Industry Overview - Near Field Communication (NFC) technology is maturing in China, with applications in mobile payments, public transportation, smart access control, and smart homes [1][11] - The market size of the NFC industry in China is projected to reach approximately 92.5 billion yuan in 2024, representing a year-on-year growth of 21.72% [1][11] - The continuous development of the digital economy and smart city initiatives is expected to further expand the application scenarios of NFC technology, particularly in smart homes and smart transportation [1][11] Technical Characteristics - NFC operates at a frequency of 13.56 MHz, allowing for non-contact point-to-point data transmission within approximately 10 centimeters [1][7] - NFC technology is based on RFID technology and features high security, ease of use, and high transmission rates [1][4] - Compared to other short-range wireless communication technologies, NFC has a lower cost and higher security, making it attractive to many enterprises since its inception in 2003 [4][5] Industry Chain - The upstream of the NFC industry chain includes chips, metal materials, electronic components, plastic materials, and antennas [7] - The midstream involves NFC production and system integration, while the downstream applications include mobile payments, public transportation, smart homes, smart access control, automotive electronics, and wearable devices [7] Market Dynamics - The number of mobile payment transactions in China reached 51.365 billion in the first quarter of 2025, with a year-on-year growth of 15.86% [9] - The total amount of mobile payments was 152.64 trillion yuan, showing a slight increase of 0.37% year-on-year [9] - The simplification of payment processes and enhanced security have led to increased consumer adoption of mobile payment methods, with NFC technology significantly lowering payment barriers [9] Key Companies - Huawei HiSilicon is a leading domestic communication chip design company, known for its high integration and low power consumption NFC chips [13][14] - Unisoc focuses on high-security NFC chips, which have passed multiple international and domestic security certifications [13][14] - Fudan Microelectronics is one of the early entrants in the NFC field, with a high market share in various applications including internet, finance, and smart locks [13][14] - Other notable companies include Macrocard New Technology, which specializes in NFC tags and devices, and Xi'an Unisoc, which provides high-security NFC chip solutions [14] Development Trends - NFC technology is increasingly integrating with AI, 5G, and blockchain, enhancing its application scenarios towards smart and personalized solutions [18] - The technology is expanding beyond traditional payment fields into smart cities, retail, and healthcare, creating a seamless living ecosystem [19][20] - Standardization and industry collaboration are crucial for high-quality market development, with NFC payment standards already implemented in 28 countries and regions [21]

Group 1 - The core concept of "Alipay Touch" has expanded into the hotel check-in sector, with Hangzhou Wanghu Hotel becoming the first fully automated "Touch" concept hotel in China [1][2] - The operational process allows guests to complete identity verification via self-service devices, obtain electronic room keys through "Touch," and access various hotel services seamlessly [1] - The model aims to replace repetitive tasks with technology, enabling hotel staff to focus on personalized service, and is expected to become a hallmark of high-star hotels in Hangzhou [1] Group 2 - "Alipay Touch" has been implemented in over 400 cities and more than 5,000 large chain brands, extending its application to over 300 scenarios including dining, transportation, and package retrieval [2] - The user base for "Alipay Touch" has surpassed 100 million, with half of the users being under 30 years old, indicating a shift towards digital service and business operations [2] - Key suppliers for "Alipay Touch" include Lens Technology, Orbbec, and Fudan Microelectronics, with Fudan Microelectronics providing high-performance NFC chips [2]

Core Insights - "Alipay Tap" is expanding as a convenient payment method, with Pizza Hut launching the feature in over 300 stores in Shanghai and Hangzhou, enhancing customer engagement and satisfaction [1] - The feature has gained over 100 million users within 321 days of its launch, covering more than 400 cities and involving millions of merchants [1][2] - The technology behind "Alipay Tap" utilizes NFC (Near Field Communication), simplifying transactions and enhancing the payment experience by allowing users to complete payments without opening the app [2] Industry Trends - Experts predict that more businesses will adopt smart solutions like "Alipay Tap," making it a standard in the restaurant industry, with potential extensions into self-checkout and personalized recommendations as technology advances [2] - The China Council for the Promotion of International Trade indicates that payment innovations like "Alipay Tap" are crucial for consumer recovery, broadening consumption scenarios and enhancing payment convenience [2] Company Insights - Key suppliers for "Alipay Tap" include Lens Technology, Orbbec, and Fudan Microelectronics, with Fudan Microelectronics providing high-performance NFC chips [3] - Companies like Goodix Technology supply NFC/eSE chips to smartphone manufacturers, with over 200 million NFC-enabled smartphones shipped in China in 2024, driving demand for smart card modules [3] - Analysts believe that the NFC industry, represented by "Alipay Tap," is on an upward trajectory in China, with significant growth potential for related companies as the payment method becomes more widespread [3]

复旦微电、蓝思科技、奥比中光逆势飘红，皆为支 付宝核心供应商 支付宝"碰一下"自2024年推出以来，凭借其便捷性和安全性迅速占领市场。截至2024年底，"碰一下"已 覆盖全国超100个城市和1000个商圈，接入商户包括美宜佳、绝味鸭脖、华莱士等零售巨头。该技术基 于NFC（近场通信）技术，用户只需将手机靠近收款设备即可完成支付，无需打开支付宝App或展示付 款码，极大提升了支付体验。 在这一背景下，作为"碰一下"产业链的核心参与者，复旦微电、蓝思科技和奥比中光分别承担了NFC芯 片供应、整机设备制造等关键角色。三家公司凭借技术优势和市场份额，近日来成为资本市场的新宠。 当前，以支付宝"碰一下"为代表的NFC产业正在中国发展爬坡。中国信通院最新数据显示，2024年中国 市场智能手机出货量已达3.14亿部。相关行业数据预测，随着搭载NFC功能的手机占比显著上升，以及 5G、物联网和人工智能等新兴技术发展催生NFC的应用场景进一步拓展，预计到2028年，全球NFC支 付市场规模将达到677.1亿美金。 在这一趋势下，复旦微电、蓝思科技和奥比中光等产业链公司将持续受益。资本市场普遍认为，随 着"碰一下"在全国的进一步 ...