Core Viewpoint - SAIC Volkswagen reported a cumulative terminal sales of 605,000 vehicles from January to July, representing a year-on-year growth of 1.1% [2] Sales Performance - In July, terminal sales reached 83,000 vehicles [2] - Specific model sales in July included: - Tiguan family: over 16,000 units - Tayron family: 12,000 units - Lavida family: 23,000 units - Passat family: 17,000 units [2] New Product Launches - The new Lingdu L was unveiled on July 30, featuring a dual-engine option of 1.5T and 2.0T, emphasizing safety and quality [2] - The all-new Audi A5L Sportback was launched on August 1, highlighting four core advantages aimed at young elite consumers [2] Upcoming Events - The new Lingdu L will be showcased at the Chengdu Auto Show in August [2] - The Pro family from SAIC Volkswagen is set for a refresh in September, with upgraded models like Lavida Pro and Audi E5 Sportback in the pipeline [2]

Core Insights - SAIC Volkswagen reported May sales data, with approximately 87,000 new cars sold, representing a year-on-year increase of 4.3% [1] - The company has implemented a lifetime warranty policy for its entire range of fuel SUVs, which has begun to show positive effects on sales [1] - The total sales for SAIC Volkswagen in the first five months of the year reached around 430,000 vehicles [1] Group 1 - The Tiguan family achieved terminal sales of over 16,000 units in May, while the Tarek family surpassed 12,000 units [1] - The lifetime warranty policy covers a price range of 80,000 to 320,000 yuan and includes various core components without mileage or time limits, but is only available to the first owner of non-commercial vehicles [1] - The policy aims to enhance brand image and sets higher expectations for quality, consistency, and reliability [1] Group 2 - SAIC Volkswagen emphasizes the importance of value over price competition, aiming for a long-term relationship with customers [2] - The Audi brand under SAIC has also seen growth in terminal sales in the first five months of the year, with the launch of the Q6 quattro commemorative edition in May [2] - At the 2025 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, SAIC Volkswagen showcased several new models, marking the beginning of its "German quality + Chinese wisdom" strategy [2]

Core Insights - SAIC Volkswagen aims to regain its former glory in the Chinese market with the launch of six new energy products next year, marking a pivotal moment for the company [3] - The company emphasizes internal improvement and user engagement as key strategies for success in the competitive automotive landscape [3][9] Product Strategy - SAIC Volkswagen showcased its popular models at the Greater Bay Area Auto Show, including the ID. ERA concept car, which boasts a range exceeding 1000 kilometers and is set for mass production in April 2026 [1] - The company is expanding its "one price" policy to the new Tayron and Tiguan L models, with prices starting at 109,900 yuan and 142,900 yuan respectively, targeting the growing SUV market in China [5] - Since the launch of the Tiguan in 2010, SAIC Volkswagen has sold over 4.7 million SUVs, maintaining its position as the leading joint venture brand in the SUV market [5] Market Positioning - The company’s "SUV for Everyone" philosophy aims to cater to diverse consumer needs, allowing customers to transition from smaller to larger SUVs over time [6] - The SUV market in China is projected to exceed 11.31 million units in 2024, with the 100,000 to 150,000 yuan price range being particularly popular among consumers [5] Customer Engagement and Service - This year is designated as "Quality Service Year" for SAIC Volkswagen, focusing on direct communication with users and enhancing customer service at dealerships [6][9] - The establishment of a dedicated user department aims to gather feedback and improve products based on customer insights, reflecting the company's commitment to user-centric development [9] - From 2025, half of the dealer rewards will be based on service quality rather than just sales volume, emphasizing the importance of customer experience [9]