Zhong Guo Shi Pin Wang
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地区市场监督管理局扎实推进平台经济领域突出问题排查整治行动
Zhong Guo Shi Pin Wang· 2025-06-20 09:47
Group 1 - The article emphasizes the implementation of a comprehensive inspection of platform economy entities to create a fair and orderly market environment, in line with the 2025 action plan for addressing prominent issues in the platform economy sector [1][2] - The regional market supervision administration has utilized multi-dimensional data linkage to accurately identify regulatory targets, establishing a comprehensive information ledger for platform operators, covering 15 main platform entities and 3,981 operators, primarily in the food delivery sector [1] - The focus is on addressing key issues such as abuse of market dominance, unreasonable trading rules, and lack of transparency in fees, with inspections conducted on 27 platform sites and 77 operators, resulting in the identification of 3 issues and 2 cases filed for further action [1] Group 2 - The article outlines the introduction of innovative regulatory models, including a "scan check" digital supervision method that allows real-time data entry and public disclosure of inspection results, enhancing transparency and accountability in regulatory processes [1] - The regional market supervision administration plans to deepen the inspection and rectification actions in the platform economy sector, aiming to establish a long-term regulatory mechanism and improve the scientific, precise, and effective nature of supervision [2]
蜀海×君乐宝战略合作升级,打造全国极速冷链网,破解短保鲜奶配送难题
Zhong Guo Shi Pin Wang· 2025-06-20 08:25
在消费升级趋势下,鲜奶市场快速增长,但短保质期、高配送效率需求仍是行业痛点。近日,供应链龙头企业蜀海与乳业巨头君乐宝达成战略合作,依托 蜀海全国智能化仓配网络,助力君乐宝高端鲜奶品牌"悦鲜活"实现更高效、更安全的全国配送,为行业提供短保冷链解决方案新范本。 行业痛点倒逼供应链升级 鲜奶作为高周转、短保(通常15-20天)的品类,对供应链的时效性和稳定性要求极高。传统经销模式存在仓配分散、冷链标准不统一、数据割裂等问 题,导致产品损耗率高、食安风险增加。君乐宝"悦鲜活"作为国内高端鲜奶市场占有率第一的品牌,凭借INF超瞬时杀菌技术和优质奶源,深受消费者青 睐,但其19天的黄金保鲜期对供应链提出更高挑战。 此次合作,蜀海依托覆盖全国90%重点城市的40个仓储中心及多温层(冷冻、冷藏、常温)管理能力,为君乐宝构建12个核心仓枢纽(北京、杭州、重 庆、郑州、广深等),实现"工厂—蜀海仓—门店"极短链路。其智能调度系统可优化库存周转至5.3天,鲜奶"4小时出仓",配合高规格冷链车与全程温 控,确保产品新鲜度。 此外,蜀海严苛的食安体系(87项检测标准、冬奥会151天0事故记录)为鲜奶品质保驾护航,自研数智化系统则实现库 ...
超级植物Pro家族再上新!益禾堂携保卫萝卜IP引爆今夏“蔬适圈”
Zhong Guo Shi Pin Wang· 2025-06-20 07:39
Core Insights - The beverage industry is experiencing intensified homogenization, with a shift towards health-oriented products targeting the younger demographic's "light health" needs, moving from mere taste to a focus on health-centric ingredients like vegetables and fruits [1][3] - Yihotang is strategically positioning itself in this trend with its "Super Plant Pro" initiative, launching new products like the carrot series in June after the successful rose vinegar series in May, and collaborating with the popular game IP "Carrot Defense" for a summer campaign [1][4][19] Industry Trends - The rise of "vegetable suitable circles" is evident as superfoods like kale and beetroot transition from the light food sector to the beverage scene, with competitors like Heytea and Shanghai Auntie also entering the functional beverage market [3][4] - The health wave is prompting brands to innovate with functional drinks, as seen with Yihotang's carrot-based products that emphasize low calories and high vitamin content [5][6] Product Development - Yihotang's new carrot series focuses on "natural fruits and vegetables, supplementing vitality VC," using a blend of carrot, orange, apple, and pear to achieve a balance of health and taste [5][6] - The carrot juice products feature unique flavor combinations, such as "Carrot Orange" and "Carrot Mango Coconut," enhancing the health experience by extending it to light food offerings [6] Marketing Strategy - The collaboration with "Carrot Defense" targets Gen Z's health anxieties and emotional needs, creating a campaign that resonates with their lifestyle challenges [11][17] - The promotional activities include interactive elements like limited-time offers and social media engagement, enhancing consumer participation and brand interaction [13][16] Strategic Positioning - Yihotang's strategic focus on health beverages has proven effective, with previous collaborations leading to significant market engagement and sales, such as over 780,000 cups sold from the rose series [17][19] - The brand's approach of "exploding single products to dominate categories" is evident in its expansion of the "Super Plant Pro" series, aiming to set new standards in healthy beverages this summer [19][20]
陶朗食品携全新AI亮相 ProPak 2025,定义食品分选智能新高度
Zhong Guo Shi Pin Wang· 2025-06-20 07:39
Core Viewpoint - The upcoming ProPak China 2025 exhibition will showcase TOMRA Food's innovative AI-driven solutions aimed at transforming the food industry towards greater efficiency and automation, aligning with the trends of Industry 4.0 [1][11]. Group 1: AI Solutions in Food Sorting - TOMRA Food's TOMRA 5B sorting machine is designed specifically for the food processing industry, widely used in sectors such as potatoes, fruits, vegetables, and seafood, and has established a strong reputation [3]. - The upgraded TOMRA 5B features the latest XCD AI sorting platform, utilizing advanced algorithms and machine learning to efficiently identify various characteristics like color, shape, and moisture content, significantly improving sorting accuracy and operational efficiency [3][5]. - The "随心选" (Custom Selection) feature allows potato producers to tailor sorting outcomes based on specific needs, enhancing yield rates and providing real-time monitoring of raw material quality and production data [5][9]. Group 2: Long-term Commitment to AI Development - TOMRA has been exploring AI in food safety and operational efficiency since 2010, establishing itself as a leader in the food AI sorting sector with a history of continuous innovation [7][8]. - The company has developed various AI technologies over the years, including clustering algorithms and deep learning systems, which have been integrated into nearly all TOMRA equipment to provide precise and intelligent sorting solutions [7][8]. - The Chinese team at TOMRA plays a crucial role in adapting AI technologies to meet local market demands, facilitating the transition from manual to automated sorting for numerous domestic food enterprises [9]. Group 3: Strategic Focus on the Chinese Market - TOMRA maintains a strong focus on the Chinese food market, recognizing it as a significant opportunity for transformation and high-quality development, with AI technology being a key driver [11]. - The company plans to increase investments in China, emphasizing technological innovation and localized service improvements to better meet customer needs [13]. - By leveraging AI as a driving force, TOMRA aims to redefine food production processes and support the global food industry's shift towards smarter operations [13].
激活“爸张力”消费:抖音商城以“炫父”解锁父亲节营销新范式
Zhong Guo Shi Pin Wang· 2025-06-19 16:15
Core Insights - The narrative around Father's Day is evolving from traditional gifts to more interactive and engaging expressions, prompting brands to adapt their marketing strategies to resonate with changing consumer sentiments [1][19] - Douyin Mall launched the "First Father Show-off Competition" from June 8 to 13, aiming to engage users through various father archetypes and interactive content, significantly boosting user participation and sales [1][10] Group 1: Event Overview - The "First Father Show-off Competition" featured categories such as cyber, abstract, ageless, and high-energy dads, attracting participation from celebrities and ordinary users alike [1][3] - The event generated a total GMV increase of 44%, with over 8 billion views on the related hashtag and 220,000 submissions, creating 10 million-level products and 482 hundred-thousand-level products [1][8] Group 2: User Engagement - The competition successfully engaged over 220,000 users, with trending topics dominating Douyin's charts shortly after launch, indicating widespread participation and interest [3][8] - Creative content, such as family photos and animated templates, became a new trend for showcasing paternal love, further enhancing user interaction [6][8] Group 3: Celebrity and Influencer Involvement - The event featured live broadcasts from well-known figures like Jet Li and Hong Jinbao, which not only revived nostalgic memories but also achieved significant viewer engagement and sales records [10][11] - Multiple live streams led to a 15-fold increase in viewing figures, with some broadcasts reaching over 660 million views [11][12] Group 4: Product Offerings and Sales Performance - Douyin Mall offered over 100,000 products tailored to diverse consumer interests, including electronics, health products, and sports gear, driving a new wave of Father's Day consumption [16][18] - Specific products, such as the Lenovo gaming laptop and various alcohol combinations, saw explosive sales growth, with some items experiencing a 712% increase in GMV [16][18] Group 5: Marketing Strategies - The campaign utilized various promotional strategies, including a "Father's Day Hot Sale List" and interactive games, to enhance user engagement and drive sales [18][19] - Douyin Mall's approach to defining supply through emotional insights and content-driven marketing established a new paradigm for holiday consumption [19]
新疆乌苏市市场监管局联合相关部门为中考学子保驾护航
Zhong Guo Shi Pin Wang· 2025-06-19 11:10
同时,对校园周边的餐饮店、文具店、超市等场所开展专项检查,规范市场经营秩序,为中考保驾护 航,针对发现隐患问题5个,全部现场整改到位。 图为6月18日,联合检查组工作人员对一所中考考点学校食堂进行检查。 (杜志锋、刘东亮、郭虹) 6月18日,新疆维吾尔自治区乌苏市市场监管局为严把中考考生"饮食关",建立考点食堂台账,细化任 务,责任到人,并结合校园食品安全专项治理工作,联合市纪委、市教科局深入全市中考考点食堂,做 到全环节、全过程、无死角、无盲区的风险隐患排查,发现问题,立行立改。 检查过程中,该局组织召开全市校园食品安全排查整治专项行动推进会,联合检查组工作人员对乌苏市 第一中学开展考前食品安全隐患排查工作。重点围绕供餐单位环境卫生、原料采购、食品贮存、餐具清 洗消毒、食品留样、从业人员健康管理等关键控制环节开展全面检查和食品安全风险评估。同时对供餐 单位采购的中考专用食材开展检查,执法人员重点查验了采购货物来源、质量及供货商提供的产品合格 证明文件等,确保中考期间所用食材新鲜、安全。其次安排专业技术人员开展食品快检,主要针对中考 供餐单位食品原料如蔬菜、肉类等品种进行抽样检测,重点检测农药残留、兽药残留、 ...
裕民县市场监管局推行食盐流通“双随机”检查 筑牢群众“盐罐子”安全防线
Zhong Guo Shi Pin Wang· 2025-06-19 11:10
Core Viewpoint - The article discusses the implementation of a "double random" inspection model by the Yumin County Market Supervision Administration and the County Bureau of Commerce and Industry to enhance the regulation of the salt market and ensure food safety for consumers [1][2]. Group 1: Inspection Methodology - The "double random" inspection involves randomly selecting inspection targets and enforcement personnel to ensure fairness and objectivity in the regulatory process [1]. - A total of 1 salt company, 12 supermarkets, and 3 rural salt sales outlets were randomly selected for inspection, which helps to avoid human interference and enhances the scientific and authoritative nature of the inspections [1]. Group 2: Safety Risk Control - The inspection focused on key safety elements of salt quality, including checking the qualifications of salt companies, storage conditions, sourcing channels, and sales records to ensure traceability [1]. - In supermarkets, the inspection included verifying the compliance of salt labeling, storage conditions, and checking for expired or substandard products [1]. - For rural sales outlets, the inspection aimed to identify the sale of counterfeit or non-edible salt to prevent inferior products from entering the rural market [1]. Group 3: Public Awareness and Education - Enforcement personnel also acted as educators by distributing a "Salt Safety Knowledge Manual" and explaining relevant laws and regulations to business operators [1]. - The initiative emphasized the importance of compliance and the legal consequences of violations, encouraging operators to take responsibility and enhance self-regulation [1]. - Public awareness was further promoted through posters in inspection areas, educating consumers on selecting, storing, and identifying genuine salt products [1]. Group 4: Long-term Regulatory Effectiveness - The inspections identified 2 issues, both of which have been mandated for rectification within a specified timeframe [2]. - The Yumin County Market Supervision Administration and the Bureau of Commerce and Industry plan to continue the "double random, one public" regulatory mechanism and conduct regular follow-up inspections in the salt distribution sector [2]. - The goal is to maintain a clean salt market environment and ensure that the public has access to safe and reliable salt [2].
塔城市市场监督管理局多元解纷增实效
Zhong Guo Shi Pin Wang· 2025-06-19 11:10
Group 1 - The core viewpoint is the establishment of a collaborative mediation mechanism between the Tashkent Market Supervision Administration and the Tashkent People's Court to effectively resolve disputes and enhance the multi-faceted dispute resolution system [1][2] - On June 18, 2025, a complaint was received regarding a tattoo shop providing tattoos to minors, leading to immediate joint mediation by the market supervision and the court [1] - The mediation process involved educating the tattoo shop owner about the regulations on tattooing minors and the legal responsibilities under the Minor Protection Law and the Civil Code [1] Group 2 - The next steps include the Tashkent Market Supervision Administration and the Tashkent People's Court working together to build a "court + market supervision" collaborative mediation mechanism [2] - This initiative aims to streamline the multi-faceted dispute resolution channels and ensure effective coordination between administrative enforcement and judicial protection [2] - The goal is to provide robust judicial services and guarantees to achieve a law-based business environment [2]
3281户企业有“身份证”!新疆乌苏市“码”上检查更便利
Zhong Guo Shi Pin Wang· 2025-06-19 11:10
"以前准备检查台账耗时耗力,现在扫码就能提供全部资料,我们能更专注于经营。"6月18日,新疆维 吾尔自治区塔城地区乌苏市渝龙大酒店有限公司食品安全总监孟健说。 为深入推进"放管服"改革,创新市场监管方式,自6月1日起,乌苏市市场监管局在全市推行"扫码检 查"智慧监管新模式,实现监管全流程数字化,推动监管效能与执法透明度提升。 执法人员借助"塔通办智慧监管平台"APP扫描二维码,即可自动识别检查对象,避免误查;现场调取数 据、录入检查结果并实时同步至监管平台,确保检查全程留痕、数据可追溯,完成从传统"人海战术"到 智慧监管的转变。同时,检查全程采用无纸化操作,结果录入电子表单、拍照取证上传、企业负责人电 子签字确认一气呵成,单次检查时间平均缩短50%。"扫码检查"的数据实时同步传送至地区监管平台, 系统还能自动归集违法线索,助力跨部门联合惩戒。此外,市民扫码即可查看商家资质、信用等级、最 新检查结果与整改情况,以及执法人员信息和检查时间,实现公众监督全透明。 乌苏市市场监管局还将推进两大升级,一是联通"企业信用码",整合监管二维码与商户信用公示码,实 现"一码查信用、一码管风险";二是构建"AI预警"模型,依据 ...
计量准、收费明!塔城市市场监督管理局筑牢民用“三表”监管防线
Zhong Guo Shi Pin Wang· 2025-06-19 11:10
Core Viewpoint - The article emphasizes the efforts of the Tashkent City Market Supervision Administration to address issues related to the accuracy of utility meters (water, electricity, and gas) and to combat corruption and irregularities in billing practices, thereby protecting the rights of citizens [1][2]. Group 1: Regulatory Measures - The administration has organized meetings to remind utility companies of their responsibilities and has signed commitment letters to ensure compliance with meter management and billing practices [1]. - A comprehensive inspection of three public utility companies was conducted to identify any irregularities in meter usage and billing, resulting in one case being filed to deter future violations [1][2]. Group 2: Monitoring and Compliance - A regular supervision and sampling mechanism for utility meters has been established in collaboration with legal metrology institutions to ensure the accuracy of measurements [1]. - As of now, 36 water and gas meters have been sampled and all passed the required performance tests [1]. Group 3: Public Engagement and Feedback - The administration has opened multiple channels for public complaints regarding utility meter issues, achieving a 100% satisfaction rate in addressing reported problems [2]. - Future efforts will focus on closely monitoring public complaints and enhancing long-term regulatory mechanisms to improve citizens' sense of security and well-being [2].