视频：刘玉良 ⽆特殊资源禀赋的村庄 如何找到旅游生路 记者说："我现在所在的位置是陕西咸阳礼泉县的袁家村，还没进村，就被村口⼤集的热闹气氛所包围。这些年来，袁家村的游客接待量在陕西旅游景 区一直是名列前茅的。去年春节期间，这里的旅游营收达到了1.8亿元，如此亮眼的数字、如此高的热度，这个村子的魅力究竟是什么呢？又快过春节了。 今天，我们就一起到村子里看一看。" 央广网北京2月9日消息（记者孙鲁晋 温超 刘海涛 郭升）据中央广播电视总台中国之声报道，春节临近，来一趟乡村旅游成为很多人的选择。不过这些 年，乡村旅游蓬勃发展的背后，"千村一面"的同质化竞争、⽂化内涵的单薄、运营模式的粗放，也成为普遍的发展瓶颈。 怎么破局？在陕西礼泉县的九嵕山下，袁家村给出了自己的答案。这里没有名山⼤川，也没有"顶流"古迹，但就是这么一个普普通通的关中平原上的⼩ 村庄，年游客量却突破千万，旅游收入常年稳居全省前列。 中国之声特别策划《中国改革现场》2月9日推出《袁家村的蜕变》。 播放 袁家村的特色之一是地道关中美食，500多家⼩吃店沿街排布，各类陕西特色⼩吃应有尽有，香气四溢。每条街上的⼩吃不重样，每家店铺都有自己的 特色和招牌产品 ...

这一次 Rap的风，从果林里吹来 唱的不是情与爱 而是一颗夏威夷果的硬核进阶史 从"舶来品"到"中国名片" 从"试种摸索"到"产量全球领先" 一颗果 串联起一条产业链 也推开了乡村振兴的一扇新门 山还是那座山 人还是那些人 但故事已换了讲述方式 当嬢嬢用方言押韵，讲述嫁接技术 当村支书在潮流说唱里，盘点人均增收 当⼩朋友接过话筒，喊出"吃了身体棒" 乡村振兴的叙事 早已进入2.0版本 用Rap的节奏，刷新年货的定义 用乡土的底气，接住潮流的挑战 当他们开口，你就懂了 一起来听这场"乡村振兴Freestyle"！ 踩上节拍 戴上墨镜 欢迎来到云南嬢嬢的年货打歌现场！ 当"乡土"碰上"潮流" 当"年货"遇到"说唱" 什么叫 "用最潮的节奏，讲最红火的丰收" 什么叫 "让算法为乡土转身，让流量为农业点赞" 原来最潮的中国年味 早就带着欢笑 走进了山海田间 愿您： 笑口常开，好事连连； 烟火向暖，日子常甜！ 策划丨郭静 栾红 责编丨符嘉鑫 编导丨符嘉鑫 赵鹏 普元春 鸣谢丨留焕奶奶团队 播放 播放 静⾳ 0:00 / 0:50 | 加载完毕: 0% | | --- | | 进度: 0% | | 媒体流类型直播 | | ...

2月6日，平安健康保险股份有限公司（以下简称"平安健康险"）联合北大医疗集团（以下简称"北大医 疗"）于北京举办"回归本真・重塑健康――中国家庭厨房健康营养优选标准暨'长相伴'健康会员卡发布 会"。会上，平安健康险携手健康营养领域权威专家、优选供应商及北大医疗，共同推出专业、科学的 中国家庭厨房健康营养倡议及"健康厨房"专区商城，并重磅发布集健康饮食、活力运动、医疗服务于一 体的"长相伴"健康会员卡权益体系，让日常健康真正省心、省时又省钱。 平安健康险党委书记、董事长兼CEO朱友刚表示，平安健康险坚定贯彻"健康中国"战略和金融监管总局 政策精神，此次"健康厨房"及"长相伴"会员卡的发布，是公司在推动"健康保险+医健服务"深度融合、 向"专业医疗健康管理公司"转型的又一创新实践。平安健康险将持续发挥"服务X保险"的整合资源优 势，以专业为底色，不断升级健康管理服务的模式、品质与体验，守护亿万国民的家庭健康美好生活。 除了聚焦家庭健康饮食，平安健康险还在运动健康、就医服务、慢病管理等全生命周期健康管理场景持 续深化布局，并于此次发布会上重磅发布"长相伴"健康会员卡，涵盖健康饮食、活力运动、品质医疗服 务等场景的9 ...

央广网宁波2月9日消息（记者陈金莲 俞烨）2月8日，一场以"来慈溪，欢喜加马过大年"为主题的新春嘉年华在宁波龙山镇山下村举行。活动以独具特色的 长桌宴为核心，深度融合地方饮食、非遗手作与年俗传统，为市民游客打造了一场"可吃、可玩、可拍、可忆"的沉浸式乡村新春盛宴。 长桌宴现场（央广网记者 俞烨 摄） 最具烟火气的长桌宴成为全场焦点，长达二十米的木质长桌串联起节日的喜庆与温情。桌上精心准备的龙山本土小海鲜、地道农家菜与慈溪传统宴席菜陆续 呈上，冷菜精选泥螺、梅鱼、年糕等慈溪特色，每道菜肴都承载着地域的风物记忆与年节内涵。 来自法国的Loann表示："第一次参加长桌宴很新奇，第一次吃松花汤团很特别，慈溪的乡村生活很好。"99岁的山下村村民虞静玉在儿媳妇的陪伴下也来到 了现场，非常感慨："交关好，让我想起早些年的春节，也像现在这样热闹，最好每年都能这样。"游客们围坐长桌，在热气腾腾的品鉴中溯源山海本味，在 欢声笑语里感受乡村团圆宴的温暖氛围。长桌宴不仅是一场味觉盛宴，更成为连接情感、传递年味的生动场景。 A 49 SHIP 1 社会各界代表参加长桌宴（央广网发 龙山镇供图） 围绕这一美食核心，现场同时展开了丰富多彩 ...

Core Viewpoint - The article highlights the vibrant atmosphere of traditional Chinese New Year markets across various regions, showcasing the resilience and potential of the Chinese economy through increased consumer activity and cultural engagement [1]. Group 1: Cultural Integration - The New Year market at Jiefangbei features various intangible cultural heritage products, such as lacquer paintings and calligraphy, which are creatively designed to reflect the New Year spirit and attract visitors [2][4]. - The market's theme, "Celebrating the New Year in the Forbidden City," emphasizes traditional aesthetics and includes live demonstrations by heritage artisans, enhancing cultural appreciation among attendees [4]. Group 2: Interactive Experiences - The market offers interactive cultural experiences, including a "write the character for 'Fu'" activity where children participate as volunteers, promoting traditional culture and engaging the younger generation [5]. - The "Shancheng Handicraft Bureau" at the Shibanti scenic area invites over 20 heritage artisans to provide hands-on experiences, allowing visitors to engage with local crafts and stories [7]. Group 3: Diverse Product Offerings - The New Year markets feature a wide range of products beyond traditional items, including innovative cultural products and local specialties, enhancing the festive shopping experience [8][10]. - The market at Guanyinqiao focuses on promoting local agricultural products, showcasing over 700 items from impoverished and revitalized rural areas, thus supporting local farmers [10][11]. Group 4: Digital Integration - The markets incorporate digital technology, such as MR experiences that allow visitors to engage with traditional customs in an interactive manner, enhancing the overall festive atmosphere [13]. - QR codes at various stalls enable visitors to purchase local specialties online, reflecting a shift towards digital shopping experiences in the festive market context [13].

央广网北京2月9日消息（总台中国之声记者韩雪莹）据中央广播电视总台中国之声《新闻纵横》报 道，春节的脚步渐近，乡愁在网络空间悄然蔓延。最近，不少网友通过社交媒体平台向家乡的官方文旅 账号喊话，希望能"给个面子"，收到一句"欢迎回家"的祝福。多地文旅账号也与在外打拼的游子线上互 动，用真诚的回复温暖一颗颗期盼归乡的心。 半个月前，老家在江西省南昌市新建区的夏先生盘算起过年的安排。在外打拼十余载，早些年还成 了江苏女婿，每年在哪儿过春节、能不能回趟老家新建，他要考虑到方方面面。又近春节，马年还是自 己第三个本命年，思乡情切，夏先生打开社交媒体平台，向新建文旅官方账号私信留言。"我说'新建文 旅你好，请说欢迎夏总回家过年，要不然我转身去江苏过年'，是带有'威胁性'的一句调侃。因为今年我 也在作选择，要么去江苏过年，要么回江西过年。但没想到它回复了！它一回复，我马上很兴奋地把跟 新建文旅的聊天截屏发了一个作品，我也作了决定，我说'我就听新建文旅的，今年待在家里过年'！" 一句"欢迎夏总回家过年"，解了夏先生无处安放的乡愁。他告诉中国之声记者，喊话新建文旅之 举，虽说有几分一时兴起，但也源于他此前看到了网友和各地文旅账 ...

Core Insights - The butterfly orchid has become a top choice in the flower market during the Spring Festival, with the production scale in Lishui Town, Nanhai District, Foshan, Guangdong reaching 4,500 acres and an annual output exceeding 65 million plants, accounting for about one-third of the national market share [1][3]. Industry Overview - The flower economy is thriving, driven by changing consumer preferences, solid industry foundations, and cultural confidence. The annual output value of the flower industry in China exceeds 520 billion yuan, with nearly 220,000 seedling flower enterprises [7]. Consumer Trends - There is a polarization in consumer preferences between younger and older generations. Young consumers, especially women, prefer pastel or retro colors, while older consumers favor traditional bright colors. Online sales focus on smaller desktop flowers, while offline sales feature larger pot combinations [4][6]. Market Dynamics - The global annual production of butterfly orchid seedlings is approximately 350 to 380 million, with mainland China producing about 250 million, showing a growing market share. However, high-end varieties still rely on imports due to insufficient brand development [9]. Competitive Advantages - Butterfly orchids have advantages such as good symbolism, long flowering periods, simple maintenance, and a wide price range. Although other flower varieties are gaining attention, butterfly orchids are expected to remain irreplaceable in the next 5 to 10 years [10]. Future Outlook - The flower consumption trend is shifting towards daily use rather than being limited to festivals. The industry is expected to become more personalized, branded, and internationalized, with online channels evolving from transactional to educational roles [10].

Core Insights - Luckin Coffee has opened its 30,000th store, a "Origin Flagship Store" in Shenzhen, marking a significant milestone in its expansion and positioning as a leader in the Chinese coffee industry [1][6] - The store emphasizes a global sourcing strategy, showcasing high-quality coffee from various regions, and aims to enhance consumer experience through a focus on professional quality and sustainable development [1][3] Expansion and Coverage - The company has established over 30,000 stores across 32 provincial-level administrative regions and more than 300 cities in China, with international presence in Singapore, Malaysia, and the United States [1][6] - Luckin Coffee's extensive network covers 94% of provincial-level regions in China, significantly contributing to the rapid popularization of coffee consumption among Chinese consumers [6] Strategic Development - The new flagship store features a 420 square meter space designed to provide an immersive experience of coffee sourcing and preparation, aligning with the brand's philosophy of "drinking original origin" [3][5] - The store adheres to international green building standards and aims to set a benchmark for sustainable practices in the coffee retail sector [5] Future Vision - Luckin Coffee plans to transition from a scale leader to a value co-creator deeply connected with core coffee-producing regions, aiming to reshape the global coffee supply chain from the Chinese market [7]

Group 1 - Consumption is identified as the "main engine" of economic growth and a "barometer" of people's well-being, with a focus on establishing a long-term mechanism to expand resident consumption [1] - Local governments and departments are actively working on both supply and demand sides to stimulate consumption through new scenarios, new formats, and new supplies, enhancing both industrial upgrades and quality of life [1] - The "National Subsidy" policy for smart glasses and other digital products is expected to boost consumer spending, with a reported 200% increase in sales for new interactive electronic products [2][4] Group 2 - The automotive industry is accelerating the integration of electrification, intelligence, and connectivity, with Chinese brands capturing nearly 70% of the passenger car market [4] - The government emphasizes green consumption and aims to promote a lifestyle that is resource-saving, low-carbon, and healthy, with policies designed to stimulate demand for high-efficiency green appliances and vehicles [4] - The "14th Five-Year Plan" suggests a focus on improving consumer sentiment and enhancing quality supply to activate the consumption "main engine" [5]

Core Viewpoint - The article highlights the efforts of Liu Yanying, a representative at the National People's Congress, in advocating for the enhancement of rural industry revitalization, particularly focusing on the lemon industry in An'yue County, Sichuan Province, where the majority of villagers cultivate lemons and seek to increase their income through deeper processing of their products [1][2]. Group 1: Industry Insights - An'yue County has an average annual lemon production of 600,000 tons, with 70% sold directly without further processing [1]. - There are 561 processing enterprises in the county, but only 33 are engaged in deep processing, indicating a significant gap in value addition within the industry [1]. - The lack of deep processing capabilities is a common issue faced by many rural areas, limiting their ability to withstand market fluctuations [2]. Group 2: Policy Recommendations - Liu Yanying plans to propose suggestions at the upcoming National People's Congress to increase support for rural industry revitalization, advocating for targeted policy measures that would allow farmers to share more in the value-added benefits of their products [2]. - The expectation is for a "combination punch" of policies that would enhance the resilience of rural industries against market risks [2]. Group 3: Future Outlook - Liu Yanying expresses confidence that rural areas will diversify their business models, leading to more opportunities and stronger internal development momentum [3].