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“0添加”的承诺与实践:冠邦如何依托产业链优势实现安心宠粮
Zhong Guo Shi Pin Wang· 2025-12-02 10:03
当前宠粮市场,"0添加"常被当作营销噱头,部分品牌模糊"0添加"定义、缺乏实际管控能力,导致消费者陷 入"概念信任危机"。而河北华兴宠物食品旗下品牌冠邦的"0添加"承诺,并非停留在宣传层面——其以"0化学诱 食剂、0化学防腐剂、0化学合成色素"为明确标准,依托"原料-生产-品控-渠道"全产业链优势构建闭环管控, 让"安心宠粮"从口号落地为可验证的产品。 这种清晰的"0添加"标准,背后是冠邦上游原料端的严格管控——这也是其产业链优势的核心起点。冠邦坚持"严 选健康食材",所有核心原料均实现"来源可溯、含量明确";同时通过对鲜肉原料的新鲜度把控,从源头减少"依 赖化学防腐剂延长保质期"的需求。此外,玉米、糙米等谷物原料亦需经过严格的安全检测,确保无有害物质残 留——这种"优质原料+严格筛选"的组合,从根本上消除了"用化学添加掩盖原料缺陷"的必要性,为"0添加"奠定 坚实基础。 冠邦的"0添加"首先胜在"定义清晰、边界明确",区别于行业"模糊化表述"的乱象。据品牌产品资料显示,冠邦 产品在详情页中明确标注"0化学诱食剂、0化学防腐剂、0化学合成色素",且不回避"必要安全添加"的透明化说 明——如为保障保质期,仅采用 ...
玩转「抖音生活火锅季」,火锅班热闹开课,更有多城沸腾接力狂欢
Zhong Guo Shi Pin Wang· 2025-12-02 04:47
Core Insights - The article highlights the launch of the "Douyin Life Hot Pot Season," which aims to engage food enthusiasts through various activities and promotions centered around hot pot dining experiences [1][15] - The initiative includes the "Douyin Hot Pot Class," where influencers and culinary schools collaborate to educate participants on different hot pot styles and cooking techniques [1][5] Group 1: Douyin Hot Pot Class - The "Douyin Hot Pot Class" invites users to join and learn about hot pot, featuring popular influencers like Xiao Yin and Pan Laolao to enhance engagement [1][3] - Participants can share their experiences and learn new recipes, creating a community around the enjoyment of hot pot [5][7] - The class encourages users to document their hot pot experiences on social media, fostering a sense of community and shared enjoyment [7][11] Group 2: Multi-City Activities - The "Douyin Life Hot Pot Season" includes a series of offline events across multiple cities, allowing participants to explore local hot pot offerings and unique dining experiences [8][11] - Notable events include celebrity appearances at hot pot restaurants and themed dining experiences that highlight regional specialties [8][14] - The initiative promotes a "multi-city boiling" hot pot guide, encouraging users to visit various locations and discover diverse hot pot cultures [8][11] Group 3: Regional Hot Pot Culture - The campaign emphasizes the diversity of hot pot styles across China, showcasing four major regional types: Sichuan, Northern, Eastern, and Southern hot pots [11][14] - Each regional style is characterized by unique ingredients and cooking methods, appealing to a wide range of taste preferences [11][14] - The article suggests that consumers can enjoy a variety of hot pot experiences, promoting the idea of trying multiple styles rather than choosing one [14][15]
新疆乌苏市市场监管局助力企业知识产权质押融资贷款2300万元
Zhong Guo Shi Pin Wang· 2025-12-01 07:22
强化联动,提高知识产权贷款覆盖率。乌苏市市场监督管理局联合市商工信局、市农商行搭建政银企对 接平台,发挥职能优势,广泛征集有贷款需求的企业和个体工商户,开展形式多样的"政银企"知识产权 质押融资培训会,解读融资政策,搭建"政银企"沟通平台,有力推动了企业的"知产"变"资产","专 利"成"红利"3家,企业成功获得专利质押融资2300万元。有效缓解了企业面临的融资难、融资贵的问 题。乌苏市市场监管局切实发挥服务先导,呈现清晰助企融资出实招路线图,新疆恩硕塑料包装有限公 司成功以7件实用新型发明专利,在中国银行股份有限公司乌苏市支行融资贷款1000万元;新疆御丰包 装有限公司成功以1件发明专利、2件实用新型发明专利"打包"出质,在中国银行股份有限公司乌苏市支 行融资贷款1000万元;乌苏市鹏程植保机械有限责任公司成功以以5件发明专利,在中国工商银行股份 有限公司(乌苏支行)融资贷款300万元。 下一步,乌苏市市场监管局将持续推进知识产权质押融资工作,深化银企对接,扩大质押范围,让更多 企业"知产"变"资产","专利"成"红利",为乌苏市经济高质量发展注入强劲创新动能。(杜志锋,冷永 婷、王春蓉) 强化服务,护航创 ...
新疆乌苏市市场监管局开展进口化妆品市场检查
Zhong Guo Shi Pin Wang· 2025-12-01 07:22
Core Viewpoint - The Xinjiang Uygur Autonomous Region's Urumqi Market Supervision Bureau is enhancing its regulatory efforts in the cosmetics market by conducting special inspections focused on compliance and safety standards [1] Group 1: Regulatory Actions - The bureau is implementing a special inspection action targeting the compliance of cosmetic business qualifications, enforcement of purchasing verification systems, product admission qualification reviews, and management of labeling and identification [1] - Key areas of focus include identifying products with no legal source, non-compliant labeling, and unauthorized import and sale of cosmetics [1] Group 2: Compliance Checks - Enforcement personnel are rigorously verifying business licenses, purchase invoices, customs declaration forms, and inspection and quarantine certificates [1] - Inspections also include checking whether product labels legally display the product name, country of origin, importer (agent) name and address, production date, and expiration date [1] Group 3: Education and Guidance - During the inspection process, enforcement personnel are educating market participants about relevant laws and regulations, analyzing the legal consequences and social hazards of non-compliant business practices [1] - The initiative aims to guide operators towards self-regulation and compliance in their business activities [1]
新疆乌苏市市场监管局深入一线守护百姓菜篮子
Zhong Guo Shi Pin Wang· 2025-12-01 07:22
Core Viewpoint - The article emphasizes the importance of food safety in rural areas, particularly in relation to meat products, and highlights the efforts of the Urumqi City Market Supervision Administration to enhance regulatory measures and ensure consumer safety [1][4]. Group 1: Regulatory Measures - The Urumqi City Market Supervision Administration has implemented a "combination punch" approach to regulation, focusing on strict enforcement and comprehensive oversight of meat product production, circulation, and catering [3]. - The administration has adopted surprise inspections during market days, where enforcement personnel directly check sales records and ensure compliance with regulations [2][3]. - A zero-tolerance policy is maintained towards illegal activities, including the sale of unqualified meat products, with a focus on full-chain supervision and regular inspections [3]. Group 2: Community Engagement - The administration has established WeChat groups for meat vendors to ensure daily compliance with safety certifications, enhancing communication and accountability among sellers [3]. - Local vendors have expressed appreciation for the regulatory measures, recognizing that strict enforcement helps improve their business by ensuring customer trust and safety [2]. Group 3: Future Actions - The Urumqi City Market Supervision Administration plans to continue focusing on key food varieties that concern the public, aiming to further combat illegal production and sales of unqualified meat products [4].
2025“六堡茶闪亮中国”南宁盛典圆满收官,健颐老火水“双水战略”重新定义产业标准
Zhong Guo Shi Pin Wang· 2025-12-01 06:03
Core Insights - The event "Liubao Tea Shines China 2025" showcased the unique charm of Liubao tea and highlighted the collaboration between Jianyi Group's Laohuo Water Company and the Liubao tea industry in establishing a "standard co-construction" [1][3] - Jianyi Group introduced its dual model water strategy, emphasizing Laohuo Water as the only designated water for Liubao tea evaluation, maintaining stability and quality across 400 brews [1][3] - The introduction of Laoshuxue Golden Liquid, a specialized water for peak flavor presentation, transformed perceptions among over 200 tea merchants regarding the limits of water in tea brewing [1][3] Company Strategy - Jianyi Group's strategic positioning as a "world-class water company" includes two independent systems: Laohuo Water for quality living and Laoshuxue Golden Liquid for top flavor presentation, creating a barrier in the water industry [3][5] - The company plans to extend its water advantages into the alcohol industry with the Xiangqian wine project, which was revealed during a closed-door meeting at the event [3][5] Technological Innovation - Laoshuxue Golden Liquid's low isotope interference and high active hydrogen structure allow for precise flavor extraction while preserving beneficial compounds in aged tea, forming the scientific basis for its definition as "defining water" [5] - A commemorative set titled "Ten-Year Chen Yun: Dual Water Collection" will be launched, including ten-year Liubao tea, Laohuo Water, and two bottles of Golden Liquid, to be sold in limited quantities during a national tour [5] Market Positioning - The event emphasized that future competition in the Liubao tea industry will focus on who can define flavor presentation standards rather than the tea leaves themselves [7] - Jianyi Group aims to expand the experience points for Laoshuxue Golden Liquid to 1,000 core tea houses, providing 24 bottles annually for member tasting, leveraging rarity to enhance market value [7][9] - The event concluded with a new commercial understanding among tea merchants that Laoshuxue Golden Liquid is essential for achieving peak Liubao tea flavor, establishing Laohuo Water as an indispensable value anchor for bulk purchases [9]
草莓产业盛会即将登陆杭州,聚焦草莓产业新模式,新产品,高质量,引领产业创新发展!
Zhong Guo Shi Pin Wang· 2025-12-01 05:56
Group 1 - The "2026 World Strawberry Expo and Strawberry Industry Exchange Conference" will be held in Hangzhou, China, on January 7-8, 2026, focusing on "New Models, New Products, High Quality" [2] - The event aims to attract 500 industry professionals, corporate representatives, and experts from both domestic and international markets to discuss technological innovation and sustainable development in the strawberry industry [2] - The conference will feature representatives from countries such as Russia, South Korea, Azerbaijan, and Georgia, promoting global resource integration and cooperation [2] Group 2 - The event will cover the entire strawberry industry chain, including planting, processing, sales, and distribution, with several key cooperation projects and activity segments [4] - Specific projects include the procurement of greenhouse construction in Russia's Far East, complete equipment for factory cultivation, strawberry sorting and packaging, and autumn strawberry seedling procurement [4] - Additional activities will include the procurement of new strawberry varieties, a tasting event for new strawberry varieties, and a comprehensive exhibition of the strawberry industry [5] Group 3 - The conference will gather government agencies, planting enterprises, buyers (supermarkets, fresh e-commerce, wholesale markets), restaurants, hotels, and industry media to create a closed-loop of production and sales [7] - The expo aims to promote the strawberry industry towards standardization, branding, and technological upgrades through international collaboration, injecting new momentum into the global strawberry industry [7] - The event will celebrate the 20th anniversary of China's participation in the World Strawberry Conference, inviting past participants to share highlights from previous conferences [7]
在抖音,个体创业者正把“小梦想”做成大生意
Zhong Guo Shi Pin Wang· 2025-12-01 05:43
Core Insights - The article discusses how individual entrepreneurs are leveraging Douyin (TikTok) to transform their hobbies and skills into successful businesses, highlighting various success stories and strategies employed by different entrepreneurs [1][37]. Group 1: Individual Entrepreneurs' Success Stories - Wenjie from Rizhao turned his passion for beachcombing into a thriving business by utilizing Douyin to attract customers through engaging video content [5][7]. - Wei Wei, the owner of Daiwei Beauty in Yushan, transitioned from being an apprentice to a business owner, using Douyin to build her personal brand and connect with local customers, which significantly improved her shop's foot traffic [15][21]. - Lao Yu, who has run Yuji Whole Lamb Restaurant for over 20 years, faced challenges in maintaining business during off-seasons but found a solution through Douyin by creating engaging food videos that attracted new customers and revitalized his business [26][29]. Group 2: Strategies for Leveraging Douyin - Entrepreneurs are encouraged to analyze audience preferences and feedback on Douyin to refine their offerings and marketing strategies, ensuring they meet customer expectations [11][24]. - Building a personal brand and engaging with customers through relatable content can enhance trust and loyalty, leading to repeat business [21][24]. - Utilizing Douyin for content marketing allows businesses to showcase their unique selling points and differentiate themselves in a competitive market [29][35]. Group 3: The Role of Douyin in Entrepreneurship - Douyin serves as a powerful platform for individual entrepreneurs to gain visibility, connect with potential customers, and drive sales through creative content [1][37]. - The platform enables entrepreneurs to adapt to market changes and consumer preferences, fostering a dynamic business environment [35]. - The success stories of various entrepreneurs illustrate the potential of Douyin to transform small businesses into thriving enterprises, contributing to a vibrant economic ecosystem [1][37].
坚守食品健康初心!唇动食品获“中国食品健康七星奖”
Zhong Guo Shi Pin Wang· 2025-12-01 02:52
Core Viewpoint - The 14th "China Food Health Seven-Star Award" was held in Shanghai, where the well-known baking brand Lipin Food won the "Annual Rookie Award" for its innovative management in food safety and product quality [1][3]. Group 1: Award Significance - The "Seven-Star Award" is one of the most authoritative awards in China's food industry, established in 2011 to promote food safety and sustainable development in the sector [3]. - The award evaluates companies based on seven dimensions, aiming to establish industry benchmarks and promote public awareness of food safety [3]. Group 2: Company Overview - Lipin Food, listed on the New Third Board, emphasizes food safety as a core principle since its establishment over ten years ago [5]. - The company has built a modern production base of over 160 acres with eight fully automated production lines, creating an efficient supply chain [5]. - Lipin Food has established partnerships with leading suppliers like COFCO and Nestlé to ensure raw material quality [7]. Group 3: Product Development and Market Performance - Lipin Food's products are recognized for their high quality, healthiness, and variety, with 66 national patents and numerous industry awards [8]. - The company has achieved impressive sales figures, with classic products like "Lipin Chocolate Cake" and "Lipin Red Velvet" reaching sales in the hundreds of millions [8]. - Lipin Food has expanded its market presence both domestically and internationally, exporting to countries like Vietnam, Thailand, and Russia [8]. Group 4: Innovation and R&D - The company has a dedicated R&D center and collaborates with well-known universities to enhance its innovation capabilities [10]. - Lipin Food follows a rigorous product development process, often taking over six months to develop new products, ensuring high standards and quality [10]. - Despite being in a competitive market, Lipin Food continues to pursue innovation, focusing on consumer needs and launching diverse product offerings [10]. Group 5: Future Outlook - Lipin Food aims to enhance its food safety management and build a more efficient, modern intelligent supply chain [11]. - The company plans to deepen its focus on the baking sector, offering high-quality and differentiated products to meet the diverse needs of consumers [11].
御坊堂的时代良方:承古法膏方,启AI智能,让健康落地万家
Zhong Guo Shi Pin Wang· 2025-11-30 05:32
Core Viewpoint - The event held by SanSheng (China) from November 27 to 29, 2023, celebrated the company's 21-year history and outlined a new vision for health technology, emphasizing the integration of traditional Chinese medicine with modern technology [1]. Group 1: Product Innovations - The core brand of SanSheng, YuFangTang, unveiled significant upgrades and innovations, including the launch of the "AI Health Diagnosis Device" and the "Master Medicinal Paste" series, alongside the announcement of the "Herbal Station" public welfare project [5][21]. - The "AI Health Diagnosis Device" represents a breakthrough in health management, allowing users to actively manage their health through AI-driven diagnostics that analyze facial, tongue, and pulse conditions [14][15]. - The "Master Medicinal Paste" series reflects a commitment to traditional Chinese medicine, combining ancient wisdom with modern production techniques to create high-quality health products tailored to contemporary lifestyles [16][20]. Group 2: Community Engagement - The "Herbal Station" public welfare project aims to extend quality traditional Chinese medicine services to community grassroots, enhancing public health literacy and providing professional health guidance [25]. - The initiative includes interactive experiences that make traditional Chinese medicine accessible and engaging for the community, promoting the concept of preventive health care [25]. - Through the "Herbal Station," SanSheng is building a sustainable health public welfare ecosystem, addressing the "last mile" issue in community health services and embodying the "Healthy China" strategy [25]. Group 3: Strategic Vision - SanSheng aims to create a leading global health technology platform, focusing on the integration of technology and wisdom to enhance health services [15][26]. - The company is committed to building solid technological barriers and brand protection in the competitive market, while also playing an active role in defining future health lifestyles and upgrading industry standards [26]. - SanSheng's philosophy emphasizes innovation while respecting traditional practices, aiming to empower traditional Chinese medicine with technology and serve the health needs of families [26].