vivo Vision混合现实头显探索版

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三十年,vivo和它的“良币时代”
吴晓波频道· 2025-09-25 00:29
点击上图▲立即收听 " 本分,本是初心,分是边界,初心如磐石,边界随能力慢慢扩展。 " 文 / 巴九灵(微信公众号:吴晓波频道) "在科学史、艺术史和商业史上,当一个流派或国家正处于鼎盛的上升期时,便会在某一年份集束式地诞生一批伟大的人物或公司。" 《激荡三十年》这样写道。 但对 1978年以来的中国而言,命运的齿轮几乎年年启动。今天,我们把时间定格在1995年。 在 1995年的东莞长安镇,挤满了20多岁 、 刚从信息与电子专业毕业的年轻人,他们中的 7个人此时正蜗居在一间两室两厅的小房子里埋头搞研 发,未来三十年,他们的命运,将和另外四个字母深度绑定:vivo。 —— 吴晓波 2025年是vivo企业成立三十周年。在这家公司诞生的前一年,伴随着第一个省级数字移动通信网在广东省开通,中国正式迈入"2G手机时代"。 从功能机到智能手机,手机行业曾有过 "十年一G"的断代标准,中国在3G时代崛起,在4G时代逼近一流,在5G时代领先,如今正引领着6G时代 的到来。 vivo三十年的故事,是中国手机品牌崛起的缩影。 三十年, vivo从一个7人小队,成长为研发人员超过1.3万人,并服务于全球60多个国家和地区超5亿 ...
vivo发布首款头显 成国内首家“手机+MR”布局厂商
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-27 06:26
Core Viewpoint - Vivo has launched the Vivo Vision mixed reality headset, becoming the first Chinese technology company to integrate both mobile and mixed reality (MR) technologies, creating a comprehensive ecosystem for content creation and user experience [1] Group 1: Product Features - The Vivo Vision headset weighs only 398g, significantly lighter than the industry average of 600-700g, and its dimensions are 26% smaller than the industry average [2] - It features a new OriginOS Vision system that allows for high-precision eye tracking and gesture recognition, enhancing user interaction [2] - The headset utilizes a Micro-OLED screen with dual 8K resolution and 94% DCI-P3 color gamut coverage, ensuring high color accuracy and consistency [3] Group 2: Technological Advancements - The device is powered by Qualcomm's second-generation Snapdragon XR2+ platform, which offers 2.5 times the GPU performance and 8 times the AI performance compared to its predecessor [3] - Vivo has focused on building an ecosystem that integrates various content types, including movies, games, and live sports events, to enhance user experience [3] Group 3: Strategic Initiatives - Starting August 22, the Vivo Vision headset will be available for experience in select cities across China, with 13 authorized experience stores [4] - Vivo is upgrading its imaging strategy to better meet diverse user needs, focusing on integrating imaging capabilities across various scenarios [4][5] - The company has entered a new phase of global imaging strategic cooperation with Zeiss, aiming to innovate in mobile imaging technology [6] Group 4: Future Directions - Vivo plans to continue its user-oriented approach and commitment to technological innovation, aiming for long-term growth and sustainability [7]
vivo握住未来“先机”
Guan Cha Zhe Wang· 2025-08-22 11:07
Core Insights - The article highlights the rise of China's mobile phone industry, particularly focusing on vivo's journey as a leader in the sector, showcasing its resilience and user-centric approach [1][4][19] - vivo's recent launch of the vivo Vision mixed reality (MR) headset marks a significant technological advancement, addressing previous challenges in MR technology and positioning the company for future growth [1][4][12] Industry Overview - The global technology industry is on the brink of a new transformation, with companies that can seize the "first-mover advantage" likely to lead the next era [1] - The MR market is projected to grow significantly, with estimates suggesting a market size of $72.4 billion in 2024, reaching $290.8 billion by 2028, indicating a multi-fold increase [7] Company Strategy - vivo's entry into the MR space reflects a long-term commitment to innovation and strategic thinking, as the company has consistently focused on user needs and market demands [4][5][8] - The company aims to leverage its extensive experience in hardware manufacturing and content ecosystem development to create a competitive edge in the MR market [11][12] Technological Advancements - The vivo Vision headset addresses key pain points in MR technology, such as weight and comfort, by utilizing advanced materials and design techniques, resulting in a weight reduction to 398 grams [11][12] - The headset is designed to enhance user experience across various scenarios, including entertainment, productivity, and gaming, thereby expanding its market appeal [12] Future Outlook - vivo envisions the MR technology as a bridge connecting the physical and digital worlds, with plans to integrate it into future household robots, enhancing their perception and decision-making capabilities [15][17] - The company emphasizes a collaborative approach with industry partners to build a robust ecosystem that supports the growth of MR and robotics, aiming for mutual benefits and shared success [20]
不抢风口,vivo为何押注MR?
Hu Xiu· 2025-08-22 10:33
Core Insights - The technology industry is shifting focus towards large models and humanoid robots, with AI glasses and toys becoming new hotspots for investors and media [1] - Mixed Reality (MR) is still evolving and has not yet reached its true potential, with companies like Apple exploring new paradigms through products like Vision Pro [2][5] - Vivo has taken a different approach by launching the Vivo Vision mixed reality headset, showcasing its long-term commitment to spatial computing despite the current market's low enthusiasm for MR [3][11] Industry Trends - The MR industry has experienced fluctuations that align with Gartner's hype cycle, moving from high expectations to a trough of disillusionment, and is now on the path to recovery [5][6] - The rise of AI models has shifted industry attention towards lighter and cheaper devices, leading some to believe that MR is no longer relevant [6][7] - Key technologies supporting MR, such as chips and display components, are maturing rapidly, which could lead to a resurgence in MR adoption [7][8] Vivo's Strategy - Vivo's commitment to MR is part of a broader technological strategy aimed at addressing user needs and leveraging its capabilities [4][8] - The Vivo Vision headset is not just a concept but a culmination of years of systematic investment in MR technology [11][19] - Vivo aims to build a comprehensive smart home ecosystem, with MR serving as a critical component for future household robots and AI integration [20][24] Product Features - The Vivo Vision headset weighs 398g and offers a more comfortable user experience compared to competitors like Apple's Vision Pro, which weighs over 600g [13][14] - It features advanced Micro-OLED screens with dual 8K resolution and a high pixel density (PPD) of 38, surpassing both Vision Pro and Quest 2 [15] - The headset supports multimodal interactions, including eye tracking and gesture recognition, with a low system latency of 13ms [16] Future Outlook - Vivo's Vision headset represents a significant milestone in the company's transition to the spatial computing era and is part of a long-term strategy for the next decade [22][25] - The development of MR technology is seen as a pathway to enhance personal devices' interaction capabilities, moving towards a new ecosystem that connects users, spaces, and AI [23][26]
不抢风口,vivo为何押注MR?
虎嗅APP· 2025-08-22 10:29
Core Viewpoint - The article discusses the evolving landscape of the Mixed Reality (MR) industry, highlighting that despite the current focus on AI and lightweight devices, MR technology is still progressing and has not reached its peak potential. Companies like vivo are making significant investments in MR technology, indicating a long-term strategic vision for the future of spatial computing [2][9][20]. Group 1: Industry Trends - The MR industry has experienced fluctuations that align with Gartner's hype cycle, moving from high expectations to a trough of disillusionment, and is now on the path to recovery as key technologies mature [7][8]. - The introduction of Apple's Vision Pro has reignited interest in MR, but its high cost and cumbersome design have limited its market penetration [8][9]. - The rise of AI and lightweight devices has shifted industry focus, with IDC predicting a 26% year-on-year growth in global smart headset shipments by 2025, driven by smart glasses and AI [8][9]. Group 2: vivo's Strategic Position - vivo has chosen to invest in MR technology rather than following the trend towards AI glasses, anticipating a rapid growth phase for MR in the consumer market [9][11]. - The launch of vivo Vision, a high-quality MR headset, represents a culmination of years of research and development, showcasing vivo's commitment to spatial computing [11][13]. - vivo's Vision headset weighs 398g and features advanced Micro-OLED screens with dual 8K resolution, outperforming competitors in terms of display clarity and user comfort [13][14]. Group 3: Technological Advancements - vivo Vision incorporates multi-modal interaction capabilities, including eye tracking and gesture recognition, creating a seamless user experience without external devices [14][21]. - The headset's low latency of 13ms enhances user comfort and reduces motion sickness, addressing common issues faced by MR users [14][21]. - The technology developed for vivo Vision is not only applicable to MR but also lays the groundwork for future home robotics, enabling better interaction with the physical environment [21][22]. Group 4: Long-term Vision - vivo's investment in MR is part of a broader strategy to integrate spatial computing with AI and robotics, aiming to create a comprehensive smart home ecosystem [20][22]. - The company views MR as a critical step towards developing future technologies that connect users, spaces, and devices, with a focus on enhancing user interaction and experience [20][23]. - The launch of vivo Vision marks the beginning of a new era for the company, as it seeks to redefine personal technology beyond traditional smartphones [20][23].
vivo发布vivo Vision混合现实头显探索版:重量仅398g
Huan Qiu Wang· 2025-08-22 03:25
Core Insights - Vivo has launched the Vivo Vision mixed reality headset, marking its 30th anniversary, showcasing its technological innovations in imaging, sensors, and display to address engineering challenges in MR devices [1][3] - The company emphasizes its commitment to user-centric values and aims to integrate mixed reality into daily life, enhancing convenience and accessibility for a broader audience [3] Product Features - The Vivo Vision headset weighs only 398g and has dimensions reduced by 26% compared to industry averages, designed for ergonomic comfort with pressure points not exceeding 6.628 kPa [3] - It features a new OriginOS Vision system that allows for natural interaction through high-precision eye tracking and gesture recognition, enhancing user experience [4] - The headset utilizes Micro-OLED screens with dual 8K resolution and 94% DCI-P3 color gamut coverage, ensuring high color accuracy and visual fidelity [5] Ecosystem and Content - Vivo aims to create a rich ecosystem around the Vivo Vision headset, offering immersive experiences in video, gaming, and office applications, including a mobile cinema experience and live sports viewing [6] - The headset will be available for user experience trials starting August 22, covering major cities in China [6] Imaging Strategy - Vivo has upgraded its imaging strategy to enhance user experience across various scenarios, focusing on safety, health, and cross-device experiences [7] - The company collaborates with Zeiss to innovate in mobile imaging technology, aiming to meet consumer demands and enhance image quality [7] Video Capabilities - The Vivo Vision headset supports advanced video features, including 4K slow motion and AI-enhanced beauty modes, catering to diverse creative needs [8] - The company recently announced the winners of its photography competition, showcasing the global engagement and creativity of its user base [8]
2025 vivo影像加手机摄影大赛获奖名单揭晓,田鼠大婶《生命的源泉》获组委会特别推荐奖
Huan Qiu Wang· 2025-08-21 09:46
Core Insights - Vivo held the Vivo Vision launch event and Imaging Festival on August 21, marking its 30th anniversary and unveiling the Vivo Vision mixed reality headset exploration version, along with a new imaging technology strategy and cultural ecosystem [1] - The 2025 Vivo Imaging and Mobile Photography Contest concluded successfully, showcasing 500,000 submissions from creators worldwide, highlighting the power of mobile imaging [2] Group 1: Contest Highlights - The contest featured 25 outstanding works selected by a panel of experts, with the annual best work awarded to Wu Zhengjie for "Space Battleship," which utilized the Vivo X200 Pro's telephoto lens to capture marine life [2] - Other notable winners included champions in various categories such as landscape, night, portrait, and sports, with awards recognizing both individual and group efforts [2][4] Group 2: Cultural and Technological Initiatives - Vivo announced an upgrade to its imaging cultural strategy, collaborating with industry partners to expand the impact of mobile imaging, including the establishment of the "Vivo Humanistic Imaging Museum" [15] - The company is also engaging in initiatives like the "Capture the Future" short film competition in partnership with UNESCO, and the first China Mobile Photography Exhibition with the Chinese Photographers Association, aiming to reshape public perception of imaging art [15] Group 3: Community Engagement and Future Plans - Since 2020, the Vivo Imaging and Mobile Photography Contest has gathered millions of works, encouraging users to capture precious life moments and express their creativity [14] - Vivo aims to continue enhancing user experience and technological innovation in mobile imaging, fostering a diverse and inclusive creative platform for individuals to express themselves [15]