XREAL由徐驰、吴克艰等人于2017年在中国创立，他们都是从美国回国创业。 （文/观察者网 吕栋 编辑/张广凯） 今年在消费电子行业，最火爆的产品莫过于AI眼镜。先是年初Rokid祝铭明一句"发言稿就在我的眼镜里"火出圈，而后小米、阿里的先后入局，又给AI眼镜 的热度添了一把火。 但行业的一片喧嚣中，AR眼镜头部企业XREAL却迟迟没有发布自己的AI眼镜。按照IDC发布的数据，XREAL已连续三年成为AR领域全球销量冠军。在 2025年第一季度，XREAL在全球AR/VR大行业中，份额位居全球市场前二，仅次于Meta，超越互联网巨头字节跳动。 针对外界关心的AI、芯片和操作系统等话题，观察者网近期在世界人工智能大会现场，独家对话了XREAL联合创始人、算法和AI负责人吴克艰。他坦言， 当前市面上多数AI眼镜功能仍较为简单，主要用于拍照或充当蓝牙耳机，这更像"多媒体眼镜"而非"AI眼镜"。 "这类产品缺乏核心优势，供应链已高度成熟，只需整合智能手表或手机的供应链就可以做出一个AI眼镜。大厂的轻松入局正说明无需深厚积累即可推出产 品。但这种模式并非XREAL的核心价值所在，远未达我们期望的全面智能形态，我们不会 ...

Core Insights - The report highlights that a high level of crowding in sectors may indicate a peak in short-term sentiment, leading to potential downward adjustments in those sectors [2][6] - It emphasizes that sectors supported by industrial trends or strong policy backing are likely to recover and achieve excess returns after a period of emotional digestion [2][6] Market Review - The report notes that during the week of July 21-25, the overall A-share market rose by 2.65%, with significant performance from sectors like hydropower and rare earths [2][78] - The average daily trading volume reached 1.8398 trillion yuan, indicating increased market activity [2][78] - The report also mentions a notable increase in the number of stocks rising, with 2,941 stocks up compared to the previous week [2][78] Key Themes - **Childcare Subsidies**: The introduction of a national childcare subsidy policy is expected to stabilize birth rates and positively impact sectors such as maternal and infant products, early education, and assisted reproduction [3][95] - **Anti-Competition Policies**: The report discusses the government's efforts to eliminate excessive competition, which is anticipated to lead to an orderly exit of outdated production capacity and promote high-quality industry development [3][98] - **Innovative Pharmaceuticals**: The report highlights that business development (BD) transactions are opening up growth opportunities for innovative pharmaceutical companies, supported by favorable policies [3][101] Policy Dynamics - The report outlines several recent policy initiatives aimed at optimizing state-owned asset allocation and promoting high-quality urban development [3][104] - It mentions the emphasis on improving the quality of competition in various industries, particularly in sectors facing issues with low-price competition [3][98] Industry Trends - **Artificial Intelligence**: The report notes advancements in AI technology, including the launch of new AI products and participation in global AI governance discussions [3][104] - **Robotics**: The introduction of new robotic products is highlighted, indicating growth in the robotics sector [3][104] - **Biopharmaceuticals**: The report states that the approval of innovative drugs has significantly increased, with 43 new drugs approved in the first half of the year, marking a 59% year-on-year increase [3][104]

Core Viewpoint - The smart glasses industry is expected to enter a rapid growth phase, with related companies poised to benefit from an upward economic cycle driven by a surge in new product launches at WAIC 2025 [2][4]. Group 1: Market Trends - WAIC 2025 saw a significant increase in smart glasses brands and new product launches, contrasting with the limited exposure of products at WAIC 2024, where only XREAL and Rokid were prominent [2]. - The event highlighted the emergence of new brands such as Li Weike and Halliday, alongside major players like Alibaba, indicating a broadening market landscape [2][3]. - The market's heightened interest in smart glasses is attributed to advancements in large model functionalities, leading to innovative products like AI glasses represented by Rayban-Meta, focusing on audio, weight, and battery life for improved user experience [2]. Group 2: Product Innovations - Alibaba launched its first AI smart glasses, Quark AI glasses, integrating its ecosystem with advanced AI capabilities [3]. - XREAL introduced its flagship product, XREAL One Pro, evolving from traditional AR glasses to a versatile spatial screen adaptable to various scenarios [3]. - Rokid showcased two new products, Rokid Glasses and Rokid Cupcake, which excel in display, audio, and smart interaction, positioning them to lead the AR glasses market [3]. - New domestic brands like Halliday and Li Weike presented lightweight and user-friendly designs, with products emphasizing minimalism and extended battery life [3]. Group 3: Global Market Projections - According to Weishen Information, global smart glasses sales are projected to reach 1.52 million units in 2024, with RayBan Meta accounting for 1.42 million units, and expected to grow to 3.5 million units in 2025, representing a 230% year-on-year increase [4]. - The growth is primarily driven by the sustained sales of RayBan Meta and the introduction of multiple new AI smart glasses by major companies [4]. - The global market for smart glasses is anticipated to reach 60 million units by 2029, with a CAGR of 109% from 2025 to 2029, highlighting the significant share of the Chinese market [4].

Core Insights - The "2025 World Artificial Intelligence Conference" has highlighted the competitive landscape of emerging technologies, particularly smart glasses, which have not yet seen explosive growth despite initial hype [1] - Major players like Xiaomi and Alibaba are expected to lead the market, but many manufacturers are still cautious and waiting for market education from these giants [1][4] - The smart glasses market is projected to grow significantly, with IDC forecasting a shipment volume of 2.907 million units in China by 2025, representing a year-on-year increase of 121.1% [8] Group 1: Market Dynamics - Smart glasses are categorized into three main technology paths: AI glasses, AR glasses, and AI+AR glasses, with companies like Xiaomi and Meta focusing on the AI and photography segment [3] - The introduction of new products is cautious, with companies like Alibaba announcing their "Wow" glasses without offering hands-on experiences [3][4] - The market is currently characterized by a lack of aggressive product launches, as many companies are still assessing user acceptance and the best technological path [5][6] Group 2: Competitive Landscape - Zhao Zhongxia, a researcher, identifies three types of companies likely to gain an advantage in the smart glasses market: those with large models, those with AI application entry points, and those with hardware ecosystems [2][7] - The competition is expected to intensify as more companies enter the market, with a notable increase in product launches anticipated in the second half of the year [16] - The smart glasses industry is still in a cautious phase, with many traditional eyewear manufacturers preparing for AI glasses production but not yet launching significant products [4][5] Group 3: Consumer Engagement - Current applications of AI glasses are primarily focused on photography, recording, and translation, leading to a degree of product homogeneity [9] - The market is seeing innovative marketing strategies, such as collaborations between tech companies and luxury brands to attract consumers [1][14] - User feedback indicates a need for improvements in design, functionality, and overall user experience to drive wider acceptance of smart glasses [14][8]

Core Viewpoint - The integration of AI into consumer products is evolving from a technical novelty to a part of daily life, but the journey remains challenging and superficial in many areas [3][8][22]. Group 1: AI in Fast-Moving Consumer Goods (FMCG) - Major FMCG companies are showcasing AI innovations, such as Yili's real-time AI supply chain system and Feihe's AI-driven safety and nutrition enhancements for infant formula [6][5]. - Unilever launched the "AI for Science" platform, which includes six AI models for product development and ingredient selection [6]. - PepsiCo's booth featured humanoid robots that engage with visitors, highlighting the entertainment aspect of AI in consumer interactions [6][8]. Group 2: Smart Glasses and Fashion - The AI glasses segment is gaining popularity, with products shifting towards lightweight and personalized designs to appeal to younger consumers [10][12]. - Alibaba's Quark AI glasses integrate various services, such as navigation and payment, enhancing user convenience [12]. - Despite the excitement, no domestic AI/AR glasses brand has achieved significant market success yet, indicating that the market is still in its infancy [16][22]. Group 3: AI in Sports and Fitness - AI fitness devices, like the "AI personal trainer mirror," are gaining traction, providing real-time feedback on exercise form [19]. - The introduction of consumer-grade exoskeletons, such as the VIATRIX, marks a significant step into the civilian market for AI-assisted physical activities [20]. - The beauty industry is also leveraging AI for personalized skincare solutions, as demonstrated by the AI skin analysis robot [20]. Group 4: AI in Content Creation and Office Efficiency - AI tools are enhancing workplace productivity, with features like automatic video editing and real-time translation [21]. - The "Giant AI Super Intelligent Entity" from Botao Technology is designed to interact with tourists, showcasing the potential of AI in the tourism sector [21]. Group 5: Future of AI in Consumer Experience - The relationship between AI and consumers is evolving beyond mere product purchases to include experiences, emotional value, and engagement [22]. - The 2025 WAIC event highlighted the ongoing transformation of AI from a background technology to a central element in consumer lifestyles [22].

Core Viewpoint - The smart glasses industry is at a critical juncture, with the potential to replace smartphones as the next terminal for spatial computing, but it requires careful development and cannot take shortcuts [1][2]. Group 1: Company Insights - XREAL's latest product, XREAL One Pro, features a field of view of 57 degrees, an increase of 38% compared to its predecessor, XREAL One, which had a 50-degree field of view [1]. - XREAL has invested over $300 million in research and development, with 65% of the components in XREAL One Pro being self-developed, indicating a strong commitment to innovation across the entire supply chain [1][3]. - The company aims to create a million-level sales product before progressing to larger-scale targets, emphasizing the importance of a solid foundation in the AR market [2][3]. Group 2: Industry Trends - The AR and AI glasses market is currently characterized by a lack of clear consumer understanding, with many companies hoping for rapid success without adequate investment [2]. - The industry is still in its early stages, and the development of smart glasses requires a focus on spatial display and the establishment of a comprehensive spatial computing ecosystem [3]. - The current competition in the AI glasses market is seen as more of a speculative chase for concepts rather than a reflection of mature technology and user experience [2].

Core Viewpoint - The AI glasses market is experiencing significant activity with multiple companies launching new products, but the industry is still in the exploration phase of product definition rather than entering a bubble period [5][11][25]. Company Developments - Rokid's latest product, Rokid Glasses, is the only AI glasses currently in mass production that combines display, camera, microphone, speaker, and AI capabilities [3][4]. - XREAL launched the XREAL One Pro, featuring the largest field of view in AR glasses at 57 degrees, with over 26,000 online reservations on the launch day [3]. - Alibaba introduced its first self-developed AI glasses, Quark AI glasses, which are expected to be released within the year and will integrate with Alibaba's ecosystem [4][8]. Market Sentiment - There is a split in market sentiment regarding AI glasses; optimists view them as the next personal terminal, while pessimists worry about high prices and overlapping functionalities leading to a potential market bubble [4][5]. - Industry leaders believe that the current excitement is driven by technological iteration rather than speculative bubbles, indicating that the market is still maturing [11][25]. Technical Innovations - XREAL's new product features a self-designed chip specifically for AR display, emphasizing the importance of a complete software ecosystem for optimal performance [7]. - Companies are focusing on improving product features such as optical design, user feedback integration, and enhancing AR capabilities to meet consumer needs [8][10]. Consumer Adoption Challenges - Despite advancements, AI glasses have not yet achieved widespread adoption due to issues like high prices, functionality overlap with smartphones, and concerns over comfort and battery life [15][17][18]. - The current price range for AI glasses is between 2,000 to 5,000 yuan, with some high-end models nearing 10,000 yuan, which does not align with typical consumer budgets for electronic accessories [15][21]. Future Outlook - Industry experts predict that prices for AI glasses could drop below 2,000 yuan within the next couple of years, making them more accessible to consumers [21][22]. - The path to mainstream adoption involves improving user experience, reducing costs, and educating the market about the practical benefits of AI glasses [24][25].

Group 1 - The 2025 World Artificial Intelligence Conference (WAIC 2025) commenced in Shanghai, attracting over 1,572 global leaders from 73 countries and regions, including 12 top award winners and over 80 leading academicians [1] - The event features a themed street area called "WAIC 2025 Alley," showcasing various robots that captivated a large audience [6] - The exhibition area of this year's conference exceeded 70,000 square meters, with over 800 companies showcasing more than 3,000 cutting-edge exhibits, including over 40 large models and 60 smart robots, marking the largest scale in the event's history [56] Group 2 - The conference's core sub-venue, Xuhui West Bank, focused on the construction of an artificial intelligence innovation ecosystem and hosted a high-level meeting on global AI governance [8] - The event highlighted the rise of domestic chip manufacturers, attracting increasing attention from both domestic and international exhibitors [30] - Huawei showcased its Ascend 384 SuperNode, which utilizes a supernode architecture to achieve high-bandwidth, low-latency interconnection among 384 NPUs, addressing communication bottlenecks within clusters [36]

Core Insights - The "Battle of the Glasses" is intensifying in the domestic market, with AR/AI glasses manufacturers making their debut at the WAIC, becoming the highlight of the event [1][3] - XREAL showcased its flagship product, XREAL One Pro, and opened an AR+AI themed experience space to the public, indicating a shift towards glasses as the next computing terminal [1][3] - The integration of AI and AR in products like Rokid Glasses marks a significant step towards user-friendly applications of AR+AI technology [2][4] Industry Trends - Major tech companies and emerging players are entering the AI glasses market, indicating a competitive landscape where glasses may replace smartphones as personal information terminals [3][4] - The current phase of the smart glasses industry is characterized as early-stage, with many companies yet to achieve profitability despite high consumer expectations [3][4] - The future of smart glasses is expected to evolve from simple Q&A capabilities to executing tasks such as ordering food or hailing rides, positioning them as the best carriers of artificial intelligence [4] Product Developments - Rokid Glasses feature deep integration with large models for tasks like object recognition and real-time translation, showcasing the potential of AR+AI technology [2] - Companies like Alibaba and Xiaomi are also entering the market with their own AI glasses, highlighting the growing interest and potential for significant market growth [2]

Group 1 - The core viewpoint highlights the rapid development of Chinese companies in the smart glasses industry, with XREAL positioned to lead and define the next generation of smart terminals [1] - XREAL has launched its new flagship product, XREAL One Pro, which has already garnered significant interest with 26,000 online reservations on JD.com on the day of its release [1] - The XREAL One Pro features a groundbreaking 57-degree field of view (FoV), setting a new global benchmark for consumer AR glasses, achieved through the innovative X Prism optical engine technology [3] Group 2 - In May 2025, Google announced a strategic partnership with XREAL to jointly release the next-generation smart glasses, Project Aura, marking a significant collaboration between a Chinese company and an international tech giant [5] - The Project Aura will be the first flagship smart glasses equipped with XREAL's self-developed X1S chip, specifically designed for the Android XR platform, representing a deep integration of Chinese AR technology with a global ecosystem [5] - The X1S chip offers a 25% performance improvement over its predecessor, integrating perception algorithms and system-level optimizations at the chip level, which has garnered high recognition from Google [6]