在直播中，徐洁云还透露其实小米在2025年底时候，就已经开始注意海报"小字"问题。 同时，笔者其实也在去年底注意到有网友发帖称小米海报已经有所变化，不再采用"小字"设计。 在1月3日雷军新年直播中，雷军以及小米集团公关部总经理徐洁云就海报"小字争议"做出解释。 徐洁云称主要是为了广告法合规问题，但对于大家的批评小米虚心接受。 雷军进一步指出，将来小米在产品宣传中会更加注意表达方式，避免被恶意利用。小米在宣传海报和PPT会尽量采用更清晰、易懂的表达方式，避免引发 误解。 同时，再强调一下，本文所指的"小字"是类似上图中，针对"逆光之王"的说明："逆光之王是产品设计目标"，这类"小字"。 此外，文中所有海报宣传图均转自雷军微博。 那么，是否真的如此呢？三言决定亲自调查一番。 在开始之前，三言先简单说明一下对比方法。 由于海报"小字"争议主要发酵于2025年9月， 因此，今天笔者便简单将雷军于2025年9月发布的所有关于产品宣传的海报图片和2025年12月至2026年1月7 日之间其微博所有相关海报进行对比，看看这两个时间段内小米海报是否有变化。 2025年9月：存在小字海报超30张 先来看看2025年9月雷军微博 ...

全球汽车行业正站在一个巨大的转折点上。据大摩21日发布的《机器人年鉴第六卷：自动驾驶汽车》（The Robot Almanac Vol. 6: Autonomous Vehicles），分析师Adam Jonas团队指出，尽管人类目前每年累计在汽车内花费的时间相当于8200万年，但这一传统的驾驶模式即将被打破，自动驾驶 技术正处于从"0到1"爆发的前夜。 在这一轮全球技术竞赛中，大摩明确指出中国已经处于领先地位。据追风交易台消息，报告数据显示，中国目前拥有全球约60%的L2+级自动驾驶汽车 份额，这不仅得益于中国在电动汽车（EV）领域的胜利，更在于其通过海量电动车队构建的"数据探针"优势。 与此同时，美国市场的竞争格局也正发生深刻变化，Waymo与特斯拉之间的路线之争愈演愈烈。Waymo正在从凤凰城、旧金山等地向洛杉矶、奥斯汀 及亚特兰大等全美主要城市快速扩张，其运营里程预计将在未来几年实现爆发式增长；而特斯拉采取的纯视觉方案则被视为"刚刚起步"，虽然硬件成本 极低，但旨在通过庞大的车队数据实现超越。报告将当前的传感器技术路线之争比作19世纪末的"电流之战"（War of the Currents），认为不同 ...

December 21, 2025 11:35 PM GMT The Robot Almanac Vol. 6: Autonomous Vehicles Morgan Stanley Global Embodied AI Team December 2025 The content addressing private companies is being provided for informational purposes only and does not constitute a solicitation or imply future research coverage if the company goes public. Content is based on unaudited information. No investment recommendation is provided as there is limited public information available for private companies. Investors should conduct their own ...

Core Viewpoint - The company reported strong financial performance in Q3 2025, with significant growth in revenue and net profit, driven by innovative business segments like smart cars and AI [4]. Group 1: Financial Performance - Q3 2025 revenue reached 113.1 billion yuan, representing a year-over-year increase of 22.3% but a quarter-over-quarter decrease of 2.4% [4]. - Non-IFRS net profit for Q3 2025 was 11.3 billion yuan, up 80.9% year-over-year and 4.4% quarter-over-quarter, with a corresponding net profit margin of 10% [4]. Group 2: Smartphone Business - Revenue from smartphone sales in Q3 2025 was 46 billion yuan, down 3.1% year-over-year but up 1% quarter-over-quarter [5]. - The company shipped 43.3 million smartphones, achieving a slight year-over-year increase of 0.5%, maintaining a top-three global market share for 21 consecutive quarters [5]. - The average selling price (ASP) of smartphones decreased to 1,062.8 yuan, down 3.6% year-over-year and 1% quarter-over-quarter, primarily due to declining ASP in overseas markets [5]. - Smartphone gross margin was 11.1%, a decrease of 0.6 percentage points year-over-year and 0.4 percentage points quarter-over-quarter, impacted by rising core component prices and intensified competition in mainland China [5]. Group 3: IoT Business - IoT revenue for Q3 2025 was 27.6 billion yuan, reflecting a year-over-year increase of 5.6% but a significant quarter-over-quarter decline of 28.8% [6]. - The gross margin for IoT improved to 23.9%, up 3.1 percentage points year-over-year and 1.4 percentage points quarter-over-quarter, driven by higher sales of high-margin products [6]. - The company faces challenges in the IoT segment due to seasonal fluctuations and increased competition, with future strategies focusing on international expansion and product positioning [6]. Group 4: Internet Advertising - Internet revenue reached 9.4 billion yuan in Q3 2025, a year-over-year increase of 10.8% and a quarter-over-quarter increase of 3.1%, marking a historical high [7]. - The number of global monthly active users reached 742 million, up 8.2% year-over-year [7]. - Advertising revenue grew by 17.4% year-over-year to 7.2 billion yuan, with overseas internet revenue also increasing by 19.1% to 3.3 billion yuan, both achieving historical highs [8]. Group 5: Automotive Business - Revenue from automotive and innovative businesses was 29 billion yuan in Q3 2025, a year-over-year increase of 199.2% and a quarter-over-quarter increase of 36.4% [9]. - The company delivered 109,000 vehicles, with an ASP of 260,000 yuan, benefiting from high ASP models like Xiaomi YU7 and SU7 Ultra [9]. - The automotive segment achieved a gross margin of 25.5% and recorded a positive operating profit of 700 million yuan for the first time in a single quarter [9].

Core Insights - Xiaomi's electric vehicle (EV) business has achieved quarterly profitability for the first time, reporting a gross profit of $98.5 million for the quarter ending in September [1][2] - The division's revenues reached a record high of $4 billion, with $3.98 billion coming from EV sales and $98.5 million from related businesses [2] - Xiaomi's SU7 sedan was a significant success, selling over 130,000 units last year, and its new model, the YU7, received 240,000 preorders within 24 hours of its launch [3] Company Performance - Xiaomi delivered over 100,000 EVs in the third quarter, a substantial increase from around 40,000 units during the same period last year [3] - The company has successfully navigated the challenging landscape of EV profitability, achieving this milestone in under two years, unlike many competitors [4] - Tesla took approximately ten years to report its first profitable quarter, while BYD has maintained consistent profitability by selling both hybrids and battery-electric vehicles [5][6] Industry Context - The EV market is characterized by fierce competition and price wars, making profitability difficult for many companies [7] - Notable competitors like Ford and GM are still incurring significant losses in their EV segments, while startups such as Lucid and Rivian reported losses of around $1 billion in the third quarter [6][7] - Other Chinese EV startups, like Nio and Xpeng, are also struggling, with Nio reporting a net loss of nearly $700 million in the second quarter of 2025 [7][8]

Financial Performance - Group revenue reached RMB 113.1 billion, a YoY increase of 22.3%[11] - Gross profit margin increased to 22.9%, up 2.5 percentage points YoY[11] - Adjusted net profit reached RMB 11.3 billion, a significant YoY increase of 80.9%[11] - Smart EV, AI and other new initiatives revenue reached RMB 29.0 billion, a substantial YoY increase of 199.2%[11] Smartphone and AIoT Business - Global smartphone shipments ranked among the top 3 for 21 consecutive quarters, with a market share of 13.6%[14] - Premium smartphone sales in Chinese Mainland increased to 24.1% of total smartphone units sold, a YoY increase of 4.1 percentage points[14] - IoT and lifestyle products revenue reached RMB 27.6 billion, up 5.6% YoY[85] Smart EV Initiatives - Delivered 108,796 Smart Electric Vehicles, representing a YoY increase of 173.4%[18] - Smart EV sales revenue reached RMB 28.3 billion, up 197.9% YoY[89] User Growth and AI - Global MAU reached 741.7 million[21] - Number of connected devices reached 1,035.5 million[26] R&D Investment - R&D expenses reached RMB 9.1 billion in Q3 2025[31]

Core Insights - BASF Coatings has expanded its collaboration with Xiaomi to co-develop 100 car paint colors over the next three years, focusing on innovation and personalization in automotive design [1][8] - The collaboration aims to enhance Xiaomi's smart mobility through advanced coating technologies, including dual-layer clearcoats for vivid finishes [2][8] Product Development - The new colors include Velocity Red, Dawn Pink (Matte), Nightfall Rose, Buttercup Yellow, and Amethyst Purple, utilizing advanced dual-layer clearcoat technology for high saturation and various finishes [2][8] - BASF's full-layer coatings are being provided for Xiaomi's SU7 and YU7 models, incorporating e-coat, primer, basecoat, and clearcoat solutions [3][8] Market Performance - BASF's shares have increased by 6% over the past year, contrasting with a 29.7% decline in the industry [4]

Core Insights - BASF Coatings has expanded its collaboration with Xiaomi to develop 100 new automotive paint colors over the next three years, aiming to innovate and personalize automotive color design [2] - The automotive paint market in China is experiencing a shift in consumer preferences, with a decline in the popularity of white and a rise in demand for gray, yellow, and black colors, particularly yellow, which has nearly doubled in demand [3] - BASF ranks first in the 2024 China Top Ten Automotive Coating Brands, with other notable brands including PPG and AkzoNobel [4] Group 1: Collaboration and Product Development - BASF is providing comprehensive coating solutions for Xiaomi's automotive models, including the Xiaomi SU7 and YU7 series, utilizing various products from electrocoating to clear coats [2] - The new color offerings include "Racing Red," "Matte Gold," "Twilight Rose," and "Tender Sprout Yellow," showcasing a focus on unique aesthetics and quality [2] Group 2: Market Trends and Demand - The demand for automotive coatings in China is projected to reach approximately 528,000 tons in 2024, with a market size of about 42.517 billion yuan, driven by the growth of passenger vehicle production and the rapid increase in new energy vehicles [3] - The automotive paint market is characterized by a rigid demand as an industrial consumer product, reflecting the ongoing evolution in consumer tastes [3] Group 3: Competitive Landscape - The automotive coating market is primarily dominated by foreign brands, with BASF, PPG, and AkzoNobel being the top players according to the 2025 Global Top Ten Automotive Coating Brands ranking [3][4] - Domestic brands are entering the automotive coating market, with companies like Zhongshan Daqiao and Huahui supplying coatings to major automotive manufacturers [4] Group 4: Technological Trends - The industry is witnessing a shift towards environmentally friendly and functional coatings, driven by regulatory pressures and the specific needs of electric vehicles [5] - The emergence of customized coatings for electric vehicles presents significant opportunities, although competition remains intense [5]

Group 1 - Xiaomi has launched a care activity for YU7 car owners who have been waiting for over 3 months for their orders, starting from September 20 [1] - The first gift provided in this activity is a 1:43 scale die-cast model of the Xiaomi YU7, valued at 129 yuan, along with a thank-you letter [1] - The initiative aims to enhance customer satisfaction and engagement during the waiting period for vehicle delivery [1]

Core Insights - Xiaomi Corp. has purchased three Tesla Model Y cars for detailed analysis, with CEO Lei Jun discussing the disassembly process to study each component [1] - Lei Jun compared the Tesla Model Y with Xiaomi's YU7 electric SUV, highlighting the YU7's advantages such as faster charging times [2] Direct Competition Assessment - Lei Jun stated that if consumers do not choose the YU7, they might consider the Model Y, acknowledging the latter as an impressive vehicle [2] - The YU7 features an 800V architecture, enabling it to charge to 80% in just 13 minutes, compared to the Model Y's 18 minutes [2] Market Performance Data - Tesla's sales in China decreased by 4% year-over-year, totaling 83,200 units in August, as reported by the China Passenger Car Association [4] - Local competitors, including Xiaomi, are providing more affordable electric vehicles, intensifying competition against Tesla [4] Strong Pre-Order Results - Xiaomi's YU7 received over 240,000 preorders within 24 hours of its launch in June, indicating strong market interest [5] - Lei Jun emphasized that the YU7's design is comparable to the Model Y, showcasing its performance relative to its price [5] - Xiaomi's stock price fluctuates between $20.35 and $61.45, with a market capitalization of 1.42 trillion Hong Kong dollars and an average daily trading volume of 142.88 million shares [5]