B站的米粉们更是把"整活"发挥到了极致。有人重新剪辑了当年火遍全网的《Are You OK》视频，给旋律加了生日祝福的歌词。 还有UP主制作了雷军历年发布会名场面混剪，从"为发烧而生"的初心宣言，到小米汽车发布时的热泪盈眶，每一个片段都勾起 了老米粉的回忆杀。 12月16日是小米集团创始人雷军的生日。这天社交媒体直接被雷军的生日祝福刷屏！从微博到抖音，从小米社区到B站，都是米 粉自发的庆生活动。 今年的生日祝福，真的是花样百出又诚意满满。小米公司新媒体总监掐在零点送上祝福："祝雷总生日快乐，永远年轻，永远热 泪盈眶！"。 他还附上了雷军和小米YU7的合影，厂家这么带头送祝福，直接点燃了全网的庆生热情。 各地米粉一句句"我在XX，祝雷军生日快乐"的接力，让跨越山海的喜爱变得格外真切。 更有意思的是，有米粉调皮地在评论区喊："雷总生日快乐！什么时候给米粉发个红包呀"，这种带着调侃的祝福，反而透着不分 你我的亲近。 除了线上祝福，线下的仪式感也没落下。不少小米之家都布置了庆生装饰，橙色的气球、生日横幅，还有专门的祝福墙。 还有米粉带着自己收藏的小米周边去门店打卡，从小米手环到小米汽车模型，摆满了一桌子，像是在向雷军 ...

小米的营销手段可以称得上是行业标杆。 从手机到家电，再到汽车，每一处都有它的影子。 但近期，一起消费维权的判决却让小米站上了舆论风口。 此事一出，不仅引起了大众的议论纷纷，还引来了官媒的点名点评。 而身为该品牌的核心引航者，雷军也因这起案件被推到了舆论的审视框中。 如今再看官媒的这篇发文，句句不提雷军，却意外给雷军敲响了警钟。 2011年的手机圈，还处在高价智能机占主力军的时代。 但一个人的出现却打破了这种局面，他就是雷军。 当年雷军用价格悬念和反差营销的方式成功让小米1实现了王炸出场。 而这种别具一格的营销方式，也让小米手机一战成名。 自此，"性价比之神"这一独特标签便成了小米的代名词。 而到了2014年，小米"一块钢板的艺术之旅"为主题的年度发布会更是成功让这个品牌火出了圈。 在发布会上，雷军用了很长的时间把这块钢板的工艺讲得淋漓尽致。 从追求极致性价比到追求硬件工艺，小米再次实现了一大跨越。 而雷总一句"碉堡了"更是直接成为当年科技圈的流行语。 不过，除了新机以外，更让人印象深刻的是发布会上只要79元的小米手环。 要知道同期同类的产品动辄就要数百元，这个价格在当时的市场上堪称"地板价"。 而小米手环凭借 ...

Group 1 - Malaysia's Ministry of Transport announced the resumption of the search for the wreckage of Malaysia Airlines Flight MH370 on December 30, 2023, after the flight went missing on March 8, 2014, with 239 people on board [2] - The search will be conducted by the underwater detection company "Ocean Infinity" [2] Group 2 - Xiaomi maintains its position as the global leader in wearable device shipments, achieving a shipment of 9.6 million units in Q3, with a market share of 17.6%, reflecting a year-on-year increase of 13% [4] - The overall wearable wristband market saw a slight growth of 3% in Q3 2025, reaching a shipment volume of 54.6 million units, with Xiaomi, Apple, Huawei, Samsung, and Garmin collectively holding 63% of the shipment share and 84% of market value [4] Group 3 - ASUS confirmed that it was targeted by the hacker group Everest, which stole over 1TB of data, but stated that the attack did not affect its products, internal systems, or user privacy [5] - ASUS emphasized its commitment to enhancing supply chain security in compliance with information security standards [5] Group 4 - James Cameron clarified that no generative AI technology was used in the production of "Avatar: The Way of Water," aiming to prevent misconceptions about the use of AI in character portrayal [6] Group 5 - Microsoft CEO Satya Nadella expressed that the company's large scale has become a significant disadvantage in the AI competition [7] Group 6 - The Ministry of Industry and Information Technology of China announced the release of the new national standard GB17675-2025 for automotive steering systems, which will replace the previous standard GB17675-2021 starting July 1, 2026 [9] Group 7 - The China Passenger Car Association reported that retail sales of new energy passenger vehicles in November increased by 7% year-on-year, with a total of 1.354 million units sold [10] - Cumulative retail sales of new energy vehicles reached 11.504 million units this year, reflecting a year-on-year growth of 20% [10]

Core Insights - Xiaomi Group reported Q2 2023 revenue of 67.35 billion RMB, exceeding market expectations of 65.13 billion RMB, but down 4% year-on-year from 70.17 billion RMB. Net profit reached 3.67 billion RMB, up 168.5% year-on-year, surpassing the forecast of 3.16 billion RMB. Adjusted net profit was 5.14 billion RMB, a 147% increase year-on-year [1][1][1] Financial Performance - Revenue for Q2 2023 was 67.35 billion RMB, compared to 65.13 billion RMB expected by the market and 70.17 billion RMB in the same period last year, indicating a 4% year-on-year decline [1] - Net profit for Q2 2023 was 3.67 billion RMB, significantly higher than the expected 3.16 billion RMB, marking a 168.5% increase year-on-year [1] - Adjusted net profit under non-IFRS was 5.14 billion RMB, reflecting a 147% year-on-year growth [1] Mobile Business Insights - Xiaomi's mobile sales showed a recovery in Q2 despite a global decline in smartphone sales, with expectations for continued growth in Q3 [1][2] - The company emphasized focusing on internal capabilities and product quality rather than competitor actions, suggesting that new product launches by competitors would not significantly impact Xiaomi's strategy or sales expectations [2] Inventory and Cost Management - Xiaomi reported a significant reduction in both internal and channel inventory, indicating a healthy inventory status [3][4] - The company achieved a historical high in mobile gross margin during Q2, attributed to improved pricing and cost control measures [3][4] - Xiaomi's cost advantages stem from scale effects and enhanced self-research capabilities, particularly in areas like screen production and camera technology [5][6] IoT Market Performance - Xiaomi's IoT business showed strong performance in China, particularly in major appliances and tablets, with expectations for inventory adjustments in overseas markets by Q4 2023 [11][12] - The global consumer electronics market is recovering slowly, but a smaller decline is anticipated in 2024 compared to 2023 [11] Internet Services and AI Strategy - Xiaomi's internet services revenue reached a historical high in Q2, with a focus on increasing average revenue per user (ARPU) through a growing base of high-end users [12][14] - The company is investing in AI, with plans to integrate AI capabilities into products and improve internal operations, including a significant investment fund for AI development [22][24] Global Market Expansion - Xiaomi is focusing on optimizing its market structure in Europe and exploring growth opportunities in the Middle East and Latin America, with a potential strategy for entering African markets [16][17][18] - The company remains confident in its ability to rebound in the Indian market after facing challenges in Q2 [18] Cost Control and Management Efficiency - Xiaomi has made significant progress in cost reduction, with a notable decrease in operational expenses compared to the previous year, indicating effective management reforms [19][21] - The company aims to balance scale and profitability while continuing to enhance operational efficiency across all departments [19][21]

Core Insights - The article discusses the rapid growth of various companies and brands associated with Xiaomi, analyzing the reasons behind their rise and detailing their core businesses and partnerships with Xiaomi [1][3]. Group 1: Xiaomi Ecosystem and Brand Development - Xiaomi has incubated numerous fast-growing enterprises within its ecosystem, leading to significant revenue growth and market leadership in a short time [1]. - Stone Technology became the global leader in the robotic vacuum cleaner industry in 2023, with revenue soaring from 183 million in 2016 to 11.945 billion in 2024 [1]. - Ninebot, starting with Xiaomi, acquired Segway and established itself as a leader in electric riding tools, achieving a 52.62% global market share in electric scooters by 2020 [1]. - Zimi Technology launched the first Xiaomi power bank, quickly becoming the top seller globally and marking Xiaomi's first product to exceed 10 million units sold [1]. - Huami Technology partnered with Xiaomi, achieving over 20 million sales of the Xiaomi Mi Band within two years, driving explosive growth in the industry [1]. Group 2: Redmi Brand and Automotive Expansion - The Redmi brand, a crucial part of Xiaomi's strategy, began in July 2013 and became an independent brand in January 2019, covering a wide range of consumer electronics [2]. - Xiaomi entered the smart electric vehicle market in March 2021, with the first model, SU7, launching on March 28, 2024, and achieving a delivery volume of 136,900 units in its first year, setting a record for the fastest electric vehicle company to reach 100,000 deliveries [2]. - The SU7 became the best-selling model in its category in 2024, with the YU7 model's pre-order data exceeding expectations and an annual delivery target of 350,000 units set for 2025 [2]. Group 3: Factors Behind Rapid Growth - The rapid rise of Xiaomi-related companies is attributed to several factors, including precise product selection and market positioning, focusing on niche markets with significant demand [3]. - Xiaomi provides comprehensive support to partner companies, sharing traffic and channels, empowering supply chains, and offering capital support [3]. - The unique "bamboo forest ecosystem" model allows for mutual support among ecosystem companies while enabling independent growth, creating strong cluster effects and risk resilience [3]. - Deep user engagement and rapid product iteration through feedback from "Mi Fans" help Xiaomi's ecosystem products effectively address user pain points [3].

Core Viewpoint - The article discusses the challenges faced by university students during the autumn recruitment season, highlighting the disparity between expectations and reality in corporate recruitment presentations, particularly focusing on LVMH's recent event at Fudan University, which was criticized for lacking substance and practical recruitment information [5][12][20]. Group 1: Recruitment Events - The autumn recruitment season is characterized by a high volume of corporate presentations, with students attending to gather information and opportunities [7][32]. - LVMH's presentation at Fudan University was noted for its lack of tangible recruitment information and excessive focus on brand promotion, leading to student dissatisfaction [12][20]. - In contrast, other companies like Miniso and L'Oréal provided more engaging and informative sessions, including direct interactions with HR and clear details on job opportunities [19][21]. Group 2: Student Expectations - Students expect recruitment events to provide concrete information about job roles, salary, and career development paths, rather than vague statements about passion and beauty [38][42]. - The presence of promotional gifts at recruitment events has become a common expectation, with students often attending for the giveaways as much as for job opportunities [21][22]. - The article notes that students are increasingly viewing recruitment events as opportunities to "stock up" on promotional items, leading to a perception of these events as "shopping trips" rather than serious recruitment opportunities [22][30]. Group 3: Corporate Strategies - Companies are using recruitment events to enhance their brand image and attract talent, often incorporating promotional gifts to create a positive impression [21][25]. - The article highlights a trend where companies are adopting various strategies for distributing promotional items, including limited quantities and social media engagement to increase participation [25][30]. - The effectiveness of recruitment events is being scrutinized, with some students questioning their value compared to online application processes, especially when events fail to provide meaningful engagement [31][42].

Group 1 - The article discusses the challenges faced by university students during the autumn recruitment season, highlighting the intense competition and pressure they experience [1][2][32] - It emphasizes the significance of campus recruitment presentations, which have become a hot topic as companies seek to attract talent [4][32] - The article critiques the recent LVMH recruitment presentation at Fudan University, noting the lack of tangible benefits for students, such as gifts or useful recruitment information [7][21][20] Group 2 - The article provides insights into the structure and expectations of recruitment presentations, indicating that students generally seek clear information about salaries, career paths, and immediate feedback on applications [41][50] - It mentions that a significant number of recruitment presentations are scheduled across the country, with over 7,977 events expected to take place from September 22 to October 23, involving more than 2,200 companies [33][36] - The article highlights the trend of companies using gifts and incentives to attract students to their presentations, with various strategies employed, such as limited giveaways and interactive social media campaigns [25][29][50]

Core Points - The article discusses the current state of campus recruitment events, highlighting the mixed experiences of students attending these events and the varying quality of presentations from companies [1][4][11] Group 1: Campus Recruitment Events - Campus recruitment events are becoming increasingly significant, with over 7,977 events expected to take place across 350 universities in China from September 22 to October 23, 2023 [19] - Students are often left questioning the value of attending these events, as some feel they are merely promotional rather than informative [11][28] - The expectation for these events includes clear communication of salary, benefits, and career paths, which many companies fail to deliver [26][31] Group 2: Company Practices - Companies like LVMH have faced criticism for their recruitment presentations, which lacked practical information and focused more on brand promotion than on job opportunities [4][9][11] - In contrast, other companies such as Miniso and L'Oréal have been noted for providing more engaging and informative sessions, including direct interactions with HR and immediate feedback [10][26] - The trend of offering promotional gifts at recruitment events has become a common practice, with companies using these gifts to create a positive impression among students [12][15][32] Group 3: Student Perspectives - Students are increasingly viewing recruitment events as opportunities to collect promotional items rather than as serious job-seeking venues, leading to the phrase "recruitment events are shopping events" [13][32] - Many students express frustration when events do not provide tangible recruitment opportunities, leading to a sense of wasted time [28][31] - The competitive nature of recruitment has led students to attend events across different universities, even if the companies are not directly recruiting from their institution [22][24]

Core Viewpoint - The article highlights the unwavering faith and community spirit among Xiaomi investors, particularly within the "Xiaomi Porridge" group, which has grown to over 3,000 members since its inception in 2021. This group represents a unique blend of Xiaomi enthusiasts and serious investors who have supported the company through its ups and downs, especially during challenging times when the stock price fell significantly [2][51]. Group 1: Xiaomi's Stock Journey - Xiaomi's stock price has seen significant fluctuations, reaching nearly 40 HKD by the end of 2024 after previously dropping below 10 HKD due to skepticism surrounding its car manufacturing ambitions [2][10]. - The stock was initially listed at 17 HKD in July 2018, but by the end of 2018, it had plummeted to around 8 HKD, prompting early investors like Will to increase their holdings [6][7]. - The stock experienced a brief rebound to over 30 HKD after being included in the U.S. sanctions list, but it subsequently fell back to around 10 HKD, marking a challenging period for investors [10][12]. Group 2: Community and Investor Sentiment - The "Xiaomi Porridge" community serves two main purposes: facilitating information exchange and promoting rational investment among its members, who often exhibit extreme loyalty to the brand [12]. - Members of the community, such as Will and CC, have shared personal stories of their investment journeys, highlighting their commitment to Xiaomi despite market volatility [14][17]. - The community's collective belief in Xiaomi's potential, especially regarding its automotive ventures, has led to significant pre-orders for the Xiaomi SU7, indicating strong investor confidence [18][30]. Group 3: Individual Investor Stories - Will, a key figure in the "Xiaomi Porridge" group, initially invested in Xiaomi during its IPO and has since become a vocal supporter, leveraging his financial background to analyze the company's prospects [6][9]. - CC's journey from a casual user of Xiaomi products to a dedicated investor reflects the brand's ability to convert customers into loyal shareholders [15][17]. - Professor Shen, another prominent member, has been a long-time supporter of Xiaomi, investing heavily in its stock and even reserving a parking space for the anticipated Xiaomi car, showcasing his deep trust in the brand [28][30]. Group 4: Xiaomi's Product Development and Market Position - The article discusses the anticipation surrounding Xiaomi's entry into the automotive market, with early indicators suggesting strong demand for its vehicles, particularly the SU7 [18][34]. - The community's members have expressed confidence in Xiaomi's ability to compete with established automotive brands, citing the company's innovative approach and product quality [46][48]. - The narrative emphasizes the emotional connection between Xiaomi and its users, with many members viewing their investment as a form of support for a brand they believe in deeply [25][47].

Core Viewpoint - The article discusses the competitive dynamics in the air conditioning industry, highlighting Xiaomi's rapid growth and market share gains against traditional players like Gree, amidst a backdrop of broader industry challenges and Xiaomi's financial performance. Group 1: Xiaomi's Market Position - Xiaomi's air conditioning market share reportedly surpassed Gree's in July, leading to public disputes over data accuracy between the companies [1] - The competitive landscape indicates that Xiaomi has become a significant threat to traditional manufacturers in the air conditioning sector [1] Group 2: Financial Performance - Xiaomi's Q2 2025 revenue reached 116 billion yuan, a 30.5% year-on-year increase, with adjusted net profit rising 75.4% to 10.8 billion yuan [2][3] - The company has achieved six consecutive quarters of record financial performance, with notable growth in non-core businesses such as home appliances [3] Group 3: Product Performance - In the home appliance sector, Xiaomi's air conditioners, washing machines, and refrigerators saw shipment increases of 60%, 25%, and 45% respectively [3] - Xiaomi's smart car business generated 21.2 billion yuan in revenue, with a gross margin of 26.4%, exceeding market expectations [3] Group 4: Strategic Approaches - Xiaomi employs a "hit product model," focusing resources on a few standout products to dominate market segments, as seen with the "Mijia Air Conditioner Pro" [11] - The company is also enhancing its ecosystem, with 20.5 million users connecting five or more devices to its AIoT platform, reflecting a 26.8% year-on-year growth [11] Group 5: Challenges in Smartphone Business - Xiaomi's smartphone revenue declined by 2.1% to 45.5 billion yuan, marking the end of seven consecutive quarters of growth [4][16] - Despite being the only domestic manufacturer to achieve positive shipment growth in Q2, the company faces a dilemma between maintaining volume and pricing strategies [4][22] Group 6: Market Dynamics - The overall smartphone market in China saw a 4.1% decline in shipments, with Xiaomi's performance being relatively strong compared to competitors [16][17] - The company is navigating a challenging environment where consumer demand has been affected by previous promotional activities and longer replacement cycles for smartphones [18][26]