关注差评的老伙计都知道，每年到了这个 " 秋风起、韭菜绿 " 的季节，咱们就会整上一期雷打不动的保留节目。 没错！就是带大伙提前 " 摸库底 "，把苹果那些个还没捂热乎的新品，从头到脚扒个底朝天~ 说真的啊，今年有关苹果秋季新品发布会的瓜尤其大、料尤其猛 —— iPhone 17 砍掉 Plus 新增 Air，标准版终于喜迎上高刷； Watch Ultra 3 除了支持 5G，还把卫星短信也安排上了； iPad 比 Mac 先用上 M5 芯片，倒反天罡的一幕再次上演； AirPods Pro 3 彻底取消物理接口，还能直接测心率跟体温； …… 还是老样子，我们汇总了目前市面上能找到的所有爆料，这大概率是发布会召开前，你能看到的最详细前瞻。 接下来废话不多说，苹果秋季发布会新品前瞻，咱们这就开整！ Apple Club 爆料的苹果秋季新品： 按照果子一贯的尿性，下次大改款怕不是得等到 iPhone 23，说不定到了那会，大伙儿的娃都能打酱油了。。。 要说在这四款机型当中，争议最大、也最抓眼球的选手，那肯定要属 iPhone 17 Air，苹果推出这款机型的目标很明确，就是要做史上最轻薄的 iPhone！ 根据 ...

Core Viewpoint - Apple Watch shipments declined by 19% in 2024, marking the second consecutive year of decline, primarily due to the absence of new SE models [1][5]. Group 1: Shipment Performance - In 2024, Apple Watch shipments fell to 19 million units, with all regions except India experiencing a decline, particularly in North America, which accounts for over half of Apple Watch shipments [5]. - The decline in market share for Apple in the high-end smartwatch segment was 8 percentage points year-on-year [5]. - The fourth quarter of 2024 marked the fifth consecutive quarter of declining shipments for Apple smartwatches, while competitors in the high-end smartwatch market saw growth during the same period [5]. Group 2: Contributing Factors - The limited upgrade of the Series 10, intensified competition, absence of new Ultra models, and legal disputes collectively hindered growth [6]. - The last update for the SE series was in Q3 2022, and Apple is attempting to change the SE series' aluminum base to plastic, causing delays in the new SE model release [7]. Group 3: Future Outlook - To achieve a market rebound in 2025 and maintain market share, Apple needs to focus on introducing new features, launching new SE and Ultra series models, and potential design upgrades [7].

Core Insights - North America remains the largest market for Apple smartwatches, contributing over half of the total shipments, but it has become a key factor dragging down global performance in 2024 [2] - Apple has seen an 8% year-on-year decline in market share in the high-end smartwatch segment priced over $300, with fourth-quarter shipments declining for the fifth consecutive quarter [2] - In contrast, Samsung's Galaxy Watch Ultra series is gaining traction among high-end users due to its titanium body and health monitoring features, while Huawei's Watch GT series is capturing the mid-range market with its "long battery life + cost-effectiveness" strategy [2] Product Strategy Issues - Counterpoint attributes Apple's decline to two major product strategy missteps: the limited upgrade of the Watch Series 10 has resulted in insufficient consumer motivation to upgrade [2] - The absence of the flagship Watch Ultra 3 and the entry-level Watch SE in the 2024 product lineup has further exacerbated the situation [2] - The previous generation of Watch SE was launched in Q3 2022, and the anticipated 2024 version has faced delays due to controversial design changes from aluminum to plastic, leading to a rare situation where Apple released new products but experienced a year-on-year decline in shipments during the traditional new product launch season [2]