中国 证券研究 2025 年 6 月 29 日 中国汽车行业 小米 Yu7 SUV - 中国电车市场的"拉布布"？ 除了女性买家外，我们还惊讶地发现，我们在店内遇到的几位客户仅 仅因为 6 月 26 日在线上观看了产品发布会，便下了订单。他们大多选 择中高端版本（约 28 万元人民币和 33 万元人民币）而非入门级版本 （25 万元人民币）。 3. 中国电车市场中的"拉布布"现象？近期，泡泡玛特（由尹贺覆盖） 生产的玩具拉布布在中国和海外市场需求旺盛，一部分原因是产品稀 缺。小米也面临产能限制。我们与门店销售人员的交流显示，Yu7 将 分析师声明及重要披露，包括非美国分析师披露，见第 7 页。 摩根大通与其研究报告所覆盖的公司开展业务，或寻求与这些公司开展业务。因此，投资者应意识到其中可能存在 利益冲突，进而可能会影响本报告的客观性。投资者在做出投资决策时，本报告之观点应仅作为投资者的考虑因素 之一。 亚太汽车行业研究主管 证券分析师: 赖以哲 AC (86-21) 6106 6353 nick.yc.lai@jpmorgan.com 登记编号: S1730520030008 证券分析师: 沈佳捷, CFA ...

受改款Model Y交付的推动，特斯拉6月份销量在多个关键市场出现反弹迹象，其中国工厂交付量九个 月来首次实现同比增长，挪威和西班牙市场销量也显著上涨，为这家电动车制造商在激烈竞争中提供了 短暂喘息。 截止周三，特斯拉在全球各市场销量陆续公布，据中国乘用车协会数据，特斯拉上海工厂6月交付71599 辆车（未细分出口和国内销量），同比增长0.8%，环比增长16%。这是该工厂九个月以来首次实现同 比正增长。 在欧洲市场，特斯拉在挪威和西班牙的销量分别大涨54%和60.7%，主要受益于改款Model Y的交付，但 该公司在瑞典、丹麦、法国和意大利的销量连续第六个月下滑，反映出其在欧洲市场表现分化。 美国销量也继续下滑，6月销量同比下滑16%至45628辆。市场预期，特斯拉将在周三公布的季度交付数 据中再次下滑，凸显这家电动车先驱在全球范围内面临的增长压力。 中国市场九个月来首次同比上涨，但竞争压力巨大 在挪威，特斯拉6月汽车注册量同比增长54%，Model Y注册量更是飙升115.3%至5004辆，帮助特斯拉重 回挪威6月最畅销车型榜首。 西班牙市场同样表现强劲，特斯拉6月销量增长60.7%至2632辆，其中Mod ...

Chinese electric car company Xpeng displays its mass-market Mona M03 coupe inside a headquarters' showroom in Guangzhou, China, on Aug. 26, 2024.CNBC | Evelyn ChengBEIJING — Chinese electric car startup Xpeng is keeping up the sales momentum against its rivals, even as BYD expands on its market dominance amid a fierce price war in China.Xpeng said Tuesday it delivered 34,611 cars in June, its eighth-straight month of delivering more than 30,000 cars.Shares rose more than 2% in New York trading. Xpeng did no ...

6月3日，小米在投资者日活动中传递了一系列令市场振奋的消息。 据追风交易台消息，德意志银行在最新研报中总结了小米投资者日的最大亮点，包括强劲的全年业绩指 引、汽车业务盈利时点、汽车出海计划，以及芯片自研进展等。 德银维持小米"买入"评级，12个月目标价75港元，较当前51.6港元的股价仍有45%的上涨空间。 产品矩阵方面，高毛利的SU7 Ultra和即将在7月发布的YU7 SUV将逐步提升产品组合的盈利水平。德意 志银行预计YU7在第三、四季度将分别贡献2.5万辆和7.5万辆的销量。 基于上述因素，该行预计小米智能电动车业务的毛利率将从第一季度的23.2%逐步提升至第二、三、四 季度的24%、25%和25.8%，全年毛利率有望达到24.7%。 全年营收与利润均指向高增长 小米给出了颇为乐观的2025年全年业绩指引。公司预计全年营收将同比增长超过30%，非国际财务报告 准则调整后净利润更是有望实现超过40%的同比增长。 这一指引的关键支撑来自多个业务板块的协同发力。据德银，智能手机业务方面，小米预计全年平均售 价(ASP)将同比提升3-5%，毛利率维持在12-12.5%的水平。AIoT业务同样表现强劲，预计全年 ...

Group 1 - The company held a strategic product launch event celebrating its 15th anniversary, introducing multiple new products including the YU7 SUV, 15S Pro smartphone, and 7 Ultra tablet [1] - The YU7 SUV is positioned as a mid-to-large luxury high-performance electric vehicle, expected to launch in May 2025, featuring impressive specifications such as a maximum power of 690PS and a range of 835km [1] - The company has achieved significant sales milestones with its SU7 model, delivering over 258,000 units by May 2025, indicating strong demand in the over 200,000 price segment [1] Group 2 - The company has developed its own mobile SoC, the玄戒O1, which will debut in the 15S Pro smartphone and 7 Ultra tablet, making it the fourth global company to design a 3nm process mobile SoC [2] - The玄戒O1 chip integrates 19 billion transistors and has a main frequency of 3.9GHz, while the玄戒T1 chip includes a self-developed 4G baseband [2] - The company has invested over 13.5 billion yuan in chip research and development, with plans to invest over 60 billion yuan by 2025 and 200 billion yuan from 2026 to 2030 [2] Group 3 - The company experienced a 15.7% year-on-year increase in total smartphone shipments in 2024, reaching 168.5 million units, with improved market share in various regions [3] - The high-end smartphone segment has seen growth, with the domestic high-end smart device shipment proportion increasing by 3.0 percentage points to 23.3% in 2024 [3] - The company plans to expand its retail presence internationally, aiming to open approximately 10,000 new Xiaomi stores overseas in the next five years [3]

Core Viewpoint - Xiaomi's introduction of the "Xuanjie O1" chip marks a significant advancement in its technology narrative, positioning the company among the top global chip designers and highlighting the challenges faced by Chinese tech firms in the high-end chip sector [2][4]. Group 1: Chip Development Journey - Xiaomi's chip development journey began in 2014, culminating in the launch of the Xuanjie O1, which required over 135 billion yuan in R&D investment [4][12]. - The Xuanjie O1 is the first 3nm flagship processor from Xiaomi, making it the first in mainland China and the fourth globally to master 3nm process technology [4][10]. - The chip features a 10-core CPU, 16-core GPU, and a transistor density of 19 billion, although it still lags behind Apple's performance [4][12]. Group 2: Strategic Implications - The launch of the Xuanjie O1 is a critical step for Xiaomi to reduce its dependency on Qualcomm, addressing the broader issue of self-sufficiency in high-end chips for Chinese tech companies [4][10]. - Xiaomi's "human-vehicle-home ecosystem" strategy is being realized through self-developed chips, which aim to integrate various devices and enhance overall functionality [4][8]. Group 3: Market Position and Challenges - Xiaomi's high-end smartphone shipment share in mainland China is projected to reach 23.3% in 2024, reflecting a 3 percentage point increase year-on-year, yet it still trails behind Apple and Huawei [10]. - The company faces significant challenges, including achieving a production volume of over 10 million units to avoid losses, maintaining cost control, and advancing baseband technology [10][14]. - The competitive landscape in the semiconductor industry is intensifying, with major players like Apple and Qualcomm continuously innovating, while Xiaomi plans to invest 200 billion yuan over the next five years [10][11]. Group 4: Future Outlook - Xiaomi's commitment to long-term investment in chip development is seen as a potential transformation from a "price killer" to a "technology benchmark" [11][12]. - The introduction of the YU7 SUV, which utilizes an 800V high-voltage platform and a 700 TOPS computing power auxiliary driving chip, reflects Xiaomi's ambition in the automotive sector [5][13]. - The company aims to redefine its market perception, moving from being viewed as a budget brand to a technology-driven entity, which will require a shift in consumer mindset and brand narrative [14][15].