以下文章来源于妙投APP ，作者刘国辉 妙投APP . 虎嗅旗下二级市场投研服务品牌，为您提供精选上市公司价值拆解，热门赛道产业链梳理 近期，多只基金产品在蚂蚁、天天基金等第三方平台显示"暂停销售"，但在招商银行渠道开放申 购，且费率不打折。 这种排他销售的背后，是招行与蚂蚁的一场基金代销暗战。 长久以来，招行一直是基金代销中的扛把子。 今年8月7日的招行2025财富合作伙伴论坛举办之时，国内公募、保险、理财子头部公司的相关业务 负责人齐齐出镜，以相同风格在各自公司的官方视频号上配合发布相关的宣传视频，蔚为壮观。 招行在财富管理界可谓一呼百应。 出品 | 妙投APP 作者 | 刘国辉 编辑 | 关雪菁 头图 | AI生图 但已成为行业第二的招行，也正面临着被代销行业龙头越甩越远的风险。 这个龙头，就是蚂蚁。 近日。基金业协会发布的二季度基金代销数据显示，从权益基金、非货基金、股票指数基金保有规 模三个指标上，招行都已经被蚂蚁基金大幅度超过。 资管行业为招行2025财富合作伙伴论坛站台（图片来源：招行视频号） | 2025 | 上半年度 V | > | | 查询 | | --- | --- | --- | -- ...

Core Viewpoint - The article emphasizes that technology, particularly AI, should enhance human-centered services in wealth management rather than serve as a mere gimmick. The focus is on creating value for clients through personalized and efficient service delivery [2][3][4]. Group 1: AI Strategy and Implementation - China Merchants Bank (CMB) has adopted an "AI First" strategy to become a leading intelligent bank, prioritizing AI capabilities in its operations [2][3]. - The bank's AI assistant, "AI Xiao Zhao," has evolved significantly, integrating advanced technologies to improve user experience and service efficiency [5][6]. - CMB's AI capabilities have been upgraded to enhance understanding of user intent and provide personalized recommendations, marking a critical step in its digital transformation [5][6]. Group 2: Wealth Management Achievements - CMB has achieved significant milestones in wealth management, with retail AUM exceeding 16 trillion yuan and insurance premium scale surpassing 1 trillion yuan [3][8]. - The bank's retail asset management strategy has accelerated, achieving the third 5 trillion yuan milestone in just over three years, showcasing its rapid growth [8][9]. - CMB's "TREE asset allocation service system" offers personalized investment advice, contributing to its leading position in the industry [9][10]. Group 3: Customer-Centric Approach - CMB emphasizes a customer-centric approach, providing tailored services that adapt to different life stages and financial needs [9][10]. - The bank's strategy focuses on long-term value creation rather than short-term gains, aligning with its core value of being a "value bank" [8][10]. - CMB's commitment to combining professional expertise with human care is seen as a key factor in successfully integrating AI into financial services [7][10]. Group 4: Collaborative Ecosystem - CMB has expanded its partnerships with over 160 collaborators to enhance its wealth management ecosystem, focusing on shared resources and improved user experiences [10][11]. - The bank's approach to collaboration aims to create a comprehensive wealth management ecosystem that benefits clients, employees, and partners alike [10][11]. - CMB's leadership emphasizes the importance of maintaining core principles in wealth management, such as investor-centricity and long-termism, amidst evolving market conditions [10][11].

Core Insights - China Merchants Bank (CMB) has announced that its retail AUM (Assets Under Management) has surpassed 16 trillion yuan, making it the first domestic joint-stock commercial bank to reach this milestone [1][2] - The growth in AUM has accelerated significantly, with the bank achieving its first 5 trillion yuan in 9 years, the second in 5 years, and the latest in just over 3 years [2][3] - CMB's wealth management strategy has shown resilience through market cycles, with a focus on enhancing customer service capabilities and building an open platform ecosystem [1][4] AUM Acceleration - CMB's retail AUM reached 14.93 trillion yuan by the end of 2024, with significant growth from 12.12 trillion yuan in 2022 and 13.32 trillion yuan in 2023, indicating a strong upward trend [2] - The bank's AUM increased by 1.2 trillion yuan in 2023 and 1.61 trillion yuan in 2024, showcasing a notable increase in retail AUM increments [2][3] Product Category Breakthrough - CMB maintains the leading position in the industry for public non-monetary funds and wealth management products, with retail insurance premiums surpassing 1 trillion yuan [4] - The bank has developed a comprehensive service system called "TREE Asset Allocation Service System," catering to diverse customer financial needs and achieving over 10 million clients served [4] Customer Management - CMB serves over 200 million individual clients, enhancing its service offerings to meet diverse financial needs, including retirement planning and cross-border investments [5] - The bank has upgraded its AI wealth assistant, "AI Xiao Zhao," to improve customer service efficiency and effectiveness [6] Cross-Border Financial Services - CMB has launched upgraded cross-border investment services, including the "Cross-Border Wealth Management Connect 2.0" and new cross-border payment products [6] - The bank's digital initiatives aim to simplify wealth management for clients, providing a one-stop financial service experience through its app [7] Partnership Expansion - CMB collaborates with over 160 partners to build a comprehensive wealth management ecosystem, emphasizing cooperation and shared growth [8] - The bank's achievements in retail AUM reflect its strong operational capabilities and commitment to building a robust wealth management ecosystem with partners [8]

Core Insights - China Merchants Bank (CMB) has announced that its retail AUM (Assets Under Management) has surpassed 16 trillion yuan, becoming the first domestic joint-stock commercial bank to reach this milestone [1][8] - The growth in AUM has accelerated significantly, with the bank achieving the third 5 trillion yuan milestone in just over 3 years, compared to 9 years for the first and 5 years for the second [2][8] AUM Growth Acceleration - CMB's retail AUM reached 14.93 trillion yuan by the end of 2024, with significant growth from 12.12 trillion yuan in 2022 and 13.32 trillion yuan in 2023, indicating a strong upward trend [2][3] - The bank's AUM increased by over 1 trillion yuan in the first seven months of the year, marking a historical high in growth [3] Product Category Breakthroughs - CMB maintains the leading position in the industry for non-monetary public funds and wealth management products, with retail insurance premiums surpassing 1 trillion yuan [4][8] - The bank has developed a comprehensive service system called "TREE Asset Allocation Service System," catering to diverse client needs and enhancing its wealth management capabilities [4] Client Management and Services - CMB serves over 200 million individual clients, focusing on personalized services to meet diverse financial needs, including retirement planning and cross-border investments [5][6] - The bank has upgraded its AI wealth assistant, "AI Xiao Zhao," to enhance customer service efficiency and effectiveness [6] Cross-Border Financial Services - CMB has launched upgraded cross-border investment services, including the "Cross-Border Wealth Management Connect 2.0" and new cross-border payment products, facilitating easier access for clients [6][7] Wealth Management Ecosystem - CMB collaborates with over 160 partners to build a comprehensive wealth management ecosystem, emphasizing cooperation and shared growth [7][8]

Core Viewpoint - China Merchants Bank (CMB) has achieved a significant milestone by surpassing 16 trillion yuan in retail AUM, becoming the first joint-stock commercial bank in China to reach this level, reflecting its accelerated growth in wealth management [1][2][3] Group 1: AUM Growth - CMB's retail AUM has accelerated, reaching the third 5 trillion yuan milestone in just over 3 years, compared to 9 years for the first and 5 years for the second [2][3] - As of the end of 2024, CMB's retail AUM is reported at 14.93 trillion yuan, with significant increases from 12.12 trillion yuan in 2022 and 13.32 trillion yuan in 2023, indicating a strong growth trend [2][3] Group 2: Product and Service Innovation - CMB has established a comprehensive asset allocation service system called "TREE," catering to diverse client needs and achieving over 10 million clients served [4][6] - The bank's product lines include seven categories: wealth management, funds, insurance, private equity, overseas investments, gold, and deposits, with less than 30% of retail AUM in deposits, showcasing a strong focus on diversified financial products [4][6] Group 3: Client Engagement and Technology - CMB serves over 200 million individual clients, enhancing its service offerings to meet diverse financial needs, including retirement planning and cross-border investments [6][7] - The bank has upgraded its AI wealth assistant "AI Xiao Zhao" to provide comprehensive service throughout the client lifecycle, integrating personalized investment advice and asset management [7] Group 4: Partnership and Ecosystem Development - CMB has collaborated with over 160 partners to build a robust wealth management ecosystem, emphasizing cooperation and shared growth [9] - The bank's leadership highlights the importance of collaboration in expanding its wealth management capabilities and enhancing service offerings [9]

Core Insights - The insurance distribution channel is undergoing a significant transformation, shifting from a fee-driven model to a value-driven approach, with banks enhancing services and integrating resources to find new opportunities [1][2][3] Group 1: Insurance Distribution Trends - The insurance agency business, once a major revenue source for banks, is facing pressure due to regulatory changes and fee reductions, prompting a need for banks to stabilize and grow their insurance distribution income [1][2] - In 2024, China’s insurance industry saw a premium income of 5.7 trillion yuan, reflecting a 5.7% year-on-year growth, indicating a robust demand for insurance products despite challenges in the distribution channels [2][3] Group 2: Customer Demand and Product Development - There is a strong and growing demand for insurance products, particularly in the context of an aging population and changing customer risk preferences, leading banks to develop tailored insurance solutions [4][5][6] - The introduction of the "TREE Asset Allocation Service System" by banks emphasizes a focus on stable investment and risk management, catering to customer needs for retirement and long-term financial planning [4][5] Group 3: Technological Integration and Service Enhancement - Banks are leveraging digital capabilities to enhance insurance distribution, combining online and offline services to provide a comprehensive customer experience [7][8][11] - The use of AI in insurance distribution allows for personalized recommendations and efficient service delivery, improving customer engagement and satisfaction [7][8][11] Group 4: Strategic Partnerships and Ecosystem Development - The number of wealth management partners for banks has been increasing, with over 160 partnerships established, enhancing the collaborative ecosystem for insurance distribution [13][14] - By integrating resources from various insurance companies, banks aim to create a more efficient and customer-centric service model, aligning with their strategic vision of being a "value bank" [13][14]

Core Viewpoint - China Merchants Bank (CMB) has achieved a significant milestone by surpassing 16 trillion yuan in retail AUM (Assets Under Management), marking it as the first joint-stock bank in China to reach this level, showcasing its strong competitive foundation in wealth management [1][3]. Group 1: Retail AUM Growth - CMB's retail AUM has seen a historical high growth, with an increase of over 1 trillion yuan since the beginning of the year, reflecting a growth rate exceeding 7% [3]. - The bank's strategy of focusing on wealth management has accelerated its AUM growth, with the time taken to reach each successive 5 trillion yuan milestone decreasing significantly [1][3]. Group 2: Customer Service and Technology - CMB is enhancing its customer service capabilities by diversifying its offerings to meet the evolving financial needs of its over 200 million personal customers, including retirement planning and cross-border investments [4][7]. - The bank has upgraded its AI wealth assistant, "AI Xiao Zhao," to provide comprehensive customer service throughout the investment lifecycle, improving service efficiency and customer experience [4][5]. Group 3: Insurance and Asset Allocation - CMB's retail insurance premium scale has surpassed 1 trillion yuan, indicating a shift in customer risk preferences towards more stable and predictable products amid market volatility [6][7]. - The bank has introduced the "TREE Asset Allocation Service System" to cater to various risk appetites, providing a one-stop asset allocation solution for over 10 million customers [7]. Group 4: Open Ecosystem and Collaboration - CMB has initiated a wealth management ecosystem by collaborating with over 160 partners, enhancing service offerings through shared resources and capabilities [9][10]. - The bank's wealth open platform has evolved to integrate various financial products and services, promoting a unified customer experience and operational efficiency [9][10].

Core Insights - The article emphasizes the importance of developing the silver economy and enhancing pension finance to address the challenges posed by an aging population in China [1][3] - It highlights the strategic actions taken by China Merchants Bank's Jinan branch to innovate in pension finance, aligning with national policies and addressing public needs [4][5] Group 1: Pension Finance Innovation - The "Rich Life, Pension Solutions" event marks a significant step in the bank's strategic response to the aging population, focusing on a comprehensive service model that integrates financial security, quality of life, and spiritual nourishment [4][6] - The event reflects a shift in modern pension needs from mere survival to development, emphasizing the importance of social participation and self-actualization for the elderly [4][6] Group 2: Comprehensive Service Model - The bank's approach includes a unique "TREE asset allocation system" that personalizes pension planning based on individual life cycles, risk preferences, and investment goals, moving from product-centric to configuration-centric services [6][7] - The integration of online and offline services, including the establishment of specialized pension financial outlets and community engagement initiatives, enhances accessibility and warmth in financial services [6][7] Group 3: Long-term Commitment and Expertise - The bank showcases its "four comprehensive" advantages in pension finance: full licensing, a complete product range, multi-channel service, and extensive professional support with over 5,000 pension planners [7] - The initiative aims to create a supportive environment for the elderly, ensuring they have access to resources for a dignified and fulfilling retirement [7][8]

Core Viewpoint - The speech emphasizes the importance of wealth management and asset management as interdependent components driving the development of the financial market, highlighting the need for personalized services based on client needs and preferences [3][7][8]. Industry Overview - China's economy is expected to maintain long-term, stable, and rapid growth, indicating a high level of certainty in the wealth management market, which is still in a golden development phase [3][6]. - The accumulation of wealth among Chinese residents over decades has injected continuous vitality into the wealth management industry, creating unprecedented development opportunities [6][3]. Wealth Management vs. Asset Management - Wealth management focuses on "people," addressing client needs, risk tolerance, financial goals, and fund planning, while asset management centers on "things," emphasizing the risk-return characteristics of various assets and identifying investment opportunities [3][7]. - The connection between wealth management and asset management is facilitated by solutions that deeply understand client needs, akin to a "translator" converting client aspirations into appropriate asset allocations [7][8]. Client-Centric Approach - Each client is unique, with varying financial situations, investment preferences, and risk tolerances, necessitating a tailored approach in both wealth and asset management [8][9]. - The process of wealth management is likened to a dining experience, where understanding client preferences is crucial for providing suitable investment solutions [8]. Importance of Asset Allocation - Long-term investment returns are more influenced by asset allocation and style matching than by the selection of specific products [9][10]. - The details in investment advisory and asset allocation practices are critical, including the scientific definition of assets and their effective categorization [9]. Collaboration Between Wealth and Asset Management - To better meet client needs, wealth management and asset management institutions must collaborate, as demonstrated by the "TREE Asset Allocation Service System" developed by the company [4][9]. - The company emphasizes the need for asset management institutions to possess diverse capabilities, including research culture, system construction, in-depth research, risk management, and client engagement [4][10]. Key Focus Areas for Asset Management Institutions - The company highlights three key areas for asset management institutions: consistency in actions and words, belief in long-term investment principles, and the development of distinctive expertise in specific fields [10][11]. - The company aims to strengthen cooperation with various asset management institutions to create a sustainable wealth management ecosystem, ensuring that financial services return to their core purpose of supporting the real economy [11].

Group 1 - The article emphasizes the importance of financial planning at different life stages, highlighting the need for a balance between current living expenses and future savings [2][6][10] - It suggests a structured approach to savings and investments, including maintaining an emergency fund covering 3 to 6 months of living expenses and diversifying investments based on risk tolerance [3][7][11] - The concept of "time as a friend" is introduced, advocating for the benefits of compound interest over time [4][12] Group 2 - The article outlines the characteristics of different life stages: early career, middle age, and approaching retirement, each with unique financial responsibilities and investment strategies [2][6][10] - It stresses the need for stable cash flow and risk management, particularly in middle age, to cover essential expenses like housing, education, and healthcare [7][11] - The importance of a scientific asset allocation strategy is highlighted, which includes active management and regular reviews to adapt to changing financial situations [13]