shandong to develop low-altitude economy projects, including the establishment of two flying car application demonstration points [5] Group 5 - Tesla has announced plans to invest approximately $8 billion this fiscal year, following a total capital expenditure of about $44 billion as of the beginning of the year [6] - Tesla's capital expenditure for the previous fiscal year was around $10 billion [6] Group 6 - Toyota will increase the prices of certain models in the U.S. by an average of $270 starting next month, with Lexus models seeing an average increase of $208 [7][8]
华为乾崑智驾ADS 4预计9月底开始陆续分批推送
news flash· 2025-06-21 01:29
6月20日晚间,华为乾崑智能汽车解决方案微信公众号发布关于HUAWEI ADS(乾崑智驾)高阶功能包的 FAQ。华为方面称,已搭载ADS3的ADS SE车型,具备升级到ADS4的ADS SE版本的能力。当前已搭载 ADS3的ADS Pro车型具备升级到ADS4的ADS Max版本的能力。已经选择一次性购买ADS高阶包的用 户,软件升级到ADS4不收费。ADS4预计9月底开始陆续分批推送,具体升级时间及功能,以车型官方 通告为准。(智通财经) ...
尊界S800批量投产说明了什么?
Zhong Guo Qi Che Bao Wang· 2025-06-19 10:03
6月18日,合肥尊界超级工厂内,一场承载着中国汽车工业"向上"之梦的简朴仪式,宣告了由江汽集团与华为联手打造的中国首款百万级旗舰轿车尊 界S800正式迈入量产阶段。 笔者以为,尊界S800的批量投产意义非凡! 一,毫无疑问,它突破了中国品牌难以逾越的价格天花板。 长期以来,百万级豪华车市场尤其是轿车市场被跨国品牌牢牢把控。尊界S800以70.8万~101.8万元的定价强势入局,不仅打破了国产高端轿车的价格 桎梏,更以19天5000台大定订单的市场表现,创造了高端轿车领域新的"中国速度"。这说明,中国车企不止是能把高端轿车造出来,更是能够得到消费者 认同,把车卖起来!这种"华丽逆袭"放在十几二十年前,那是想都不敢想! 这一突破的背后,是中国汽车产业数十年技术积累的厚积薄发,更是对市场换技术传统路径的彻底超越。如江汽集团党委书记、董事长、总经理项兴 初所说,当前,汽车产业正经历前所未有的深刻变革,智能化、电动化、网联化技术日新月异,产业融合加速深化,这既充满挑战,更孕育着中国汽车品 牌实现跨越式发展的历史性机遇。以全新理念、前沿技术和用户洞察,打造属于中国人自己的豪华品牌,已逐渐成为时代强音。尊界品牌由此应运而生 ...
支持离车操作,传祺向往M8乾崑试点广州白云机场泊车代驾VPD
Zhong Guo Jing Ji Wang· 2025-06-16 04:49
中国经济网北京6月16日讯(记者 陈梦宇)14日,广汽传祺向往M8乾崑正式开启交付。值得一提的 是,广州白云机场已启动全球首个出发层泊车代驾VPD技术试点,向往M8乾崑成为首个试点车型。 从此以后,针对机场停车找车效率低的痛点,车主驾车前往白云机场,无需再为找车位烦恼。到达 出发层专用下客点时,取出行李即可进航站楼办理值机。通过手机APP操作,车能自主驶入地下停车 场,巡航至可用车位。返程时,车主通过APP远程启动车辆,设定好上车点,车将自主驶离车位,抵达 电梯厅旁的上客区迎接。 向往M8乾崑搭载华为乾崑智驾,拥有192线大激光雷达、800万高清前置双目摄像头、4D毫米波雷 达等感知系统。支持从车位到车位的驾驶辅助,车辆从车位启动智驾辅助,并自主开出闸机;到达目的 地停车后,车辆自动检测闸机抬杆。最新的ADS版本支持ETC通行,可实现跨城的车位到车位辅助。 而且,遇到狭窄车位时可启用离车泊入功能,用户设置好目标车位后,可下车等待,车辆会自己收 起后视镜,避免不必要的剐蹭。车开到停车场死胡同的场景,使用循迹倒车辅助,车能自行倒出。这两 项功能让大尺寸的MPV泊车、倒车更省心。 如今,广汽传祺已拥有77万MPV用 ...
牵手华为,向往M8乾崑背后有哪些技术密码
Zhong Guo Qing Nian Bao· 2025-06-15 12:10
数据显示,截至今年5月底,乾崑智驾累计智能辅助驾驶里程达31.73亿公里,智能泊车辅助累计使用 2.06亿次,有超过65万的活跃用户使用智能辅助驾驶。乾崑智驾全向防碰撞系统总共规避超过200万次 可能的碰撞。 正是基于乾崑智驾的高安全性,广州白云机场启动全球首个出发层泊车代驾VPD技术试点,向往M8乾 崑成为首个试点车型。针对机场停车找车效率低的痛点,车主驾车到达白云机场出发层专用下客点时, 只需操作手机App,车辆就能精准巡航至可用车位。返程时,车主只需通过App远程启动车辆,设定好 上车点,车辆将自主驶离车位,抵达电梯厅旁的上客区迎接。 值得一提的是,今年上海车展华为发布了HUAWEI ADS 4,在技术架构上升级为拥有云端的世界引擎和 车端的世界行为模型的WEWA架构。云端部分,ADS 4能高强度地学习如突然蹿出的行人、前车急刹、 无保护左转等难题场景。车端部分,ADS 4则拥有多种传感器,可以实时掌握车内外环境。冯兴亚透 露,不久后,向往M8乾崑的智驾系统也将升级为ADS 4。 来源:中国青年报客户端 中国青年报客户端讯(中青报·中青网记者 王志远)6月14日,广汽传祺携手央视新闻开启了《向 往"祺" ...
江淮汽车敢为人先 打造“时代旗舰”尊界S800顶级豪华轿车新范式
Xin Hua Wang· 2025-06-13 10:59
2025年5月30日,江淮汽车携手华为打造的"时代之作"——尊界S800在深圳国际会展中心正式上市,售价70.8-101.8万元。 作为联合中国汽车工业顶尖力量打造的时代旗舰,尊界S800定位为新时代旗舰车型,深度融合尖端科技与美学,在设计、体验、性能与安全四大核心维 度,通过华为顶尖科技与江淮汽车匠心制造的加持,展现超越时代的豪华,重塑超豪华轿车价值标准。 创新驱动,引领中国汽车智能豪华新篇章 尊界S800首发搭载HUAWEI ADS 4智能辅助驾驶系统,采用全新WEWA技术架构,反应更快,变道更丝滑。全向立体融合感知系统总计搭载36个传感器, 云端世界引擎AI技术生成难例数据,车端世界行为模型实现端到端类人智能辅助驾驶体验。 同时,尊界S800还首发搭载途灵龙行平台,首创时空推理悬架,实现颠簸与弯道的事前预判。首发智驾爆胎稳定控制辅助,超机动应急处理无惧爆胎。 安全是最大的豪华,隐私是至上的尊贵。 尊界S800采用全新玄武车身架构设计,首发搭载天使座主动安全防护,首创正面碰撞前自主调节座椅姿态、收紧安全带,碰撞后切换冗余电源、拨打救援 电话,自动上报救援信息。首发双子座全域冗余安全设计,双份配置保障系统可 ...
东风长安重组暂缓之下 岚图汽车将引领央企新能源进入“百花齐放”时代
Jing Ji Guan Cha Bao· 2025-06-07 15:15
Core Viewpoint - The suspension of the restructuring plan between Dongfeng Group and Changan Automobile has sparked a deeper reflection on the transformation path of the Chinese automotive industry, emphasizing that in the new energy sector, differentiation and innovation are more critical than mere scale expansion [1][2][13] Group 1: Restructuring Suspension - The anticipated merger aimed to create a "super carrier" with annual sales exceeding 5 million vehicles, reflecting a traditional industrial logic that relies on resource concentration to counter new competitors [2] - The halt in restructuring indicates a reassessment of the automotive industry's dynamics, where simple scale accumulation fails to translate into core competitiveness in the context of intelligent and user-experience-driven competition [2][10] - The decision by the State-owned Assets Supervision and Administration Commission (SASAC) to opt for business separation rather than forced integration highlights a recognition that a diverse competitive landscape fosters innovation [2][10] Group 2: Lantu Automotive's New Paradigm - Lantu Automotive, a subsidiary of Dongfeng, has emerged as a new paradigm in the state-owned enterprise (SOE) new energy sector, achieving over 10,000 monthly sales and demonstrating a successful model of independent operation and innovation [1][3][8] - The company operates with a high degree of autonomy, allowing it to respond quickly to user needs and implement significant product upgrades based on customer feedback [4][6] - Lantu's approach combines traditional manufacturing expertise with modern user-centric innovation, positioning it as a leader in the new energy vehicle market [3][5] Group 3: Product and Market Strategy - Lantu's upcoming model, Lantu FREE+, is set to redefine competition in the mainstream SUV market by incorporating advanced technologies typically reserved for luxury vehicles, thus promoting a philosophy of "technology for all" [7][10] - The company emphasizes a multi-sensory experience in its vehicles, enhancing user engagement and satisfaction through thoughtful design and features [7][10] - Lantu's successful market penetration is evidenced by its strong sales performance, with a 122% year-on-year increase in May 2025, and a significant presence in both domestic and international markets [8][12] Group 4: Strategic Advantages - The SASAC's new positioning for SOEs in the new energy sector supports Lantu's innovative model, allowing it to focus on self-research and development without the pressure of unnecessary competition [10][11] - The shift in consumer preferences towards a holistic evaluation of driving experience and service quality aligns with Lantu's product offerings, which cater to the evolving demands of modern families [10][12] - Lantu's unique user engagement strategy, including the establishment of a "User Co-Creation Committee," fosters a strong community and enhances brand loyalty [11][12] Group 5: Future Outlook - Lantu Automotive is poised for significant growth in the latter half of 2025, driven by accelerated product deliveries and the application of smart technologies across its lineup [12][13] - The company's operational practices validate key trends in the industry, emphasizing that innovation mechanisms are more effective than mere resource accumulation [12][13] - As the focus shifts from scale to value creation, Lantu is positioned as a benchmark for SOE transformation in the new energy vehicle sector, illustrating a successful path forward for the industry [13]