Xiao Fei Ri Bao Wang

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塑料污名化几时休?
Xiao Fei Ri Bao Wang· 2025-06-30 02:32
"塑料外卖盒可能会致癌""外卖盒盛放60℃以上的食物时会释放有害物质"……近日,有媒体机构和自媒 体博主在视频平台发布针对塑料制品的误导性信息和不准确的言论。真相究竟如何?记者进行了相关采 访调查。 王占杰在接受记者采访时表示,塑料加工业作为国民经济的重要支柱产业之一,是优质传统产业、重要 民生产业,也是国家新兴产业和未来产业的基础产业及组成部分。目前,我国塑料加工业已形成门类齐 全、独立完整的制造业体系,在国民经济中占有重要地位。塑料制品具有质轻、耐腐蚀、绝缘性好、易 加工、节能降碳等特点,在国际和国内的工业、农业、建筑、家电、医疗、5G通信、汽车、新能源建 设、航空航天、国防建设等领域得到了广泛应用,为国民经济的发展和人民美好生活做出了诸多重要的 贡献。可以说,人们不可能完全拒绝塑料制品。 浙江大学高分子科学与工程学系博士生导师郑强表示,"客观地讲,若不被当作价廉物美的一次性制品 使用,尤其是使用后不被随意丢弃,能够真正做到严格分类回收,那么'白色污染'的污名就不会扣到一 次性塑料制品头上。" 正如郑强所说,因为塑料化学性质相对稳定,在我们使用的时候,赞叹它"轻便耐用",在我们遗弃它后 同样也会埋怨它"难 ...
“2025中国无障碍经济论坛暨无障碍产品与设施设备周”在京举办
Xiao Fei Ri Bao Wang· 2025-06-28 10:07
Core Points - The 14th National People's Congress Standing Committee passed the "Barrier-Free Environment Construction Law," highlighting the government's commitment to legal and institutional frameworks in the field of public welfare [1] - The "2025 China Barrier-Free Economy Forum" was held in Beijing, supported by various organizations, to promote the implementation of the law and discuss advancements in barrier-free products and facilities [1][11] Group 1: Industry Developments - The light industry plays a crucial role in meeting the needs of the people and has actively integrated barrier-free design concepts into products such as smart homes and rehabilitation aids since the law's enactment [3] - The China Light Industry Investment Development Association has established a think tank with over 50 industry leaders and experts to innovate in the barrier-free product sector, resulting in the transformation of 68 barrier-free product achievements [5] - The forum launched the "2025 Technology Barrier-Free Aging Products and Facilities Recommendation Case Collection," marking a significant step towards standardization in the barrier-free product sector [11] Group 2: Economic Impact - The first "Barrier-Free Industry Report" was released, emphasizing the economic value of the barrier-free industry and its transition from a traditional charity model to a commercialized approach, showcasing strong market potential [13] - The report recommends enhancing policy guidance, promoting standardization, and encouraging technological innovation to unlock the potential of the barrier-free economy [13] Group 3: Support and Recognition - The forum received strong support from various disability associations, showcasing nearly a hundred exhibits that reflect the legislative philosophy and practical implementation of the Barrier-Free Environment Construction Law [15] - A hand-written scroll by a renowned artist was presented to promote the barrier-free concept, demonstrating the cultural integration of this initiative [15]
老字号“不老”:从守匠心到谋创新
Xiao Fei Ri Bao Wang· 2025-06-27 02:49
Group 1 - The core viewpoint emphasizes the need for traditional brands, especially "time-honored" brands, to innovate and adapt to modern consumer preferences while maintaining their cultural heritage [1] - The National Development and Reform Commission's measures aim to leverage the consumption potential of traditional brands and intangible cultural heritage to support stable consumption growth [1][4] - The "Guochao" brand vitality is encouraged through innovative scenarios and integrated products to attract younger consumers [1][4] Group 2 - San Yuan Dairy, established in 1956, is transforming by opening direct experience stores and entering the beverage market to align with new consumption trends [4][5] - The reopening of the "Beijing Milk Company" brand features interactive and social consumption experiences, moving from mere product sales to experiential engagement [5][6] - Innovative products like the "Erba Sauce Milk Tea," which combines traditional flavors with modern beverage trends, reflect a strategy to connect with younger consumers [7][8] Group 3 - Experts suggest that the transformation of time-honored brands should focus on systemic innovation around content, experience, and channels rather than superficial changes [8][9] - San Yuan Dairy is modernizing its operations through digital factory construction and the development of sub-brands that integrate intangible cultural heritage with new retail scenarios [8][9] - The competition among traditional brands is shifting from historical prestige to effective transformation capabilities [9] Group 4 - The "Beijing North Shore Market" initiative by Fangshan Tea House and Beihai Park aims to revitalize intangible cultural heritage through innovative experiences and cross-industry collaborations [11][12] - The market combines various cultural elements to create immersive experiences that engage consumers and promote cultural heritage [11][12][13] - The approach includes breaking down intangible cultural heritage into accessible experiences that encourage consumer participation and sharing [13][14] Group 5 - Wu Yutai, a time-honored tea brand, is exploring a "tea+" model that integrates tea with various products and experiences to attract younger consumers [18][19] - The new store concept combines tea with baked goods and coffee, creating a multi-functional space that enhances consumer engagement [19][20] - The brand's ongoing efforts to modernize its offerings and marketing strategies reflect a commitment to connecting with the younger generation [21][22] Group 6 - Fangzhuan Factory No. 69 is innovating by introducing a "炸酱面" (fried sauce noodles) ice cream, which creatively reinterprets traditional flavors to appeal to modern consumers [26][27] - The product's success is attributed to effective social media marketing and a strong connection with younger consumers, leading to significant sales growth [27][28] - The brand is also enhancing its operational model by optimizing service processes and training staff to improve customer experiences [29][30]
“谷子”背后的消费牵引力
Xiao Fei Ri Bao Wang· 2025-06-27 02:49
Core Insights - The "Guzi" economy, driven by anime IPs, is reshaping offline consumption ecosystems, attracting young consumers and revitalizing commercial areas [1][2][3] - By 2029, the market size of China's "Guzi economy" is expected to exceed 300 billion yuan, becoming a new driver for regional consumption and urban renewal [1][2] - The appeal of "Guzi" products lies not in their functional attributes but in their emotional and cultural significance, resonating with the Z generation's desire for identity and community [2][3] Industry Trends - Recent consumer events have highlighted the growing trend of "Guzi" activities, with significant sales figures reported, such as over 300 million yuan in sales of related products from the animated film "Nezha 2" within a month [2] - Major cities are witnessing a surge in "Guzi" pop-up events and stores, with long queues and rapid sell-outs becoming commonplace [2][3] - The high engagement of cultural consumption is transforming the operational logic of offline shopping districts, with increased foot traffic reported in locations featuring "Guzi" stores [2][3] Market Dynamics - The "Guzi economy" is expanding into lower-tier cities, with events like anime conventions stimulating local consumption [3] - Brands are leveraging limited releases and collaborations to create a sense of novelty, enhancing customer engagement and extending their stay in stores [3] - Local governments are increasingly linking cultural resources with IPs to achieve dual goals of cultural revitalization and consumption transformation [3] Challenges and Future Directions - Some "Guzi" stores face challenges due to over-reliance on single IPs and lack of content updates, leading to a decline in foot traffic post-peak [4] - Issues such as scalping and counterfeit products are undermining consumer trust, indicating a need for sustainable development in the "Guzi economy" [4] - To unlock the long-term value of the "Guzi economy," there is a need for cities and businesses to shift from merely chasing trends to building platforms that enhance local cultural identity and provide immersive consumer experiences [4]
从社交到悦己 :情绪消费助推“微醺”潮流
Xiao Fei Ri Bao Wang· 2025-06-27 02:49
Core Insights - A new consumption trend characterized by "moderate intoxication" is emerging among young consumers, transforming drinking into a form of emotional release and lifestyle expression [1] Group 1: DIY Cocktail Trend - Convenience stores are becoming popular venues for DIY cocktails, allowing consumers to create drinks quickly and affordably, with prices for a homemade cocktail often under 50 yuan compared to 50-100 yuan in bars [2] - The trend is particularly appealing to the "Z generation," with significant engagement on social media platforms like Douyin and Xiaohongshu, where DIY cocktail content has garnered billions of views [2] - Major convenience store chains are adapting by creating dedicated "moderate intoxication" sections, offering cocktail kits and popular mixing guides [2] Group 2: Enhanced Experience and Brand Engagement - Brands are expanding offline experiences, such as pop-up bars that offer interactive cocktail-making opportunities, blending emotional consumption with social sharing [3] - The integration of social media and experiential marketing is driving engagement, with consumers encouraged to share their creations online [3] - New brands are also launching summer-themed cocktail kits and accessories, priced between 20 to 60 yuan, which are gaining popularity both online and offline [3] Group 3: Growth in Home Delivery and Convenience - The trend has extended to delivery platforms, with a nearly 40% increase in sales of cocktail kits since May, catering to consumers who prefer the convenience of home preparation [4] Group 4: Market Potential and Consumer Behavior - The rise of DIY cocktails reflects a shift towards "instant gratification" and "emotional healing," with young consumers seeking controlled relaxation rather than social integration [5] - There are approximately 490 million potential drinkers aged 18 to 30 in China, with an annual consumption scale exceeding 400 billion yuan, indicating significant market potential for low-alcohol beverages [5] - New product categories, such as tea-flavored cocktails and low-alcohol craft beers, are emerging, highlighting the growth potential of the "moderate intoxication" trend [5] Group 5: Challenges and Future Outlook - Despite the popularity, there are concerns about product homogeneity and a lack of genuine innovation in taste and experience, which may affect consumer retention [6] - Regulatory issues, such as underage drinking prevention and storage regulations, are becoming increasingly important as the market grows [6] - The "moderate intoxication" trend is evolving into a multi-dimensional consumption ecosystem, integrating with cultural and culinary industries, which may unlock further commercial opportunities in the future [6]
提速职业资格认证 助力旅拍师规范发展
Xiao Fei Ri Bao Wang· 2025-06-27 02:49
然而,在旅拍与文旅融合快速发展的背后,也隐藏着深层矛盾,其中最突出的问题便是文化表达的浅表 化倾向。部分商家为了追求短期利益,将地域文化简单地理解为"服饰+地标"的拼贴。在一些热门旅游 城市,游客穿着千篇一律的古装在仿古街道拍照,拍摄内容缺乏文化内涵和创意,仅仅是形式上的模 仿。再如某些古镇,商家提供的旅拍服务只是让游客穿上民族服饰在固定场景拍照,没有对当地民族文 化的历史背景、独特内涵进行任何讲解和呈现,使得旅拍沦为空洞的拍照打卡行为。这种浅表化的文化 表达,不仅无法展现地域文化的精髓,还可能导致游客对当地文化产生误解,不利于文化的传承与发 展。 此外,在小红书等社交平台上,也不乏游客吐槽旅拍乱收费的情况。有的游客反映,商家在拍摄前未明 确告知额外收费项目,拍摄结束后却要求支付高额的选片费、加修费等;有的游客遭遇服装租赁加价、 妆造质量与宣传不符却仍被收取高价费用等问题,这些乱象严重影响了游客的旅拍体验。 要解决上述问题,推动旅拍与文旅产业的高质量融合,需要多方协同发力。旅拍从业者应主动深入挖掘 地域文化,将当地的历史故事、民俗风情等元素巧妙融入拍摄内容,打造出具有深厚文化底蕴和鲜明特 色的旅拍产品。例如在 ...
旅拍定制师纳入新职业 为行业升级按下“加速键”
Xiao Fei Ri Bao Wang· 2025-06-27 02:49
Core Viewpoint - The travel photography industry is rapidly growing, driven by consumer demand for personalized travel experiences and the emergence of the profession of "travel photography customizer" [3][4][6]. Market Overview - In 2024, the travel photography market is expected to generate nearly 40 billion yuan, with over 25 million consumers [3]. - The profession of "travel photography customizer" has been officially recognized, indicating a shift towards a more professional and standardized industry [3][4]. Professional Development - Travel photography customizers differentiate themselves from traditional photographers by offering personalized route designs, makeup services, and storytelling through images [4]. - Industry professionals are transitioning from discovering opportunities by chance to developing a deep passion for their work, enhancing the value they provide [4][6]. Consumer Trends - Young consumers are becoming the main force in travel photography, seeking unique and personalized photo experiences rather than standard tourist photos [6]. - The demand for diverse themes, such as ethnic minority styles in Yunnan and traditional costumes in Beijing, is driving travel photography shops to expand their service offerings [6]. Business Model Evolution - The market is witnessing the emergence of diverse revenue streams, including clothing rentals, professional makeup, and Vlog video services [6][7]. - Travel photography businesses are leveraging social media for marketing, creating a multi-dimensional online presence to attract customers [6][7]. Competitive Landscape - To stand out in a competitive market, businesses are adopting differentiated strategies, such as developing smart delivery systems and focusing on local cultural themes [7]. - The industry is facing challenges from price wars, which threaten profitability and consumer trust, leading to a call for professionalization and standardization [8][9]. Industry Transformation - The recognition of "travel photography customizer" as a formal profession is expected to lead to improved training and standardized processes, enhancing service quality [9]. - The evolution of the travel photography profession reflects a broader shift in the cultural tourism industry from hardware-driven to content-driven experiences [9].
互联网企业发力稳就业
Xiao Fei Ri Bao Wang· 2025-06-26 03:15
Group 1 - The scale of new college graduates in China is expected to reach 12.22 million this year, an increase of 430,000 from the previous year, marking a historical high [1] - Tencent has launched its largest employment plan to date, aiming to create 28,000 new internship positions over the next three years, with 10,000 of those positions specifically for 2025 [1] - The company emphasizes the importance of talent as its most valuable asset and has recruited 16,000 talents through campus recruitment over the past five years [1] Group 2 - Tencent's workforce includes over 55,000 employees, with more than 40,000 in technology roles, representing 73% of the total, and over 27,000 directly involved in technology research and development [2] - The company is increasing recruitment for technology positions, particularly in AI, big data, and cloud computing, with technical roles making up over 60% of new hires [2] - Tencent's "Qingyun Plan" aims to recruit top global talent in ten technology fields, including AI and big data, and has over 160 technical projects to support youth involvement in cutting-edge technology [2] Group 3 - Tencent focuses on high-quality employment, emphasizing long-term talent development and value realization rather than just job quantity [3] - The company collaborates with universities and research institutions to enhance talent cultivation through initiatives like the "Rhino Bird" program and the "Qingpeng Plan" [3] - Tencent provides comprehensive career development support and lifelong learning opportunities for new graduates, including training systems and resources [3] Group 4 - Interns in Tencent's CSIG cloud and smart industry group are trained in a multifaceted role that requires market insight, product knowledge, and project management skills [4] - The training program offers practical experience through real-world projects, allowing interns to learn and grow in a supportive environment [4] Group 5 - Tencent leverages its digital ecosystem, including WeChat and mini-programs, to create numerous employment opportunities, contributing to over 50 million direct and indirect job opportunities [5] - The company has developed services like the "Gig Market" and "Micro Worker Card" to enhance employment flexibility and protect the rights of gig workers [5]
河北邯郸:“道”通兴文旅 “留住”八方客
Xiao Fei Ri Bao Wang· 2025-06-26 03:08
Core Insights - The article highlights the successful integration of multiple business formats in the "6 streets and 16 alleys" consumer market at Handan Road, which has transformed the area into a vibrant cultural and tourism hub [1][2] - The Handan Road historical cultural district aims to create a one-stop experience for visitors, enhancing tourism vitality and establishing itself as a super cultural tourism commercial cluster in Handan [2] Group 1 - The Handan Road historical cultural district is built around the core concept of "culture as the soul, tourism as the axis, and commerce as the foundation" [2] - Since its operation, the district has attracted a significant number of visitors through its well-designed night scenes, diverse performances, and unique cuisine, injecting new vitality into the city [2] - During the 2025 Spring Festival, the district achieved an average daily foot traffic of over 200,000, showcasing its popularity through immersive experiences [2] Group 2 - The flourishing scene at Handan Road reflects the revitalization of this historical cultural city in the new era [6] - Future plans for Handan Road include optimizing business formats and accelerating the construction of supporting projects, guided by its overall positioning as a historical cultural memory display area, cultural tourism boutique area, urban landscape and management landmark area, and urban consumption center [6]
“清洁即损伤”? 鞋类清洁或将不再有痛点
Xiao Fei Ri Bao Wang· 2025-06-26 03:08
Core Viewpoint - The introduction of the group standard "T/ZGXX 0022-2025 Shoe Cleaner" by the China Washing Products Industry Association aims to address consumer pain points and standardize the shoe cleaning industry, which currently faces challenges in product effectiveness and safety [1][4]. Industry Overview - The shoe cleaning agent market in China is experiencing rapid growth, with a compound annual growth rate (CAGR) of approximately 12% from 2018 to 2023, significantly outpacing the global average. The market size is expected to reach 16 billion RMB by 2025 [4]. - The industry is transitioning from "rough cleaning" to "scientific care," focusing on innovations in material-specific cleaning, integrated cleaning and care solutions, and environmentally friendly ingredients [4]. Consumer Insights - Consumers are increasingly willing to invest in shoe cleaning products, but face difficulties in selecting effective options due to the wide variety of products available, with prices ranging from a few yuan to several hundred yuan [2]. - A survey by the Heilongjiang Consumer Association revealed significant differences in cleaning performance, safety, and user comfort among 40 tested shoe cleaning agents [3]. Product Standards and Recommendations - The newly established group standard emphasizes safety and universality, setting strict safety indicators and basic requirements for cleaning power, color protection, and shape retention. It also introduces hard indicators to prevent damage during cleaning [4]. - Consumers are advised to choose products with mild ingredients, such as bioenzymes or plant extracts, and to prefer packaging that allows for better control of usage to avoid waste and potential damage to shoes [5].