转自：新华财经 新华财经上海11月25日电（李一帆）11月21日，第二十三届广州车展拉开帷幕。作为每年车市的"收官之展"，广州车展对上汽大众党委书记、总经理陶海龙 而言，意义更为具体："车企往往借这个机会，把一年来在中国市场推出的新车做一个集中呈现，同时也为下一年的产品布局提前释放信号。我们也不例 外，希望借助这个窗口，把过去的积累和未来的规划一并展示给消费者。" 展台上，上汽大众带来了一系列引人关注的新动作。全新的新能源产品序列ID. ERA正式亮相，首款车型也是大众品牌首款"9系旗舰"，定位"德系满级旗舰 SUV"。同时，Pro家族也迎来了首款插电混动车型帕萨特ePro，标志着Pro系列正式进入混动市场。从纯电到混动、增程，上汽大众正在构建覆盖多元能源 路线的产品矩阵。 值得注意的是，在这一轮产品布局中，"智能化"成为主线，上汽大众持续发力"油电同智"，打破传统能源与新能源之间的技术壁垒，推动全系产品向智能出 行终端进化。这家拥有深厚制造底蕴的合资企业，正变得更灵活、更开放、更懂中国市场。 燃油车市占率近9%，Pro系列以"智能平权"夯实基本盘 2024年，上汽大众深化"在中国，为中国"战略，标志着其本土 ...

新华财经上海11月25日电 11月21日，第二十三届广州车展拉开帷幕。作为每年车市的"收官之展"，广 州车展对上汽大众党委书记、总经理陶海龙而言，意义更为具体："车企往往借这个机会，把一年来在 中国市场推出的新车做一个集中呈现，同时也为下一年的产品布局提前释放信号。我们也不例外，希望 借助这个窗口，把过去的积累和未来的规划一并展示给消费者。" 展台上，上汽大众带来了一系列引人关注的新动作。全新的新能源产品序列ID. ERA正式亮相，首款车 型也是大众品牌首款"9系旗舰"，定位"德系满级旗舰SUV"。同时，Pro家族也迎来了首款插电混动车型 帕萨特ePro，标志着Pro系列正式进入混动市场。从纯电到混动、增程，上汽大众正在构建覆盖多元能 源路线的产品矩阵。 值得注意的是，在这一轮产品布局中，"智能化"成为主线，上汽大众持续发力"油电同智"，打破传统能 源与新能源之间的技术壁垒，推动全系产品向智能出行终端进化。这家拥有深厚制造底蕴的合资企业， 正变得更灵活、更开放、更懂中国市场。 燃油车市占率近9%，Pro系列以"智能平权"夯实基本盘 2024年，上汽大众深化"在中国，为中国"战略，标志着其本土化进程进入深度攻坚 ...

（作者 刘晓林） 全新探岳L插电式混合动力车型则以探岳L为基础，在动力系统、科技配置及外观设计方面进行了升级，采用1.5 T发动机和新一代高压电池的动力组合。一 汽-大众同时发布了新的"五年计划"：到2029年，一汽-大众大众品牌将推出17款全新车型，其中14款新能源车型，将基于全新平台，覆盖A级到B+级市场， 燃油车也将持续换新升级，夯实油车标杆。 此外，大众汽车在广州车展上还展示了前瞻概念车型ID. EVO、ID. ERA和ID. AURA。这三款车在今年4月的上海车展上已经亮过相，分别隶属于大众三家 合资公司——大众安徽、上汽大众和一汽-大众。 上汽大众在车展上宣布，将以ID.ERA作为新能源产品序列之名，2026年起，多款ID. ERA车型将投放市场，正式跨入品牌、技术和体验的全面焕新升级。其 中，ID. ERA新序列的第一款产品将基于本次车展展出的ID. ERA概念车打造，成为大众首款9系车型，定位"德系满级旗舰增程SUV"。 此外，作为大众在华最年轻的合资车企，大众安徽也将在2026年迎来产品大年。今年4月，大众安徽首款产品与众06正式上市，该车虽未热销，但也刷了一 定的"存在感"。今年10月，金 ...

Core Insights - Volkswagen is officially launching the delivery process for a new generation of smart connected vehicles, focusing on new energy products as a core development direction [1][2] - The company aims to accelerate innovation and local manufacturing in China, offering a diverse range of power options including pure electric, plug-in hybrid, and range-extended models to meet personalized travel needs [1] Group 1: New Product Launches - Volkswagen is set to unveil two new plug-in hybrid models, the SAIC Volkswagen Passat ePro and the FAW-Volkswagen new Tayron L, at the 2025 Guangzhou Auto Show [1][2] - The Passat ePro is built on a new dedicated plug-in hybrid platform and features the EA211 1.5T EVO II engine, optimizing both power output and energy efficiency [1] - The new Tayron L plug-in hybrid model is based on the fuel version and has undergone comprehensive upgrades in power systems, technology configurations, and exterior design [2] Group 2: Future Plans and Market Strategy - Volkswagen plans to launch 21 new energy models in the Chinese market by 2027, expanding to 31 models by 2029, all maintaining German engineering quality and incorporating cutting-edge technology [2] - The company showcased an immersive future-oriented exhibition booth at the Guangzhou Auto Show, highlighting its commitment to advancing towards the smart connected era [2] Group 3: Brand Collaborations and Consumer Engagement - Volkswagen has collaborated with Disney for special edition models of ID.3, ID.4 CROZZ, and the Zhiji 06, coinciding with the upcoming release of "Zootopia 2" [3] - The exhibition booth featured an area dedicated to brand DNA, allowing visitors to experience Volkswagen's safety and reliability through interactive displays and demonstrations [3] - The company emphasizes its commitment to providing high safety, quality, and reliability for Chinese consumers, regardless of technological advancements [3]

Core Insights - The eighth China International Import Expo concluded on November 10, showcasing Volkswagen Group's commitment to the Chinese market with four brands and eight vehicle models, including the announcement of a self-designed and developed system-level chip for the Chinese market [1][2] Group 1: Strategic Developments - Volkswagen Group's Chairman, Obermüller, emphasized that the self-designed system-level chip represents a key technology for future smart mobility, reinforcing the group's long-term innovation capabilities and positioning China as a significant source of global innovation [2] - The company is prepared for the competitive and rapidly evolving Chinese smart connected vehicle market, with three technological pillars: the CMP vehicle platform, CEA electronic architecture, and a new generation of advanced driver assistance systems developed locally [2] Group 2: Product Innovations - Three concept vehicles were showcased: the ID. AURA compact electric sedan based on the CMP platform and CEA architecture from FAW-Volkswagen, the ID. ERA full-size range-extended SUV from SAIC Volkswagen, and the ID. EVO full-time connected full-size electric SUV from Volkswagen Anhui [2] - These concept vehicles outline a clear future for Volkswagen's product lineup, with production models expected to be launched starting in 2026 [2] Group 3: Market Commitment - The "In China, For China" strategy extends beyond products and technology, reflecting a deep commitment to grow alongside the Chinese market [2]

Core Insights - The eighth China International Import Expo (CIIE) will take place from November 5 to 10, showcasing Volkswagen Group's commitment to its "In China, For China" strategy through its electric and intelligent transformation achievements [1][3]. Group 1: Volkswagen's Participation and Offerings - Volkswagen Group will present eight models from its four brands, including the ID. ERA, ID. EVO, and ID. AURA, which feature the latest pure electric and range-extended technologies [3]. - Audi will debut the E5 Sportback, A6L e-tron, and 100 Coupe S, with the E5 Sportback achieving over 10,000 orders within half an hour of its launch, highlighting strong market interest [3]. - This year, Volkswagen Group has introduced over 50 models, including seven global debuts and five new intelligent connected vehicles, with plans to launch more than 20 pure electric and hybrid models in China by 2027 [5][12]. Group 2: Industry Trends and Developments - The CIIE reflects the transformation of the Chinese automotive industry, shifting from showcasing imported fuel vehicles to focusing on advanced new energy technologies and electric models since the second expo [5]. - The Chinese market is seen as a significant driver for innovation in the automotive sector, particularly in smart connectivity, electrification, and sustainable mobility [6]. - Volkswagen's software center, CARIAD China, will showcase advancements in local electronic and electrical architecture developed in collaboration with XPeng Motors, with new models based on this architecture set for mass production this year [6][7]. Group 3: Collaborative Efforts and Achievements - The partnership between Volkswagen and Chinese automakers has evolved from technology transfer to co-development and green manufacturing, exemplified by the Audi E5 Sportback's development process [9][10]. - The joint venture with FAW-Volkswagen recently celebrated the production of its 30 millionth vehicle, marking a significant milestone in the collaboration between Volkswagen and Chinese partners [9]. - Volkswagen Group's commitment to social responsibility is demonstrated through its "Green Belt Action" project, which has planted over 4.3 million trees and restored nearly 20 million square meters of degraded land over five years [7].

Core Insights - SAIC Volkswagen achieved a cumulative terminal sales of 523,000 units in the first half of 2025, representing a year-on-year growth of 2.3% [1] - In June, terminal sales reached 96,000 units, marking a significant increase of 15.1% year-on-year [1] - The company is set to launch several key models in the second half of the year, including the Volkswagen Lavida Pro and new Audi models, indicating an aggressive product strategy [1][5] Sales Performance - The "oil-electric dual advancement" strategy has led to stable growth in fuel vehicle sales, with notable performances from the Lavida, Passat, Tiguan, and Tayron families [2] - In June, the Tiguan family sold nearly 20,000 units, with a cumulative sales of 91,000 units in the first half, reflecting a year-on-year increase of 36.3% [2] - The Tayron family also performed well, with June sales of approximately 14,000 units and a cumulative total of 71,000 units, showing a remarkable growth of 73.1% year-on-year [2] - The Lavida family sold 25,000 units in June, totaling 137,000 units in the first half, while the Passat family maintained stable sales with over 20,000 units sold in June and 117,000 units in total [2] New Energy Vehicles - SAIC Volkswagen launched several new energy models in the first half of the year, including the ID.4 X and ID.3, which received "一级能效" certification for their efficiency and performance [2] - The company is focusing on a diverse and personalized electric vehicle lineup, showcasing its commitment to high efficiency and economic advantages in its new energy products [2] Luxury Brand Development - The new Audi models, including the A5L Sportback and Audi E5 Sportback, have garnered attention for their advanced technology and luxury experience [3] - These models represent the dual-brand strategy's progress in smart technology and local innovation [3] Strategic Outlook - SAIC Volkswagen is entering a phase of delivering strategic results with a series of new product launches [5] - The company plans to introduce multiple significant new models in the second half of the year, including the upgraded Lavida Pro and the new A5L Sportback [5] - By 2026, the company aims to launch over 20 new models, expanding its product matrix across fuel, pure electric, range-extended, and plug-in hybrid categories [6]

Core Viewpoint - The renewal of Berndt's contract for three more years indicates Volkswagen Group's commitment to its strategic restructuring in China and emphasizes support for localized development in the Chinese market [1][4]. Group 1: Leadership and Management - Berndt has been with Volkswagen Group since 1993 and has held various management positions, including CEO of Volkswagen brand and Group representative [1]. - Since August 1, 2022, Berndt has served as Chairman and CEO of Volkswagen Group (China), overseeing all operations and brands within the region [1]. Group 2: Strategic Developments - The restructuring of management in China aims to grant greater autonomy to the region, reinforcing Volkswagen's leadership in the dynamic Chinese automotive market [1]. - The new management structure, led by Berndt, focuses on integrating brand technologies and accelerating innovation tailored for the Chinese market [1]. Group 3: Product and Technology Innovations - At the Shanghai Auto Show, Volkswagen unveiled three concept models specifically designed for Chinese customers, showcasing a new design language and innovative technology [3]. - The launch of an advanced driver assistance system, developed by CARIAD and CARIZON, highlights Volkswagen's technological capabilities in the competitive Chinese market [3]. Group 4: Sales Performance and Future Plans - In the first half of 2025, Volkswagen Group delivered 1.31 million vehicles in China, with a notable monthly delivery of 247,000 units in June, reflecting a 9% year-on-year increase [4]. - Starting from the second half of 2025, the group plans to deliver a new generation of smart connected vehicles, including over 20 new models by 2026 and approximately 50 models by 2030, with a focus on electric vehicles [4].

Core Insights - SAIC Volkswagen reported May sales data, with approximately 87,000 new cars sold, representing a year-on-year increase of 4.3% [1] - The company has implemented a lifetime warranty policy for its entire range of fuel SUVs, which has begun to show positive effects on sales [1] - The total sales for SAIC Volkswagen in the first five months of the year reached around 430,000 vehicles [1] Group 1 - The Tiguan family achieved terminal sales of over 16,000 units in May, while the Tarek family surpassed 12,000 units [1] - The lifetime warranty policy covers a price range of 80,000 to 320,000 yuan and includes various core components without mileage or time limits, but is only available to the first owner of non-commercial vehicles [1] - The policy aims to enhance brand image and sets higher expectations for quality, consistency, and reliability [1] Group 2 - SAIC Volkswagen emphasizes the importance of value over price competition, aiming for a long-term relationship with customers [2] - The Audi brand under SAIC has also seen growth in terminal sales in the first five months of the year, with the launch of the Q6 quattro commemorative edition in May [2] - At the 2025 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, SAIC Volkswagen showcased several new models, marking the beginning of its "German quality + Chinese wisdom" strategy [2]

Core Insights - SAIC Volkswagen aims to regain its former glory in the Chinese market with the launch of six new energy products next year, marking a pivotal moment for the company [3] - The company emphasizes internal improvement and user engagement as key strategies for success in the competitive automotive landscape [3][9] Product Strategy - SAIC Volkswagen showcased its popular models at the Greater Bay Area Auto Show, including the ID. ERA concept car, which boasts a range exceeding 1000 kilometers and is set for mass production in April 2026 [1] - The company is expanding its "one price" policy to the new Tayron and Tiguan L models, with prices starting at 109,900 yuan and 142,900 yuan respectively, targeting the growing SUV market in China [5] - Since the launch of the Tiguan in 2010, SAIC Volkswagen has sold over 4.7 million SUVs, maintaining its position as the leading joint venture brand in the SUV market [5] Market Positioning - The company’s "SUV for Everyone" philosophy aims to cater to diverse consumer needs, allowing customers to transition from smaller to larger SUVs over time [6] - The SUV market in China is projected to exceed 11.31 million units in 2024, with the 100,000 to 150,000 yuan price range being particularly popular among consumers [5] Customer Engagement and Service - This year is designated as "Quality Service Year" for SAIC Volkswagen, focusing on direct communication with users and enhancing customer service at dealerships [6][9] - The establishment of a dedicated user department aims to gather feedback and improve products based on customer insights, reflecting the company's commitment to user-centric development [9] - From 2025, half of the dealer rewards will be based on service quality rather than just sales volume, emphasizing the importance of customer experience [9]