Zhong Guo Shi Pin Wang
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好丽友果滋果心前三季度增势强劲
Zhong Guo Shi Pin Wang· 2025-10-23 09:58
Core Insights - The Chinese gummy candy market is expanding, driven by trends of immersive, fun, and personalized consumption, particularly appealing to young consumers [1] - Good Friend's gummy brand, Guozi Guoxin, has shown strong double-digit sales growth in the first three quarters of this year, leading the category [1][3] - Innovative product design, a "flower" themed series, and deep channel cultivation are key factors driving the sales growth of Guozi Guoxin [1][3] Product Innovation - The "flower" series launched in spring features two composite flavors: white peach cherry blossom and green grapefruit jasmine, with a zero sugar and zero fat formula [3] - The product maintains a fun "peel and eat" experience while appealing to health-conscious consumers with its attractive design [3] - Guozi Guoxin has a unique structure with 50% fruit juice content, distinguishing it in the gummy candy market and contributing to its status as a phenomenon with over 100 million bags sold annually [3] Channel Strategy - Good Friend is optimizing its channel strategy by focusing on snack store exclusives, enhancing terminal competitiveness through refined operations [3] - The brand leverages high-traffic channels like convenience stores and specialty snack shops to increase product exposure and consumer engagement [3][4] - The solid channel layout has significantly improved product penetration, allowing more consumers to access and repurchase [4] Global Expansion - Guozi Guoxin has successfully entered international markets such as Vietnam, Russia, and South Korea, receiving positive feedback [4] - The brand's global reach contributes to the company's overall growth and enhances its international presence in the candy industry [4]
“燕麦奶健康饮食倡议”发布,多方共促燕麦健康融入消费者日常
Zhong Guo Shi Pin Wang· 2025-10-23 09:49
Group 1 - The core viewpoint of the articles emphasizes the growing recognition and promotion of oat milk as a healthy dietary choice in China, driven by both policy and scientific consensus [3][6][9] - The "Oat Milk Healthy Diet Initiative" was launched to promote the health consumption concept of oat milk, focusing on technological innovation, health value, scientific diet, healthy consumption, and policy collaboration [1][3] - OATLY, as the only corporate representative in the initiative, has successfully integrated global oat milk production technology with local consumer needs, leading to significant growth in both the coffee and retail sectors since entering the Chinese market in 2018 [9][11] Group 2 - Experts from various institutions advocate for the enhancement of oat milk processing technology to improve palatability and reduce consumption difficulty, while also promoting the inclusion of whole grains and dietary fiber in diets [6][9] - The initiative aims to expand the supply channels of oat milk products and explore more consumption scenarios, such as tea, coffee, dining, baking, and retail, to enhance accessibility and convenience [6][9] - The initiative reflects a commitment to industry responsibility and aims to position China as a leader in the global plant-based industry, aligning with the "Healthy China" strategy and scientific consensus [9][11]
龙宴发布“四季风味”体系,王金宝:原味,是台州通向世界的语言
Zhong Guo Shi Pin Wang· 2025-10-23 09:04
(2025年10月22日,台州) 台州本土餐饮标杆品牌"龙宴"举行"四季风味"发布会。创始人王金宝在会 上首次系统阐述了龙宴的"原味哲学",并正式发布了以"咸鲜、原味、酒香、姜味、糟香、臭鲜"等典型 味型为核心的台州菜四季风味体系,标志着龙宴对本土饮食文化的梳理与挖掘进入新阶段。 "原味,是一种深度":从地理格局到餐桌哲学 发布会中,这位在台州餐饮界深耕三十年的创始人,回顾了三十年前在椒江7号码头争抢头网海鲜的岁 月,坦言台州人"懂海鲜、讲原料"的饮食基因,是龙宴坚持"原味"的起点。 "这三十年,我们追过潮流,试过创新。但最后,选择回到了最开始的地方——原味。"王金宝强 调,"原味"并非清淡或简单,而是一种深度的体现。他指出,台州"七山二水一分田"的地理格局,直接 决定了龙宴餐桌上海鲜多、山货多的食材特色。"我们龙宴做的,不是创造味道,而是翻译风土,翻译 台州的四季。" 龙宴创始人王金宝 系统梳理味型图谱,构建台州菜风味体系 本次发布会的核心,是龙宴首次系统梳理并公布的台州菜味型体系。王金宝在演讲中详细解读了不同味 型与季节、风土的联系: 姜味:源于台州人用姜平衡海鲜寒性的饮食智慧,如冬天妇女小孩喜爱的姜汁炖 ...
额敏县市场监督管理局: 规范药品经营使用,守护群众用药安全
Zhong Guo Shi Pin Wang· 2025-10-23 09:03
Core Viewpoint - The E'min County Market Supervision Administration is committed to maintaining drug market order and ensuring drug safety through regular and detailed inspections of pharmacies and medical institutions [1][2] Group 1: Regulatory Focus - The administration emphasizes three core areas during inspections of retail pharmacies: compliance with qualifications, operational standards, and quality control [1] - Inspections include verifying the validity of drug operation licenses and ensuring that pharmacists are present and following proper prescription protocols [1] - The storage conditions of drugs are also scrutinized, ensuring that cold storage temperatures meet standards and that drugs are stored according to regulations to prevent quality issues [1] Group 2: Medical Institutions Oversight - The administration focuses on traceability of sources, quality control, and compliance in the procurement and use of drugs and medical devices in medical institutions [1] - Key checks include ensuring that medical institutions purchase drugs and devices from legal channels and do not use expired or unqualified products [1] Group 3: Approach to Regulation - The administration adopts a dual approach of service and regulation, combining education with enforcement, addressing minor issues with on-the-spot guidance and taking legal action against violations [2] - Future plans include maintaining a high-pressure regulatory stance through regular inspections and follow-up checks to reinforce regulatory effectiveness [2]
塔城市新城市场监管所专项检查 护航幼儿园食品安全
Zhong Guo Shi Pin Wang· 2025-10-23 09:03
Group 1 - The core focus of the article is on ensuring food safety and health for children in kindergartens through rigorous inspections and enforcement of food safety responsibilities by the New Town Market Supervision Bureau [1][2] - The New Town Market Supervision Bureau has prioritized food safety regulation in kindergartens, implementing a comprehensive and meticulous approach to ensure adherence to safety standards [1] - A thorough "net-style" inspection was conducted across 7 kindergartens, covering all aspects of food safety from procurement to serving, ensuring no corners were left unchecked [1][2] Group 2 - Key checks during inspections included verifying the implementation of the principal's responsibility system, the presence of food safety supervisors, and the validity of food business licenses and health certificates for staff [2] - The inspections also focused on the proper use of food additives, adherence to management protocols, and measures to prevent food waste, ensuring detailed verification of food sampling practices [2] - The initiative aims to establish long-term management practices for food safety in kindergartens, with ongoing supervision and training for staff to enhance food safety knowledge and operational standards [2]
新西兰奇异果品牌佳沛在中国成功维护知识产权
Zhong Guo Shi Pin Wang· 2025-10-23 09:03
Core Points - New Zealand kiwifruit brand Zespri achieved a significant legal victory in China, successfully defending the intellectual property rights of New Zealand kiwifruit growers [1] - The Wuhan Intermediate People's Court ruled in favor of Zespri in a plant variety rights infringement case, involving unauthorized production, sale, and promotion of the G3 kiwifruit variety [1] - The court found the primary defendant guilty of unauthorized cultivation and sale of approximately 260 hectares of G3 kiwifruit trees, which were sold through online channels [1] Legal Outcome - The court ordered the primary defendant to deactivate approximately 260 hectares of infringing propagation materials and to compensate Zespri a total of 5,246,200 RMB, equivalent to about 1,280,000 NZD [1] - The compensation included 5,000,000 RMB as punitive damages and 246,200 RMB for legal costs [1] - The second defendant was found to have sold the unauthorized G3 kiwifruit but was not penalized further as the primary defendant's ruling was deemed sufficient to protect the plant variety rights [1] Industry Impact - Zespri's CEO highlighted that this outcome represents a major victory for the New Zealand industry and its Chinese partners, marking an important step in protecting the rights of New Zealand growers [1] - The case underscores the strengthened protection of plant variety rights in China following the 2022 revision of the Seed Law, as well as the local authorities' support in upholding intellectual property rights [2] - Zespri plans to continue collaborating with the industry to enhance grower value while seeking constructive solutions to ongoing challenges posed by unauthorized cultivation of G3 kiwifruit [2]
利剑出鞘护品牌 精准执法优环境——额敏县市场监督管理局扎实开展商标侵权专项行动
Zhong Guo Shi Pin Wang· 2025-10-23 09:03
Core Viewpoint - The article emphasizes the importance of protecting the legitimate rights of trademark holders and consumers through a special enforcement action against trademark infringement in E'min County, aiming to enhance brand development and optimize the business environment [1] Group 1: Focus Areas - The special action targets high-risk areas for trademark infringement, specifically in electronic products, household appliances, clothing and bags, and food and agricultural materials, which are closely related to people's daily lives [1] - The initiative aims to rigorously investigate and penalize illegal activities involving counterfeit well-known brands [1] Group 2: Innovative Enforcement Methods - The enforcement model includes collaboration with trademark holders, inviting brand representatives to assist in product identification, significantly improving the accuracy of case investigations [1] - Legal education is emphasized, with enforcement personnel educating market entities about the Trademark Law and the dangers of trademark infringement, guiding businesses to implement purchase verification systems and standardize trademark usage [1] Group 3: Case Handling and Market Regulation - As of now, the special action has initiated 7 trademark infringement cases, confiscating over 300 counterfeit items from brands such as "adidas," "Dabao," "Nanfu," and "Kunlun Star," with a total involved amount of 50,000 yuan [1] - The E'min County Market Supervision Administration plans to continue its efforts in trademark infringement rectification, maintaining a high-pressure enforcement stance, facilitating complaint channels, and improving inter-departmental collaboration to better protect intellectual property rights and support high-quality economic development in the county [1]
客如云AI碰碰贴“商业增长引擎”,让营销触手可及
Zhong Guo Shi Pin Wang· 2025-10-23 08:06
Core Insights - The article discusses the challenges faced by physical stores in marketing, user interaction, and scene coverage in the context of the digital economy, highlighting the launch of KERUI Cloud's AI Touch Sticker as a solution to these issues [1][6][12]. Group 1: Marketing Challenges - Many physical stores struggle with marketing execution due to a lack of professional writing skills, leading to difficulties in generating quality content for platforms like Xiaohongshu and Dazhongdianping [6]. - KERUI Cloud's AI Touch Sticker utilizes AI technology to create a professional content library, enabling merchants to easily generate and publish marketing content with minimal effort [6][9]. Group 2: User Interaction Efficiency - Traditional marketing interactions are often cumbersome, leading to low participation rates as consumers abandon multi-step processes [9]. - The AI Touch Sticker simplifies the interaction process using NFC technology, allowing consumers to engage with the store's services through a single touch, enhancing user experience and operational efficiency [9][12]. Group 3: Scene Coverage Limitations - Conventional marketing methods are limited by scattered materials and single-use scenarios, increasing costs and complicating store management [12]. - The AI Touch Sticker integrates multiple marketing applications into a single platform, allowing for simultaneous exposure across various channels and transforming customer traffic into private assets without the need for separate materials [12][13].
十二夏天亮相南京糖酒会&深圳国际会展中心,全链实力圈粉无数
Zhong Guo Shi Pin Wang· 2025-10-23 08:05
Core Insights - The 113th National Sugar and Wine Commodity Fair successfully concluded in Nanjing, showcasing a vibrant atmosphere with numerous renowned brands participating [1] - The company "Twelve Summer Days" stood out at the event due to its robust supply chain in the health food sector, particularly in bird's nest products, attracting significant attention from visitors and potential partners [1][3] Company Overview - Twelve Summer Days has a comprehensive control over bird's nest raw materials, with two large initial processing factories in Indonesia and a modern smart factory in Xiamen, ensuring a stable supply of over 20 tons of high-quality bird's nest annually [3] - The Xiamen factory features a 100,000-level GMP dust-free workshop and the industry's first fully automated high-speed production line, achieving a daily output of 200,000 bowls of products [3] Product Offering - The brand emphasizes using whole bird's nest in its products, differentiating itself from competitors who often use inferior ingredients, ensuring superior nutrition and taste through rigorous production processes [4] - A diverse range of products was showcased, including gift boxes and health convenience foods, catering to various consumer needs such as festive gifts and personal enjoyment [3][4] Market Engagement - The professional demeanor and attentive service of the Twelve Summer Days team contributed to a positive experience for visitors, enhancing the brand's appeal and fostering potential partnerships [6] - Several chain supermarkets and leading e-commerce platforms expressed interest in collaborating with Twelve Summer Days during the event [4] Future Plans - Following the success in Nanjing, Twelve Summer Days plans to participate in the upcoming exhibition in Shenzhen, aiming to further expand its network and showcase its product offerings [8] - The company is committed to maintaining high standards of quality and aims to bring safe, healthy, and high-quality convenience foods to consumers across the country [8]
新疆乌苏市市场监管局开展“助力发展树品牌,提质强企”行动
Zhong Guo Shi Pin Wang· 2025-10-23 04:25
Core Viewpoint - The Xinjiang Uygur Autonomous Region's Wusu City Market Supervision Administration is enhancing enterprises' awareness of intellectual property rights (IPR) to boost brand value and support economic development through various initiatives [1][3]. Group 1: Actions and Initiatives - The administration is implementing the "Assist Development, Build Brands, Improve Quality" campaign, focusing on guiding enterprises in IPR transfer, licensing, and pledging to increase market value [1][3]. - The "Market Guardian Pioneer Service Team" is actively visiting enterprises to provide targeted guidance in key areas such as policy interpretation, patent cultivation, and trademark protection [3]. Group 2: Support for Enterprises - The administration is addressing the specific needs of small and medium-sized enterprises (SMEs) at different growth stages, helping them understand the mechanisms of IPR and providing case studies for effective patent strategies [3]. - A technology enterprise representative noted that the guidance received has opened new avenues for financing through pledging, helping to alleviate funding challenges [3]. Group 3: Future Plans - The administration plans to continue offering both online and offline services, creating a comprehensive IPR service system tailored to the needs of enterprises at various stages of development [3]. - There is a commitment to strengthen research on enterprises' IPR construction and needs, aiming to enhance their market competitiveness and contribute to high-quality economic development in Wusu [3].