Nan Fang Nong Cun Bao
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广东农机出海新图景:科技赋能,“广货”驰骋全球田野
Nan Fang Nong Cun Bao· 2026-01-17 03:02
Core Viewpoint - Guangdong's agricultural machinery exports are experiencing rapid growth, driven by technological advancements and a strong focus on smart equipment, particularly drones, which dominate the global supply chain [4][6][9]. Group 1: Export Growth and Statistics - In the first ten months of 2025, the export quantity of agricultural machinery from the Guangzhou customs area reached nearly 1.11 million units, a year-on-year increase of 93% [5]. - The export value approached 840 million yuan, reflecting a growth of 27.76% [5]. - Notably, tractor exports surged by 920% in quantity and 688% in value, showcasing Guangdong's competitive edge in the global market [6]. Group 2: Smart Equipment and Key Players - Smart agricultural equipment, especially drones, is a significant highlight in Guangdong's export landscape, with companies like DJI and XAG leading the charge [8]. - DJI has sold over 500,000 agricultural drones globally since entering the overseas market in 2016, with its latest product, the T100S, designed for various agricultural applications [11][12]. - XAG has expanded its business to over 70 countries, with more than 30% of its revenue coming from overseas [14]. Group 3: Market Diversification and Trends - The export market for Guangdong's agricultural machinery is becoming increasingly diversified, with ASEAN countries accounting for 35% of total exports, followed by Africa at approximately 20% and Latin America at 15% [28][29]. - The demand for agricultural mechanization in Africa is rapidly increasing, with countries like Nigeria and Kenya emerging as new growth points [31]. Group 4: Service and Support in Exports - Companies are shifting from merely exporting equipment to providing comprehensive agricultural solutions, emphasizing the importance of after-sales service and training [40][51]. - Establishing overseas service stations and local partnerships is crucial for enhancing international market responsiveness and customer satisfaction [42][54]. Group 5: Future Outlook and Industry Trends - The agricultural machinery industry is transitioning from a manufacturing powerhouse to a provider of technical solutions, with a focus on green, intelligent upgrades and full industry chain competition [44][57]. - Guangdong's agricultural machinery exports are expected to maintain stable growth, with a further shift towards high-end, intelligent, and green products [57].
十分钟再谈预制菜之十二——清远鸡的发展,在鸡,更在时代
Nan Fang Nong Cun Bao· 2026-01-17 03:02
十分钟再谈预制 菜之十二——清 远鸡的发展,在 鸡,更在时代_ 南方+_南方plus 导人1972年在国 宴上的亲自背 书。这些当然珍 贵,但它们更像 是躺在博物馆里 的勋章。而现在 的年轻人,下班 回家连锅都不想 洗,你跟他说这 只鸡有八百年历 史,他可能更关 心鸡胸肉进空气 炸锅会不会柴, 或者是能不能五 分钟内变出一碗 热汤。 清远的朋友常 说,清远鸡是中 国第一鸡。这话 当然有来头。但 在"无鸡不成 宴"的口号喊了 上千年后,我们 不得不面对一个 扎心的现实:在 刷着短视频、吃 着"白人饭"的年 轻人眼里,这只 曾让尼克松赞不 绝口的鸡,会不 会已经显得 太"重"了? 这种"重",不是 分量,而是包 袱。 过去我们定义第 一鸡,讲的是血 统,是宋代的养 殖史,是国家领 所以,清远鸡的 高质量发展,在 于品质,也在于 时代的位置。清 远鸡需从历史故 事里走出来,真 正钻进现代生活 被切碎的时间 里。真正的高 手,不能只会讲 故事。 的。 法国的布雷斯 鸡,是自带法律 光环的蓝血贵 族,红冠白羽蓝 脚,每一处都写 进AOC保护条 款;意大利的玉 米鸡像个偏执的 理科生,从饲料 到周期,全都标 准化;日本名 ...
深汕协作结硕果,携手奋进促振兴——2025年深圳对口帮扶协作汕尾工作纪实
Nan Fang Nong Cun Bao· 2026-01-16 12:33
Core Viewpoint - The collaboration between Shenzhen and Shanwei is transforming the economic landscape, focusing on high-quality development through mutual support and resource sharing, particularly in the context of the "Hundred Million Project" aimed at rural revitalization by 2025 [2][4][10]. Group 1: Industrial Cooperation - The Shenzhen-Shanwei Industrial Cooperation Park is experiencing rapid development, with infrastructure projects such as gas pipelines and sewage treatment facilities underway, and major road expansions initiated [12][14]. - A dual approach of "state-owned enterprise operation + fund leverage" is being implemented to ensure sustainable growth in the park, with a 200 million yuan initial investment from the industrial cooperation fund [16][19]. - The park aims to attract businesses by providing high-standard factory buildings and comprehensive services, with a total construction area of approximately 80,000 square meters for the industrial park and 39,000 square meters for the service building [22][23]. Group 2: Rural Revitalization - The collaboration has led to the establishment of various industrial parks focusing on textiles, tea, and agriculture, which are designed to enhance local economies and provide job opportunities [51][59]. - A total of 17 projects have been implemented under the rural revitalization initiative, expected to generate over 1.4 billion yuan in fixed investment and create more than 2,000 jobs, contributing to collective income increases of over 5 million yuan annually [66][67]. - The introduction of the "Zhenpin" certification for quality agricultural products has significantly boosted sales, with over 1.6 billion yuan in sales recorded for consumer assistance products in Shenzhen [80][82]. Group 3: Improvement of Living Standards - Significant investments exceeding 150 million yuan have been made to enhance rural infrastructure, including the construction of markets and roads, benefiting local communities [96][97]. - The establishment of the Shenzhen-Shanwei Traditional Chinese Medicine Hospital has filled a critical gap in local healthcare services, improving emergency response rates to over 95% [103][100]. - Educational initiatives have been supported with over 20 million yuan allocated for school infrastructure and teaching quality improvements, resulting in notable increases in student performance metrics [112][119].
全国首店!喜茶将在广州开出新店型
Nan Fang Nong Cun Bao· 2026-01-16 12:33
Core Insights - The article discusses the opening of a new store format by Heytea in Guangzhou, which emphasizes craftsmanship and aims to explore new possibilities in tea [1][11][19]. Group 1: New Store Format - Heytea is set to open its first "craft" store in Guangzhou, moving away from its traditional bright style to a rustic design featuring wooden elements and vintage furniture [11][12]. - The store's decor includes clear signage highlighting the focus on craftsmanship, with phrases like "reimagining craftsmanship" and "good craftsmanship, take it slow" [13][14]. - Currently, the store is under renovation, and specific details regarding its product offerings and design have not yet been disclosed [16]. Group 2: Market Positioning and Strategy - The new store format is part of Heytea's strategy to innovate in tea craftsmanship and enhance the customer experience, potentially offering limited handmade specials and ingredient sourcing displays [19][20]. - This initiative is not Heytea's first attempt at entering the high-end market; a previous "handcrafted" store opened in Shenzhen in September 2021 but was closed the following year due to high pricing and operational costs [25][32]. - The company aims to optimize its high-end offerings based on past experiences, indicating a strategic shift towards enhancing brand competitiveness through differentiated store formats [34][51]. Group 3: Store Network and Brand Strategy - As of January 2023, Heytea operates 3,846 stores across 313 cities, with 842 stores in Guangdong, making it the most densely populated area for the brand [37]. - The company has been adjusting its store types, with a focus on standard inspiration stores, customized DP stores, LAB innovation flagship stores, and tea house stores targeting premium tea experiences [39][40]. - In 2022, Heytea announced a shift from a direct sales model to franchising, which led to challenges in brand consistency and quality control [43]. - A strategic pivot was made in February 2025 to focus on user value and brand essence, resulting in a reduction of store numbers from 4,610 to 3,930 within a year [45][46].
“媒体+粤黔协作”喊你来贵州过大年!黔西南坝盘村举行迎新春主题活动
Nan Fang Nong Cun Bao· 2026-01-16 12:01
1月15日,贵州 省黔西南州安龙 县万峰湖镇坝盘 村热闹非 凡,"粤"来越好 "黔"景无限 ——"共话发展· "媒体+粤黔协 作"喊你来贵州 过大年!黔西南 坝盘村举行迎新 春主题活动_南 方+_南方plus 共迎新春"主题 活动成功举行。 粤黔协作工作队 及镇村相关干部 与各方代表齐聚 一堂,以座谈聚 共识、以美食叙 情谊、以歌舞庆 新春,以"媒体 +粤黔协作"为纽 带,共绘坝盘村 高质量发展新蓝 图。 现场非遗古乐八音坐唱表演。 "媒体+粤黔协 作"赋能 共商"桨板第一 村"发展大计 活动当日,"共 话发展"座谈会 在坝盘村加尤· 布依山房餐厅外 的广场举行,现 场以长桌围坐形 式搭建起开放交 流的平台,镇村 干部、企业代 表、各村小组组 长与村民代表等 面对面交流,总 结汇报坝盘村发 展成果,为坝盘 村2026年发展规 划建言献策。 各方代表围坐长桌,交流坝盘村发展规划。 坝盘村支书、主 任陈启仁汇报了 2025年全村发展 成果。他介绍, 坝盘村42家桨板 俱乐部中,36家 为本地村民经 营,真正让乡亲 们吃上了"旅游 饭"。同时,陈 启仁也直面问 题,直言当前存 在管理和服务等 方面的短板,呼 吁村民 ...
绿色信贷增速超24%,县域金融覆盖超千镇!看广东金融如何协同赋能高质量发展
Nan Fang Nong Cun Bao· 2026-01-16 10:31
Core Viewpoint - Guangdong's green loans have maintained a rapid growth rate of 24.2% year-on-year by the end of 2025, significantly outpacing the growth of other types of loans, indicating a strong focus on green finance in the region [3][21][31]. Financial Growth and Support - By the end of 2025, the balance of green loans in Guangdong reached 533.9 billion yuan, with an annual increase of 81.9 billion yuan, showcasing the effectiveness of financial institutions in supporting green initiatives [27][31]. - The People's Bank of China Guangdong Branch has implemented structural monetary policy tools to guide financial resources towards green projects, resulting in a cumulative investment of 612 billion yuan, which has stimulated local banks to increase credit in related fields by 333.9 billion yuan [15][16]. Collaborative Financial Ecosystem - Financial institutions in Guangdong, including Agricultural Bank and Postal Savings Bank, have established a collaborative network to enhance support for green and rural revitalization projects, with a focus on integrating resources and providing comprehensive services [20][21][56]. - The establishment of "Green Guangdong Financial Service Centers" by Agricultural Bank aims to provide tailored financing and advisory services for urban and rural development projects [23][25]. Innovation in Financial Services - Financial institutions have introduced innovative financial products and services to address the unique challenges faced by green industries, such as customized credit assessments and financing solutions for environmentally friendly projects [38][40]. - The Postal Savings Bank has developed a credit assessment model to support green technology enterprises, addressing their financing difficulties [30]. Environmental and Social Governance - Financial institutions are increasingly focusing on environmental and social risk management, conducting extensive ESG assessments to ensure the quality of green assets [86][89]. - The shift towards "ecological value finance" reflects a broader commitment to not only support green industries but also to directly contribute to ecological restoration and protection efforts [82][83]. Rural and Community Development - Financial services have been extended to rural areas through a comprehensive network, with Agricultural Bank covering 1,127 towns and villages, facilitating access to financial resources for local communities [56][57]. - Innovative rural financial products, such as "Rural Housing Credit Loans," have been introduced to help farmers overcome collateral challenges, demonstrating a commitment to rural revitalization [68]. Future Outlook - The financial sector in Guangdong is expected to continue deepening its collaborative efforts, enhancing policy guidance, and innovating financial products to support green development and rural revitalization in the upcoming "15th Five-Year Plan" [102][104].
“广货行天下”添新翼!广东高速服务区乡村振兴助农驿站启用
Nan Fang Nong Cun Bao· 2026-01-16 09:01
Core Viewpoint - The launch of the "Guangdong Rural Revitalization Agricultural Station" at highway service areas aims to support rural development and enhance the promotion of local agricultural products through improved transportation and consumer engagement [2][12][28]. Group 1: Initiative Overview - The "Guangdong Rural Revitalization Agricultural Station" was inaugurated on January 16 at the Wayaogang service area of the Guangsha Expressway [2][3]. - The initiative is part of the "Hundred Thousand Ten Thousand Project" aimed at accelerating rural revitalization and enhancing the integration of transportation, agriculture, culture, and commerce [9][26]. - Five pairs of service areas have been designated as "Guangdong Rural Revitalization Agricultural Stations," providing platforms for showcasing local culture, selling agricultural products, and offering local cuisine [11][12]. Group 2: Implementation Details - Each designated service area features a flagship store of over 50 square meters to directly sell local products to consumers [19]. - Specific service areas have created themed experiences, such as the "Fromhua Treasures" pop-up store and the "Qingyuan Wind" immersive exhibition hall, highlighting local specialties [20][22][24]. - The initiative has led to the establishment of 71 agricultural product stations and 211 "Guangdong Rural Revitalization Quality Agricultural Product" counters, operating at zero profit margin to support local farmers [48]. Group 3: Economic Impact - The program aims to facilitate the sale of nearly 5,000 types of local products, with a target of achieving over 166 million yuan in consumer assistance by 2025 [52][54]. - The initiative is expected to create a robust support system for rural revitalization through enhanced transportation and marketing strategies [58][59]. - The collaboration with local suppliers and the establishment of stable production and sales relationships are designed to ensure a consistent supply of quality products to the service areas [36].
观察丨从广东农产品“行天下”看经济潜能释放
Nan Fang Nong Cun Bao· 2026-01-16 09:01
Core Viewpoint - The article emphasizes the potential of Guangdong agricultural products in driving economic growth through innovative marketing strategies and cultural narratives, showcasing the importance of modern supply chains and collaborative efforts between government and market players [2][48][50]. Group 1: Economic Potential - The "Guangdong Products Going Global" spring campaign aims to release economic potential through systematic marketing efforts, including 12 promotional events and 18 supporting activities [4][7]. - Guangdong agricultural products have a strong export presence, covering 214 countries and regions, with 67.4% of agricultural products supplied to Hong Kong and Macau [14][15]. - The article highlights the unique qualities of Guangdong agricultural products, such as the "Clear Water Chicken" and "Maoming Lychee," which have successfully penetrated international markets [12][13]. Group 2: Supply Chain and Efficiency - Modern supply chains are crucial for the success of the "Going Global" initiative, with examples like Zhuhai's air freight and the use of drones for quick delivery [20][21]. - The campaign promotes a systematic approach to marketing, transforming scattered quality supplies into a concentrated market presence [23][24]. - The integration of industrial thinking and digital technology is reshaping the agricultural production and sales system, enhancing efficiency and transparency [22]. Group 3: Cultural Empowerment - The article discusses how cultural narratives enhance the value of agricultural products, with examples like the cultural significance of "Shunde Nianju" and "Chaozhou Tea" [26][27]. - Creative marketing initiatives, such as the "Year Fish Economy" and "Pet New Year Goods Festival," are transforming local specialties into national consumption IPs [28][29]. - The synergy between product value and consumer culture is essential for expanding market opportunities [25]. Group 4: Collaborative Efforts - The campaign exemplifies a model of government guidance, market leadership, and multi-party collaboration, ensuring effective market operations [32][33]. - The initiative involves multiple departments and leverages major platforms like Alibaba and JD.com to enhance market competitiveness [35][36]. - The collaboration aims to avoid chaotic exports while stimulating innovation across various market players [37]. Group 5: Future Trends - The campaign addresses current consumer trends while also focusing on future developments in pre-prepared foods and green consumption [44][46]. - The use of blockchain technology for traceability is highlighted as a means to build long-term trust in agricultural products [45]. - The article concludes that the ongoing narrative of Guangdong agricultural products reflects the resilience and wisdom of the Chinese economy [50][53].
央视镜头遇见渔人真心:博贺“天光墟”出圈后的暖心回响
Nan Fang Nong Cun Bao· 2026-01-16 08:35
Core Viewpoint - The news highlights the positive impact of CCTV's coverage on the "Tian Guang Xu" morning fish market in Bogea, Guangdong, showcasing the local fishing culture and community's gratitude towards the media exposure [10][11][12]. Group 1: Cultural Significance - "Tian Guang Xu" represents a vibrant grassroots culture, reflecting the simple emotions and unique scenes of local life [13][19]. - The coverage has sparked social media discussions, with hashtags like BogeaFishermenThankCCTV gaining popularity, indicating a renewed interest in the local culture [21][22]. - Local poet Zhang Huimou emphasizes the market's ability to connect people with the joy of the sea and the vitality of seafood [35]. Group 2: Economic Impact - The market opens before 4 AM, showcasing the bustling activity of fishermen and traders, which is a vital part of their daily lives [32][34]. - The increase in visitors has led to extended operating hours for the market, enhancing its economic vitality [46]. - The transformation of Bogea's fishing industry is illustrated through the generational changes in practices, from traditional fishing to modern e-commerce [56][58]. Group 3: Community Response - Local residents, including fishermen and influencers, expressed heartfelt thanks to CCTV for bringing attention to their livelihoods and culture [11][12][26]. - The community's response includes a collective invitation to visitors to experience the market and its offerings, highlighting a sense of pride and openness [63][74]. - The emotional connection fostered by the coverage has transitioned from gratitude to an invitation for others to explore the local culture and seafood [88].
赋能农业升级转型,化州市圆满举办2025年高素质农民培育班
Nan Fang Nong Cun Bao· 2026-01-16 08:03
赋能农业升级转 型,化州市圆满 举办2025年高素 质农民培育班_ 南方+_南方plus 2025年广东省茂名市化州市粮油产能提升主体培育工程高素质农民培育班(水稻班)结业仪式。 茂名市农业农村 局副局长陈夏森 出席开班仪式, 指出本次培育班 既是落实农业农 村部"加强乡村 人才队伍建 设"要求的具体 举措,更是破解 粮食农业产业发 展瓶颈的现实需 要乡村振兴,懂 农业、懂管理、 懂市场的复合型 专业人才必不可 少,希望学员要 沉下心来学理 论,树立"大农 业观、大食物 观",自觉守护 耕地"生命线" , 为化州市农业农 村高质量发展助 力。 2025年广东省茂名市化州市粮油产能提升主体培育工程高素质农民培育班(水稻班)教学现场。 近日,为深入贯 彻落实党的二十 届四中全会精 神,全面深化农 业农村改革,着 力培育一支"有 文化、懂技术、 善经营、会管 理"的高素质农 民队伍,化州市 农业农村局于广 州、肇庆等地顺 利举行2025年广 东省茂名市化州 市粮油产能提升 主体培育工程高 素质农民培育班 (水稻班),化 州市135名高素 质农民积极参 加。 全方位加强学员 水稻种植及加工 能力,强化科技 支撑技能。 ...