Investment Rating - The report indicates a positive outlook for the restaurant industry, projecting steady growth in 2024 with national restaurant revenue exceeding 5.5 trillion yuan, a year-on-year increase of 5.3% [9][10]. Core Insights - The restaurant industry is experiencing a transformation as the bubble of internet celebrity-driven traffic bursts, leading to a shift from price wars to a focus on quality, which is expected to be a breakthrough point for businesses [15][16]. - Consumers are increasingly valuing the cost-performance ratio, quality-price ratio, and emotional value of dining experiences, showing a willingness to pay for authentic dining atmospheres and health-oriented products [16][17]. - In 2024, over 23 popular restaurant segments are identified, including specialized fries shops, small hot pot, handmade pearl milk tea, and various regional cuisines [3][24]. Summary by Sections Development Background - The restaurant industry has surpassed the 5 trillion yuan mark, marking a new turning point for the sector [6][7]. - The growth rate of restaurant revenue has consistently outpaced that of retail sales in recent years, although signs of slower growth are emerging [9][10]. Overall Overview - Popular segments such as sour soup hot pot, Jiangxi stir-fry, and handmade pearl milk tea are highlighted as experiencing significant growth [18][29]. - The report notes that the number of restaurant businesses has exceeded 16 million, reflecting a 7.8% year-on-year increase, although the growth rate of new entrants is slowing down [10][11]. Popular Segment Analysis - The report identifies various successful restaurant segments, including traditional, niche, and emerging categories, with local stir-fry gaining traction [19][24]. - Factors driving the popularity of these segments include brand differentiation, diverse consumer demands, social media influence, and improved supply chain capabilities [21][22]. Trends and Outlook - The report emphasizes the rise of health-oriented dining and the importance of authentic dining experiences, with consumers willing to pay for quality and emotional satisfaction [16][17]. - The report also highlights the increasing trend of Chinese restaurant brands expanding into international markets [17][21]. Specific Segment Insights - Sour soup hot pot is noted for its growing popularity, with various brands emerging in this segment [45][46]. - The handmade pearl milk tea segment is experiencing a resurgence, focusing on quality ingredients and traditional preparation methods [58][63]. - The report discusses the rise of new Chinese-style fast food options, such as Chinese burgers and fried chicken, which are becoming more mainstream [64].

Investment Rating - The report does not explicitly state an investment rating for the beverage industry. Core Insights - The report highlights the rapid growth and innovation in the ready-to-drink beverage sector, with a total of 2,681 new products launched in 2024, predominantly in tea and coffee categories [4][12][19]. - Consumer preferences are shifting towards health-conscious options, with a significant focus on the quality, price, and nutritional value of new products [24][33]. - The report identifies key trends in product innovation, emphasizing the importance of unique flavors, local ingredients, and effective online marketing strategies [45][46]. Summary by Sections Overall New Product Overview - In 2024, a total of 2,681 new ready-to-drink products were launched, with tea drinks accounting for 70.7% and coffee drinks for 29.3% [12][19]. - Tea brands launched an average of 157.9 new products monthly, while coffee brands launched 65.5 [22][20]. - Seasonal trends show that tea brands introduce more products in summer and winter, while coffee brands focus on summer and holiday seasons [22][20]. New Product Focus Areas - The report identifies four main focus areas for new product development: product base, ingredients, flavor innovation, and brand marketing [45][46]. - There is a notable emphasis on health-oriented ingredients, local flavors, and diverse online marketing strategies [45][46]. New Product Trend Outlook - The beverage industry is experiencing a "quality upgrade" trend, with a focus on flavor and ingredient innovation [5][8]. - The tea market is projected to reach a scale of 1,757 billion yuan in 2024, with an 8.2% growth rate, while the coffee market is expected to reach 1,177 billion yuan with a 15.4% growth rate [10][8]. Consumer Preferences - Consumers show a high sensitivity to price, with 58.8% of tea drinkers and 45.5% of coffee drinkers prioritizing price in their purchasing decisions [33][29]. - Health and nutritional aspects are increasingly influencing consumer choices, with 42.7% of tea drinkers focusing on these factors [33][29]. Marketing Strategies - The report highlights the effectiveness of online platforms, particularly Douyin, in promoting new beverage products through innovative marketing strategies such as collaborations and interactive campaigns [36][43]. - The penetration rate of ready-to-drink beverages on Douyin has reached 86%, indicating a strong online presence and consumer engagement [36][43].

Investment Rating - The report indicates a positive investment outlook for the higher education dining industry, projecting significant growth in market size and opportunities for social dining brands to penetrate the market [3][27]. Core Insights - The higher education dining market is expected to grow from 5,440 billion yuan in 2024 to over 6,000 billion yuan in 2025, driven by an increasing number of students and the expansion of social dining brands within campus areas [29][27]. - The competition landscape shows that campus dining is still dominated by institutional dining services, which hold a market share of 55.5%, while social dining brands account for only 11.7% of the campus dining market [52][50]. - A significant majority of students (81.4%) support the entry of social dining brands into their campuses, indicating a favorable consumer sentiment towards these brands [3][71]. Summary by Sections Development Background - The dining industry is at a turning point due to factors such as diminishing population dividends and changing consumer demands, leading brands to explore new locations, particularly in higher education settings [3][5]. - The higher education dining market has seen steady growth, with the number of social dining outlets in campus areas reaching 620,000 by the end of 2024 [29][3]. Market Overview - The higher education dining market is projected to grow significantly, with a compound annual growth rate of 31.6% from 2021 to 2023, reflecting a robust demand for dining services among students [29][27]. - The total number of dining outlets in the higher education sector is expected to reach 785,000 by December 2024, marking a 10.4% year-on-year increase [11][29]. Competitive Environment - The market share of social dining brands within campuses remains low at 11.7%, indicating substantial room for growth as these brands seek to meet student dining needs [50][46]. - Social dining brands are primarily targeting food court areas within campuses, with 71.4% of their outlets located there, capitalizing on high foot traffic [59][56]. Consumer Insights - Students exhibit a rational approach to spending, prioritizing value for money and practicality in their dining choices, with a significant portion willing to support social dining brands [71][74]. - The average disposable income for students is around 2,000 yuan per month, influencing their dining decisions and brand preferences [75][74].

中国餐饮供应链指南2024 ——餐饮冷链物流及设计咨询篇 2024年12月 | 第一章 | 餐饮冷链物流篇 | 3 | | --- | --- | --- | | 01 | 技术、政策、需求多方助力，冷链物流市场持续扩容 | 4 | | 02 | 餐饮供应链的革命，冷链物流从仓储到配送的大升级 | 8 | | 03 | 餐饮冷链物流企业黄页 | 15 | | 第二章 | 设计咨询篇 | 18 | | 01 | 餐饮品牌连锁化趋势加强，设计与咨询需求增加 | 19 | | 02 | 从全案到咨询战略，赋能餐企多元化、精细化发展 | 21 | | 03 | 餐饮设计与咨询企业黄页 | 32 | 目 录 第一章 餐饮冷链物流 01 技术、政策、需求多方助力， 冷链物流市场持续扩容 中国餐饮供应链指南2024 餐饮冷链物流及设计咨询篇 冷链物流是确保食品在流通过程中保持低温状态，从而保障食品品质与安全 的重要物流方式。 随着我国经济的快速发展，冷链物流市场发展相对成熟，市场规模也在逐步 扩大。近五年来，我国冷链物流市场规模呈持续增长态势。中物联冷链委数 据显示，2023年，我国冷链物流市场规模达5,170亿元，同比增 ...

Investment Rating - The report indicates a positive investment outlook for the hot pot industry, projecting a market size exceeding 600 billion yuan in 2024, despite a decline in per capita consumption [5][10][18]. Core Insights - The hot pot sector is experiencing steady growth, with innovations in flavors, ingredients, and dining experiences driving consumer interest and brand differentiation [2][4][21]. - The report identifies five main innovation directions for 2024: product innovation, location innovation, scene innovation, model innovation, and experience innovation, with product innovation being the central focus [2][27][30]. - The supply chain is increasingly recognized as a key driver of innovation within the hot pot industry, transitioning from a supportive role to a co-creator and driver of brand differentiation [4][14][39]. Summary by Sections Hot Pot Industry Development Overview - The hot pot market is projected to surpass 600 billion yuan in 2024, with approximately 400,000 related enterprises in China [5][10]. - Despite a decline in per capita consumption from around 90 yuan to 60-65 yuan, daily revenue remains stable, with brands like Haidilao showing resilience through continuous innovation [18][22]. Consumer Innovation Trends - The primary focus of product innovation includes regional and intangible cultural heritage ingredients, with a notable rise in the popularity of sour-flavored hot pots [30][33]. - Hot pot brands are expanding their offerings to include diverse food categories, enhancing consumer engagement and frequency of visits [27][45]. Supply Chain Innovations - The supply chain's role is evolving, with brands increasingly relying on it for product design, new product development, and logistics [4][14][39]. - The report emphasizes the importance of supply chain capabilities in meeting the growing consumer demand for freshness and quality [14][39]. Future Outlook for the Hot Pot Industry - The report anticipates that the hot pot industry will continue to innovate and adapt to consumer preferences, with a focus on enhancing the dining experience through various integrations and offerings [21][45]. - The competitive landscape is intensifying, with brands adopting strategies to differentiate themselves amidst rising market pressures and consumer expectations [14][18].

Industry Overview - The semi-finished prepared dishes industry is a typical example of integrated development across primary, secondary, and tertiary industries, directly driving local economic growth by leveraging regional resources [6] - In 2024, multiple provinces and cities are developing characteristic prepared dishes based on local conditions, integrating local agricultural products into the industrial chain and encouraging the creation of regional public brands [6] - Enterprises are focusing on safety, health, and nutrition, leading to continuous product segmentation and diversification, as well as technological innovation [6] Market Competition - The prepared dishes market is becoming increasingly competitive with new players from the seasoning and food industries entering the market, such as Fuling Zhacai, which has developed products like instant soup with pickled mustard [7] - Established players are also expanding their product lines and improving product structures, such as Anjoy Foods integrating its Anjoy Kitchen and skewer roasting departments [7] - Companies like Longda Foodstuff are focusing on large single products such as sausages, crispy pork, and bacon, with sausage sales exceeding 100 million yuan in 2023 [8] - Capacity expansion and supply chain improvements are also underway, with companies like Weizhixiang and Delisi investing in new production facilities [9] Regional Development - Guangdong is building a seafood prepared dishes cluster, with strong domestic and export sales, leveraging its rich fishery resources and culinary culture [45][46] - Shandong is developing a diversified prepared dishes industry, including meat, seafood, and frozen vegetables, with Yantai being a major hub for chicken prepared dishes [54][55] - Henan is leveraging its agricultural resources and cold chain logistics advantages to develop meat and regional cuisine prepared dishes [61][64] - Sichuan is focusing on Sichuan-style snacks and dishes, with seasoning companies aiding in flavor development [69][70] - Hunan is capitalizing on the popularity of Hunan cuisine to develop upstream supply chains, with products like preserved vegetables and bamboo shoots becoming popular [77][80] - Fujian is developing characteristic Min cuisine prepared dishes, with products like Buddha Jumps Over the Wall and yellow croaker [85][86] - Jiangsu, Zhejiang, and Shanghai are cultivating C-end prepared dishes brands, with a focus on aquatic products like lotus root and pufferfish [94][96] Product Innovation - Health and nutrition are becoming key focuses for prepared dishes companies, with products like medicinal cuisine and low-calorie dishes gaining popularity [28][29] - Companies are exploring niche ingredients such as pufferfish, knife fish, and soft-shelled turtle to break product homogeneity [34][35] - Technological innovations are being adopted to improve taste and restore original flavors, such as Weizhixiang's probiotic freshness-preserving technology [36][37] Key Products - Aquatic prepared dishes are seeing diversification beyond traditional products like sauerkraut fish and crayfish, with shrimp paste, bullfrog, and eel gaining attention [108][109][121][131] - Shrimp paste products are being innovated with new ingredients and applications, such as squid ink and tofu skin [109][112] - Crayfish prepared dishes are becoming a major focus, with companies like Xinliangji and Guolian Aquatic Products leading the market [114][117] - Bullfrog prepared dishes are emerging as a potential new star product, with companies like Guoshui Aquatic Products and Nenglong Foods investing in this category [121][122] - Sauerkraut fish remains a popular product, with companies like Dingding Lazy Dishes and Anjoy Foods achieving significant sales [125][126] - Eel prepared dishes are being developed for both Japanese and Chinese cuisines, with companies like Tianma Technology and Hezhidao Foods exploring new markets [131][132][136]

Investment Rating - The report indicates a positive investment outlook for the restaurant industry, with an overall upward trend in the industry’s prosperity index, suggesting expansion and growth opportunities [6][8]. Core Insights - The restaurant industry's prosperity index has risen to 119.7 as of August 2024, reflecting a stable growth in national restaurant revenue, which reached 34,998 billion yuan, a year-on-year increase of 6.6% [8]. - There is a noticeable regional differentiation in the prosperity index, with Sichuan and Shanghai showing growth, while Guangdong and Beijing are experiencing declines [12]. - The introduction of new products in the tea, bakery, and hot pot categories is steady, while the coffee product launches are slowing down [19][21][25]. - Domestic brands continue to expand aggressively, and international brands are also entering the Chinese market [36][39]. - The number of financing events in the restaurant sector increased in September, although there were few new IPO movements [42]. - Significant actions and events in the restaurant industry were noted, including new store openings and strategic partnerships [47]. Summary by Sections Restaurant Industry Prosperity Index - The national restaurant prosperity index has increased to 119.7, indicating an expansion phase for the industry [8]. - The revenue for the restaurant sector reached 34,998 billion yuan from January to August 2024, with a year-on-year growth of 6.6% [8]. - The index reflects a stable growth trend, supported by increased consumer spending during the summer travel season [8]. Regional Analysis - The prosperity index shows a divergence among key regions, with Sichuan's index rising to 107.4 and Shanghai's to 121.2, while Guangdong and Beijing's indices have declined [12]. - The competitive landscape in Guangdong and Beijing is intensifying, leading to a more challenging market environment [12]. Product Launches - In September 2024, 44 tea brands launched 179 new products, with a focus on fruit tea and milk tea categories [21]. - Coffee product launches have decreased, with a focus on seasonal elements like osmanthus and pear [25]. - The bakery sector maintained its new product launch numbers, with a notable interest in cheese and seasonal fruits [29]. Opening of New Stores - Domestic brands are actively expanding, with several new store openings across various cities, including specialized stores and community-focused outlets [36][39]. - International brands are also entering the market, with notable openings such as SHOGUN BURGER and Unir SPECIALTY COFFEE in Shanghai [39]. Financing and IPOs - The restaurant sector saw an increase in financing events in September, with a total of 9 recorded events, primarily in the food supply chain and restaurant brand categories [42]. - The financing rounds were mainly in the angel and A rounds, with amounts primarily in the millions [42]. Major Events in the Industry - Significant industry events included the opening of new themed restaurants and strategic partnerships aimed at enhancing customer experience and expanding market reach [47].

Investment Rating - The report indicates a positive investment outlook for the specialty coffee industry, highlighting its rapid growth and emerging trends [4][36]. Core Insights - The specialty coffee market in China is experiencing significant growth, with a projected market size of 27.9 billion yuan in 2024, reflecting a compound annual growth rate of 22.7% over the past five years [22][36]. - The report identifies four major trends in the specialty coffee sector: scaling, integration, localization, and normalization, with a notable emphasis on the normalization trend [6][75]. - The consumer base for specialty coffee is expanding, with 78.7% of coffee drinkers consuming coffee weekly, and 56.7% purchasing it during specific times of the day for functional and emotional needs [6][83]. Summary by Sections Market Overview - As of August 2024, there are 68,000 specialty coffee shops in China, accounting for 27.9% of the total coffee shop market [6][29]. - The coffee market is projected to reach 117.7 billion yuan in 2024, with a year-on-year growth of 15.4% [19]. Consumer Behavior - The report notes that 18.1% of coffee consumers have purchased specialty coffee in the past six months, indicating a growing acceptance of specialty coffee among the general population [22][24]. - The average per capita consumption in major cities like Shanghai, Beijing, and Shenzhen exceeds 38 yuan [6][29]. Supply Chain and Production - The supply chain for domestic coffee beans is maturing, particularly in Yunnan province, which accounts for over 98% of China's coffee bean production [61][65]. - The specialty coffee bean quality in Yunnan has improved, with a specialty rate of 62% reported for the 2023/2024 production season [71][65]. Brand Development - Specialty coffee brands are increasingly focusing on product innovation and integrating with other food and beverage sectors, enhancing their market presence [57][49]. - Brands like Manner Coffee and TiLi Coffee are expanding rapidly, with Manner Coffee opening over 250 new stores in the first seven months of 2024 [49][92]. Trends and Future Outlook - The report highlights a shift in coffee consumption from a luxury to a daily habit, with consumers seeking quality and experience [75][82]. - The increasing popularity of specialty coffee is driven by both supply-side improvements and rising consumer demand for high-quality, personalized coffee experiences [27][28].

Investment Rating - The report indicates a positive investment outlook for the restaurant franchise industry, transitioning from "fast recruitment" to a more structured "quality recruitment" model, which is expected to enhance long-term brand development and investor success [4][5][22]. Core Insights - The concept of "quality recruitment" (品招) is defined as a win-win chain operation model that requires brands to have a mature chain management system and a proven single-store profit model, ensuring successful store operations and long-term brand growth [3][23]. - The restaurant franchise market is experiencing intensified competition, with brands increasingly standardizing and optimizing their franchise processes to enhance competitiveness [4][25]. - The majority of restaurant franchisees are now professional franchisees, who possess rich experience, professional skills, and strong financial capabilities, becoming the mainstream group in the franchise market [4][51]. Summary by Sections Restaurant Franchise Overview - The restaurant industry has entered the "quality recruitment" era, moving away from chaotic "fast recruitment" practices [5]. - The franchise market is seeing increased competition, with brands working to improve their franchise systems comprehensively [4][25]. Current Status of Franchise Brands - The number of restaurant brands is vast, and market share is consolidating towards stronger brands, with large chains (over 1,000 stores) holding 24% of all chain stores [26]. - Major brands across various segments are opening up franchise opportunities, with many still expanding their franchise networks [26][27]. Franchisee Trends and Development - The investor landscape consists of three main groups: novices, industry practitioners, and professional franchisees, with professional franchisees showing higher investment success rates [51][54]. - Professional franchisees are increasingly favoring multi-store franchise models, reflecting their growing experience and investment capabilities [79]. Brand and Franchisee Collaboration - Brands are raising the bar for franchisee selection, focusing on financial capability, operational skills, and brand alignment to ensure sustainable growth [30][44]. - The franchise process is becoming more standardized, with comprehensive training and support systems being established to enhance franchisee success [35][36]. Market Dynamics and Future Outlook - The restaurant market is projected to continue its steady growth, with 2023 revenues reaching 52,890 billion yuan, marking a 20.4% year-on-year increase [7][9]. - The chain rate in the restaurant industry is steadily increasing, expected to reach 22% in 2024, indicating a trend towards larger scale operations [13]. Investment Preferences and Trends - Professional franchisees prioritize investment in categories with strong growth potential, with a notable interest in fast food and beverage segments [71][62]. - Future investment intentions show a preference for mid-sized investments, particularly in the fast food category, reflecting a shift in market dynamics [74][78].

红督 产业研究院 餐饮供应链月报 SEP.2024 0 0 o C WWWWWWWWWW 0 ■ o 红督 产业研究院 01 政策要点：农业农村部多举措提振肉牛 产业，出台系列政策措施 02 行情信息：猪肉价格5月以来连续上涨， 小龙虾行情回暖 03 供应链企业大动作与行业大事件 04 热门供应链企业推介：智能化设备企业 红督 产业研究院 01 政策要点：农业农村部多举 措提振肉牛产业，出台系列 政策措施 肉禽类：拯救肉牛产业，农业农村部打出组 合拳，新疆率先出落地措施 Ø 根据农业农村部的监测，牛肉价格在上上周（第33周）有所回升，不过 整体上仍然处在谷底之底。8月上旬，以肉牛产业为主业的鹏都农牧宣布 退市，8月下旬开始，农业农村部连续召开会议，打出"组合拳"部署拯 救牛业 Ø 8月21日，农业农村部召开奶牛肉牛生产形势座谈会，强调加大肉牛奶牛 生产扶持力度，促进产业稳定健康发展。针对当前肉牛奶牛养殖面临的突 出困难，听取业界各方面的意见建议，共同商议对策措施 Ø 8月23日，为稳定肉牛基础产能，加快产业延链增值、转型升级，中卫市 特制定《宁夏回族自治区推进肉牛产业转型升级促农增收十二条政策措施》 实施方案 ...