Core Viewpoint - Guangdong Province has developed a comprehensive "Lychee Preservation Processing Tree" to enhance the preservation and processing of lychee, aiming to establish a modern industrial chain from farm to table [2][16]. Preservation Technology - The "Lychee Preservation Processing Tree" outlines the entire chain of preservation technology and industrial development paths, showcasing a complete system from basic preservation techniques to innovative applications [3][4]. - The preservation time for lychee varieties such as Jinggang Hongnuo, Bingli, and Xianjin Feng has been extended from 6 days to 1 month through integrated preservation technologies [17]. - The application of ultra-low temperature freezing technology enables year-round sales and global distribution of lychee [18]. Processing Innovations - Leading companies like Guangzhou Pharmaceutical Group have established the first fully automated lychee juice production line in China, with an annual processing capacity exceeding 100,000 tons, resulting in over 30 high-value-added products such as fermented lychee juice and lychee cosmetics [20]. - The lychee industry is focusing on the utilization of by-products, with high-concentration polyphenol extracts from lychee pulp entering the cosmetics supply chain, and activated carbon products from lychee seeds achieving an annual production capacity of 5,000 tons [24][25]. Infrastructure Development - Guangdong has constructed over 1,700 cold storage facilities for agricultural products, promoting the development of cold chain logistics to address preservation and transportation challenges [21][22]. - The integration of temperature and humidity monitoring systems in cold chain transport equipment allows for traceable data throughout the lychee distribution process, enhancing consumer confidence [22][23].

Core Viewpoint - The upcoming 19th China (Jinan) International Tea Industry Expo will showcase Yingde black tea, highlighting its unique qualities and cultural significance in the tea industry [8][9][15]. Group 1: Event Overview - The Jinan Tea Expo will take place from June 20 to 23, featuring a dedicated exhibition area of 108 square meters for Yingde black tea [8][10]. - The event aims to strengthen the connection between Yingde black tea and tea enthusiasts in Jinan and across the nation [15][18]. Group 2: Yingde Black Tea Characteristics - Yingde, known as the "World Black Tea Town," benefits from a favorable geographical and climatic environment that enhances tea growth [18][19]. - The tea is characterized by its rich flavor profile, including "strong, mellow, sweet, and fragrant" notes, and is highly regarded by tea drinkers [21][22]. Group 3: Industry Development and Goals - Since 2022, the city of Qingyuan has focused on developing modern agricultural industries, including Yingde black tea, aiming for a production value exceeding 10 billion yuan by 2025 [24][26]. - Yingde black tea's regional public brand value reached 5.178 billion yuan in 2023, marking an 8.5% increase and positioning it as the top black tea brand in China [31][32]. Group 4: Marketing and Promotion - The tea will be featured prominently in a tasting and promotion event on June 20, where attendees can experience its unique qualities firsthand [46][49]. - A promotional center for Yingde black tea will be established in Jinan to enhance brand visibility and market share in the northern region of China [51][53]. Group 5: Cultural Significance - Yingde black tea has gained international recognition, being served at a meeting between the leaders of China and France, showcasing its role in promoting Chinese tea culture [36][38]. - The tea's participation in the Jinan Tea Expo reflects its cultural heritage and the ongoing efforts to elevate its status in both domestic and international markets [56][59].

Core Insights - The article highlights the successful marketing and sales strategies of the "Xianpin Lychee" from Suixi Wutang, which has become a phenomenon in the Guangdong lychee season, achieving significant sales and brand recognition [11][15][60]. Group 1: Sales Performance - Suixi County's total lychee production reached 36 million pounds this year, with sales exceeding 310 million yuan [11]. - The "Xianpin Lychee" sold out completely, with customized sales generating over 15 million yuan and e-commerce sales reaching more than 25 million yuan [12][13]. - The average order price for lychee surpassed 12 yuan per pound, marking a 20% increase compared to the previous year [60]. Group 2: Marketing Strategies - The local government initiated a "Little Red Book Village" program, training over 300 farmers in social media marketing and live streaming to promote their products [18][22]. - The "Xianpin Lychee" was promoted through engaging content on social media, with one video by the local party secretary receiving over 1 million likes [23][24]. - A total of 1,500 promotional posts were published on social media platforms, attracting over 12 million views [28][29]. Group 3: Innovative Sales Models - The launch of a customized platform allowed consumers to adopt lychee trees, with the first batch of 10,000 trees generating over 15 million yuan in revenue [52][53]. - The "cloud adoption" model enables consumers to engage in online fertilization and harvesting experiences, enhancing consumer interaction [54][55]. - The marketing campaign included cross-regional promotions, expanding the market reach to areas like the Greater Bay Area and Shanghai [63][66]. Group 4: Community Engagement - The initiative transformed local farmers into "new farmers," leveraging modern technology and social media to enhance their roles in the supply chain [20][79]. - The community's involvement in marketing and sales has fostered a sense of belonging and cultural pride among residents [61][86]. - The integration of agriculture with tourism has positioned Wutang as a destination for immersive experiences related to lychee harvesting and tasting [88][90].

Core Viewpoint - The article highlights the introduction of the "Qi Tian Da Sheng" orchid as a special flower for Father's Day, symbolizing paternal love and promoting the cultural significance of orchids in the Guangdong region [2][20]. Group 1: Event Details - The "Qi Tian Da Sheng" orchid will be showcased at the Guangzhou Lanpu as part of the "Father's Love Like Orchid" cultural week starting from June 12 [8][9]. - The event aims to celebrate Father's Day by encouraging citizens to express their love for their fathers through the gifting of orchids [5][36]. Group 2: Cultural Significance - The "Qi Tian Da Sheng" orchid, developed in the "Orchid Capital of China" (Si Hui), represents the idea that "fatherly love is an omnipotent existence" [19][20]. - The event combines orchid culture with the scenic beauty of Lingnan gardens, enhancing the experience of visitors [12][13]. Group 3: Marketing and Sales Strategy - The event will leverage online sales channels, allowing customers to purchase orchids directly through QR codes, reflecting the growing trend of e-commerce in the floral industry [24][26]. - The "Qi Tian Da Sheng" orchid will also be promoted at key transportation hubs like Guangzhou Baiyun International Airport and Guangzhou Tower subway station to maximize visibility and consumer engagement [29][30].

至全国网友眼 前。华南农业大 学园艺学院联合 共青团东莞市塘 厦镇委员会开展 助农直播，00后 学子用青春智慧 为岭南荔枝插 上"云翅膀" 。镜 头前，红艳饱满 的荔枝挂满枝 头，主播们热情 地向全国网友介 绍着岭南佳果的 科技赋 能，"荔"有新农 人：00后大学生 东莞荔枝园玩转 直播_南方+_南 方plus 近日，在东莞塘 厦镇千亩荔枝林 深处，一群00后 正架起直播设 备，将累累红荔 与岭南夏日的丰 收盛况实时传递 特色；屏幕 上，"隔着屏幕 都闻到荔枝香 了""'荔'志成 才"弹幕如潮。 直播现场 据悉，近年来华 南农业大学园艺 学院响应"百千 万工程"的号 召，组建了多支 突击队，这支由 学院全媒体工作 室成员组建 的"萌芽行动 队"已连续两年 深入东莞塘厦 镇，用青春智慧 赋能荔枝产业。 "我们把直播间 搬进荔枝园，让 消费者亲眼见证 从枝头到舌尖的 全过程。"队长 张洁边调试设备 边介绍道。团队 通过"场景化直 播"模式，创新 性地将农耕文化 融入直播——邀 请果农讲述种植 故事，穿插荔枝 文化科普，让直 播成为岭南特色 农产品的文化展 演。当青春遇上 乡村振兴，迸发 出的不仅是经济 效益，更是 ...

Core Viewpoint - Various scenic spots across China are offering free or discounted entry to high school and college entrance examination students, promoting tourism and celebrating tea culture [2][3]. Group 1: Scenic Spots and Offers - Luofu Mountain Scenic Area offers free admission from June 1 to August 31 for middle and high school students with valid ID and examination permit [5][6]. - Tianlu Mountain Tourist Resort provides multiple benefits from June 9 to July 10, including free entry with student ID or examination permit and discounted rafting tickets [12][14]. - Qiandao Lake Scenic Area allows free entry from June 1 to August 31 for examination students with valid permits [21][23]. - Putuo Mountain Scenic Area offers free boat tickets from June 10 to September 10 for students with examination permits [27][30]. - Taimu Mountain Scenic Area provides free entry from June 9 to August 31 for teachers and students with valid identification [36][38]. - Huangshan Scenic Area offers half-price tickets for students with valid student ID and examination permits during July and August [45][50]. - Jiuhua Mountain Scenic Area provides free entry and discounts on accommodations and dining for examination students from June 15 to August 31 [55][58]. Group 2: Cultural and Historical Significance - Luofu Mountain is known for its rich tea culture, dating back to the Wei and Jin dynasties, with a peak in the Ming and Qing dynasties [8][9]. - Tianlu Mountain has a favorable environment for high mountain tea cultivation, with a history of tea production since the Tang dynasty [15][17]. - Qiandao Lake is a key tea production area with 190,000 acres of tea gardens, producing various high-quality tea varieties [23][24]. - Putuo Mountain is famous for its Buddhist tea, with a cultivation history dating back to the Tang dynasty [30][32]. - Taimu Mountain is recognized as the origin of white tea, with significant cultural heritage related to tea production [39][40]. - Jiuhua Mountain has a long history of tea cultivation, with notable tea varieties developed since the Tang dynasty [58][60].

Group 1 - The first typhoon of the year, named "Butterfly," has formed and is expected to impact Guangdong province significantly with strong winds and heavy rainfall [3][29][30] - The typhoon is predicted to reach maximum wind speeds of 10-12 levels and is expected to make landfall in Hainan on June 13, with a possibility of re-entering Guangdong [30][31] - The Guangdong Provincial Water Resources Department has initiated a level IV emergency response to prepare for the typhoon's effects [2][28] Group 2 - A promotional event for summer fruits from Guangxi, including lychee, mango, and longan, is set to take place in Beijing on June 14, aimed at expanding the market for high-quality agricultural products [24][25][26] - The event is part of Guangxi's strategy to enhance the domestic and international market circulation for its agricultural products [26] Group 3 - A collaboration has been established between the "True Village" rural tourism service platform and the Meizhou "Xingning Specialty" project to promote local products through various media channels [35][36][39] - The partnership aims to enhance the brand recognition and market competitiveness of Xingning specialties, contributing to the high-quality development of county-level agricultural products [39]

Core Viewpoint - The event on June 16 aims to promote the unique "Muya Ge Apricot" from Shufu County, enhancing its market presence and supporting local farmers' income through the "Xinjiang Products Southbound, Guangdong Products Northbound" initiative [6][7][20]. Group 1: Event Overview - The promotional event for "Muya Ge Apricot" will take place at the Xinjiang National Musical Instrument Village, featuring live tasting and online sales [4][5]. - The event is guided by the Guangdong Provincial Support for Xinjiang Work Command and organized by local government and support teams [6][8]. - The initiative aims to increase the recognition of Shufu County's specialty products and contribute to rural revitalization [8]. Group 2: Product and Market Insights - Shufu County has 60,000 acres of apricot trees, producing high-quality "Muya Ge Apricot," known for its thick flesh and sweet taste, earning the title "King of Apricots" [11][14][15]. - In 2024, e-commerce sales of "Muya Ge Apricot" saw a 672% increase in volume and a 357% increase in sales revenue, benefiting 1,800 farmers with an income boost of 2.163 million yuan [22][23]. Group 3: Event Highlights - The event will feature cultural performances, including traditional music and dance, showcasing the rich cultural heritage of Xinjiang [30][32]. - Local farmers and cooperatives will present fresh "Muya Ge Apricot" and processed products, ensuring direct supply to consumers [34]. - A product traceability segment will allow buyers to witness the quality control process of apricot harvesting and processing [37].

Core Viewpoint - Guangdong Sanbao has launched the "Octagonal Gift Box," which combines three traditional Lingnan treasures: Xinhui Chenpi, Huaju Hong, and Chunsan Ren, emphasizing health and cultural significance in gifting [4][5][6]. Group 1 - The Octagonal Gift Box features a unique three-layer design inspired by palace architecture, symbolizing good fortune and prosperity from all directions [4][5]. - The product is positioned as a "health guardian gift," particularly suitable for Father's Day, promoting health through traditional teas and soups [6][7][8]. - The ingredients are sourced from specific regions known for their unique natural conditions, enhancing the quality and authenticity of the products [11][20][24]. Group 2 - Xinhui Chenpi is cultivated in a favorable climate, contributing to its high quality and is known for its health benefits [13][15][19]. - Huaju Hong, recognized as a "Chinese treasure," has historical significance as a tribute item and has been included in the "food and medicine homologous" directory [20][21][22]. - Chunsan Ren, with over 1300 years of cultivation history, is celebrated for its medicinal properties and is a key ingredient in traditional Chinese medicine [28][30][31]. Group 3 - Each product in the Octagonal Gift Box undergoes strict quality control, ensuring they meet high standards for health benefits and culinary use [41][42]. - The packaging is designed to maintain freshness and quality, featuring an elegant octagonal shape that reflects Lingnan culture [44][45]. - The product specifications include Xinhui Chenpi (85g), Chunsan Ren (45g), and Huaju Hong (8g), sourced from their respective regions [47][48][49].

Core Viewpoint - The promotion of high-selenium lychee and other agricultural products from Yangxi County is gaining traction in the Beijing-Tianjin-Hebei market, facilitated by strategic partnerships and marketing initiatives [1][5][10]. Group 1: Event Overview - On June 11, 2025, a promotional event for Guangdong Yangxi's specialty agricultural products was held in Baoding, Hebei, attracting over 100 buyers and representatives [2][3]. - The event aimed to enhance the investment environment and promote Yangxi's unique agricultural products, fostering connections between producers and buyers [3][5]. Group 2: Strategic Partnerships - Yangxi County government signed a cooperation framework agreement with Shouheng Group to enhance collaboration in agricultural product distribution [7][8]. - The partnership aims to leverage the Shouheng Baoding International Agricultural Product Trading Center as a hub for agricultural product circulation between the north and south [4][20]. Group 3: Product Quality and Market Demand - Yangxi's agricultural products, including lychee and Chengcun oysters, are characterized by high quality and are well-suited to meet the growing demand for premium agricultural products in the Beijing-Tianjin-Hebei region [21][33]. - The county has a rich resource base, with 37.3% of its land classified as naturally selenium-rich, contributing to the production of high-quality agricultural products [54][56]. Group 4: Sales and Distribution Initiatives - The promotional event included a signing ceremony for procurement agreements, with buyers committing to purchase significant quantities of Yangxi's agricultural products, including an initial order of 200,000 jin of lychee [34][30]. - Yangxi's agricultural enterprises are exploring various sales channels, including e-commerce and community group buying, to enhance product accessibility and reach consumers nationwide [44][46]. Group 5: Future Prospects - The collaboration with Shouheng Group is expected to establish Yangxi as a key player in the northern market, with plans for a dedicated exhibition platform and cold chain logistics to support product distribution [22][24]. - The ongoing efforts to promote Yangxi's agricultural products are part of a broader initiative to enhance the region's agricultural industry and improve its market presence [51][63].