Core Insights - Wang Na, the chairwoman of Liaoning Yinghua Textile and Apparel Group, was recognized at the 6th National Excellent Builders of Non-Public Economy Conference, highlighting her leadership and contributions to the industry [1] - BE Vandaan, founded by Wang Na, has established itself as a benchmark brand in high-end fashion swimwear in China, surpassing European and American brands in the premium market [1][5] Company Overview - BE Vandaan has consistently ranked as the top-selling swimwear brand in China, with a strong international presence in over 20 countries including Italy, France, and the United States [1] - The brand is known for its stylish swimwear favored by celebrities, embodying a "light luxury lifestyle" that appeals to consumers [6] Industry Positioning - The company has established brand marketing centers in Beijing and Shanghai to monitor fashion trends and competition, aiming to inject vitality into the swimwear industry [3] - BE Vandaan collaborates with leading fabric suppliers like DuPont Lycra to ensure high-quality materials, maintaining a commitment to craftsmanship [5] Future Outlook - With the rise of consumer upgrades and national brands, BE Vandaan is redefining the global fashion landscape, evolving into a cultural symbol that promotes a "light luxury vacation lifestyle" [8] - The brand's expansion includes over 100 stores globally, reinforcing its position as a top leisure fashion brand [6]

Group 1 - Wenzhou is promoting its unique cultural and natural attractions to attract more tourists, leveraging its rich history and modern vibrancy [1] - The "Fly to Wenzhou This Summer" marketing campaign aims to enhance Wenzhou's tourism brand influence by integrating air travel, local tourism resources, and platform traffic [3][4] - The campaign includes a new marketing model called "Airborne Cultural Tourism Corridor," featuring a themed flight from Wenzhou to Changsha, showcasing Wenzhou's culture at high altitudes [4] Group 2 - A comprehensive marketing strategy is being implemented, combining both aerial and ground promotions to reach potential tourists effectively [7] - The campaign covers nearly 20 stores in cities with direct flights to Wenzhou and includes high-end hotels in major cities like Beijing and Guangzhou [7] - The "Wenzhou Super City" IP event launched on July 18 has attracted over 100,000 participants, offering various incentives and cultural experiences to enhance tourist engagement [10] Group 3 - The promotional activities are designed to create a strong presence for Wenzhou's tourism brand in key national markets, injecting vitality into the summer tourism economy [7][10] - The campaign features various attractive offers, including discounts on flights and accommodations, to encourage both returning and new visitors to explore Wenzhou [10][13]

原标题：第八届进博会倒计时100天，lululemon宣布再赴进博之约 日前，第八届中国国际进口博览会（以下简称"进博会"）迎来开幕倒计时100天，运动生活方式品 牌lululemon（露露乐蒙）正式宣布将连续第二年参展进博会。届时，lululemon将再次亮相消费品展 区，通过富有创意的展台设计和具有影响力的活动，邀请各方来宾共同探索身心联动的好状态。 lululemon首席执行官Calvin McDonald表示："我们非常高兴能够作为'回头客'再度赴约进博会，进 一步深化与中国客人及各方合作伙伴的联结。中国不仅是lululemon的重要市场，更是品牌全球业务增 长的重要引擎。我们期待通过进博会这一平台，讲述lululemon在中国市场的发展故事，并展示我们如 何在社区持续赋能人们提升幸福感，助力'健康中国2030'目标的实现。" 基于"Power of Three x2"全球增长策略，lululemon不断加大对中国市场的长期投资，持续推出创新 性产品，建设有活力的社区，倡导正念的运动理念。自去年首次参展进博会以来，lululemon不断开展 具有影响力的品牌活动，进一步深化本地联结，拓展市场布局。今年 ...

本报记者 赵 曦 □ 花沁昕 近日，美One旗下的全新直播间"所有爸妈的幸福家"在淘宝平台亮相。首播当天，主播李佳琦不仅带领 助播团队全员出动，更邀请母亲李文利现身直播间参与带货首秀，以"重返20岁"为主题开启他的银发经 济新布局。首日开播不到两小时，直播间即吸引超100万观众涌入，单日新增粉丝超10万人。李佳琦妈 妈的直播带货首秀为蓬勃发展的银发经济再添一把火，也让更多人将目光投向了老年主播这个群体。 当前，银发主播领域的发展呈现出多样化的趋势。不仅有84岁的汪奶奶（网络昵称"只穿高跟鞋的汪奶 奶"）展示她上百双高跟鞋，鼓励女生珍惜自己、保持自律，仅在抖音平台就收获了超1000万粉丝，每 两个月就能直播40场；也有77岁的田姥姥（网络昵称"我是田姥姥"）凭借幽默的东北方言和独具个人风 格的语言特色，拥有超3000万粉丝，最近一场直播销售额超10万元……这场由银发族主导的直播新浪 潮，折射出数字时代的包容与活力，但同时也暗藏着亟待破解的发展困局。 直播间里的事业"第二春" 在浙江嘉善的一间直播间里，60岁的"杜鹃奶奶"正在她500亩的杜鹃园里用英语和观众们互动。她一边 说着，一边熟练地选用花盆移栽自己精心培育 ...

在当下"注意力即流量、流量即价值"的传播生态中，蜜雪冰城的案例提供了一个有力的观察切面：一个 平价饮品品牌，如何借助社会心理机制、消费逻辑与数字传播环境，将自家商品转化为社交货币，最终 撬动品牌势能。 本报记者 赵 曦 □ 唐 瑞 近日，"喝蜜雪冰城会被东方明珠塔射击"这条出自网友自发创造的无厘头段子，不仅将一杯4元的柠檬 水送上热搜，还在短短三天内，引爆东方明珠、广州塔、兵马俑等多个地标的线上联动狂欢，掀起一场 全民"雪王团战"。 这场热潮看似偶发，实则背后是蜜雪冰城对"社交货币"的深度运用，它不仅点燃了大众的参与情绪，也 完成了一次无形中的注意力套利。 此外，在此次传播事件中，各大城市地标与历史IP也纷纷参与，这是网友集体创作的结果，更是一场注 意力资源的再分配。东方明珠、广州塔、兵马俑等地标在"梗文化"的狂欢中被用户"无偿征用"，成为品 牌借力的来源。 传统模式下，品牌想利用城市地标资源营销，需支付高昂的冠名权、灯光秀费。而如今，一个微博热帖 或抖音视频就足以让地标为品牌"站台"。更隐秘的是，品牌通过消费者的"时间投入"实现了新的价值杠 杆。大量网友为一杯柠檬水排队打卡或参与线上创作，产品虽没有涨价，品 ...

当租房周期延长至10年以上，年轻人对"家"的定义正在改变，居住体验已成为租客首要考量。这解释了 为何TOP30集中式长租公寓企业累计开业房源量达126.3万间，为何带健身房、共享办公空间的新业态 备受追捧。专业机构通过规模化运营，既能降低单房改造成本，又能以标准化服务提升消费体验，形 成"品质—口碑—规模"的正向循环。 站在消费升级的十字路口，《住房租赁条例》的出台恰逢其时。它不仅为2.6亿租客铺就"安居梦"的有 序轨道，更通过激活专业机构力量，让"住得好"从理想照进现实。当市场化主体企业积极响应政策，当 租客开始"用脚投票"选择品质服务，一个"租购同权、品质对标"的住房消费新生态正在成型。这不仅是 行业的蜕变，更是中国城市化进程中民生温度的生动注脚。 当"90后"白领小李在北京签下第三份长租合同时，他不再为房东临时涨租焦虑，也不必因隔断房被拆而 频繁搬家。这个以小李为代表的亿万租客的梦想即将照进现实，同时也折射出中国住房租赁市场正在经 历的深刻变革——《住房租赁条例》将于9月15日起正式实施，2.6亿租客的居住品质将迎来系统性提 升，一个规范化、专业化、品质化的新消费时代正在开启。 长期以来，"群租房火灾" ...

Core Viewpoint - The lighting industry in China is undergoing a transformation towards high-quality development, driven by standardization efforts and technological innovation, aiming to meet the evolving needs of consumers and enhance international competitiveness [2][3][4]. Group 1: Standardization and Development - The Chinese lighting industry has established standards for mercury content in fluorescent lamps and has developed international standards for testing, reflecting a commitment to high-quality development [1]. - Since the "14th Five-Year Plan," the China Light Industry Federation has made significant strides in standardization, which plays a crucial role in the industry's transformation and upgrading [2]. - The National Lighting Electrical Standardization Technical Committee has been recognized for its contributions to standardization, with a focus on optimizing existing standards and developing new ones in smart lighting and green technology [3]. Group 2: International Influence and Collaboration - The lighting standardization committee has gained international recognition, with experts holding key positions in global organizations, enhancing China's influence in international standard-setting [4]. - The committee has led the development and revision of several international standards, aligning domestic technology with global requirements [4]. - Efforts are being made to establish expert groups in emerging fields such as smart lighting and sustainable practices, ensuring that China's standards meet international expectations while addressing local industry needs [4]. Group 3: Future Directions and Goals - The China Light Industry Federation has outlined five key actions for the "15th Five-Year Plan," focusing on optimizing the standard system and ensuring comprehensive coverage of mandatory national standards in key areas [5]. - The lighting industry is shifting from basic lighting needs to a focus on health and quality, with standardization efforts aimed at creating a comprehensive and advanced standard system [5]. - The goal is to transition the industry from mere product manufacturing to providing comprehensive lighting environment services, thereby supporting high-quality development [5].

Core Viewpoint - The pet farewell industry is emerging as a specialized service sector that addresses the emotional needs of pet owners during the grieving process, emphasizing the importance of empathy and professionalism in providing these services [2][6]. Group 1: Industry Overview - The pet funeral industry is relatively new, with less than 300 institutions in China having formal cremation qualifications, while over 12,000 businesses are registered with "pet funeral" in their names, indicating a lack of regulation and significant price variation [3][4]. - The average cost for basic farewell services for a small cat is around 1,300 yuan, which includes a farewell ceremony, cremation, and memorial items [6]. Group 2: Service Quality and Emotional Support - Pet farewell services require strong empathy and patience from professionals, as they must navigate the complex emotions of pet owners while maintaining a professional demeanor [2][5]. - The process includes cleaning the pet's body, conducting a farewell ceremony, and allowing private time for the owner to say goodbye before cremation [6][7]. Group 3: Environmental Considerations - Cremating pets is considered more environmentally friendly and hygienic compared to burial, as improper burial can lead to exposure of remains due to soil erosion and other factors [3][4]. Group 4: Ethical Practices - The industry faces challenges with unregulated operators who may provide substandard services, such as returning fake ashes or improperly disposing of remains, highlighting the need for ethical standards [4][5]. - The commitment to individual cremation for each pet, despite higher costs, is emphasized as a fundamental aspect of providing respect and dignity to the deceased pets [4][5].

"开家自己的店"，如今成为越来越多年轻人的真实选择。中国青年报社社会调查中心数据显示，65.5%的受访青年有开小店的想法，其中22.0% 已付诸行动，43.5%在计划中。95.3%的受访青年期待所在地加强对小店的扶持。 基于年轻人的创业热情，不少城市纷纷出台了相关扶持政策。北京东城的"青年小店榜样计划"，旨在为青年小店提供宣传引流、培训赋能、资 金支持等服务，助力青年小店发展。湖南长沙望城区发布"青年小店"培育计划及"望青贷"青年创业金融扶持计划，到2027年底，该区将挖掘和 培育100家青年小店，为300名创新创业青年提供金融服务，带动超2000名青年就业。江苏无锡团市委则推出"青年主理人赋能计划"，将通过实 施"一揽子"扶持举措和举办一系列主题活动，全面支持青年主理人发挥自身优势，打造一批"懂青年、善创新、领时尚"的宝藏青年小店。 在政策的指引下，这些青年小店，正书写着怎样的创业故事？ □ 本报记者 王紫茜 青春不应设限 "20多岁的年纪就是要敢想敢做" 位于北京市东城区南锣鼓巷商业街的"青松造物"，是由"00后"主理人王景涛从父母手中接过的门店。如今交到他手里，要跨过的坎儿可不少。 商业街同类店铺扎堆， ...

Core Insights - The rise of youth-oriented shops is driven by a shift in consumer expectations, where experiences and emotional connections are prioritized over mere products [1] - The challenge for these shops lies in converting transient emotional resonance into lasting consumer loyalty [1] Group 1: Characteristics of Youth Shops - Youth shops differentiate themselves through unique scene creation, offering tailored environments that resonate with young consumers' needs [1] - Understanding specific consumer demographics allows these shops to transform niche demands into broader market appeal, avoiding homogenization [1] Group 2: Impact of the Internet - The internet accelerates the popularity of youth shops by leveraging social media for rapid outreach, creating a cycle of online attention leading to in-store visits and further sharing [2] Group 3: Challenges Faced - Many youth shops face the "flash in the pan" dilemma, struggling with issues such as homogenization and concept imitation, which stifles innovation [3] - The tension between long-term product development and the fast-paced market environment complicates the ability to maintain originality [3] - Over-reliance on social media for traffic can lead to a decline in product quality and customer retention, making shops vulnerable to algorithm changes [3] Group 4: Consumer Sentiment - There is a growing fatigue among young consumers towards overused marketing terms like "healing" and "niche," leading to a desire for genuine understanding rather than superficial branding [4] Group 5: Strategies for Longevity - To transition from "viral" to "sustainable," youth shops must focus on product uniqueness and establish irreplaceable core advantages [5] - Balancing slow product refinement with quick market responsiveness is essential, allowing for both quality assurance and adaptability [5] - Building a community-centric ecosystem can enhance customer loyalty, emphasizing emotional connections and local engagement [6] - Understanding the true needs of young consumers and moving away from superficial branding can foster deeper emotional connections [6] - The future of youth shops lies in balancing innovation with authenticity, focusing on quality and genuine consumer engagement [6]