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明年你可能买不到iPhone18
Hu Xiu· 2025-08-19 11:57
Core Viewpoint - Apple is making significant adjustments to its iPhone release strategy, focusing on high-end models and delaying the standard version of the iPhone 18 until spring 2027, which aims to encourage consumers to opt for more expensive models [2][21]. Group 1: Release Strategy Changes - Starting next year, Apple will only release the iPhone 18 Pro, Pro Max, and iPhone 18 Air, while the standard version will be postponed [2][3]. - This marks the largest change in Apple's release strategy since 2020, with a shift towards more frequent releases to compete with the Android market [3][4]. - The iPhone product line will be further segmented into distinct categories: Pro, Air, standard, and entry-level models, along with a new foldable series [4][21]. Group 2: Market Positioning and Consumer Demand - The diversification of the iPhone lineup is a response to the increasing complexity of consumer demands, as one model cannot satisfy all preferences [6][7]. - Apple's strategy aims to cover a broader price range, making the iPhone more competitive against lower-end smartphones in overseas markets [14][25]. - The company is expected to leverage the entry-level models to boost revenue, especially as higher-end models face declining sales [15][26]. Group 3: Product Differentiation - The gap between standard and Pro models has been widening, with standard versions increasingly serving as a contrast to highlight the Pro models' capabilities [17][18]. - The iPhone 16 and iPhone 17 have shown a trend of narrowing the performance gap, which may lead to a shift in consumer preferences towards Pro models [19][20]. - The upcoming iPhone 18 Air is anticipated to mature in technology and design, potentially replacing the standard version in the future [22][25].
苹果调整产品策略:iPhone 18 基础款推迟至 2027 年
Huan Qiu Wang Zi Xun· 2025-08-18 06:07
Group 1 - Apple plans to adjust its iPhone product line by not releasing the base model "iPhone 18" next year to accommodate the expansion of its product lineup, particularly in anticipation of the upcoming foldable iPhone [1] - The company intends to launch four high-end flagship models in the second half of 2026, including iPhone 18 Air, iPhone 18 Pro, iPhone 18 Pro Max, and the first foldable iPhone 18 Fold [2] - The release of the base model iPhone 18 and iPhone 18e has been postponed to the first half of 2027 [2]
外媒:苹果 iPhone 18 系列部分机型将配备屏下Face ID
Huan Qiu Wang· 2025-06-24 04:30
Group 1 - The new iPhone models expected to launch in 2026 will feature under-display Face ID technology, primarily in the iPhone 18 Pro and iPhone 18 Pro Max [1] - Despite the introduction of under-display Face ID, some visible elements of Face ID will remain, indicating that the Dynamic Island will not be completely eliminated but will be reduced in size compared to previous models [4] - Multiple sources, including Bloomberg's Mark Gurman, suggest that the iPhone 18 series will have a smaller version of the Dynamic Island rather than just a front camera hole [4] Group 2 - The complete transition of all Face ID components to under the display is projected to be achieved by 2028 [4]
新 iPhone 发表传改一年两次
Jing Ji Ri Bao· 2025-05-26 23:26
Group 1 - Apple is expected to hold two iPhone launch events annually starting in 2026, breaking the tradition of one event per year since the iPhone's inception in 2007 [1][2] - The strategy aims to address the declining market share, particularly in China, where Apple's market share fell to 13.7% in Q1 2025, marking seven consecutive quarters of decline [2] - The introduction of the iPhone 16e in February 2025 contributed to Apple's market leadership, achieving a 19% market share in the global smartphone market for Q1 2025 [3] Group 2 - The new launch schedule includes the release of multiple models, such as iPhone 17 and iPhone 18 series, along with Apple's first foldable iPhone, indicating a robust product pipeline [2] - The growth in sales is attributed to the success of the iPhone 16e and strong performance in emerging markets like India and the Middle East, despite stagnant sales in major markets like the US and Europe [3] - Analysts caution that potential trade barriers and economic uncertainties could lead to a slight decline in Apple's overall shipment volume for the year [3]
屏下Face ID将至、真全面屏逼近...iPhone狠料密集泄露
猿大侠· 2025-05-05 03:11
Core Viewpoint - The article discusses the upcoming iPhone models, particularly focusing on the iPhone 17 Air's battery performance, the uncertainty surrounding the iPhone 17e, and the future design innovations expected in the iPhone 18 and beyond [1][2]. Group 1: iPhone 17 Air - The iPhone 17 Air is reported to have lower battery endurance compared to previous models, with only 60% to 70% of users able to use it all day without charging, compared to 80% to 90% for other models [4]. - The design of the iPhone 17 Air is ultra-thin at 5.5 mm, making it the thinnest iPhone ever, which contributes to its reduced battery life [4]. - To address battery concerns, Apple plans to introduce an optional battery case for the iPhone 17 Air, which will provide additional protection and extend battery life [6]. - The supply chain is uncertain about the market demand for the iPhone 17 Air, leading to only 10% of the iPhone 17 series production capacity being allocated to this model [6]. Group 2: iPhone 17e - The iPhone 16e was launched earlier this year at a starting price of 4499 yuan, but it is unclear if the iPhone 17e will be released next year [9]. - Historically, Apple updates the iPhone SE series every few years, and this pattern may continue with the "e" series, with the next model potentially not arriving until 2027 [11]. - There is no definitive decision from Apple regarding the release of the iPhone 17e, making its launch seem unlikely at this time [13]. Group 3: iPhone 18 and Future Models - Apple is expected to adjust its iPhone release schedule, with the standard iPhone 18 being delayed until spring 2027, coinciding with the release of the iPhone 16e successor [14]. - The first foldable iPhone is anticipated to launch in fall 2026 alongside the iPhone 18 Pro series, featuring a book-like fold design with a screen size of 5.7 inches when folded and nearly 8 inches when unfolded [16]. - The iPhone 18 Pro series is expected to incorporate under-display Face ID technology, eliminating the need for a notch at the top of the screen [18][20]. - A truly bezel-less iPhone is projected for release in 2027, coinciding with the 20th anniversary of the iPhone, featuring a design where the front camera and Face ID are integrated under the display [22].