游戏零售商VGP率先表态，明确拒绝销售此类"仅含激活码"的"豪华版"游戏。VGP负责人指出："玩家购买实体版的核心诉求是拥有可触摸的载体，而非一 张印着代码的纸片。微软的做法违背了行业惯例。"社交媒体上，也有大量Xbox玩家发起"还我光盘"话题讨论。 行业分析师指出，微软此举旨在降低实体光盘的印刷、仓储与物流成本，同时推动Xbox Game Pass订阅服务增长。数据显示，微软游戏部门2024年数字订阅 收入同比增长35%，而实体游戏销售占比已不足15%。 【环球网科技综合报道】6月10日消息，据外媒近日披露，微软正加速淘汰实体游戏光盘，旗下Xbox Series S|X平台新作将全面推行数字激活码模式，彻底 摒弃传统实体载体。此举虽被指大幅降低发行与物流成本，却引发玩家对实体收藏价值消逝及二手交易渠道断裂的强烈不满，游戏零售商与玩家群体接连发 声抗议。 在近期发布的多款3A级游戏中，微软Xbox平台的"去实体化"策略尤为显著。例如，热门动作游戏《忍者龙剑传 4》与科幻RPG《天外世界 2》的PS5版本均 提供实体光盘，而Xbox Series S|X版本仅附赠数字激活码。玩家需通过Xbox商店兑换后下载游戏 ...

Core Points - Microsoft has raised the recommended retail pricing for Xbox consoles and controllers globally, effective May 1, and plans to increase the price of new first-party games during the holiday season [1][4] Pricing Changes - The price of the Series S 512GB console has increased by $80 to $380, while the Series X console has risen by $100 to $600 [4] - Certain games will see a price increase of $10, bringing their price to $80 [4] - Pricing for Xbox headsets will change only in the United States and Canada, with some Xbox controllers remaining at the same price [2] Market Conditions - Microsoft acknowledged that these pricing changes are challenging and were made after careful consideration of market conditions and rising development costs [2] - The company did not confirm if U.S. tariffs influenced the price hikes, but it relies on overseas manufacturing, including in China [3] Retailer Responses - Executives from major retailers, including Walmart and Target, indicated that maintaining low prices amid tariffs is becoming increasingly difficult, and some products may become scarce if retailers opt not to sell them due to tariff costs [4][5] - Retailers have taken measures to manage tariffs, such as Walmart halting some holiday orders from Chinese manufacturers and Target pausing shipments from direct Chinese suppliers [5] Impact on SMBs - Small to medium-sized businesses (SMBs) are facing tough decisions as they seek ways to share, offset, or avoid costs, risking their competitiveness against larger rivals [6]