共探新营销，共创新可能 设计 | 甄 尤 美 撰文 | 常 笑 编辑 | 黄 大 路 "天下大势，分久必合，合久必分。"这句出自《三国演义》的经典台词，不仅道尽了历史更迭的沧桑，也在千百年后，于瞬息万变的汽车产业中找 到了新的诠释。 若将中国新能源汽车产业的波澜壮阔比作一部史诗大片，极氪这短短三年多的"分合"之路，恰似一部浓缩的产业风云录，生动演绎了在时代浪潮 下，企业战略如何因势而变，应时而动。 12月19日，纽交所的电子屏上，极氪的股价最终定格在26.73美元/股，总市值锁定在68.47亿美元。这串数字，也成为极氪一年多美股征程的收官 印记。 从分拆独立，到赴美敲钟，再到如今被吉利汽车重新纳入怀中，极氪这场看似仓促的"折返跑"，在行业整合加速的当下，显得意味深长。 这次"回归"背后，究竟是资本运作的阶段性落幕，还是吉利汽车深化战略布局、攥指成拳以应对全球 激烈 竞争的序章？真正的答案，或许就藏 在"此刻"这个特殊的时间节点里。 三年辗转，深意何在？ 12月22日，吉利汽车控股有限公司（简称"吉利汽车"）发布公告，宣布已正式完成极氪智能科技控股有限公司（简称"极氪"）的私有化及合并交 易。 极氪，这位曾被寄 ...

12月22日，吉利汽车（0175.HK）发布公告，宣布正式完成对极氪智能科技控股有限公司的私有化及合 并，极氪自此成为吉利汽车全资附属公司，并于纽交所退市。 这不仅是一笔资本层面耗时7个半月的交易收官，更标志着吉利汽车战略整合聚焦阶段性取得成果，发 展进入全新阶段，一个融合了汽车制造底蕴与科技基因的"0175"正式成型。 在极氪退市前最后一个交易日（12月19日），其股价收于26.73美元/股，总市值定格在68.5亿美元。 随着整合完成，资本市场会更加关注纳入极氪后的吉利汽车集团，其价值轨道将如何重塑。毕竟一个市 值逼近500亿元的高端豪华汽车科技公司的并入，撬动的远不止其本身的价值。 更引人注意的是，强化电动、科技属性的吉利汽车，是否会重启回归A股两地上市进程，也值得关注。 01 《汽车K线》认为，此番整合，其核心战略价值在于极氪高端化、智能化资产与吉利汽车的深度融合， 以及为吉利在海外资本市场运作提供了实战经验。 这也为吉利汽车同时锁定了规模确定性、盈利改善弹性与高端科技资产三重变量，"一个吉利"的协同逻 辑开始从战略叙事，走向财务兑现。 自品牌诞生起，极氪便定位豪华纯电市场，平均单车售价近30万元，其产 ...

Core Viewpoint - The merger between Geely Automobile and Zeekr aims to enhance Geely's global competitiveness in the smart electric vehicle sector, leveraging Zeekr's strengths in the luxury electric vehicle market [2]. Group 1: Merger Details - Geely Holding Group announced the signing of a merger agreement with Zeekr Intelligent Technology, where Geely will acquire all outstanding shares of Zeekr, allowing shareholders to choose cash or Geely shares as compensation [2]. - The merger is intended to cover various powertrain forms, including fuel, pure electric, plug-in hybrid, and hydrogen electric, thereby achieving a comprehensive market layout across mainstream, mid-to-high-end, and luxury segments [2]. Group 2: Financial Implications - Zeekr has invested a total of 22.7 billion yuan in R&D over the past four years, with an expected investment of nearly 10 billion yuan in 2024, contributing to a cumulative loss of 26.223 billion yuan [2]. - The merger is expected to improve strategic execution efficiency, innovation capability, and profitability by eliminating redundant investments [2]. Group 3: Strategic Direction - The integration with Geely is seen as a way for Zeekr to elevate its brand experience and focus on high-end development, moving away from the pure electric market [3]. - The launch of the Zeekr 9X, which features a hybrid architecture, marks a significant step towards entering the luxury ultra-high-end market [3].

Core Viewpoint - Zeekr is the fastest luxury electric brand to achieve the milestone of 500,000 vehicle deliveries, reaching this target in just 44 months since its inception with the Zeekr 001 model [2][3] Group 1: Market Position and Strategy - Zeekr's average vehicle price is nearly 300,000 yuan, with the highest model priced close to 900,000 yuan, positioning itself in the luxury segment traditionally dominated by brands like BMW, Benz, and Audi (BBA) [3] - The company has launched six models in three years, indicating a commitment to building a sustainable product matrix rather than relying on a single hit model [3][4] - The merger with Lynk & Co has established a new strategic direction, with Zeekr focusing on the high-end luxury market while Lynk & Co targets the 200,000 yuan segment [4] Group 2: Technological Advantages - Zeekr has developed the SEA architecture, a fully proprietary electric vehicle platform, which serves as the foundation for its high-end electric strategy [5] - The company has invested 20 billion yuan over five years to create a robust technological ecosystem, enhancing its competitive edge [5] - Zeekr's integration of an 800V high-voltage architecture allows for ultra-fast charging capabilities, with the V4 charging station being the first of its kind globally [6][8] Group 3: Product Development and Innovation - The Zeekr 001 has successfully combined performance, comfort, and luxury, creating a new category of luxury shooting brake vehicles [12] - Following the success of the Zeekr 001, the company entered the luxury MPV market with the Zeekr 009, which has outperformed traditional fuel MPVs in sales [12][14] - The upcoming Zeekr 7X is designed for global markets, featuring advanced technology and performance characteristics that rival high-end luxury vehicles [14][15] Group 4: Future Outlook and Integration - The completion of the merger with Lynk & Co and potential privatization under Geely's umbrella signifies a strategic consolidation aimed at enhancing resource efficiency and brand positioning [16][18] - Zeekr is evolving its technology strategy to encompass a broader range of energy solutions beyond pure electric, indicating a shift towards a more comprehensive approach to the luxury electric vehicle market [17][18] - The company aims to leverage its accumulated technology and experience to drive innovation and growth within the Geely ecosystem, marking a transition from a startup to a core player in the high-end electric vehicle sector [17][18]

Core Viewpoint - Zeekr Technology Group is undergoing internal management changes to enhance the integration and efficiency of its brands, Zeekr and Lynk & Co, in response to strategic goals outlined in the "Taizhou Declaration" [1][3][4]. Group 1: Management Changes - Zeekr Technology Group announced that Vice President Lin Jie will oversee domestic marketing, sales, and service for the Zeekr brand, while Vice President Lin Jinwen will manage user service and digital operations [1][3]. - The management adjustments reflect a deeper strategic integration between Zeekr and Lynk & Co, aligning with Geely's rotational culture to expand leadership capabilities and perspectives [3][4]. Group 2: Strategic Goals and Sales Targets - The "Taizhou Declaration" emphasizes brand integration and the establishment of a technology platform to achieve strategic transformation, with a sales target of 710,000 units for 2024, including 390,000 for Lynk & Co and 320,000 for Zeekr [4]. - The integration aims to reduce R&D costs by nearly 25% through shared technologies among Geely, Zeekr, and Lynk & Co [4]. Group 3: Sales Performance - From January to April 2023, Zeekr Technology Group achieved sales of 155,000 units, representing a completion rate of 19.6% of its annual target, with Lynk & Co at 100,000 units (25.6% completion) and Zeekr at 55,000 units (17.2% completion) [7]. - The appointment of Lin Jie to oversee Zeekr's marketing indicates a strong internal focus on boosting overall sales performance [9].