以下文章来源于Vista氢商业 ，作者陈颖 Vista氢商业 . 关心都市白领的消费生活 提供易懂有趣的品牌报道 本文来自微信公众号： Vista氢商业 ，作者：陈颖，编辑：卢力麟，原文标题：《"LVMH在复旦招 人称福利是穿美美工服做富人生意？"大学生越来越觉得秋招宣讲会把自己当猴耍》，题图来自：AI 生成 秋，大自然的收获季，大学生的受难季。 低年级的一边忙着实习一边忙着观察前辈们的秋招态势，为日后积累经验；高年级的一边忙着实习一 边忙着写论文一边忙着秋招，宛如一块滚刀肉在招聘的砧板上被来回碾。 你在网申的艳阳里大雪纷飞，我在双选的寒夜里四季无春。 眼下秋招如火如荼，企业校招宣讲会随之又成了热门话题。 有的企业人手一份精致伴手礼被夸"豪气"，有的企业大讲特讲品牌理念被喷"假大空"；有人说去宣讲 会纯当"薅羊毛进货"，有人问宣讲会"不收简历不面试还有啥意义"。 存在感越来越强的校招宣讲会，有必要去吗？ Offer可以没有，羊毛不能不薅， 宣讲会成进货会了？ 最近，全球奢侈品巨头LVMH集团在复旦大学的一场宣讲会，就击碎了不少学生的滤镜： "没有干货只有公关话术""严重超时还索要学生2年肖像权"，奢侈奢侈，原 ...

秋，大自然的收获季，大学生的受难季。 低年级的一边忙着实习一边忙着观察前辈们的秋招态势，为日后积累经验；高年级的一边忙着实习一边忙着写论文一边忙着秋招，宛如一块滚刀肉在招聘 的砧板上被来回碾。 你在网申的艳阳里大雪纷飞，我在双选的寒夜里四季无春。 眼下秋招如火如荼，企业校招宣讲会随之又成了热门话题。 有的企业人手一份精致伴手礼被夸"豪气"，有的企业大讲特讲品牌理念被喷"假大空"；有人说去宣讲会纯当"薅羊毛进货"，有人问宣讲会"不收简历不面 试还有啥意义"。 存在感越来越强的校招宣讲会，有必要去吗？ Offer可以没有，羊毛不能不薅，宣讲会成进货会了？ 最近，全球奢侈品巨头LVMH集团在复旦大学的一场宣讲会，就击碎了不少学生的滤镜： "没有干货只有公关话术""严重超时还索要学生2年肖像权"，奢侈奢侈，原来"奢侈的只有空话和作秀"。 9月23日下午五点，诺曦和3个朋友提前1.5小时到达LVMH复旦校园分享会门外，排队等候。提前到达的不止她们，"五点到五点半这个时段，就排了有二 三十人。" 诺曦当时刚刚从楼上名创优品宣讲会上赶过来，想着这时间点正好，因为不管从自己的经验还是前辈的经验来看，雅诗兰黛、欧莱雅等同样与" ...

存在感越来越强的校招宣讲会，有必要去吗？ Offer可以没有羊毛不能不薅，宣讲会成进货会了? 最近，全球奢侈品巨头LVMH集团在复旦大学的一场宣讲会，就击碎了不少学生的滤镜： "没有干货只有公关话术""严重超时还索要学生2年肖像权"，奢侈奢侈，原来"奢侈的只有空话和作秀"。 9月23日下午五点，诺曦和3个朋友提前1.5小时到达LVMH复旦校园分享会门外，排队等候。提前到达的不止她们，"五点到五点半这个时段，就排了有二 三十人。" 秋，大自然的收获季，大学生的受难季。 低年级的一边忙着实习一边忙着观察前辈们的秋招态势，为日后积累经验；高年级的一边忙着实习一边忙着写论文一边忙着秋招，宛如一块滚刀肉在招聘 的砧板上被来回碾。 你在网申的艳阳里大雪纷飞，我在双选的寒夜里四季无春。 眼下秋招如火如荼，企业校招宣讲会随之又成了热门话题。 有的企业人手一份精致伴手礼被夸"豪气"，有的企业大讲特讲品牌理念被喷"假大空"；有人说去宣讲会纯当"薅羊毛进货"，有人问宣讲会"不收简历不面 试还有啥意义"。 诺曦当时刚刚从楼上名创优品宣讲会上赶过来，想着这时间点正好，因为不管从自己的经验还是前辈的经验来看，雅诗兰黛、欧莱雅等同样与"美 ...

Core Viewpoint - The article highlights the unwavering faith and community spirit among Xiaomi investors, particularly within the "Xiaomi Porridge" group, which has grown to over 3,000 members since its inception in 2021. This group represents a unique blend of Xiaomi enthusiasts and serious investors who have supported the company through its ups and downs, especially during challenging times when the stock price fell significantly [2][51]. Group 1: Xiaomi's Stock Journey - Xiaomi's stock price has seen significant fluctuations, reaching nearly 40 HKD by the end of 2024 after previously dropping below 10 HKD due to skepticism surrounding its car manufacturing ambitions [2][10]. - The stock was initially listed at 17 HKD in July 2018, but by the end of 2018, it had plummeted to around 8 HKD, prompting early investors like Will to increase their holdings [6][7]. - The stock experienced a brief rebound to over 30 HKD after being included in the U.S. sanctions list, but it subsequently fell back to around 10 HKD, marking a challenging period for investors [10][12]. Group 2: Community and Investor Sentiment - The "Xiaomi Porridge" community serves two main purposes: facilitating information exchange and promoting rational investment among its members, who often exhibit extreme loyalty to the brand [12]. - Members of the community, such as Will and CC, have shared personal stories of their investment journeys, highlighting their commitment to Xiaomi despite market volatility [14][17]. - The community's collective belief in Xiaomi's potential, especially regarding its automotive ventures, has led to significant pre-orders for the Xiaomi SU7, indicating strong investor confidence [18][30]. Group 3: Individual Investor Stories - Will, a key figure in the "Xiaomi Porridge" group, initially invested in Xiaomi during its IPO and has since become a vocal supporter, leveraging his financial background to analyze the company's prospects [6][9]. - CC's journey from a casual user of Xiaomi products to a dedicated investor reflects the brand's ability to convert customers into loyal shareholders [15][17]. - Professor Shen, another prominent member, has been a long-time supporter of Xiaomi, investing heavily in its stock and even reserving a parking space for the anticipated Xiaomi car, showcasing his deep trust in the brand [28][30]. Group 4: Xiaomi's Product Development and Market Position - The article discusses the anticipation surrounding Xiaomi's entry into the automotive market, with early indicators suggesting strong demand for its vehicles, particularly the SU7 [18][34]. - The community's members have expressed confidence in Xiaomi's ability to compete with established automotive brands, citing the company's innovative approach and product quality [46][48]. - The narrative emphasizes the emotional connection between Xiaomi and its users, with many members viewing their investment as a form of support for a brand they believe in deeply [25][47].

Core Viewpoint - The article discusses the competitive dynamics in the air conditioning industry, highlighting Xiaomi's rapid growth and market share gains against traditional players like Gree, amidst a backdrop of broader industry challenges and Xiaomi's financial performance. Group 1: Xiaomi's Market Position - Xiaomi's air conditioning market share reportedly surpassed Gree's in July, leading to public disputes over data accuracy between the companies [1] - The competitive landscape indicates that Xiaomi has become a significant threat to traditional manufacturers in the air conditioning sector [1] Group 2: Financial Performance - Xiaomi's Q2 2025 revenue reached 116 billion yuan, a 30.5% year-on-year increase, with adjusted net profit rising 75.4% to 10.8 billion yuan [2][3] - The company has achieved six consecutive quarters of record financial performance, with notable growth in non-core businesses such as home appliances [3] Group 3: Product Performance - In the home appliance sector, Xiaomi's air conditioners, washing machines, and refrigerators saw shipment increases of 60%, 25%, and 45% respectively [3] - Xiaomi's smart car business generated 21.2 billion yuan in revenue, with a gross margin of 26.4%, exceeding market expectations [3] Group 4: Strategic Approaches - Xiaomi employs a "hit product model," focusing resources on a few standout products to dominate market segments, as seen with the "Mijia Air Conditioner Pro" [11] - The company is also enhancing its ecosystem, with 20.5 million users connecting five or more devices to its AIoT platform, reflecting a 26.8% year-on-year growth [11] Group 5: Challenges in Smartphone Business - Xiaomi's smartphone revenue declined by 2.1% to 45.5 billion yuan, marking the end of seven consecutive quarters of growth [4][16] - Despite being the only domestic manufacturer to achieve positive shipment growth in Q2, the company faces a dilemma between maintaining volume and pricing strategies [4][22] Group 6: Market Dynamics - The overall smartphone market in China saw a 4.1% decline in shipments, with Xiaomi's performance being relatively strong compared to competitors [16][17] - The company is navigating a challenging environment where consumer demand has been affected by previous promotional activities and longer replacement cycles for smartphones [18][26]

Core Viewpoint - The article highlights the significant turnaround of Huami Technology, transitioning from dependency on Xiaomi to establishing its own brand Amazfit, leading to renewed market interest and projected revenue growth of 30% year-on-year in Q2 2025 after three years of stagnation [1][2]. Group 1: Company Transformation - Huami Technology's journey began in 2014 as a partner in Xiaomi's ecosystem, achieving rapid growth through the Xiaomi Mi Band, but faced challenges due to over-reliance on Xiaomi, with revenue from Xiaomi products exceeding 70% for years [3]. - The company initiated a strategic shift towards developing its own brand, Amazfit, starting in 2015, which now accounts for 100% of its revenue as of Q1 2025, although the absolute revenue from this brand initially struggled to fill the gap left by the exit from Xiaomi [3][4]. Group 2: Product Strategy - Huami has adopted a multi-tiered product strategy, creating a clear product pyramid that includes a "light smart" series under 1000 CNY for the mass market, a "sports series" priced between 1000-2000 CNY for serious athletes, and a premium outdoor product line above 2000 CNY [4]. - This strategy has led to an increase in gross margin from 12.34% in 2015 to 38.46% in 2024, indicating improved profitability as the company scales [4]. Group 3: Market Positioning - Huami differentiates itself in the wearable market by focusing on "professionalism" and "full-scene adaptability," offering advanced health monitoring and dynamic tracking for various sports, which positions its products as essential tools rather than mere gadgets [5][6]. - The company has built a strong technical foundation over the past decade, leveraging vast user data for algorithm development and investing in proprietary chip technology to enhance device functionality [6]. Group 4: Competitive Landscape - Huami's flagship product, the T-Rex3, offers competitive features at a significantly lower price point compared to Garmin's Fenix 8, showcasing Huami's ability to deliver high-quality products at accessible prices [7]. - The company has established a global marketing strategy utilizing social media platforms to enhance brand visibility and credibility, including partnerships with professional athletes [6][8]. Group 5: Industry Outlook - The wearable device market is positioned as a critical component of the broader health ecosystem, facilitating proactive health management and connecting various stakeholders in the healthcare industry [12]. - Despite the potential for growth, the capital market has yet to fully recognize the transformative changes within Huami, as evidenced by its current market valuation of approximately 1.9 billion USD, significantly lower than competitors like Garmin [14][15][17].

Core Insights - The "AI Snap" initiative launched by the Yuhang District Emergency Management Bureau has successfully engaged over 1,500 participants in identifying safety hazards through a user-friendly WeChat mini-program [1][2] - The program has led to the identification and rectification of 7,496 safety hazards, contributing to a generally stable safety production situation in the district [2] Group 1: Program Features - Participants can earn points by reporting hazards, signing in daily, learning safety knowledge, and confirming hazard rectifications, with points redeemable for practical prizes such as hair dryers and Xiaomi wristbands [2] - The platform utilizes an "AI intelligent doctor" to quickly identify common risk points and provide corresponding rectification suggestions, enhancing the efficiency of hazard detection and resolution [1] Group 2: Impact and Participation - Since June, the initiative has covered 12 towns and 610 enterprises, accumulating a total of 156,095 points [2] - In addition to the "AI Snap" program, the bureau has initiated the "'Hundred Enterprises, Thousand Employees' Hazard Inspection" campaign, resulting in over 2,000 companies establishing internal reporting reward systems [2]

Core Points - The number of foreign visitors entering Wuhan from the airport in the first half of 2025 reached over 60,000, a 44% increase compared to the same period last year [1] - The implementation of the 240-hour visa-free transit policy has significantly facilitated travel through Wuhan, making it a convenient hub for international visitors [1][3] - Wuhan's international airport has become a key entry point for foreign travelers, with 54% of those entering in the first half of 2025 benefiting from the visa-free policy [4] Group 1: Visa Policies and Travel Trends - The resumption of the visa-free transit policy in January 2023 has positioned Wuhan as one of the first airports to welcome foreign travelers [3] - The extension of the visa-free stay from 72 and 144 hours to 240 hours starting December 2024 is expected to further boost foreign arrivals [4] - In 2023, over 30,000 foreign visitors entered Wuhan, with projections for 2024 estimating nearly 100,000, including approximately 34,000 benefiting from the visa-free policy [4] Group 2: Economic and Trade Initiatives - Wuhan is actively promoting high-level openness and aims to transform its transportation advantages into a dual-circulation hub for domestic and international trade [5] - The "China International Import Expo" event in March attracted 116 exhibitors, including 80 Fortune 500 companies, highlighting Wuhan's role in global trade [5] - The city hosted significant industry events, such as the "Compound Semiconductor Industry Expo" and the "Optics Expo," attracting global attention and participation [5][6] Group 3: Cultural and Tourism Development - Wuhan is striving to become a world-renowned cultural tourism destination, with plans to enhance its international appeal and tourism infrastructure [11] - The city has been recognized as one of the top ten popular tourist destinations in China, with initiatives to promote its natural beauty and cultural heritage [13] - The Wuhan Marathon has gained international recognition, with participants from 67 countries, showcasing the city's growing influence in global sports tourism [14]

Core Viewpoint - Xiaomi's resilience in the automotive market is highlighted by the successful launch of its first SUV model, YU7, which received 290,000 orders within an hour despite previous controversies and challenges [2][6][7]. Group 1: Sales Performance and Market Response - The YU7 model garnered 200,000 orders within just 3 minutes of its launch, and nearly 290,000 orders in one hour, achieving a lock-in rate exceeding 60% [2][6]. - This remarkable sales performance occurred despite a backdrop of negative publicity following a tragic accident involving the SU7 model, which had severely impacted Xiaomi's reputation [3][4][5]. Group 2: Trust and Brand Loyalty - Xiaomi's success can be attributed to a decade-long effort in building a trust "moat" with its users, who are familiar with its ecosystem of products, creating a strong emotional connection [8][9]. - The trust established through consistent product quality and user experience allowed customers to view the YU7 as a reliable investment, akin to a high-yield financial product [10]. Group 3: Leadership and Public Perception - Lei Jun's personal credibility plays a crucial role in Xiaomi's brand image, as he has effectively engaged with the public through social media, amassing a significant following [11][12]. - Despite facing backlash from previous incidents, Lei Jun's relatable persona has helped maintain user trust, as many customers see him as more than just a businessman [13]. Group 4: Crisis Management - In response to the negative publicity from the SU7 accident, Xiaomi's legal team acted swiftly to counter misinformation, while the technical team provided detailed vehicle data to address safety concerns [16]. - The company also managed subsequent controversies regarding product features by offering compensation and clarifying miscommunications, which helped mitigate backlash [20][21]. Group 5: Market Strategy and Consumer Insights - Xiaomi identified a key market opportunity by focusing on user comfort and convenience for family vehicles, rather than solely competing on technical specifications with brands like Tesla and NIO [24]. - Research indicates that younger consumers, particularly women, prioritize vehicle aesthetics, which aligns with Xiaomi's design approach for the YU7 [25][26]. Group 6: Production Challenges - Despite the initial sales success, Xiaomi faces significant production challenges, as the existing factory is already operating at full capacity, leading to potential delivery delays for YU7 orders [28][30]. - The company has initiated the construction of a second factory to alleviate capacity constraints, but it will not be operational until mid-2024, raising concerns about meeting demand [31][32][33]. Group 7: Future Outlook - The long-term success of Xiaomi in the automotive sector will depend on its ability to convert initial market enthusiasm into sustained brand loyalty, which hinges on resolving production bottlenecks and maintaining product quality [39].

Core Insights - The incident of "Are you OK" during a Xiaomi product launch was a strategic marketing move by Lei Jun, showcasing his deep understanding of market dynamics and consumer psychology [3][4][6] - The event led to significant brand exposure for Xiaomi in India, transforming a perceived mistake into a viral marketing opportunity [4][6] Marketing Strategy - Lei Jun's intentional language slip during the presentation created a relatable image, breaking the elite business persona and fostering curiosity among the audience [4] - The subsequent viral song "Are you OK" garnered over 44.66 million views and 187,000 comments on Bilibili, amplifying Xiaomi's brand visibility [3][4] - Xiaomi capitalized on the viral moment by acquiring the song's rights and integrating it into their marketing strategy, including using it as a ringtone and in-store music [4][6] Brand Development - The incident allowed Xiaomi to significantly enhance its brand recognition in a competitive Indian market, leading to increased sales [4][6] - Lei Jun's ability to remain calm in the face of criticism, such as from Wang Sicong, demonstrated a strategic approach to managing public perception and reinforcing brand identity [4] Leadership Qualities - Lei Jun's past experiences reflect his decisive nature and ability to learn from failures, which have shaped his approach to business and product development [5][6] - His meticulous research and hands-on involvement in projects, such as the Xiaomi car initiative, highlight his commitment to understanding consumer needs and market trends [5][6]